Design Within Reach Announces New Retail Studio in Mexico CityPR Web
Stamford, Conn. (PRWEB) November 26, 2012
Design Within Reach, Inc., today announces international retail expansion into Mexico. Located within the upscale neighborhood of Lomas de Chapultepec in Mexico City, the new Studio will be wholly owned and operated by Grupo Makabaggo SA de CV. It marks the company's entrance into a new retail market and increases the retail presence of authentic modern design in Mexico.
Situated on Paseo de las Palmas in the heart of Lomas de Chapultepec, DWR Mexico City features four floors of classic furniture by Charles and Ray Eames, Arne Jacobsen, Hans J. Wegner and others, as well as pieces by up-and-coming designers, all of which will be presented in stylistically defined room vignettes outlining dcor solutions for living, dining, work and sleep. In recent years, Paseo de las Palmas has become an integral avenue in the city and a destination for the city's architects and designers. "Paseo de las Palmas is the heart of the citys design industry and the ideal location for DWR Mexico City," says Betty Goldberg, president of Grupo Makabaggo SA de CV and a design industry veteran of 25 years. Ms. Goldberg will manage the four-floor, 4,000-square-foot studio alongside a team of design experts. "We are so excited to partner with Design Within Reach and bring authentic, modern design to Mexico."
DWR President and CEO John Edelman noted that DWR has been looking to expand into Mexico for years: "Thanks to events like Design Week Mexico and the increase of modern architecture in the area, awareness of modern design has never been greater in Mexico City. DWR embraces this interest as a tremendous opportunity to reach an enthusiastic new audience and give them access to authentic modern design."
Founded in 1998, Design Within Reach made modern design accessible to the U.S. market through its groundbreaking Studios, catalog and e-commerce site. DWR has evolved into a destination for its exclusive collection of modern furniture and accessories to complement the iconic mid-century classics it has offered for years. Following a successful two-year period of product and partnership development that has greatly expanded the assortment and changed the in-store and digital customer experience, the company brings the country's largest collection of in-stock modern design to Mexico City.
Find out more about DWR Mexico City at dwr.com/mexico.
DWR Mexico City Studio Paseo de las Palmas 260-B Lomas de Chapultepec Mexico DF, CP 11000 Phone: (55) 1801-7712
Design Within Reach, Inc., founded in 1998 and headquartered in Stamford, Conn., is the source for the best in authentic modern design. The company markets and sells its furniture and accessories to both residential and trade customers through its retail Studios in the United States and Canada, http://www.dwr.com and its Connecticut-based phone sales team at 1.800.944.2233. For inquiries regarding DWR Contract, visit http://www.dwrcontract.com.
For additional images and information, contact Kim Phillips at pr(at)dwr(dot)com.
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