"Dark Knight Rises Rules at 13th Annual Golden Trailer Awards but Girls Power Into Male DominionsPR Web
Los Angeles, CA (PRWEB) June 01, 2012
Just before midnight last night, in the hills overlooking Hollywood, Batman swooped through the 13th Annual Golden Trailer Awards, snatching up the trophy for Best Summer 2012 Blockbuster along with top honor, Best in Show, for the Dark Night Rises trailer. See below and on http://www.goldentrailer.com for the full list of winners. Watch featured trailers on http://www.youtube.com/user/goldentrailerawards.
The Golden Trailer Awards are the worlds top honor for movie promotions. They celebrate the art and the fun of what has evolved from pure advertising into a wildly popular form of entertainment, achieving what Variety calls rock-star status.
Monica Brady, Executive Producer and co-founder, pointed to the dramatic progression of the Dark Knights Rises reel, noting, The sound design in the trailer is brilliant--from the haunting sound of a young boy singing the American national anthem over the story set-up, all the way through to an explosion of white against the crescendo of horns playing the Batman theme. Its a very compelling trailer.
2012 has proved to be a banner year for women in movie marketing, with trailers and print promotions successfully hyping female protagonists in typically male-led genres. Snow White and the Huntsman took the prize for Best Action; the Bridesmaids red-band trailer (for mature audiences only) earned Best Comedy, and The Girl With the Dragon Tattoo, took Best Drama. The trend was also apparent in print promotion. The Hunger Games gobbled down five Golden Trailer Awards: Best Teaser Poster, Best Action Poster, Best Animation/Family Poster, Best Standee for Feature Film, and Most Innovative Advertising for a Brand/Product.
Golden Trailer Awards Executive Director and co-founder, Evelyn Brady-Watters, was enthusiastic about the breakthrough: For the first time, both in trailers and in print, were seeing visually stunning and innovative marketing that crosses old gender barriers. I think these are going to appeal to men and women, young and old.
At the event, which was held in a Bel Air mansion, alt-rock Lit performed after openers from the bands Lucky & Wild, PK, followed and the Splash Synchronized Swimmers. The night was sponsored by JetBlue, now supporting the Golden Trailer Awards for the 11th year; Variety, returning for the second time; long-time supporters National CineMedia; Steiner Studios; PRG; firstcom Fim/TV Music; Position Music; DailyTrailer.com, as well as Method Design. Beverage sponsors are Dos Equis, ONEHOPE Wine and Akvinta Vodka.
The Golden Trailer Awards for 2012 were selected by a power-house jury: Amy Baer, former President/CEO of CBS Films, now President of film production and media consulting firm Gidden Media; Dana Brunetti, President of Trigger Street Productions (the promo reels for the companys The Social Network swept the Golden Trailers last year); Randall Emmett and George Furla of production and finance house Emmett/Furla Films; prolific hyphenate Jon Favreau (Director,Iron Man); Jessica Hall, Director of Development at Blumhouse Productions; Alix Madigan, Head of Feature Films for Anonymous Content; actor-comedian Patton Oswalt(Young Adult); iconic producer-director Ivan Reitman (Ghostbusters); Nancy Utley, Co-President of multiple Oscar-winner Fox Searchlight Pictures; Faye Ward, Head of Physical Production at the U.K.s Ruby Films (Lay the Favorite, Jayne Eyre); director Mark Waters (Mr. Poppers Penguins, Mean Girls); and Oscar-nominated (Hannah and Her Sisters) and Emmy-winning production designer (Angels in America), Stuart Wurtzel.
WINNERS OF THE 13TH ANNUAL GOLDEN TRAILER AWARDS The awards were presented at the Rhino House, Bel Air, CA, on May 31, 2012
(Film Title, Studio, Trailer House)
**THEATRICAL TRAILERS NOMINEES**
Best Action: Snow White and the Huntsman Forever, Universal Pictures, Wild Card
Best Animation/Family: The Muppets Their Movie, Walt Disney Studios Motion Pictures, Buddha Jones
Best Comedy: Bridesmaids (Red Band Trailer), Universal Pictures, Workshop Creative
Best Documentary: George Harrison: Living in the Material World, Grove St. Prod., The Ant Farm
Best Drama: The Girl With the Dragon Tattoo, Sony Pictures, Mark Woollen & Associates
Best Horror: The Devil Inside Who, Paramount Pictures, Buddha Jones
Best Independent: Take Shelter, Sony Pictures Classics, The Grossmyth Company
Best Music: Another Earth, Fox Searchlight, Ignition Creative
Best Romance: Like Crazy, Paramount Pictures, Ignition Creative
Best Thriller: The Grey Teeth Redband, Open Road Films, Buddha Jones
Best Video Game Trailer: The Witcher 2: Assassins of Kings, Atari, Platige Image
The Don LaFontaine Award for Best Voice Over: Arrietty UK Trailer, Studio Canal, The Editpool
Golden Fleece (Best trailer for a bad movie): Apollo 18 Classified, Dimension Films, Aspect Ratio
Most Original Trailer: Chronicle Camera, 20th Century Fox, Buddha Jones
Summer 2012 Blockbuster Trailer: The Dark Knight Rises Chant, Warner Bros., Open Road Entertainment
Trashiest Trailer: Piranha 3DD, Dimension, AV Squad
Best Motion/Title Graphics: Anonymous Domestic Trailer 2, Columbia Pictures for Sony Pictures Entertainment, Greenhaus GFX
Best Sound Editing: The Woman in Black Darkness, CBS Films, Buddha Jones
Best Trailer No Movie: Babylon, The Solid State
**FOREIGN THEATRICAL TRAILER CATEGORIES**
Best Anime: The Secret World of Arrietty, Walt Disney Studios Motion Picture, Trailer Park
Best Foreign Action Trailer: Elite Squad: The Enemy Within, Flatiron, Red Circle, Inc.
