logo
Sign in or Register

Already a member?

Sign in

Or sign in with your account on:

Not a member yet?

Register
    

 


Yahoo! Beats Google in Monthly Traffic for First Time in Two Years

  +Follow August 23, 2013 1:12PM
Share:
Tickers Mentioned:

On Aug. 22, web analytic firm comScore released their rankings of the top 50 web properties for July monthly traffic, and for the first time in two years Google Inc. (GOOG) wasn’t number one. More surprising than the fact they slid to number two, though, is who the new king is: Yahoo! Inc. (YHOO) .

The once-moribund tech giant has seen a total image revamp under the guidance of 38-year-old CEO Marissa Mayer, a former Google exec herself. Mayer has pushed Yahoo to more aggressively compete with Google by shedding payroll, rebranding the company, and in May, overseeing the $1.1 billion purchase of blogging platform Tumblr.

Yahoo scored 196.5 million uniques on their various properties, while Google came in at 192.2 million. Rounding out the top five were Microsoft Corp. (MSFT) at 179.5 million, Facebook Inc. (FB) at 142.2 million, and AOL, Inc. (AOL) properties at 117 million.

The comScore win is undeniable triumph for Mayer and Yahoo, even more so when one takes into account that Tumblr, which came in at 28th for traffic, wasn’t included in Yahoo’s tallies. Tumblr received 38.3 million uniques.

comScore, however, does not include mobile in their numbers, which could have significantly undermined Google’s score. Mobile is a fast growing segment for Google, and accounts for a significant portion of their revenue. Google currently grabs 52.1 percent of all mobile ad revenue, though the company is still struggling with fully monetizing it. Mayer has made monetizing mobile a focus of her turnaround, and said that she sees a future where one day mobile accounts for "a majority of (Yahoo's) revenue."

Yahoo beat second quarter 2013 earnings expectations but missed revenue expectations, as they similarly try to grapple with the transition to mobile. But the traffic win for Yahoo is undeniably a step in the right direction for the once-dominant tech company.

Yahoo stock is up .29 percent to hit $29.78.

(image of Marissa Mayer courtesy of Wikimedia Commons)

DISCLOSURE: The views and opinions expressed in this article are those of the authors, and do not represent the views of equities.com. Readers should not consider statements made by the author as formal recommendations and should consult their financial advisor before making any investment decisions. To read our full disclosure, please go to: http://www.equities.com/disclaimer


Liked What You Read? Join Equities.com as a contributor and get eyeballs on your content FOR FREE!

