Air China Taps CyberSource to Secure Call Center Payments across Asia with Payment Security and Fraud Management SolutionsPR Newswire
SINGAPORE and BEIJING, Dec. 6, 2012 /PRNewswire/ -- CyberSource, a Visa company (NYSE Code: V) and one of the world's largest providers of eCommerce payment management services, today announced that it has signed an agreement with China's national airline Air China, to provide payment gateway and fraud management services for its international sales and service hotline.
Air China launched its international sales and service hotline in Singapore, Hong Kong, Australia and the Philippines to provide better service to their travelers. This was supported by CyberSource's international payment gateway and risk management services. The 800 hotline number, using Air China's Interactive Voice Response (IVR) payment services, supported by CyberSource's solutions, will also be rolled out gradually in four other markets -- Taiwan, UAE, Thailand and India.
This CyberSource-enabled infrastructure is a critical element in Air China's strategy to increase its share of the regional market by extending its high quality, customer experience to each new market, immediately upon service inception. In October, Air China served 160,100 regional and 526,400 international passengers (Note 1).
"It is an honor to be a part of Air China's newly launched call center solution," said Poon Khye Wei, Regional Director, Greater China & Korea for CyberSource. "Payments that are made via Air China call centers' IVR system, supported by CyberSource payment gateway and fraud screening solutions, will protect Air China from fraud and keeping sensitive payment data off Air China's networks. This same CyberSource connection can also be used by Air China to support other payment channels as Air China scales its operations."
In a statement, Air China said: "Our aim is to continue to provide convenience to overseas travelers. As part of our offering, Air China's customer service staff will provide the traveler's itinerary over the phone and when the traveler is ready to proceed with payment, we will switch the call to the IVR system, supported by CyberSource and the traveler can continue with card number entry and the ensuing checks to complete the payment process."
CyberSource's fraud-management technology and processes feature the world's largest fraud detection radar, and include over 250 tests for fraudulent activity -- all in the space of a couple of seconds. Its payment gateway and payment security services facilitate secure cross-border transactions in multiple payment types, currencies, and transaction environments. Banks, merchants and third-party service providers are using CyberSource technology to capitalize on the growth of eCommerce in China and around the region to expand their business.
For more information on CyberSource products, visit www.cybersource.com/asiapacific.
Note 1: http://www.airchina.com.cn/www/en/html/index/ir/traffic
CyberSource Corporation, a wholly-owned subsidiary of Visa Inc., is a payment management company. Over 370,000 businesses worldwide use CyberSource and Authorize.Net brand solutions to process online payments, streamline fraud management, and simplify payment security.
The company is headquartered in San Francisco and maintains offices throughout the world, with regional headquarters in Singapore (Asia Pacific); Tokyo (Japan), Miami/Sao Paulo (Latin America and the Caribbean), and Reading, U.K. (Europe/Middle East/Africa).
CyberSource operates in Europe under agreement with Visa Europe. For more information, please visit www.cybersource.com/asiapacific.
About Air China
Air China Limited ("Air China") and its predecessor, the former Air China, were founded in 1988. According to the "Civil Aviation System Reform Program" which was approved and passed by the State Department in October 2002, the former Air China consolidated with China National Aviation Company and China Southwest Airlines and founded China Aviation Group Company. Based on the combined air transportation resources of the three entities, the new Air China Company was established. On September 30th, 2004, approved by the State-owned Assets Supervision and Administration Commission of the State Council (SASAC), Air China Limited was officially launched in Beijing, operating air transport services as its primary business and controlled by the China Aviation Group. On December 15th, 2004, Air China successfully listed in Hong Kong (SEHK: 0753) and London (LSE: AIRC).
Air China is China's exclusive national flag carrier for civil aviation, a member of the Star Alliance, the world's largest airline alliance, and it was the official airline partner of the 2008 Beijing Olympic Games. It ranks first among domestic airline brands (evaluated by the World Brand Laboratory as having a brand value of RMB 61.885 billion in 2012) and it is leading ahead of its domestic competitors in passenger and freight air transport and related services.
As of December 31, 2011, Air China (including holding companies) owns 432 Boeing and Airbus aircraft, with an average age of 6.77 years; operates a total of 282 passenger flight routes, including 71 international routes, 14 regional routes, and 197 domestic routes covering 30 countries and regions worldwide connecting 143 cities, including 43 international cities, 96 domestic cities and four regions. In cooperation with Star Alliance member airlines, its service network is further extended to 1,160 destinations in 181 countries.
Air China is committed to providing passengers with "Four Cs" service: Credibility, Convenience, Comfort and Choice. Air China PhoenixMiles, the frequent flyer program, has the longest history of any frequent flyer program in China. Air China was the first domestic civil airline to launch two classes of premium service. Currently, Air China's ground service provides support for 940 departure and arrival flights each day in Beijing, up to 1,026 flights on peak travel days, and 79 flights per hour during peak hours.
For five consecutive years from 2007 to 2011, Air China was listed among the "top 500 global brands", becoming the only Civil Aviation airline ever listed. In June 2012, Air China was rated 24th among China's 500 most valuable brands by the World Brand Laboratory, and the first in the domestic aviation service sector. The Air China brand has been jointly awarded one of "China's Top Ten International Brands" by the Financial Times of Great Britain and American McKinsey Management Consulting Company.
Fleishman-Hillard Hong Kong
Fleishman-Hillard Hong Kong