Apple Now World's "Top Brand"

Jacob Harper |

Apple Inc. (AAPL) is not just the company with the world's most valuable market cap. Now, the tech giant can claim the title of also having the world's most valuable name.

Esteemed analytical firm Interbrand ranked Apple as the most valuable brand in the world on their annual “Best Global Brands” list, knocking the Coca-Cola Company Inc. (KO) off a perch the soft drink maker had held for 13 years running.

Coca-Cola actually slid to third on the list, behind Google Inc. (GOOG) at number two. The list is dominated by tech with four of the top five spots, befitting the most valuable sector on the market by market cap.



Interbrand agrees in tech’s value, but quantifies it in a less traditional sense. For Interbrand’s methodology, the analytical firm emphasized not just total revenue or market cap, but general global reach. To even be included on the list, companies had to get 30 percent of revenue from outside their home region, have a major presence on at least three continents, and generally have “a public profile and awareness above and beyond its own marketplace.”

Apple’s brand was valued at $9.8316 billion, explaining that no other brand has “enabled so many people to do so much so easily.” This, in turn has garnered Apple “a legion of adoring fans” that has greatly increased the value of its name.

Interbrand acknowledged that Apple’s financial value peak was last year, when the stock topped $700. But according to their research, Apple’s brand value has peaked this year on the strength of their ability to stay a step ahead. Interbrand surmised that the tech company’s most innovative days are still ahead of it, writing that “Apple’s ability to ‘think different’—truly different—and to deeply consider our needs that will keep it on, or near, the top for years to come.”

Rounding out the top five of Interbrand’s list is International Business Machines Corp (IBM) at #4 and Microsoft Corporation (MSFT) at number five.

DISCLOSURE: The views and opinions expressed in this article are those of the authors, and do not represent the views of equities.com. Readers should not consider statements made by the author as formal recommendations and should consult their financial advisor before making any investment decisions. To read our full disclosure, please go to: http://www.equities.com/disclaimer

Companies

Symbol Name Price Change % Volume
IBM International Business Machines Corp 139.80 -0.90 -0.64 2,659,391 Trade
AAPL Apple Inc. 158.38 0.52 0.33 20,446,137 Trade
GOOG Alphabet Inc. 912.39 1.41 0.15 804,877 Trade
KO Coca-Cola Company (The) 45.77 -0.09 -0.20 7,674,277 Trade
MSFT Microsoft Corporation 72.59 0.19 0.26 11,681,918 Trade
MOTMY Mooter Media Ltd Adr n/a n/a n/a 0

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