Sign in or Register

Already a member?

Sign in

Or sign in with your account on:

Not a member yet?



Yahoo! Beats Google in Monthly Traffic for First Time in Two Years

  +Follow August 23, 2013 1:12PM
Tickers Mentioned:

On Aug. 22, web analytic firm comScore released their rankings of the top 50 web properties for July monthly traffic, and for the first time in two years Google Inc. (GOOG) wasn’t number one. More surprising than the fact they slid to number two, though, is who the new king is: Yahoo! Inc. (YHOO) .

The once-moribund tech giant has seen a total image revamp under the guidance of 38-year-old CEO Marissa Mayer, a former Google exec herself. Mayer has pushed Yahoo to more aggressively compete with Google by shedding payroll, rebranding the company, and in May, overseeing the $1.1 billion purchase of blogging platform Tumblr.

Yahoo scored 196.5 million uniques on their various properties, while Google came in at 192.2 million. Rounding out the top five were Microsoft Corp. (MSFT) at 179.5 million, Facebook Inc. (FB) at 142.2 million, and AOL, Inc. (AOL) properties at 117 million.

The comScore win is undeniable triumph for Mayer and Yahoo, even more so when one takes into account that Tumblr, which came in at 28th for traffic, wasn’t included in Yahoo’s tallies. Tumblr received 38.3 million uniques.

comScore, however, does not include mobile in their numbers, which could have significantly undermined Google’s score. Mobile is a fast growing segment for Google, and accounts for a significant portion of their revenue. Google currently grabs 52.1 percent of all mobile ad revenue, though the company is still struggling with fully monetizing it. Mayer has made monetizing mobile a focus of her turnaround, and said that she sees a future where one day mobile accounts for "a majority of (Yahoo's) revenue."

Yahoo beat second quarter 2013 earnings expectations but missed revenue expectations, as they similarly try to grapple with the transition to mobile. But the traffic win for Yahoo is undeniably a step in the right direction for the once-dominant tech company.

Yahoo stock is up .29 percent to hit $29.78.

(image of Marissa Mayer courtesy of Wikimedia Commons)

DISCLOSURE: The views and opinions expressed in this article are those of the authors, and do not represent the views of equities.com. Readers should not consider statements made by the author as formal recommendations and should consult their financial advisor before making any investment decisions. To read our full disclosure, please go to: http://www.equities.com/disclaimer

Liked What You Read? Join Equities.com and Connect With Your Favorite Financial Experts FOR FREE! Members of Equities.com gain access to our leading financial news and content, active social investment community, proprietary research tools including the 2014 Small-Cap Stars, E.V.A. reports and more.

