BloomThat Brings Same-Day Flower Delivery to the On-Demand Market

Destiny A. Lopez |

Traditionally, life events, like a milestone birthday, graduation, birth of a child, or recent nuptials call for one to send a bouquet of flowers. Knowing these dates in advance gives one time to pick their flowers of choice and date of delivery. But, what if the occasion was sudden, like a promotion? Or, what if the gesture is just to say, “I’m thinking of you.” BloomThat, a flower delivery company, is making it easier than ever for one to send their thanks, love, congratulations, or condolences with their increasingly popular service.

BloomThat is a San Francisco-based startup that is disrupting the flower-delivery industry. Often referred to as “the Uber of Flowers,” the company offers next-day delivery nation-wide, and even same-day delivery in select U.S. cities.

“We want people to think differently about flowers,” said Matthew Schwab, co-founder of BloomThat in an interview with VentureBeat. “Sending flowers should be fun and easy! It doesn’t just have to be about birthdays or anniversaries. People can treat their friends and loved ones to something fun without requiring a special occasion to do so if you make it easier for them.”

Within the past five years, the finance and business worlds have taken notice to an emerging sector: the on-demand economy. In order to meet the needs of mobile millennials, along with those that seek a way to take, yet, another to-do off their list, various startups, like BloomThat, have merged tech and the service industry across a number of sectors that has given rise to not only a burgeoning online market, but, to new employment opportunities as well.

According to the Harvard Business Review, the on-demand economy is being driven by companies like BloomThat, Uber, Postmates, InstaCart, and TaskRabbit. As a matter of fact, the HBR estimates that the on-demand economy is attracting more than 22.4 million consumers annually and $57.6 billion in spending.

Announced earlier this year, BloomThat has been able to make nationwide delivery possible by forming partnerships with growers to source raw materials and assemble bouquets across the U.S. The company, who once delivered the orders themselves in San Francisco and New York City, have also formed partnerships with FedEx, UPS and Deliv to accommodate customers coast to coast.

Everyday is a day for flowers; and, BloomThat's simple ordering platform and impressive growth has made on-demand and next-day floral delivery possible nationwide. The investment community looks foward to further developments from the company.

To learn more about BloomThat, visit

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