Ben Midgley is the chief executive officer and co-founder of Crunch Franchise. Since 2010, he has led the creation and development of Crunch Franchise, turning it into the fastest launch of any full-size franchise in the history of the fitness industry. Previously, Ben served as the executive vice president of Planet Fitness and the senior director of corporate sales for 24 Hour Fitness. Ben is the co-author of “Golden Circle Secrets,” a book which was rated as the No. 1 sales management and No. 1 customer service book on Amazon.com.