Beer and NCAA Hoops Make for a Mad March

Steve Kanaval |


It is a March phenom - you can buy beer stocks on the first of the month and sell them at the end of the quarter (March 31), and the stocks will be up 100% of the time. It used to be that we would buy Anheuser Busch InBev SA (BUD) (bought by InBev in 2009) and Sam Adams distributor Boston Beer Co Inc.  (SAM) , among others. I believe there is also a Beverage ETF...and why not? There are ETFs for basically everything else you can think of.

But buying beverage stocks in March and filling out your NCAA bracket is a must...and part of Americana, as well. It is said to be one of the least productive days of the year for an American worker, and I can tell you...I will be poolside with Uncle Ed, watching hoops and sampling one beer or another while dreaming about Buffalo Wild Wings (BWLD) up the street. I may even see my buddy Derek Jeter at the local restaurant, as he resides here in the Tampa area with the family, now that he's retired. I might say "Jeets! How is the Social Media Site coming?! My man Jeets!" Okay, so maybe we're not that close, but one day, maybe!

The Big Business of Sports Culture

All of this is part of our insane sports culture, which effects everything from DIRECTV (DTV) to Samsung Electronics Co Ltd (SSNLF) when it comes to viewing our favorite sports team, and March Madness is second only to the Super Bowl in viewing audience.

Beer has been the major sponsor for the television advertising related to sporting events and the TV packages teams cut are huge deals. They have single-handedly taken the values of pro sports teams and made billionaires out of players like Michael Jordan, and enabled my buddy Jeets to earn $100 million dollars plus over his career. 

Sports is big business, and entertainment is the number one export for the United Sates - dwarfing Energy and Commodities. So drink up and prep for a few weeks of hoops,  March Madness, bracketology and beer, before we settle in for the NHL Playoffs you crazy sports fans. Go Blackhawks!

DISCLOSURE: The views and opinions expressed in this article are those of the authors, and do not represent the views of Readers should not consider statements made by the author as formal recommendations and should consult their financial advisor before making any investment decisions. To read our full disclosure, please go to:


Symbol Name Price Change % Volume
SAM Boston Beer Co. Cl A 156.45 3.25 2.12 29,569
BWLD Buffalo Wild Wings Inc. 150.35 4.20 2.87 188,196
BUD Anheuser-Busch Inbev SA Sponsored ADR (Belgium) 105.27 0.41 0.39 481,425


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