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Consumer Confidence Surges to Highest Level Since Beginning of Pandemic

The Conference Board said Tuesday its consumer confidence index rose to 109.7 in March, the best showing since it stood at 118.8 in March of last year.
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The Associated Press is an independent, not-for-profit news cooperative headquartered in New York City. Our teams in over 100 countries tell the world’s stories, from breaking news to investigative reporting. We provide content and services to help engage audiences worldwide, working with companies of all types, from broadcasters to brands.

Image source: The Conference Board

By MARTIN CRUTSINGER

WASHINGTON (AP) — U.S. consumer confidence surged in March to the highest reading in a year, helped by increased vaccinations and more government economic support.

The Conference Board said Tuesday its consumer confidence index rose to 109.7 in March, the best showing since it stood at 118.8 in March of last year as the pandemic was beginning to hit the United States. The index stood at 90.4 in February.

The present situations index, based on consumers’ assessment of current business and labor market conditions, rose to 110.0, up from 89.6 in February. The expectations’ index, based on consumers outlook for income, business and labor market conditions six months into the future, also improved, rising to 109.6 in March, up from a reading of 90.9 in February.

Conference Board senior indicators director Lynn Franco said the significant improvement in the index and its two major components was a good sign for future economic growth.

“Consumers’ renewed optimism boosted their purchasing intentions for homes, autos and several big-ticket items,” Franco said. But he noted that concerns about inflation had also risen, likely because of rising gasoline prices, and this could temper spending in the months ahead.

Most economists are forecasting strong growth in coming quarters, powered by a surge in consumer confidence and consumer spending, which accounts for 70% of economic activity.

“The recovery in consumer confidence is set to continue in the coming months, buoyed by the combination of improving health conditions and wider vaccine distribution,” said Lydia Boussour, lead U.S. economist at Oxford Economics. “This should support hearty consumer spending and pave the way for a mini-boom in economic activity this spring and summer.”

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Source: AP News

The astronomer Carl Sagan said, “It was easy to predict mass car ownership but hard to predict Walmart.”