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A Look at Amazon’s Vitamin and Supplement Dominance

A look at how Amazon sells 77% of the supplements market - more than the top 5 specialty vitamin sellers combined.

Marketing

Brian Wallace is the Founder and President of NowSourcing, an industry leading infographic design agency based in Louisville, Kentucky, and Cincinnati, Ohio, which works with companies that range from startups to Fortune 500s. Brian also runs #LinkedInLocal events nationwide and virtually, and he hosts the Next Action Podcast. Brian has been named a Google Small Business Advisor for 2016-present and joined the SXSW Advisory Board in 2019-present.
Brian Wallace is the Founder and President of NowSourcing, an industry leading infographic design agency based in Louisville, Kentucky, and Cincinnati, Ohio, which works with companies that range from startups to Fortune 500s. Brian also runs #LinkedInLocal events nationwide and virtually, and he hosts the Next Action Podcast. Brian has been named a Google Small Business Advisor for 2016-present and joined the SXSW Advisory Board in 2019-present.

When you think of Amazon, your mind probably gravitates to all of your small household items, consumer electronics and a few well-placed suggested buys. If you're a buyer of vitamins and supplements online, you might be surprised to learn that Amazon sells a shocking 77% of supplements — more than the top five specialty vitamin sellers combined.  Check out this visual deep dive on Amazon supplements for more:

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Source: Equities News

The astronomer Carl Sagan said, “It was easy to predict mass car ownership but hard to predict Walmart.”