The “Big Three” automakers showed that consumers haven’t let off the gas in buying new vehicles in November. Chrysler’s gains led the way on a percentage basis compared to the year earlier month, but General Motors (GM) was right on their rear bumper and Ford (F) wasn’t too shabby either.
Chrysler Sales Outpaces GM, Ford
Chrysler Group notched its 44th consecutive month of year-over-year gains, with sales rising 16 percent in November to 142,275 units versus the 11-percent rise analysts predicted, thanks to a surge in truck sales are car sales declined. It was the best month of November at Chrysler since November 2007. The Chrysler, Jeep, Dodge and Ram Truck brands each posted year-over-year sales gains. The Fiat brand was the only laggard, registering a 15-percent decline to 3,075 units.
The company’s all-new 2014 Jeep Cherokee had its first full month on the market, with 10,169 sales recorded. Sales of the Jeep Grand Cherokee posted a 9-percent increase in sales to 14,798 units, its best November in 10 years. With a 30-percent rise in Jeep sales to 45,415 units, the brand surpassed Dodge (41,506 units) as its best selling lineup. The Ram pick-up did its best to keep Dodge in front, with sales jumping 22 percent to 29,635 units as the top-selling Chrysler vehicle.
GM No Slouch, Though
General Motors delivered 212,060 vehicles in the U.S. during November, up 14 percent from November 2012 and marking its highest volume sales in six years. All four GM brands, Chevrolet, GMC, Buick and Cadillac, recorded double-digit gains for the month.
“November sales were strong at all four of our brands, and demand was robust for everything from cars to crossovers to the industry’s newest and best full-size pickups,” said Kurt McNeil, vice president, U.S. sales operations, in a statement.
GM’s all-new 2014 Cadillac CTS was recently named Motor Trend’s Car of the Year, an Automobile Magazine “All Star” and one of Car and Driver’s 10 Best cars. Cadillac sales rose 11.4 percent to 16,172 units; its 18th straight month of growth. Chevrolet is still far and away GM’s largest brand. Sales of Chevy vehicles were up 12.6 percent to 145,089 units. GMC sales rose 19.8 percent to 35,727 units, while Buick sales increased 13.4 percent to 15,072 units.
Ford Lags Behind, but Still Improves
As far as Ford goes, the company posted an increase of 7 percent to 190,449 vehicles. Retail sales were up 9 percent to 147,021 units, the best November at Ford in nine years.
Sales of the popular Ford Fusion surged 51 percent to 22,839 units, a record for the passenger vehicle. The smaller for Fiesta had its best ever November with 4,642 units sold, up 26 percent from last November. The truck business remained strong, rising 15.5 percent to 78,693 units. F-Series sales were ahead 16.3 percent at 65,501 units. It was the seventh straight month of F-Series sales exceeding 60,000 trucks.
Sales of Ford’s other brand, Lincoln, increased 17.4 percent to 6,727 vehicles, led by a 114-percent leap in Lincoln MKZ sales to 2,854 cars.
The broad markets are continuing to sell-off on Tuesday and GM and Ford aren’t swimming against the tide, despite the strong sales figures. Shares of GM are lower by 3.2 percent at $37.85, but are still up more than 50 percent in 2013. Shares of F down 3.1 percent at $16.53 for gains of about 32 percent in 2013.
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