BURNABY, BC / March 23, 2015 / Naturally Splendid Enterprises (the "Company") (NSP:CA) (NSPDF) (50N.F) is pleased to announce the appointment of Mr. Douglas Mason to its Corporate Advisory Board. Mr. Mason's primary focus will be to assist management with marketing and sales strategies for the Company's full range of products licensed under the recent agreement with Full Spectrum Laboratories (FSL).
Mr. Mason serves as a senior officer and director of a number of public companies and has extensive experience in financings and acquisitions in capital markets, raising over $200 million over the past 25 years. He is currently Chairman of the Board and CEO of Waterfront Capital Corporation.
From 1998 through 2005, Mr. Mason served as President, Chief Financial Officer and Director of Clearly Canadian Beverage Corporation, a producer of premium beverage products. During his 20 years in the beverage industry, Douglas built a reputation for innovation and has been credited as being one of the pioneers of the New Age Beverage category.
Naturally Splendid CEO Craig Goodwin states, "Douglas brings a successful beverage resume to Naturally Splendid. Clearly Canadian, under his stewardship, grew to $238,000.000 in gross sales in just its third year of operation. Initially, Douglas will provide his expertise in developing strategies to develop functional beverages incorporating products derived from the recently acquired technology license from Full Spectrum Labs. Beverages are the largest US functional product sector, with sales growing by almost 10% year-on-year from 2011 to 2012 to hit $27.8 billion (Ref; What's driving functional food and beverage growth? Snacking, convenience, and consumer behavior By Stephen DANIELLS, 20-Nov-2014). Globally, the functional beverage market is valued at $68 billion (Ref; Natasha D'Costa, Asian Food Journal, 26 August 2014). Our plans with an experienced team now in place, is to penetrate these markets."
VP of Operations Bryan Carson adds, "According to recent reports, beverages that appeal both to taste buds and offer healthy qualities continue to be the focus for many beverage processors. Emerging trends that we're seeing include the use of functional ingredients and beverages that serve multiple purposes with many overall health benefits. We're also seeing more beverages with their nutrition coming from vegetable and fruit sources. Our plant-based omega ingredients and technology are positioned to service this growing market and we are positioning ourselves to penetrate the multi-billion dollar functional beverage market by adding expertise such as Mr. Mason."
About Naturally Splendid Enterprises Ltd.
Naturally Splendid has an exclusive licensing agreement to market and distribute, the full complement of patent pending, plant-based omega products created by Boreal Technologies. The products include HempOmega(TM) and H2Omega(TM), as well as the AlgaeOmega(TM) FlaxOmega(TM), CanolaOmega(TM), and ChiaOmega(TM) plant based omega products. These novel products utilize microencapsulation and are available in both a powder format and an aqueous solution for increased flexibility in ingredient applications and stand-alone products. Additionally, the Company has licensed from FSL progressive cannabinoid extraction and formulation technologies including the world's first water soluble cannabinoid patent.
Naturally Splendid's 100% owned NATERA(TM) line of hemp-based superfood products are carried nationwide by Canada's leading health food distributors and a network of retail stores across Canada including major retailers and specialty stores. Naturally Splendid's recently rebranded "NATERA(TM)" line of products includes natural and flavored shelled hemp seeds as well as natural and flavored hemp protein powders.
About Full Spectrum Labs Limited.
Full Spectrum Laboratories, LTD. incorporated in Ireland, is a bioresearch and product development company with operating subsidiaries in Canada and the United States. The company has principally focused on the plant cannabis sativa and has developed numerous technologies and made several discoveries resulting in two granted patents and over 11 patent applications, in just under 5 years. FSL currently concentrates on formulation and extraction technologies; analytical cannabis testing in Canada; advance cannabis plant breeding specializing in CBD expression; and cannabinoid bio-synthesis.
For more information e-mail firstname.lastname@example.org or call 604-673-9573
On Behalf of the Board of Directors
J. Craig Goodwin
Naturally Splendid Enterprises Ltd.
(NSP - TSX Venture; NSPDF - OTCQB; 50N.F)
2435 Beta Avenue
Burnaby, BC, V5C 5N1
Phone: (604) 570-0902
Fax: (604) 570-0934
Information set forth in this news release contains forward-looking statements that are based on assumptions as of the date of this news release. These statements reflect management's current estimates, beliefs, intentions and expectations. They are not guarantees of future performance. Naturally Splendid cautions that all forward looking statements are inherently uncertain and that actual performance may be affected by a number of material factors, many of which are beyond Naturally Splendid's control. Accordingly, actual and future events, conditions and results may differ materially from the estimates, beliefs, intentions and expectations expressed or implied in the forward looking information. Except as required under applicable securities legislation, Naturally Splendid undertakes no obligation to publicly update or revise forward-looking information.
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