logo  
Sign in or Register

Already a member?

Sign in

Or sign in with your account on:

Not a member yet?

Register
    

Yahoo! Beats Google in Monthly Traffic for First Time in Two Years

  +Follow August 23, 2013 1:12PM
Share:
Tickers Mentioned:

On Aug. 22, web analytic firm comScore released their rankings of the top 50 web properties for July monthly traffic, and for the first time in two years Google Inc. (GOOG) wasn’t number one. More surprising than the fact they slid to number two, though, is who the new king is: Yahoo! Inc. (YHOO) .

The once-moribund tech giant has seen a total image revamp under the guidance of 38-year-old CEO Marissa Mayer, a former Google exec herself. Mayer has pushed Yahoo to more aggressively compete with Google by shedding payroll, rebranding the company, and in May, overseeing the $1.1 billion purchase of blogging platform Tumblr.

Yahoo scored 196.5 million uniques on their various properties, while Google came in at 192.2 million. Rounding out the top five were Microsoft Corp. (MSFT) at 179.5 million, Facebook Inc. (FB) at 142.2 million, and AOL, Inc. (AOL) properties at 117 million.

The comScore win is undeniable triumph for Mayer and Yahoo, even more so when one takes into account that Tumblr, which came in at 28th for traffic, wasn’t included in Yahoo’s tallies. Tumblr received 38.3 million uniques.

comScore, however, does not include mobile in their numbers, which could have significantly undermined Google’s score. Mobile is a fast growing segment for Google, and accounts for a significant portion of their revenue. Google currently grabs 52.1 percent of all mobile ad revenue, though the company is still struggling with fully monetizing it. Mayer has made monetizing mobile a focus of her turnaround, and said that she sees a future where one day mobile accounts for "a majority of (Yahoo's) revenue."

Yahoo beat second quarter 2013 earnings expectations but missed revenue expectations, as they similarly try to grapple with the transition to mobile. But the traffic win for Yahoo is undeniably a step in the right direction for the once-dominant tech company.

Yahoo stock is up .29 percent to hit $29.78.

(image of Marissa Mayer courtesy of Wikimedia Commons)

DISCLOSURE: The views and opinions expressed in this article are those of the authors, and do not represent the views of equities.com. Readers should not consider statements made by the author as formal recommendations and should consult their financial advisor before making any investment decisions.


Liked What You Read? Join Equities.com and Connect With Your Favorite Financial Experts FOR FREE! Members of Equities.com gain access to our leading financial news and content, active social investment community, proprietary research tools including the 2014 Small-Cap Stars, E.V.A. reports and more.

