We’ve been hearing “the holidays are around the corner” for about three months now, but at this point, I think it’s safe to say… the holidays are here! Of course, that means warm memories with family, old holiday standards back on the radio, and perhaps most importantly… delicious sweets that you can eat with abandon, as holiday sweets don’t count toward daily calories - it’s true, a scientist told me.
Okay, that last part may not be true, but the fact remains, there are plenty of delicious sweets around, and after being good all year, you may as well splurge a little… especially considering some of the impressive new options on the market. In recent years, there’s been a shift toward gourmet food offerings in the US, as American palates have become more sophisticated. That’s been great news for small business entrepreneurs in the food and beverage business who are looking to offer options outside of the tried and true but a bit dull offerings like Kraft Heinz (KHC), Hostess (TWNK), and Nestle (NESN), among others.
One of the most impressive success stories of 2016 in this space is Biggie’s Tower of Toffee, a Queens, New York-based seller of - you guessed it - toffee. The company was established earlier this year, and thus far, has already found recognition on ABC’s long-running daytime talk show The View, where it was called “the best” toffee in the market. More importantly, the toffee was even coronated by Oprah herself as one of Oprah’s Favorite Things of 2016. I’m not sure it’s possible to get bigger than that.
Toffee Without the Sickening Sweetness
Of course, there’s no shortage of food stuff options in the US market, so what makes Biggie’s Crack Toffee...well, like crack for sweets lovers? Stephanie Golden, CEO of Biggie’s Crack Toffee says that “a few years ago I tasted some homemade toffee. I have always loved toffee, but, as silly as it sounds, I didn’t know it was something you could MAKE in your very own kitchen.” After experimenting with different flavors and ingredients, Golden explains that “the biggest revelation came when I discovered I preferred eating the toffee at the edges of the pan that were thin and crunchy. One of my gripes with regular toffee has always been that it is too thick and hard… When you eat our Crack Toffee what you get is thin, cracky, crunchy, yummy, buttery, and unlike other toffee on the market.”
Jason Polan of Manhattan User’s Guide explains further that what makes the toffee so addictive is that, unlike competitors in the space, “It’s not too sweet. Biggie’s comes in various flavors, using different tricks to balance out the sweetness.” These flavors include, among others sea salt, toasted pecan and bourbon, tart cranberries, chili peppers, or even espresso for those desiring a more bitter toffee.
Despite what Golden may insist, we’re not convinced “crack” refers to the sound the toffee makes, but I suppose we’ll have to take her at her word. In any case, Biggie’s Crack Toffee has thus far proven to be a very impressive small business success story, in a very short timeframe. If you’re looking to add some surprising flavors to your dessert tray while supporting small business entrepreneurship this holiday season, you might want to take a crack at Biggie’s.
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