Old Navy Stands Out with Mobile ShoppingBy Erin LynchPenton Business Media
Retailer shopped:OldNavyDevice used: iPhone4sThe email or Twitter or Facebookoffer: 30% Purchase Cyber Monday OnlyOverall: This was theeasiest shopping experience I have ever had on a mobile device. Ittook all of about five minutes from the moment I clicked on theemail promotion to getting an order confirmation in my inbox. Theonly downside was attempting to type in my credit card informationin the small fields. Other than that, the mobile site almostmirrors the usability of the full site at www.oldnavy.com. The pictures andproduct information were very easy to find and easy on the eye.10/10.Landing page worked: Therewere no problems or technical issues using my mobile phone on thissite.The item was easy/hard to put inthe cart because: The item I wanted, which was a menssweater, was easy to place into the shopping cart because of thelarge graphics on the site.I was suggested an add-on, and itwas: I was not given an option for product add-ons justvarious shipping options.I made the purchase, and Ireceived an email confirmation: The email confirmation cameabout 30 seconds after the order was placed.Erin Lynch is the associate editor at Multichannel Merchant.Erin can be by emailing her at email@example.com.You can also follow her on Twitter at @LynchMCM or on LinkedIn.