Results for yhoo
Penny Stockington
5 Jul 15 10:02:07
$SUTI Has Gained 66.67%, Since Our Penny Stock Blog Alert! Huge News: http://t.co/llIxl7cUOL $KRFT $VIAB $YHOO
Stock Rocket
5 Jul 15 10:02:00
Our Penny Stock Newsletter Alerts Gained 200% In 2 Weeks! Get Our Next Pick Early: http://t.co/4eX1MHBloV $KRFT $VIAB $YHOO
Stockaholics
5 Jul 15 09:56:34
$SUTI Has Now Seen 400% Gains In The Past 2 Weeks! Special Update: http://t.co/l1zbyeF3OQ $KRFT $VIAB $YHOO
Stock Dawgzz
5 Jul 15 09:56:07
Our Platinum Subscribers Saw Their Penny Stock Alerts Gain Over 200% In 2 Weeks! Big Update: http://t.co/Lhta1yqlzk $KRFT $VIAB $YHOO
Penny Stockington
5 Jul 15 09:54:44
$SUTI Has Gained 66.67%, Since Our Penny Stock Blog Alert! Huge News: http://t.co/llIxl7cUOL $YHOO $DISCB $AMAT
Stock Rocket
5 Jul 15 09:54:34
Our Penny Stock Newsletter Alerts Gained 200% In 2 Weeks! Get Our Next Pick Early: http://t.co/4eX1MHBloV $YHOO $DISCB $AMAT
Dave
5 Jul 15 08:57:58
The 6 pro traders at http://t.co/cPn1j4CSWV alerted over 300% in gains last week. Wow. -$GPRO $YHOO $EMC $TSM $SDRL $BSX $MRVL $DDR
Stockaholics
5 Jul 15 08:43:42
$SUTI Has Now Seen 400% Gains In The Past 2 Weeks! Special Update: http://t.co/l1zbyeF3OQ $YHOO $DISCB $AMAT
Stock Dawgzz
5 Jul 15 08:43:17
Our Platinum Subscribers Saw Their Penny Stock Alerts Gain Over 200% In 2 Weeks! Big Update: http://t.co/Lhta1yqlzk $YHOO $DISCB $AMAT
StockenheimerSchmidt
5 Jul 15 08:06:00
Our Stock Pick On $PPCH Is Up 370% For Our Subscribers, Since Our Original Release At .02! Huge News: http://t.co/Ab9x726B1J $ORCL $YHOO $AM
Penny Stockington
5 Jul 15 07:57:37
$SUTI Has Gained 66.67%, Since Our Penny Stock Blog Alert! Huge News: http://t.co/llIxl7cUOL $ORCL $YHOO $AMZN
Stockaholics
5 Jul 15 07:51:41
$SUTI Has Now Seen 400% Gains In The Past 2 Weeks! Special Update: http://t.co/l1zbyeWEGo $ORCL $YHOO $AMZN
Stock Dawgzz
5 Jul 15 07:51:22
Our Platinum Subscribers Saw Their Penny Stock Alerts Gain Over 200% In 2 Weeks! Big Update: http://t.co/Lhta1y8KaK $ORCL $YHOO $AMZN
Stock Rocket
5 Jul 15 07:50:04
Our Penny Stock Newsletter Alerts Gained 200% In 2 Weeks! Get Our Next Pick Early: http://t.co/4eX1MHBloV $ORCL $YHOO $AMZN
James DiPlata
5 Jul 15 07:35:43
RT @tradewithjoe: Joe's favorite stock trading reports. $SPY $QQQ $DIA $IWM $GLD $GDX $AAPL $TSLA $USO $FB $TWTR $BABA $YHOO $UUP - http://…
tradewithjoe
5 Jul 15 06:41:00
Joe's favorite stock trading reports. $SPY $QQQ $DIA $IWM $GLD $GDX $AAPL $TSLA $USO $FB $TWTR $BABA $YHOO $UUP - http://t.co/ohq218DujR
Robinhood Trader
5 Jul 15 06:20:31
$YHOO lord I'm imagining if I was long in its 50's....
binaryoptionsocial
4 Jul 15 23:33:52
The Closing Bell is out! http://t.co/tQkpkgp7YD $EURUSD $GBPUSD $USDJPY $AUDUSD $SPY $TWTR $GPRO $YHOO $LNKD $FB… http://t.co/XG5hVFJGig
binaryoptionsocial
4 Jul 15 23:33:31
The Closing Bell is out! http://t.co/tQkpkgp7YD $EURUSD $GBPUSD $USDJPY $AUDUSD $SPY $TWTR $GPRO $YHOO $LNKD $FB… http://t.co/RBfA8LcTJ0
binaryoptionsocial
4 Jul 15 23:33:28
