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Yahoo! Beats Google in Monthly Traffic for First Time in Two Years

  +Follow August 23, 2013 1:12PM
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On Aug. 22, web analytic firm comScore released their rankings of the top 50 web properties for July monthly traffic, and for the first time in two years Google Inc. (GOOG) wasn’t number one. More surprising than the fact they slid to number two, though, is who the new king is: Yahoo! Inc. (YHOO) .

The once-moribund tech giant has seen a total image revamp under the guidance of 38-year-old CEO Marissa Mayer, a former Google exec herself. Mayer has pushed Yahoo to more aggressively compete with Google by shedding payroll, rebranding the company, and in May, overseeing the $1.1 billion purchase of blogging platform Tumblr.

Yahoo scored 196.5 million uniques on their various properties, while Google came in at 192.2 million. Rounding out the top five were Microsoft Corp. (MSFT) at 179.5 million, Facebook Inc. (FB) at 142.2 million, and AOL, Inc. (AOL) properties at 117 million.

The comScore win is undeniable triumph for Mayer and Yahoo, even more so when one takes into account that Tumblr, which came in at 28th for traffic, wasn’t included in Yahoo’s tallies. Tumblr received 38.3 million uniques.

comScore, however, does not include mobile in their numbers, which could have significantly undermined Google’s score. Mobile is a fast growing segment for Google, and accounts for a significant portion of their revenue. Google currently grabs 52.1 percent of all mobile ad revenue, though the company is still struggling with fully monetizing it. Mayer has made monetizing mobile a focus of her turnaround, and said that she sees a future where one day mobile accounts for "a majority of (Yahoo's) revenue."

Yahoo beat second quarter 2013 earnings expectations but missed revenue expectations, as they similarly try to grapple with the transition to mobile. But the traffic win for Yahoo is undeniably a step in the right direction for the once-dominant tech company.

Yahoo stock is up .29 percent to hit $29.78.

(image of Marissa Mayer courtesy of Wikimedia Commons)

DISCLOSURE: The views and opinions expressed in this article are those of the authors, and do not represent the views of equities.com. Readers should not consider statements made by the author as formal recommendations and should consult their financial advisor before making any investment decisions.


