Keemia Ferasat is the Chief Executive Officer and Founder of Style Salute, an online lifestyle publisher for young women. This digital media company specializes in women’s lifestyle content, covering fashion, beauty, career, health & more.
Keemia says entrepreneurs can stand out in a saturated space by “creating a unique visual identity and having a voice and tone that stands out.” She also explains that advertising is OK, but make sure your brand is doing authentic advertisements. If it looks like an advertisement, chances are people will not gravitate towards the brand.
Here are some tips on how you can create an authentic brand:
1. Work with brands that have the same message you do.
2. Make sure your branded content guides your readers
3. Create content that adds value to your readers and educates them!
Check out the video below for more great information!