Business Digest: Nov. 15, 2012 [Santa Cruz Sentinel, Calif.]By Jondi Gumz, Santa Cruz Sentinel, Calif.McClatchy-Tribune Information Services
Nov. 14--SANTA CRUZ
Think Local First updates race
A $100 check donated by Santa Cruz County Employees Credit Union has generated $1,017 in sales to lead at the midway point of the Great Money Race sponsored by Think Local First County of Santa Cruz.
As of Day 13, Chefworks spent the $100 check at Zoccoli's Deli, which spent it at Pacific Cookie Company, which spent it at Coast Paper & Supply.
The $100 check donated by Lighthouse Bank and Believe Agency has generated $899 in business. At last report, this check was at Coast Paper.
Well Within spent its $100 check at Pacific Trading, which spent it at the Nickelodeon, which spent it at Bookshop Santa Cruz.
Logos Books & Records spent its $100 check at Hoffman's Bistro, and California Coast Uniform has a $100 check to spend.
The race, which concludes Nov. 30, aims to see how much business can be generated by $500 in 30 days when the money is spent at locally owned businesses.
Search workshop scheduled Friday
Satellite Telework Centers, at 6265 Highway 9, will host Lia Kay Barrad's "Let's Get Google'd" workshop 9 a.m. to 12:30 p.m. Friday, . The class will cover 15 search engine optimization trade secrets on Google maps, directory listings, Internet profile building, meta tags, link building, local search and social media.
Cost is $50,
with a discount for Santa Cruz Chamber members. RSVP is required. For information, call 588-2470 or go to www.InSearchofCustomers.com. Space is limited to 16 participants.
Verizon, Comcast team up
Verizon Wireless and Comcast announced Wednesday will they sell each other's services in Santa Cruz County and offer incentives to qualified customers. It's a model already in use in 20 other states.
Consumers can order Verizon Wireless plans and devices through Comcast by calling 855-704-7400. Information is online at www.comcast.com/vzw and www.verizonwireless.com/xfinity and three retail locations: 110 Cooper St., Santa Cruz, 1440 41st Ave., Capitola, and 1051 S. Green Valley Road, Watsonville.
(c)2012 the Santa Cruz Sentinel (Scotts Valley, Calif.)
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