Results for yhoo
eamessolicitors
23 Oct 14 02:16:21
RT @ForbesTech: "We had a good, solid third quarter," Yahoo CEO Marissa Mayer said: http://t.co/M2KoguCUDA $YHOO http://t.co/g7fDPlleRo
Dale
23 Oct 14 02:15:26
RT @WSJ: Tumblr is expected to generate more than $100 million in revenue next year, Yahoo said. http://t.co/MEB45lUoJM $YHOO http://t.co/B…
Crave for News
23 Oct 14 02:06:05
Tumblr is expected to generate more than $100 million in revenue next year, Yahoo said. http://t.co/4s4mLrBmn4 $YHOO http://t.co/Kic2VHoBJs
Quantheta
23 Oct 14 02:00:02
#TOPTICKERTWEETS $SPY $YHOO $AAPL $IWM $DIA $TWTR $USD $GOOG $FB $QUAD #quantheta
Quantheta
23 Oct 14 02:00:02
#VOLUMESHIFTUP $NOK $TSCO $YELP $YHOO $QUAD $KO $USD $GOOG $IWM $DIA #quantheta
Quantheta
23 Oct 14 02:00:02
#SENTISHIFTDOWN $SPX $IBM $TSCO $YHOO $TWTR $KO $GOOG $YELP $USD $DIA #quantheta
Capital Oversight
23 Oct 14 01:59:42
RT @WSJ: Tumblr is expected to generate more than $100 million in revenue next year, Yahoo said. http://t.co/MEB45lUoJM $YHOO http://t.co/B…
Anmol Singh
23 Oct 14 01:55:32
$YHOO Short trade review for those asking why I traded YHOO to the short side Yesterday $STUDY http://t.co/ivaKA1HbHN
Stock Wire
23 Oct 14 01:48:03
Yahoo! Inc. (YHOO): Jim Cramer Thinks It's heading For $70 A Share $YHOO http://t.co/NNnVLSyVnA
Stockaholics
23 Oct 14 01:34:14
Our Penny Stock Picks Gained 371% In 2 Weeks! Get Our Next Pick Early: http://t.co/z2noBUWrEP $ORCL $YHOO $AMZN
biostock
23 Oct 14 01:12:33
$VIX $VXX $YHOO $BABA European data is mixed IMO Market will be disappointed on no QE from europe
Bogdan Cholewa
23 Oct 14 01:10:30
RT @WSJ: Tumblr is expected to generate more than $100 million in revenue next year, Yahoo said. http://t.co/MEB45lUoJM $YHOO http://t.co/B…
Stoyan Mitov
23 Oct 14 01:06:28
RT @WSJ: Tumblr is expected to generate more than $100 million in revenue next year, Yahoo said. http://t.co/MEB45lUoJM $YHOO http://t.co/B…
CIT.LA
23 Oct 14 01:00:35
RT @WSJ: Tumblr is expected to generate more than $100 million in revenue next year, Yahoo said. http://t.co/MEB45lUoJM $YHOO http://t.co/B…
Roland Lizares
23 Oct 14 00:52:20
RT @WSJ: Tumblr is expected to generate more than $100 million in revenue next year, Yahoo said. http://t.co/MEB45lUoJM $YHOO http://t.co/B…
Matthew Tek-il Kwan
23 Oct 14 00:45:52
Can $BABA or $YHOO just hurry up and buy $YELP ...
Dominique Vanpée
23 Oct 14 00:40:42
RT @WSJ: Tumblr is expected to generate more than $100 million in revenue next year, Yahoo said. http://t.co/MEB45lUoJM $YHOO http://t.co/B…
TradingView
23 Oct 14 00:30:02
$YHOO - YHOO Double Top at 44 - https://t.co/g1Y2pZHJy2
stockmarketnow
23 Oct 14 00:24:17
RT TheStreet: .JimCramer says $YHOO CEO Mayer has done a good job of steering the internet company through trans... http://t.co/40M8xjikxS
John Michael
23 Oct 14 00:18:53
RT @TheStreet: .@JimCramer says $YHOO CEO Mayer has done a good job of steering the internet company through transition: http://t.co/tIzchn…
Stock Wire
23 Oct 14 00:15:48
Yahoo Surprises With Revenue Growth $YHOO http://t.co/xlkdnyk9JY
TheStreet
23 Oct 14 00:15:06
.@JimCramer says $YHOO CEO Mayer has done a good job of steering the internet company through transition: http://t.co/tIzchnTwb3
naтнan ✌️
23 Oct 14 00:10:30
RT @WSJ: Tumblr is expected to generate more than $100 million in revenue next year, Yahoo said. http://t.co/MEB45lUoJM $YHOO http://t.co/B…
stockmarketnow
23 Oct 14 00:09:10
RT TheStreet: Activists make Yahoo!'s Marissa Mayer a better CEO http://t.co/VaSmMXA2dK  $YHOO
Alysia Sarkisian
23 Oct 14 00:06:25
RT @TheStreet: Activists make Yahoo!'s Marissa Mayer a better CEO http://t.co/KAMZTUmfL9 $YHOO
Fabi619
23 Oct 14 00:05:20
RT @WSJ: Tumblr is expected to generate more than $100 million in revenue next year, Yahoo said. http://t.co/MEB45lUoJM $YHOO http://t.co/B…
Laila
23 Oct 14 00:03:49
RT @TheStreet: Activists make Yahoo!'s Marissa Mayer a better CEO http://t.co/KAMZTUmfL9 $YHOO
Stockaholics
23 Oct 14 00:02:23
Our Penny Stock Picks Gained 371% In 2 Weeks! Get Our Next Pick Early: http://t.co/z2noBUWrEP $MU $YHOO $CGIX
TheStreet
23 Oct 14 00:00:20
Activists make Yahoo!'s Marissa Mayer a better CEO http://t.co/KAMZTUmfL9 $YHOO
Hyacinth Mascarenhas
22 Oct 14 23:58:43