The Closing Bell is out! http://t.co/tQkpkgp7YD $EURUSD $GBPUSD $USDJPY $AUDUSD $SPY $TWTR $GPRO $YHOO $LNKD $FB… http://t.co/Csk7miIhta
binaryoptionsocial
4 Jul 15 23:18:39
The Closing Bell is out! http://t.co/tQkpkgp7YD $EURUSD $GBPUSD $USDJPY $AUDUSD $SPY $TWTR $GPRO $YHOO $LNKD $FB… http://t.co/RBfA8LcTJ0
binaryoptionsocial
4 Jul 15 23:18:20
The Closing Bell is out! http://t.co/tQkpkgp7YD $EURUSD $GBPUSD $USDJPY $AUDUSD $SPY $TWTR $GPRO $YHOO $LNKD $FB… http://t.co/Csk7miIhta
binaryoptionsocial
4 Jul 15 23:17:30
The Closing Bell is out! http://t.co/tQkpkgp7YD $EURUSD $GBPUSD $USDJPY $AUDUSD $SPY $TWTR $GPRO $YHOO $LNKD $FB… http://t.co/XG5hVFJGig
binaryoptionsocial
4 Jul 15 23:02:56
The Closing Bell is out! http://t.co/tQkpkgp7YD $EURUSD $GBPUSD $USDJPY $AUDUSD $SPY $TWTR $GPRO $YHOO $LNKD $FB… http://t.co/Csk7miIhta
binaryoptionsocial
4 Jul 15 23:02:47
The Closing Bell is out! http://t.co/tQkpkgp7YD $EURUSD $GBPUSD $USDJPY $AUDUSD $SPY $TWTR $GPRO $YHOO $LNKD $FB… http://t.co/RBfA8LcTJ0
binaryoptionsocial
4 Jul 15 23:02:37
The Closing Bell is out! http://t.co/tQkpkgp7YD $EURUSD $GBPUSD $USDJPY $AUDUSD $SPY $TWTR $GPRO $YHOO $LNKD $FB… http://t.co/XG5hVFJGig
StockenheimerSchmidt
4 Jul 15 22:49:04
Our Stock Pick On $PPCH Is Up 370% For Our Subscribers, Since Our Original Release At .02! Huge News: http://t.co/Ab9x71OZD9 $MU $YHOO $CGIX
binaryoptionsocial
4 Jul 15 22:45:39
The Closing Bell is out! http://t.co/tQkpkgp7YD $EURUSD $GBPUSD $USDJPY $AUDUSD $SPY $TWTR $GPRO $YHOO $LNKD $FB… http://t.co/Csk7miIhta
binaryoptionsocial
4 Jul 15 22:45:35
The Closing Bell is out! http://t.co/tQkpkgp7YD $EURUSD $GBPUSD $USDJPY $AUDUSD $SPY $TWTR $GPRO $YHOO $LNKD $FB… http://t.co/XG5hVFJGig
binaryoptionsocial
4 Jul 15 22:45:26
The Closing Bell is out! http://t.co/tQkpkgp7YD $EURUSD $GBPUSD $USDJPY $AUDUSD $SPY $TWTR $GPRO $YHOO $LNKD $FB… http://t.co/RBfA8LcTJ0
binaryoptionsocial
4 Jul 15 22:45:24
The Closing Bell is out! http://t.co/tQkpkgp7YD $EURUSD $GBPUSD $USDJPY $AUDUSD $SPY $TWTR $GPRO $YHOO $LNKD $FB… http://t.co/XG5hVFJGig
Penny Stockington
4 Jul 15 22:41:51
$SUTI Has Gained 66.67%, Since Our Penny Stock Blog Alert! Huge News: http://t.co/llIxl7cUOL $MU $YHOO $CGIX
Stock Dawgzz
4 Jul 15 22:35:41
Our Platinum Subscribers Saw Their Penny Stock Alerts Gain Over 200% In 2 Weeks! Big Update: http://t.co/Lhta1yqlzk $MU $YHOO $CGIX
Stockaholics
4 Jul 15 22:35:10
$SUTI Has Now Seen 400% Gains In The Past 2 Weeks! Special Update: http://t.co/l1zbyeF3OQ $MU $YHOO $CGIX
Stock Rocket
4 Jul 15 22:33:24
Our Penny Stock Newsletter Alerts Gained 200% In 2 Weeks! Get Our Next Pick Early: http://t.co/4eX1MHBloV $MU $YHOO $CGIX
TheClosingBell
4 Jul 15 22:30:46
The Closing Bell is out! http://t.co/2f51ATm4zl $EURUSD $GBPUSD $USDJPY $AUDUSD $SPY $TWTR $GPRO $YHOO $LNKD $FB $AAPL $BRD $CAT $WLT $LNKD
StockenheimerSchmidt
4 Jul 15 22:27:13
Our Stock Pick On $PPCH Is Up 370% For Our Subscribers, Since Our Original Release At .02! Huge News: http://t.co/Ab9x726B1J $YHOO $DISCB $A
Penny Stockington
4 Jul 15 22:27:10