Results for yhoo
Stock Rocket
1 Dec 15 11:07:39
Platinum Members Have Seen Incredible Gains On Our Top Stock Picks! See Our New Picks Early: https://t.co/ro7o3SYbd1 $MU $YHOO $CGIX
1 Dec 15 11:04:45
$NWAV Closed Up A Whopping 55.56%! Major Expectations For Next Week: https://t.co/xpW15VhMje $MU $YHOO $CGIX
Zero Filter
1 Dec 15 11:03:33
Encore dedication $P / @pandora_radio as haters fall deaf ears outweighed by >incr property value / $AMZN $FB $YHOO https://t.co/yFcFo0aDyW
Stock Dawgzz
1 Dec 15 11:01:45
Our Winning Picks Have Multiplied As Much As 34 Times In 5 Months! See Our New Pick: https://t.co/yNmfNXSR8k $MU $YHOO $CGIX
Penny Stockington
1 Dec 15 10:58:50
$TSTS Has Gained 336.36% In The Past 2 Weeks! Huge News: https://t.co/lZkftFE1Y4 $MU $YHOO $CGIX
1 Dec 15 10:57:28
$TSTS Has More Than QUADRUPLED In Value In 2 Weeks! Big News: https://t.co/n8iZENteZr $MU $YHOO $CGIX
Stocks Pastor
1 Dec 15 10:55:37
$SUNE, $TERP, $X, $P $GPRO, $YHOO, etc. All alerted here when they were weak.
Breaking News Now
1 Dec 15 10:48:01
$ALU $YHOO: U.S. Stocks Alert: Alcatel Lucent SA (ADR) (NYSE:ALU), Walt Disney …: https://t.co/G3BpS1pDpf
1 Dec 15 10:24:36
$EFUT short covering will sky rocket this stock today!! $FB $MSFT $CLVS $GERN $GLBL $RLYP $VRX $YHOO $GBSN $NETE $GIGA $ATVV $DHRM $GBSN
Options Answers
1 Dec 15 10:22:28
RT @zerofiltertruth: $P continues fill gap as detractors voice fall deaf ears while listeners curiously hear lots $AMZN ads directing to si…
Warrior Trading News
1 Dec 15 10:17:10
Join us for the ENTIRE WEEK for ONLY $5. Click Here: https://t.co/PBIyUp8Av5 $AAPL $FB $TWTR $TSLA $GPRO $GOOG $YHOO https://t.co/tC3itfn4TN
Robin Rifkin
1 Dec 15 09:58:15
Though I do still rely on $YHOO Finance for stock research & market press
Robin Rifkin
1 Dec 15 09:45:19
@reckless No one can figure how to monetize a brand that is nearly all copy-paste internet journalism. What original do they produce? $YHOO
天 Garth
1 Dec 15 09:27:56
RT @chamath: $YHOO could have bought $FB for $1B but tried to quibble w price at the 11th hour. $FB now worth $306B. Short sightedness know…
Gregory M. White
1 Dec 15 09:13:53
RT https://t.co/eBneVUBCas $YHOO / $BABA spinoff spread plumbing new lows… again.
Josh Giersch
1 Dec 15 08:58:33
$YHOO / $BABA spinoff spread plumbing new lows… again.
1 Dec 15 08:57:03
$YHOO: Company Update: Yahoo! Inc. (NASDAQ:YHOO) – Top Yahoo …: https://t.co/WobLgkUpWo
1 Dec 15 08:51:38
Nasdaq100 #Stocks Trend $WYNN $MU $FAST $ADI $NXPI $YHOO $EBAY $AMAT $ATVI $HSIC $ADSK $LRCX $INTC $XLNX $DLTR @ https://t.co/YdSIjFJqHf
Perry Pendleton Inc.
1 Dec 15 08:34:47
RT @stockspastor: The goal is to continue to accumulate the cheapies on $YHOO, $TWTR, $X, $P, $GPRO options before the huge spike. We buy l…
1 Dec 15 08:07:48
Volume Alert - YHOO 33.61 Yahoo! Inc $YHOO Hit a high today of 33.89 Closing the day 10:30 at 33.61 -0.20 -0.5 https://t.co/yfS9etUfAo
PennyStock Zone
1 Dec 15 07:59:42
Stock Trading Rules - Discipline and staying strong: https://t.co/vVZZyIZdvD $HA $ALK #stocks #trading $STUDY $TWTR $YHOO
Zero Filter
1 Dec 15 07:54:33
$P continues fill gap as detractors voice fall deaf ears while listeners curiously hear lots $AMZN ads directing to site // $FB $GOOG $YHOO
1 Dec 15 07:52:50
RT @LouisvilleWhale: As update on other option trades: April $YHOO & $HIMX calls purchased before correction in momo stocks will expire OTM…
1 Dec 15 07:48:31
RT @SpeedyCalls: $YHOO 34 Puts Buying Activity, expiring in February
$peedy Calls
1 Dec 15 07:47:47
$YHOO 34 Puts Buying Activity, expiring in February
1 Dec 15 07:26:00
RT @TraderNickyBAT: Closed $YHOO, been adjusting this trade since SEP @tastytrade @doughtrading @Tony_BATtista https://t.co/sAB7W04OUz
Stocks Pastor
1 Dec 15 07:24:26
$TERP and $SUNE tearing it this morning. $X and $P shaping up. $TWTR looking to hold $25. $YHOO profit taking https://t.co/tPl3Ppwbfp
Nick Battista
1 Dec 15 07:23:49
