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5 Easy Steps to Picking a Good Stock

If you’re a typical small-time investor, chances are you prefer to let a team of analysts fuss about such irksome things as correlation and beta. Maybe you’ve bought a stock because
Dennis Miller is the author of Miller on the Money, a free retirement resource website aimed to help people understand how to make their nest egg last. He works with some of the country’s top investment managers, authors and analysts to tackle the financial challenges faced by today’s retirees. Prior to retiring in 2008 Dennis ran a successful consulting business and authored several books on sales management. He was also a regular contributor to the American Management Association and an active international lecturer for 40 years. Dennis is featured regularly on several retirement blogs and is a frequent guest on radio shows throughout the country. You can track his exploits at Miller on the Money and on Twitter @DMonthemoney, or contact him at [email protected].
Dennis Miller is the author of Miller on the Money, a free retirement resource website aimed to help people understand how to make their nest egg last. He works with some of the country’s top investment managers, authors and analysts to tackle the financial challenges faced by today’s retirees. Prior to retiring in 2008 Dennis ran a successful consulting business and authored several books on sales management. He was also a regular contributor to the American Management Association and an active international lecturer for 40 years. Dennis is featured regularly on several retirement blogs and is a frequent guest on radio shows throughout the country. You can track his exploits at Miller on the Money and on Twitter @DMonthemoney, or contact him at [email protected].

stock because your brother-in-law gave you a hot tip, maybe you heard something about it on a financial news show, or maybe you just loved the company’s product.

Friends often ask me for “hot stock tips”—which is like walking up to someone at the craps table and asking what number to bet on. An accomplished craps player will have position limits, stop losses, income targets, and an overall strategy that does not hinge on one roll of the dice. You need an overall strategy long before you put money down.

So, what do I tell those friends asking for hot stock tips? Well, that they can retire rich with a 50-20-30 portfolio:

  • Stocks. 50% in solid, diversified stocks providing healthy dividends and appreciation.
  • High Yield. 20% in high-yield, dividend-paying investments coupled with appropriate safety measures. These holdings are bought for yield; any appreciation is a nice bonus.
  • Stable Income. 30% in conservative, stable income vehicles.

Unless you’re starting entirely from scratch, you should review your current portfolio allocations, identify where you’re over- or underallocated, and then look for investments to fill those holes. In our portfolio here at Miller's Money Forever, we separate our recommendations into StocksHigh Yield, and Stable Income to help you do just that.

The Art of Stock Picking

By the time an investment lands in our portfolio, we’ve already run it through our Five-Point Balancing Test. When your boasting brother-in-law tempts you with a “can’t-miss opportunity” or some pundit touts a hot tech company on television, you can come back to these five points, again and again.

  1. Is it a solid company or investment vehicle? Investing your retirement money safely is a must. How do you know if a company is solid? Take the time to validate essential company information, particularly when the recommendation comes from a source with questionable motivation.
  2. Does it provide good income? A good stock combines a robust dividend and appreciation potential.
  3. Is there a good chance for appreciation? There are two types of appreciating stocks: those that rise because of general market conditions and those that rise further because of the way management runs the business. We want both.
  4. Does it protect against inflation? High inflation is one of the biggest enemies of a retirement portfolio.
  5. Is it easily reversible? Ask yourself, “Can I quickly and easily reverse this investment if something unexpected occurs?” The ability to liquidate inexpensively is critical to correcting errors.

Marking the Bull’s-Eye So You Can Hit It

It’s worthwhile to write down your goal—including an income target and the price at which you’ll sell if things head south—with every investment. After all, if you can’t see the bull’s-eye, how will you know if you’ve hit it?

Buying any investment because a trusted advisor, newsletter, or pundit recommended it is not a good enough reason. Buying because your portfolio has a hole, you understand the company, the investment vehicle, the risks, and the potential is.

Remember, retiring rich means having enough money to enjoy your lifestyle without money worries. Do your homework on every investment and you’ll make that pleasant thought your life’s reality.

By Andrey Dashkov

Many people think of position size in terms of how many shares they own of a particular stock. But it’s much smarter to think of it in terms of what percentage of your total capital is in a particular stock.