LivingSocial Names Barry Judge as Chief Marketing Officer [Manufacturing Close - Up]ProQuest Information & Learning
LivingSocial, a local marketplace to buy and share things to do in your city, announced that experienced marketing executive Barry Judge has been appointed Chief Marketing Officer (CMO) for the company.
According to a release, formerly, Judge served as Executive Vice President, Global Chief Marketing Officer for Best Buy, a consumer electronics retailer, as well as a range of other senior marketing positions at Best Buy and other companies.
"Barry is a giant in the field of marketing, and his decision to join our leadership team is a tremendous vote of confidence in our vision and opportunity for success," said LivingSocial CEO Tim O'Shaughnessy. "Barry helped one of the world's largest retailers build a powerhouse online and mobile presence, and we're confident he can help us extend our own leadership in the local commerce space. With his experience and strategic insight, Barry will help us reach millions of new consumers and businesses around the world."
As CMO at LivingSocial, Judge will oversee all aspects of marketing for the company, including online and offline advertising, brand management, social media, and communications.
Judge originally joined Best Buy in 1999 to help the company launch bestbuy.com, now one of the world's leading online commerce destinations, and held a number of senior marketing positions at the company before being named CMO in 2008, a position he held until mid- 2012.
Judge began his career at The Direct Marketing Group and has held positions ranging from marketing assistant to product group manager with Young & Rubicam, Coca Cola USA, The Quaker Oats Company and the Pillsbury Company. He also served as vice president of marketing for Caribou Coffee Company.
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