$SUTI Has Gained 66.67%, Since Our Penny Stock Blog Alert! Huge News: http://t.co/llIxl7cUOL $KRFT $VIAB $YHOO
Stock Dawgzz
4 Jul 15 22:20:56
Our Platinum Subscribers Saw Their Penny Stock Alerts Gain Over 200% In 2 Weeks! Big Update: http://t.co/Lhta1y8KaK $KRFT $VIAB $YHOO
Stockaholics
4 Jul 15 22:20:27
$SUTI Has Now Seen 400% Gains In The Past 2 Weeks! Special Update: http://t.co/l1zbyeWEGo $KRFT $VIAB $YHOO
Penny Stockington
4 Jul 15 22:20:01
$SUTI Has Gained 66.67%, Since Our Penny Stock Blog Alert! Huge News: http://t.co/llIxl7cUOL $YHOO $DISCB $AMAT
Stock Rocket
4 Jul 15 22:18:54
Our Penny Stock Newsletter Alerts Gained 200% In 2 Weeks! Get Our Next Pick Early: http://t.co/4eX1MHBloV $KRFT $VIAB $YHOO
Stock Dawgzz
4 Jul 15 22:13:37
Our Platinum Subscribers Saw Their Penny Stock Alerts Gain Over 200% In 2 Weeks! Big Update: http://t.co/Lhta1y8KaK $YHOO $DISCB $AMAT
Stockaholics
4 Jul 15 22:13:10
$SUTI Has Now Seen 400% Gains In The Past 2 Weeks! Special Update: http://t.co/l1zbyeWEGo $YHOO $DISCB $AMAT
Stock Rocket
4 Jul 15 22:11:42
Our Penny Stock Newsletter Alerts Gained 200% In 2 Weeks! Get Our Next Pick Early: http://t.co/4eX1MHjK0l $YHOO $DISCB $AMAT
StockenheimerSchmidt
4 Jul 15 21:27:31
Our Stock Pick On $PPCH Is Up 370% For Our Subscribers, Since Our Original Release At .02! Huge News: http://t.co/Ab9x71OZD9 $ORCL $YHOO $AM
Penny Stockington
4 Jul 15 21:23:59
$SUTI Has Gained 66.67%, Since Our Penny Stock Blog Alert! Huge News: http://t.co/llIxl7uvGj $ORCL $YHOO $AMZN
Stockaholics
4 Jul 15 21:12:36
$SUTI Has Now Seen 400% Gains In The Past 2 Weeks! Special Update: http://t.co/l1zbyeWEGo $ORCL $YHOO $AMZN
Stock Dawgzz
4 Jul 15 21:12:05
Our Platinum Subscribers Saw Their Penny Stock Alerts Gain Over 200% In 2 Weeks! Big Update: http://t.co/Lhta1yqlzk $ORCL $YHOO $AMZN
Stock Rocket
4 Jul 15 21:10:27
Our Penny Stock Newsletter Alerts Gained 200% In 2 Weeks! Get Our Next Pick Early: http://t.co/4eX1MHjK0l $ORCL $YHOO $AMZN
				
				
  +Follow August 23, 2013 1:12PM
Share:

Comments

 

blog comments powered by Disqus

 

 Today's Must Reads

Microsegmentation: The Future of Cybersecurity?


How this Playboy Playmate Became a Better Stock Trader Than You

Long Term Rates Are On The Up…What’s Next?

The Modern Web: So Many Ways to Invest in Wireless Mobile Stocks

It's Time for the Rest of the Country to Legalize Weed

 

Do you expect a 10% correction by the end of 2015? in Equities.com Polls on LockerDome

About us

Equities.com is an advanced financial data portal and social network designed to connect self-directed investors with the world’s most innovative startup and small cap companies. Through our in-depth coverage of small cap markets, comprehensive research and stock valuation reports, state of the art issuer products, and world class events, Equities.com provides the social tools and insight that drive tomorrow’s investment relationships and opportunities.

Market Data powered by QuoteMedia.
Copyright © QuoteMedia. Data delayed 15 minutes unless otherwise indicated. Terms of Use.

Login or Register

LOG IN