A company logo is often the first thing that comes to our mind when talking about a certain company. Customers strongly identify themselves with brands they prefer, so it’s vital to focus on creating a company logo that will attract more customers. Overlooking the importance of such visual element can result in people losing interest in your company and choosing your competitors over you.
Finance companies, in particular, need to communicate trust and reliability through their logo to attract them. Should your logo be creative or should you just keep it simple? To help you choose the right logo for your finance business, we bring you several elements to keep in mind when working on your visual identity.
Color
Have you noticed that most of the banks and financial institutions have chosen blue as their primary color? If we take a look at the psychology of colors, this color evokes serenity, reliability and trust in people. It demonstrates how serious the financial institution is which is crucial as people want someone to take their finances as serious as possible. The second most common choice of colors in this industry is red. It is a symbol of vitality and strength. When choosing the color for your finance business, try to think of the one that would convey the right messaging to your audience. Of course, without knowing your audience, it will be impossible to create the right logo.
Keep it simple
The best examples of logo designs are the ones that are actually simple. In the finance industry, simplicity is the key to effective communication. Confusing or frustrating your potential and existing clients will have long-term consequences on your business. Keep your logo precise and clean. Avoid adding too many elements in your logo, no matter how much you think it would explain your brand better. Instead, try to convey your brand values into a simple logo. As a company that relies on its quality and tradition, Hamilton achieved that simplicity through its design. And it doesn’t just stop with watches. The company’s logo is simple, clear and focused. For the logo, Hamilton used its brand name and chose the colors that communicate its brand values – excellence through simplicity.
Identifying your brand
Your brand identity is one of the things that will separate you from other companies in the finance industry. It’s not easy, however, to create something unique and different in such a competitive market. Having a memorable logo will increase your chances of attracting new customers, so you should consider hiring professionals to come up with the best logo for your business. After all, investing in your logo is just as important as investing in other aspects of your branding. Is there any other element of your brand your customers will see more times than logo? Probably not. Take your time and choose the one that really speaks to you and reveals what your company stands for.
Emotions
People make their purchase decisions based on their emotions and preferences, and that’s exactly what makes a great logo. Brands should humanize themselves as much as possible if they want to be closer to their target audience. That’s a bit more challenging to achieve in the finance industry but not impossible. Emotions that are important in such a serious and conservative market are trust, loyalty, reliability and stability. These are the things that customers are looking for when choosing the appropriate financial institution. If your company provides loyalty and stability, it will be easy for you to create long-term relationships which will benefit your brand identity. Would you choose a bank that has a shabby and confusing logo or the one that communicates exactly what you need?
A memorable logo will bring so many benefits to financial businesses. Not only will your customers trust you and your business will grow, but you will also attract new customers much easier. Good logo design will have a significant impact on your brand identity. With quality brand identity, customers will always choose you over other businesses on the market. In the end, they will give control over their finances only to the companies they really trust.
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