Mobile devices have redefined how people communicate, shop, stay informed and seek entertainment. As of 2015, nearly two-thirds of Americans own a smartphone, and of course, marketers want their advertisements to go where the vast majority of users will see their products or services. Further still, content creators and social media outlets adapting to the mobile world are also looking to capitalize on mobile advertising by monetizing their videos and enabling in-app banner ads. Fortunately for all of the above, Adaptive Media ($ADTM), a provider of content syndication and monetization solutions, is providing a way for companies to achieve their mobile ad revenue goals.
On Friday, Adaptive Media announced that three companies, JustDivorced.com, The London Economic, and VeniceBeach.com have signed on as publishing partners. All of the companies listed will utilize Adaptive Media’s Media Graph ad-tech platform.
Adaptive Media’s Media Graph Platform provides video content and advertising solutions across a number of desktop screens and mobile devices – from smartphones to tablets. "Adaptive's Media Graph is truly an all-in-one destination for video monetization,” said Chauncey Duren, CEO of JustDivorced.com. “The platform will help us manage and streamline our digital video presence without having to maintain a handful of third-party relationships to keep our digital video strategy up and running. This will allow us to focus on our core business and bottom-line."
Media Graph Allows Adaptive Media to Tap into a New Revenue Stream
Irvine-based Adaptive Media is credited as one of the first companies to offer a responsive mobile digital video player. With mobile advertising spending predicted to top $100-billion worldwide in 2016, social outlets and content creators are looking to secure their slice of the billion-dollar pie. "We are pleased to add these successful publishers to our Media Graph platform, and help them generate as much revenue as possible from their digital properties,” said John B. Strong, Interim CEO of Adaptive Media. “We expect our mobile-first video player to be at the forefront in helping JustDivorced.com, The London Economic and VeniceBeach.com connect with audiences on every screen and device they happen to be using."
The tech industry is working to provide companies large and small with a way to survive in an increasingly digital world. Mobile innovations like Adaptive Media’s Media Graph allows businesses to effectively and seamlessly tap into an additional revenue stream. The addition of three new publishing partners for Adaptive Media is positioning the company to be a key player in the mobile advertising solutions market.
For more information about Adaptive Media, visit www.adaptivem.com.
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