Reports on Aug 27 indicate that Research in Motion Ltd., popularly known as BlackBerry (BBRY) is rumored to be considering spinning off their messaging service so they can focus on hardware. The Canadian tech company’s messaging service is very popular, with 60 million users sending over a billion messages a day. But BlackBerry is in dire straits, and if they don’t take drastic measures soon, the once-king of the mobile market might be facing extinction.
Blackberry’s woes are no secret. On Aug. 13 the company announced they were putting themselves up for sale. The company still has many attractive features, and in March proved they’re still capable of nabbing major bulk orders from other companies when they closed a deal to sell one million BB10 phones. However, BlackBerry posted abysmal earnings in June that were so bad the very future of the company was put in jeopardy.
Spinning off the messaging service would create a subsidiary called BBM Inc. If BlackBerry splits up, they could become more attractive to buyers like Apple Inc. (AAPL) , Google Inc. (GOOG) or Microsoft Corporation (MSFT) who are looking to absorb the company.
Another possibility is that BlackBerry is getting ready to focus on becoming a service provider exclusively. As Daily Tech reports, BlackBerry is preparing to move its top executives to the new unit in a "survivalist" transition out of software and devices.
BlackBerry’s stock has dropped three-quarters since its high in 2011. They’re up 5.36 percent on the day to hit $10.36 a share.
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