The best CEOs are able to help their business adapt to a changing global landscape and today, part of that is engaging in social media. Over the course of the past decade, social media has proven an effective tool for branding, marketing and consumer interaction. Corporations big and small can benefit from increased traffic, improved bran identitiy and perception as well as better ideas of their target market. All of the items can be an asset to a company and help multiply the old adage, you tell ten friends and they’ll tell ten more by thousands or millions.
Some of the biggest and best CEOs have begun to recognize the benefits of social media and begun actively engaging in it.
Who are they?
Richard Branson of Virgin Group-Private island owner and Virgin Group founder Richard Branson is an avid user of social media. Going beyond the typical corporate blog postings, Branson is known for his first person perspective and the philanthropic causes he pushes out over social media. Branson also discusses business related topics and his personal day-to-day over the various platforms he uses, although Twitter seems to be his favorite. In a recent Mashable interview Branson talks about making time for social media in his busy schedule
Phil Libin of Evernote – It’s no surprise that Evernote founder Phil Libin, creator of a multi platform note taking application for mobile devices is keyed into social media. The site includes product information, a company blog, and support services. Intended for use as a personal assistant/ memory supplement, Evernote has relied on word of mouth among social media sites to help it garner its huge user base.
Today, Libin himself has his own blog, twitter and google-plus account. When asked about how social media has affected his business he says, “Most of our roadmap comes from [social media] discussion,” in reference to Evernote’s approach to listening to social channels to gather product ideas from customers and evolve its mobile, desktop, web and browser-based arsenal of products. “It’s almost like cheating.”
Drew Patterson of Jetsetter-CEO of the fledgling travel site, Patterson’s company is practically based on the internet savvy portion of the population that knows that social media often leads to the best deals. A flash discount site, Jetsetter, as its name implies, focuses on the travel niche and advertises many of its deals over a host of social media sites from twitter to facebook.
The site relies on social media to promote a dialogue on travel from top destinations to the best hotels and experiences users have had with the site and services. These elements allow jetsetter to actively engage its users and keep them committed to the brand with the knowledge their voices are being heard.
Kate Spade (LIZ)-Kate Spade’s brand goes well beyond the typical lengths of corporate social media. Hip to everything from Twitter to Tumblr, Instagram and instant video, Spade is doing an excellent job maximizing on the brand identity development capacities
Bill Marriot of Marriot International (MAR)- On a blog post earlier in the year, Bill Marriot, who heads of his chain of hotels discussed how social media had impacted his business “I never thought that starting my own blog would have such far-reaching impact within our company,” he wrote. “Since we first launched the blog, we have continued to grow in the social media sphere by adding more blogs, several different Twitter feeds and even our own online community for our Marriott Rewards members.”
Like Patterson of Jetsetter, Marriot uses social media platforms to communicate with his guests and get an understanding of the things they’re excelling and failing at. “...this isn’t just a place for us to broadcast our news. It’s a place to engage with our guests. Now you’ll be able to comment directly on our news, just like you do here on my blog posts. You’ll even be able share our news with your social networks if you find it compelling… and we certainly hope you do,” he says
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