Cavitation Technologies, Inc. (OTCQB:CVAT) (BERLIN:WTC) announces the development of an appliance that greatly enhances taste in spirits and wine while reducing harmful impurities attributed to hangovers.
Cavitation Technologies, Inc., a nanotechnology company, applied their patented fluid-processing technology to create an innovative home appliance that enhances spirits. The core principal behind the process is restructuring of the molecular composition of spirits and wine, thereby improving the taste without the need of filters or chemical reagents. During the process, certain harmful impurities that are linked to hangovers are converted into benign molecules. Consumers are expected to feel mitigated hangover effects linked to a significant reduction of harmful impurities typically present in spirits as byproducts of the distillation processes.
The new appliance will cater to a wide range of consumers, with connoisseurs and bargain-hunters alike taking interest in the appliance’s benefits, as well as optimal spirit pricing. Spirit and wine aficionados with a sophisticated palette will be able to enhance any spirit or wine of their choice, whether it is vodka, tequila, cognac, or red wine. The appeal is in amplifying the enhanced tasting qualities of consumers’ favorite spirit or wine within minutes, all the while making the drinks cleaner for the body. On the other hand, those looking for a bargain pricing on premium spirits will be able to take advantage of the razor and blade business model built around the appliance. Exclusively, owners of the appliance will be able to purchase a line of premium spirits at a deeply discounted rate without paying a premium for the label.
This marks the first time a razor and blade business model is entering the spirits industry. Beverage industry giants SodaStream and Keurig are both companies that implemented a razor and blade business model. The popularity of their products led to Keurig being acquired for $13.9 billion in December 2015, and SodaStream currently trading at a five year high. Cavitation Technologies, Inc. is filling the vacant opportunity of a rapidly successful business model within the spirits industry by providing consumers a technologically unique product paired with premium spirits at lower price points.
At investment symposium LD Micro Virtual Conference 2018, Cavitation Technologies, Inc. announced engagement in joint venture opportunities for marketing, sales, and distribution. The announcement is the first step for establishing brands and labels followed by a strategic marketing campaign.
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