Closed $YHOO, been adjusting this trade since SEP @tastytrade @doughtrading @Tony_BATtista https://t.co/sAB7W04OUz
1 Dec 15 07:22:51
$EFUT On fire today 13.38! Short squeeze!!!! $FB $MSFT $CLVS $GERN $GLBL $RLYP $VRX $YHOO $GBSN $NETE $GIGA
Zubeyr Kamil Açıksar
1 Dec 15 07:15:30
RT @RhondaSchaffler: Stocks begin a new month with gains. $AMZN $YHOO https://t.co/7DdcKrqyFL via @TheStreetTV
Rhonda Schaffler
1 Dec 15 07:15:03
Stocks begin a new month with gains. $AMZN $YHOO https://t.co/7DdcKrqyFL via @TheStreetTV
1 Dec 15 07:10:46
RT @CNNMoney: Should Yahoo CEO Marissa Mayer be fired? That's the big question on Wall Street: https://t.co/cjJ29qip1G $YHOO https://t.co/q…
1 Dec 15 07:03:34
n, (not n)
1 Dec 15 07:00:26
No, $YHOO. https://t.co/bKaj6RPAPk
Julie Chariell
1 Dec 15 06:58:33
If $YHOO backs away from $BABA spin-off, a big tax bill should not be the reason. https://t.co/0aovKnrMm7 https://t.co/0znycKM3aA
Stock Rocket
1 Dec 15 06:50:43
Intersting article about a new stock pick site. https://t.co/nU3hf3Cf56. Related: $AAPL $GOOG $TWTR $YHOO
1 Dec 15 06:44:49
$CLVS $GERN $GLBL $RLYP $VRX $YHOO Autocharts @ https://t.co/f6cpQoVS67
Green to Gold Group
1 Dec 15 06:41:28
OUT LONG #Yahoo @Yahoo $YHOO Bought back in (21) days for a 30% Profit https://t.co/g08EfW0kgf
Ross Gerber
1 Dec 15 06:34:56
@montesebrown @TMZ @Mediaite @twitter Some more food yahoo ideas. TMZ is time Warner I think. But content sites worked for Aol. $yhoo
Breaking News
1 Dec 15 06:29:02
$YHOO $RIG: Important Stocks in Review: Yahoo! (NASDAQ:YHOO), Transocean …: https://t.co/iRfKzmiqlP
1 Dec 15 06:28:29
RT SentiQuant: sentishiftup $CSCO $F $AAL $MNKD $YHOO #FinTech #FinServ https://t.co/i0eU4qD2XW  20151201-09:25
1 Dec 15 06:26:06
#Stocks - #Amazon May Be Headed for a Spill https://t.co/JLNeE63i12 via @TheStreet -- others $TWTR $YHOO $SMSI $GPRO see weak outlook
1 Dec 15 06:24:56
sentishiftup $CSCO $F $AAL $MNKD $YHOO #FinTech #FinServ https://t.co/NKDRUaTly8 20151201-09:25
Jarrad Fiorito
1 Dec 15 06:18:14
RT @mvno4: $YHOO watching long... https://t.co/11bmj4lsGP
1 Dec 15 06:16:30
$YHOO watching long... https://t.co/11bmj4lsGP
Two Margins
1 Dec 15 06:15:17
A short list of possible contenders if Marissa Mayer is replaced as Yahoo CEO https://t.co/R9uMZ9gTca $YHOO
1 Dec 15 06:11:03
$YHOO is rated BUY, 23.0% upside by Wall Street analysts based on average ratings/targets https://t.co/f8z9jiEDxs https://t.co/Lc14KDthou
smtrader StockTrader
1 Dec 15 06:04:41
$YHOO could make a quick pop https://t.co/2kcYoWL5y7
Sweet Platform
1 Dec 15 05:48:43
YHOO Top news - Dec 1st, 2015 $YHOO https://t.co/qig7zmSkt7
Stock Market Picks
1 Dec 15 05:43:23
$SPLS $STX $TWTR $TXN $WDC $YHOO Trade long and short from the #NASDAQ, 7 days trial for just $9.99, subscribe now! https://t.co/sEWpN8FFKR
  +Follow August 23, 2013 1:12PM



blog comments powered by Disqus

 Today's Must Reads

What Crowdfunding Leaders Are Saying About the SEC’s Approval of Title III

How the Drug Price Scrutiny is Affecting Pharma Stocks

8 More Tips for Choosing the Right Crowdfunding Platform

Will the Post-Smartphone Era Bring Wearable Drones?

3 Cloud Stocks That Pay Dividends


Small-cap stocks offer investors many benefits, ranging from higher growth potential to overlooked value opportuni... in Equities.com's Hangs on LockerDome

About us

Equities.com is an advanced financial data portal and social network designed to connect self-directed investors with the world’s most innovative startup and small cap companies. Through our in-depth coverage of small cap markets, comprehensive research and stock valuation reports, state of the art issuer products, and world class events, Equities.com provides the social tools and insight that drive tomorrow’s investment relationships and opportunities.

Market Data powered by QuoteMedia.
Copyright © QuoteMedia. Data delayed 15 minutes unless otherwise indicated. Terms of Use.

Login or Register