RT @WSJ: Tumblr is expected to generate more than $100 million in revenue next year, Yahoo said. http://t.co/MEB45lUoJM $YHOO http://t.co/B…
JennaChen
22 Oct 14 23:55:56
RT @WSJ: Tumblr is expected to generate more than $100 million in revenue next year, Yahoo said. http://t.co/MEB45lUoJM $YHOO http://t.co/B…
Stock Wire
22 Oct 14 23:54:51
Yahoo Making Progress At A Crucial Time $YHOO http://t.co/OoJ3RndDt7
Katy Sayar
22 Oct 14 23:54:14
RT @WSJ: Tumblr is expected to generate more than $100 million in revenue next year, Yahoo said. http://t.co/MEB45lUoJM $YHOO http://t.co/B…
Arun Mathew
22 Oct 14 23:53:26
RT @WSJ: Tumblr is expected to generate more than $100 million in revenue next year, Yahoo said. http://t.co/MEB45lUoJM $YHOO http://t.co/B…
Cheryl Lynne
22 Oct 14 23:41:56
RT @WSJ: Tumblr is expected to generate more than $100 million in revenue next year, Yahoo said. http://t.co/MEB45lUoJM $YHOO http://t.co/B…
R3H@N
22 Oct 14 23:37:08
RT @WSJ: Tumblr is expected to generate more than $100 million in revenue next year, Yahoo said. http://t.co/MEB45lUoJM $YHOO http://t.co/B…
Top Breakout Stocks
22 Oct 14 23:34:03
$BAC, $F, $YHOO, $FB, $AAPL hit new breakout highs http://t.co/WHy8M8KjIc
Richard Santoro
22 Oct 14 23:20:21
RT @WSJ: Tumblr is expected to generate more than $100 million in revenue next year, Yahoo said. http://t.co/MEB45lUoJM $YHOO http://t.co/B…
LMU PRSSA
22 Oct 14 23:18:04
RT @WSJ: Tumblr is expected to generate more than $100 million in revenue next year, Yahoo said. http://t.co/MEB45lUoJM $YHOO http://t.co/B…
Montes Law Firm PLLC
22 Oct 14 23:17:30
RT @WSJ: Tumblr is expected to generate more than $100 million in revenue next year, Yahoo said. http://t.co/MEB45lUoJM $YHOO http://t.co/B…
Shane Gonzales
22 Oct 14 23:10:58
RT @WSJ: Tumblr is expected to generate more than $100 million in revenue next year, Yahoo said. http://t.co/MEB45lUoJM $YHOO http://t.co/B…
Itu
22 Oct 14 23:08:55
RT @WSJ: Tumblr is expected to generate more than $100 million in revenue next year, Yahoo said. http://t.co/MEB45lUoJM $YHOO http://t.co/B…
adam dalmation
22 Oct 14 23:07:35
RT @WSJ: Tumblr is expected to generate more than $100 million in revenue next year, Yahoo said. http://t.co/MEB45lUoJM $YHOO http://t.co/B…
St. Maverick
22 Oct 14 23:07:12
RT @WSJ: Tumblr is expected to generate more than $100 million in revenue next year, Yahoo said. http://t.co/MEB45lUoJM $YHOO http://t.co/B…
浦島もよ
22 Oct 14 23:06:20
RT @WSJ: Tumblr is expected to generate more than $100 million in revenue next year, Yahoo said. http://t.co/MEB45lUoJM $YHOO http://t.co/B…
Faisal Ammari
22 Oct 14 23:02:11
RT @WSJ: Tumblr is expected to generate more than $100 million in revenue next year, Yahoo said. http://t.co/MEB45lUoJM $YHOO http://t.co/B…
Miranda C D
22 Oct 14 22:58:45
RT @WSJ: Tumblr is expected to generate more than $100 million in revenue next year, Yahoo said. http://t.co/MEB45lUoJM $YHOO http://t.co/B…
Doug Campbell
22 Oct 14 22:57:55
RT @WSJ: Tumblr is expected to generate more than $100 million in revenue next year, Yahoo said. http://t.co/MEB45lUoJM $YHOO http://t.co/B…
g io o
22 Oct 14 22:55:51
RT @WSJ: Tumblr is expected to generate more than $100 million in revenue next year, Yahoo said. http://t.co/MEB45lUoJM $YHOO http://t.co/B…
Quantpost Technology
22 Oct 14 22:54:09
$YHOO News: "Yahoo Making Progress At A Crucial Time $BABA $YHOO …" http://t.co/cMJv3UOLMM Board view: https://t.co/gn0QmAclDe
				
				
  +Follow August 23, 2013 1:12PM
Share:

Comments

 

blog comments powered by Disqus

About us

Equities.com is the most advanced interactive online social ecosystem for the financial industry, serving as a resource center and next-generation communication platform that connects self-directed investors with public issuers, market experts, and professional service providers and vendors. Registered members can leverage our exclusive proprietary research tools such as the Small-Cap Stars, which outperformed 90% of all small-cap mutual funds, and robust do-it-yourself E.V.A. research reports. The Equities.com Issuer Dashboard is the ideal tool to communicate and manage investor awareness campaigns to the investment community, as well as to access valuable resources to help your company grow.

Market Data powered by QuoteMedia.
Copyright © QuoteMedia. Data delayed 15 minutes unless otherwise indicated. Terms of Use.