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Critical Crossroards for Money Managers

Wednesday,  September  24 , 2014     9:13 a.m.  BEFORE the OPEN

WednesdaySeptember  24 , 2014     9:13 a.m.  BEFORE the OPEN


Daily: Boiling down fundamental, technical, economic,

monetary, fiscal, psychological, and seasonal data into a quick read.


    No one (including me) wants to see a sharp correction in the stock market.

   But, “no- sweat” mentality has gripped investors, i.e., don’t sweat the Fed, the economy, the Russians, or ISIL –  stocks will press higher.

   While this three-day crunch from all-time highs smarts a bit, this is nothing compared to what can happen if the BIG money moves to the sidelines and lets every-day selling take prices lower, a selling that accelerates as investors realize buyers won’t step in to turn the market up.

    The bull market that started in early March 2009 and persisted in spite of numerous formidable negatives here and abroad can go higher driven by increasing speculative excesses that draw less-savvy investors off the sidelines, but not without the risk of nasty corrections along the way.


   Right now, the big question is, how much has a 197% rise in the S&P 500 discounted the rebound in the economy and the nation’s ability to cope with a host of challenges along the way ?

   The plunge in stock prices following Friday’s new all-time highs did some serious technical damage. The  market gave up too much ground to the spike up that preceded it.  That should not happen so easily.


    If there was a major obstacle that had to be surmounted in order to trigger another surge in stock prices, I could see the potential for higher prices near-term.  There doesn’t appear to be a catalyst at these levels, short of a technical rally that falls short of new highs.


    The market needs to find a comfort level, and that stands to be lower, especially in light of the mounting uncertainty accompanying  the bombing of Syria and the mid-term elections.

    Odds favor lower prices.  The market is trying to stabilize in pre-market trading. A rally here is risky.

    Resistance today is DJIA 17, 103; S&P 500: 1,987; Nasdaq Comp.:4,517.

    Support today is DJIA: 16,997; S&P 500: 1,978; Nasdaq Comp.: 4,501.

    This is a dangerous market, but it has the potential to offer a major opportunity in coming weeks at lower prices.

   Friday’s post was “Alibaba Frenzy – a Sell Signal ?” So far that is on target – too early to tell.  That headline was more about frenzy than a dig at Alibaba as a company, time will tell. Trading should swing widely with a spike down below $83 possible.

Investor’s first readDaily edge before the open

DJIA: 17,055

S&P 500: 1,982              

Nasdaq  Comp.:4,508    

Russell 2000: 1,118


THE FED: No  more  Yellen press conferences until Dec. 17

The Street wanted clarification on the Fed’s interpretation of interest rates remaining low for a “considerable time,” a term used since last March. They got it Last Wednesday when Fed Chief Janet Yellen emphasized that rates are unlikely to rise quickly as the economy continues to improve, saying, “Even after employment and inflation are near mandate-consistent levels, economic conditions may for some time warrant keeping the target federal funds rate below levels the committee views as normal in the longer run.”

 DANGER: The Street continues to dwell in la-la land, welcoming economic reports that fall short of great, taking comfort in assurance by the Fed that low interest rates continue.  Much of this bull market is built on that premise. Just a pick up beyond expectations in the economy would jolt the Street out of  its comfort zone   and trigger a drop in stock prices.

     There is a trade off here. Either the Street gets a sluggish economy, but low interest rates, or a robust economy and higher rates.






   Ukraine/Russia – quiet for now, but has the potential to get uglier.

   ISIS/Iraq/Syria – A Euro/Mid-East coalition has formed to counter ISIL. A full-blown bombing mission has been undertaken, which stands to be ongoing. Psychologically, that stands to play well in America, which has been warned of future terrorist activity.  The possibility of a major war resulting must be considered.



    Big week for economic reports.   For detailed analysis of both the U.S. and Foreign economies along with charts, go Also included is an explanation of each indicator. If you want to know when the next Employment report or any other key report will be released that info is also there under “event release date.”


Existing Home Sales (10:00): Declined1.8 pct in Aug.  Year/year is down5.3 pct.


ICSC Goldman Store Sales: Up 0.1 pct. from prior week.  Year/year up 4.1 pct.

FHFA House Price Ix (9:00): July up 0.1 pct. vs. increase of 0.3 pct. June

PMI Mfg. Ix. (9:45): September“flash” 57.9 unchanged from final August

Richmond Fed Mfg. Ix. (10:00):   September index 14 vs. 12 August

State Street Investor Confidence Ix (10:00):


MBA Mtge Purchase/Refi Ix.(7:00): Purchases down 0.3 pct. in Sept 19 week; Year/year down 16 pct.  Refi’s down 7 pct.

New Home Sales (10:00): July at 412,000 at an annual rate below 430,000 proj.



Durable Goods (8:30):

PMI Svcs flash Ix. (9:45):

Kansas City Fed Mfg Ix (11:00)


GDP (8:30):

Corporate Profits (8:30):

Consumer Sentiment (9:55):



Sept. 8    DJIA  17,173  Bullish Storm Surge Imminent ?

Sept. 9    DJIA  17,111  Bulls to be Tested Today

Sept. 10  DJIA  17,013  Stock Market Back on the “Edge”

Sept, 11  DJIA  17,068  Last Chance for Bulls to Avoid Crunch

Sept. 12  DJIA  17,049  The Fed, Elections, Geopolitics Stymie Bulls

Sept. 15  DJIA  16,987  A Brief Yellen Rally This Week ?

Sept. 16  DJIA  17,031  Street Keying on Yellen’s Wednesday Comments

Sept. 17  DJIA  17,131  Yellen Rally Risky – Raise Some Cash

Sept. 18  DJIA  17,156  Will BIG Money Sell Into Strength ?

Sept. 19  DJIA  17,265  Alibaba Frenzy – a Sell Signal ?

Sept. 22  DJIA  17,279  Another Test for the Bulls

Sept. 23  DJIA  17,172  Rally Now Would Be Risky

*Stock Trader’s Almanac

A Game-On Analysis,  LLC publication

George  Brooks

“Investor’s first read – a daily edge before the open”

[email protected]

Investor’s first read, is a Game-On Analysis,LLC publication for which George Brooks is sole owner, manager and writer.  Neither Game-On Analysis, LLC, nor George  Brooks  is  registered as an investment advisor.  Ideas expressed herein are the opinions of the writer, are for informational purposes, and are not to serve as the sole basis for any investment decision. References to specific securities should not be construed  as particularized or as investment advice as recommendations that you or any investors purchase or sell these securities on their own account. Readers are expected to assume full responsibility for conducting their own research pursuant to investment decisions in keeping with their tolerance for risk.

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