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Profile

Blue Nile Inc is a Delaware corporation incorporated on March 18, 1999 as RockShop.com, Inc. The Company is an online retailer of high-quality diamonds and fine jewelery. The Company's website showcases more than 100,000 independently certified diamonds and styles of fine jewelery, including rings, wedding bands, earrings, necklaces, pendants, bracelets, gifts, and accessories. It also customizes diamond jewelry with its Build Your Own feature that offers customers the ability to customize diamond rings, pendants and earrings. It has developed an efficient online cost structure and supply solution that eliminates traditional layers of diamond wholesalers and brokers, which allows the Company to purchase its product offerings at lower prices by avoiding mark-ups imposed by intermediaries. The Company's merchandise consists of engagement and non-engagement products. The engagement product category includes gold or platinum engagement rings with a diamond center stone and loose diamonds.

Contact Information

Website: www.bluenile.com
Email: bluenileir@bluenile.com
Main Phone: +1 206 336-6700
Address: 411 First Avenue South
Address 2: Suite 700
State: WA
City / Town: Seattle
Country: US
Postal Code: 98104

Issuer Information

Exchange: NGS
CEO: Harvey S. Kanter
Employees: 352
NAICS: Jewelry Stores(448310)

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