Bethany Mota Spring Line at Aeropostale (ARO) Helping Sales

Stephen L Kanaval  |

Aeropostale (ARO) has a new line of clothes for spring and an aggressive pricing scale to go with it. It may have been sometime since you checked out Aeropostale or walked around the sales floor, but the company’s new line of spring clothes with beach appeal and traditional prep staples is making headway against past struggles. Recent decisions to reduce expenditures and lower production costs combined with more signature clothing choices and well planned collaborations are positively impacting sales, according to reports.

Both the new Bethany Mota line and the Pretty Little Liars line have been very popular with girls well over the intended demographic of 15 years old. The Mota Collection has been getting a lot of attention on the internet because of her vlogs on Youtube. Mota was 2014's most Googled fashion designer, and Aeropostale has been smart enough to bring her back. The line has been positively reviewed on Teen Vogue and Seventeen magazine. The conference call regarding quarterly earning statement today, Thursday, March 17th, at 4:30pm EST.

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