Patent Issued for Methods and Systems for Demonstrating Differences between and Benefits of Products

By a News Reporter-Staff News Editor at Journal of Engineering -- The Procter & Gamble Company (Cincinnati, OH) has been issued patent number 8323033, according to news reporting originating out of Alexandria, Virginia, by VerticalNews editors.

The patent's inventors are Cregg, Martin S. (Skaneateles, NY); Englert, Robert S. (Jamesville, NY); Osiecki, Scott W. (Skaneateles, NY).

This patent was filed on October 1, 2008 and was cleared and issued on December 4, 2012.

From the background information supplied by the inventors, news correspondents obtained the following quote: "Pet food producers, particularly producers of foods and treats for domestic and/or companion animals such as, but not limited to, dogs, cats, fish, birds, rodents, and horses have increasingly begun to develop premium products which provide greater nutrition and/or higher quality ingredients than do similar standard products of equal amount or volume. Producers of products for human consumption have likewise begun to produce and offer a greater number and variety of so-called premium products.

"It is important for the ultimate consumer purchaser, animal healthcare provider, retail and wholesale purchasing and sales personnel, and manufacturer sales personnel to understand the advantages and benefits provided by such premium products. Non-limiting examples of such benefits can include improvements in: skin, hair, coat, vitality, agility, mobility, digestive system, cognitive ability, ocular function, and combinations thereof.

"However, it is often difficult to demonstrate the advantages and benefits of such premium products because some such advantages and benefits are not necessarily easily visualized, or the benefits often become evident only over a period of time and thus are not easily noted. Therefore, there is a need for simple, easy-to-understand methods and systems of demonstrating benefits and advantages of premium products."

Supplementing the background information on this patent, VerticalNews reporters also obtained the inventors' summary information for this patent: "1. The present invention is directed to methods and systems of demonstrating advantages and benefits of an animal care product, the methods including: a.) presenting a first demonstration aid wherein the first demonstration aid demonstrates a first feature or characteristic; b.) presenting a second demonstration aid wherein the second demonstration aid demonstrates a second feature or characteristic; c.) describing to an audience the first feature or characteristic; d.) describing to an audience the second feature or characteristic; e.) comparing the first and second feature or characteristic; and f.) describing the advantages and benefits of the animal care product.

"The methods and systems of the invention can include methods and systems of demonstrating reduced hair ingestion and hairball related effects; methods and systems of demonstrating improvements in skin, hair, and coat; and methods and systems of demonstrating better digestion, better absorption and/or retention of food and nutrients, and production of less waste."

For the URL and additional information on this patent, see: Cregg, Martin S.; Englert, Robert S.; Osiecki, Scott W.. Methods and Systems for Demonstrating Differences between and Benefits of Products. U.S. Patent Number 8323033, filed October 1, 2008, and issued December 4, 2012. Patent URL: http://patft.uspto.gov/netacgi/nph-Parser?Sect1=PTO2&Sect2=HITOFF&p=97&u=%2Fnetahtml%2FPTO%2Fsearch-bool.html&r=4834&f=G&l=50&co1=AND&d=PTXT&s1=20121204.PD.&OS=ISD/20121204&RS=ISD/20121204

Keywords for this news article include: Animal Care, The Procter & Gamble Company.

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