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Results for yhoo
Day Traders Group
22 Aug 14 07:46:04
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annie post
22 Aug 14 07:43:42
$YHOO Alibaba IPO – The Timing Couldn’t Be Any Better http://t.co/u1L6GWQUE7
Option Zen
22 Aug 14 07:24:07
@salman_merchant $yhoo. Sure came out of the gate fast but has cooled considerably
annie post
22 Aug 14 07:23:05
$yhoo IPO date announcement overdue. Good chance this weekend for Press coverage. Sunday papers.
annie post
22 Aug 14 07:08:51
$yhoo. Short squeeze EOD w IPO announcement looming over weekend? Could blast to $40.
Joe Schmo
22 Aug 14 07:08:14
buying $YHOO daily $38s for .13 now
Intraday Updates
22 Aug 14 07:04:22
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22 Aug 14 07:03:30
Elliott Wave Coverage past 1/2 Hr: $FB $AAPL $PCLN $CSCO $INTC $YHOO $YELP $QIHU $NFLX $TWTR
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22 Aug 14 07:02:27
Top 5 Internet Update $TWTR $YELP $NFLX $QIHU $YHOO – Massive Cup And Handle 2 Before 3 SetupsEdit Entry http://t.co/OB8yU1QLIC
Anthony
22 Aug 14 07:00:54
RT @OptionAlert: Largest open interest increases among single stock options for 8/22 include $BAC, $YHOO, $AAPL, $INTC, and $EBAY.
theoptiondon
22 Aug 14 06:59:37
$yhoo 40 soon
Stock Updates
22 Aug 14 06:56:49
$YHOO: Yahoo Could Be About To Waste Billions Of Your Dollars http://t.co/srHSQi7YfL http://t.co/Ka7sjyX8Up
Aid Idrizović
22 Aug 14 06:54:20
Was up 10% at open, back down to 5%. Let's see if $YHOO can get over $38 again today
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22 Aug 14 06:50:48
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22 Aug 14 06:49:52
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22 Aug 14 06:43:53
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22 Aug 14 06:43:09
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22 Aug 14 06:42:34
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راليات الاوبشن
22 Aug 14 06:42:18
$YHOO 150% محقق
A COMPLACENT TRADER
22 Aug 14 06:42:06
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MARKET TAKER
22 Aug 14 06:41:02
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Coherent Variance
22 Aug 14 06:40:59
$YHOO - First buys were in the $35s area weeks ago, bought more on the way up. Have not sold a single share. Continue to ride it.
Lightspeed
22 Aug 14 06:40:30
RT @OpenOutcrier: $YHOO ripping
Open Outcrier
22 Aug 14 06:40:20
$YHOO ripping
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22 Aug 14 06:40:12
$YHOO popping this morning.
Options Network
22 Aug 14 06:40:11
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22 Aug 14 06:40:04
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Options Network
22 Aug 14 06:37:58
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Joseph Dube
22 Aug 14 06:33:54
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ISAAC ALEX
22 Aug 14 06:32:25
RT @ericjackson: It's time for Marissa to sell to Masa --> SoftBank Set Up for More Deals After T-Mobile: Real M&A - Bloomberg http://t.co/…
ISAAC ALEX
22 Aug 14 06:28:13
RT @OptionAlert: Largest open interest increases among single stock options for 8/22 include $BAC, $YHOO, $AAPL, $INTC, and $EBAY.
Option Zen
22 Aug 14 06:16:56
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هيسوكا
22 Aug 14 06:06:08
RT @MaribelAberCNN: #IceBucketChallenge by @tumblr $YHOO in Times Square outside @NASDAQOMX cc: @JasonFarkas @nowthised @leezeltanglao http…
Open Outcrier
22 Aug 14 06:05:53
SoftBank Set Up for More Deals After T-Mobile: Real M&A $YHOO $DISH http://t.co/Fa8AbEeIPO
Option Alert
22 Aug 14 06:01:20
Largest open interest increases among single stock options for 8/22 include $BAC, $YHOO, $AAPL, $INTC, and $EBAY.
Marco Martinetto
22 Aug 14 05:57:48
RT @ericjackson: It's time for Marissa to sell to Masa --> SoftBank Set Up for More Deals After T-Mobile: Real M&A - Bloomberg http://t.co/…
grego
22 Aug 14 05:56:48
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Stock Updates
22 Aug 14 05:56:43
$YHOO: Yahoo's China Strategy Is Paying Off http://t.co/cU9HxNNRgN http://t.co/3TW3lHwLD3
Sheldon McIntyre
22 Aug 14 05:56:23
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Nereida Diesen
22 Aug 14 05:55:33
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BUZZ Just-In
22 Aug 14 05:53:53
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Eric Jackson
22 Aug 14 05:40:20
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CallaLilly101
22 Aug 14 05:37:20
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Aaron Dillon (艾龙)
22 Aug 14 05:34:04
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Ed O'Keefe
22 Aug 14 05:33:24
RT @MaribelAberCNN: #IceBucketChallenge by @tumblr $YHOO in Times Square outside @NASDAQOMX cc: @JasonFarkas @nowthised @leezeltanglao http…
Media Sentiment
22 Aug 14 05:25:05
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Fa$tlane $tocks
22 Aug 14 05:17:52
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Jonathan West
22 Aug 14 05:12:31
RT @Benzinga: Bank Of America Weighs In On #Yahoo, #Alibaba As #IPO Nears $YHOO http://t.co/QCEFMpfuNR
US Banking News
22 Aug 14 05:06:21
Marissa A. Mayer Sells 36,000 Shares of Yahoo! Stock $YHOO http://t.co/4VWhp9maQ8
US Banking News
22 Aug 14 05:06:20
Yahoo! CFO Sells $562,500 in Stock $YHOO http://t.co/UHVbwY0stK
				
				
  +Follow August 23, 2013 1:12PM
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