Best Foreign Animation/Family Trailer: Arrietty UK Trailer, Studio Canal, The Editpool
Best Foreign Comedy Trailer: The Intouchables, Senator, TRAILERHAUS GmbH
Best Foreign Documentary Trailer: Anton Corbijn Inside Out, HanWay Films, Zealot
Best Foreign Drama Trailer: Sarahs Key, The Weinstein Company, AV Squad
Best Foreign Graphics in a Trailer: Coriolanus, LIONSGATE, Create Advertising London
Best Foreign Horror/Thriller Trailer: The Hunter, Magnolia, Zealot Productions Inc.
Best Foreign Romance Trailer: Delicacy, StudioCanal/Cohen Media Group, Wink Creative
Most Original Foreign Trailer: The Sleeping Beauty, Strand Releasing, Big Science Film Inc.
Best Action TV Spot: Sherlock Holmes: A Game of Shadows Beat, Warner Bros., AV Squad
Best Animation/Family TV Spot: Puss in Boots Curiosity, Paramount Pictures, Aspect Ratio
Best Comedy TV Spot: 21 Jump Street Arrest, Columbia Pictures, Workshop Creative
Best Drama TV Spot: Extremely Loud and Incredibly Close Messages, Warner Bros. Wild Card
Best Foreign TV Spot: Africa First, Focus Features, Big Science Film Inc.
Best Graphics in a TV Spot: Martha Marcy May Marlene MReview, Fox Searchlight, Acme Trailer Company
Best Horror TV Spot: Cabin in the Woods Secret LIONSGATE, AV Squad
Best Independent TV Spot: The Artist :60 Spotlight, The Weinstein Company, AV Squad
Best Music TV Spot: Moneyball Academy Song, Columbia Pictures, Workshop Creative
Best Romance TV Spot: The Vow Forever, Screen Gems, mOcean
Best Summer Blockbuster 2012 TV Spot: Snow White and the Huntsman Ravenna, Universal Pictures, Vibe Creative Inc.
Best Thriller TV Spot: Contagion, Warner Bros., Seismic Productions
Best Video Game TV Spot: Need for Speed: The Run, Electronic Arts, Industry Creative
Best Voice Over TV Spot: Final Destination 5 Die Again, Warner Bros., TRANSIT
Most Original TV Spot: The Descendants Paradise, Fox Searchlight, Motive Creative
Best Action Poster: The Hunger Games Teaser Poster, LIONSGATE, Ignition
Best Animation/Family Poster: The Hunger Games Final Poster, LIONSGATE, Ignition
Best Comedy Poster: The Hangover Part II One Sheet B, Warner Bros., WORKS ADV
Best Documentary Poster: Something From Nothing: The Art of Rap, Indomina Films, Cold Open
Best Drama Poster: The Ides of March One Sheet, Sony Pictures, Ignition Print
Best Foreign Poster: Avgust Vosmogo, Glavkino, AV Squad Print / Blood & Chocolate
Best Horror Poster: Scream 4, The Weinstein Company, Tarhan Creative Inc.
Best Independent Poster: Tinker, Tailor, Soldier, Spy One Sheet, Focus Features, Ignition Print
Best International Poster: The Dark Knight Rises UK Quad, Warner Bros., Ignition Print
Best Romance Poster: The Lucky One One Sheet, Warner Bros., WORKS ADV
Best Summer 2012 Blockbuster Poster: The Dark Knight Rises Teaser One Sheet City, Warner Bros., Ignition Print
Best Teaser Poster: The Hunger Games Teaser Poster, LIONSGATE, Ignition
Best Thriller Poster: The Ides of March One Sheet, Sony Pictures, Ignition Print
Best Video Game Poster: Hawken One Sheet, Meteor Entertainment, Ignition Print
Best Wildposts: Drive Vertical Campaign, theweekend.biz/FilmDistrict, The Refinery
Most Original Poster: The Ides of March One Sheet, Sony Pictures, Ignition Print
Trashiest Poster: Piranha 3DD, Dimension Films, AV Squad Print / Blood & Chocolate
Best Standee for Feature Film: The Hunger Games Standee, LIONSGATE, Ignition
**ADVERTISING IN THEATER & ON SCREEN**
Best Pre-show Theatrical Advertising: 21 Jump Street In Theater NCM, Sony Pictures, Mob Scene
**ORIGINAL/EXPERIENTIAL CINEMATIC/MOVIE ADVERTISING**
Most Innovative Advertising for a Feature Film: Shame Alternative Newspaper Ad, Fox Searchlight
Most Innovative Advertising for a Brand/Product: The Hunger Games Faux Motion Ad Smile Away, LIONSGATE, Ignition
Most Innovative Advertising for a Video Game: Prototype 2 Timeline, Activision/Radical Entertainment, Buddha Jones
**FILM FESTIVAL CATEGORY**
Best Film Festival Trailer: New York Film Festival 2011, Film Society of Lincoln Center, Kinetic Trailers
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