Content Creation appears to be the Number 1 barrier for professionals wanting to use digital marketing tactics. Inevitably I seem to hear:
“……Yeah, I think social media would be useful….but I have nothing to write about and nothing to say….”
Creating content is an issue. Just as big an issue seems to be understanding that actually you may not have to create anywhere near as much content as you imagine you do.
There are several strategies you can use, either in isolation or tandem, for your content sharing on digital channels.
- Create you own content
- Curate others content
- Aggregate content
- Distill others content
Which method, or combination of methods, is best for you depends on the time you have available for content creation, the budget and support levels you are able to allocate to it, and your strategic objective in terms of personal positioning.