A video touting the possibilities of the Lix Pen, a 3D printing pen that purports to allow users to doodle in the air, went viral on Wednesday. The product's Kickstarter, which was seeking £30,000 for funding, has now amassed six times that number, with backers pledging £183,000 (or $309,270 USD) as of April 30 with almost a month left on the fundraiser.
The already mega-successful Kickstarter indicates massive interest in the product, one that looks straight out of a sci-fi movie. The possibilites of a 3D pen have obviously captured people's imaginations. And from a usability and marketing perspective, it certainly doesn't hurt that the thing looks quite cool to boot.
You can probably "pen" that on designer Delphine Eloise Wood, a graduate of uber-prestigious fashion school St. Martin's in London. When you keep in mind that Apple Inc. (AAPL) hired the former CEO of Burberry last year to head up retail, a high fashion maven on a cutting-edge tech team makes a whole lot more sense. Ismail Baran and Anton Suvarov round out the team.
Of course, a slick design can't overcome crap functionality, and how well the Lix Pen will perform remains to be seen. But with the massive influx of capital the Lix team is set to get when their Kickstarter concludes, they'll have little excuse to not deliver what they've promised.
The demo video can be seen below. The Kickstarter for the Lix Pen concludes May 29.