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Yahoo! Beats Google in Monthly Traffic for First Time in Two Years

  +Follow August 23, 2013 1:12PM
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On Aug. 22, web analytic firm comScore released their rankings of the top 50 web properties for July monthly traffic, and for the first time in two years Google Inc. (GOOG) wasn’t number one. More surprising than the fact they slid to number two, though, is who the new king is: Yahoo! Inc. (YHOO) .

The once-moribund tech giant has seen a total image revamp under the guidance of 38-year-old CEO Marissa Mayer, a former Google exec herself. Mayer has pushed Yahoo to more aggressively compete with Google by shedding payroll, rebranding the company, and in May, overseeing the $1.1 billion purchase of blogging platform Tumblr.

Yahoo scored 196.5 million uniques on their various properties, while Google came in at 192.2 million. Rounding out the top five were Microsoft Corp. (MSFT) at 179.5 million, Facebook Inc. (FB) at 142.2 million, and AOL, Inc. (AOL) properties at 117 million.

The comScore win is undeniable triumph for Mayer and Yahoo, even more so when one takes into account that Tumblr, which came in at 28th for traffic, wasn’t included in Yahoo’s tallies. Tumblr received 38.3 million uniques.

comScore, however, does not include mobile in their numbers, which could have significantly undermined Google’s score. Mobile is a fast growing segment for Google, and accounts for a significant portion of their revenue. Google currently grabs 52.1 percent of all mobile ad revenue, though the company is still struggling with fully monetizing it. Mayer has made monetizing mobile a focus of her turnaround, and said that she sees a future where one day mobile accounts for "a majority of (Yahoo's) revenue."

Yahoo beat second quarter 2013 earnings expectations but missed revenue expectations, as they similarly try to grapple with the transition to mobile. But the traffic win for Yahoo is undeniably a step in the right direction for the once-dominant tech company.

Yahoo stock is up .29 percent to hit $29.78.

(image of Marissa Mayer courtesy of Wikimedia Commons)

DISCLOSURE: The views and opinions expressed in this article are those of the authors, and do not represent the views of equities.com. Readers should not consider statements made by the author as formal recommendations and should consult their financial advisor before making any investment decisions.


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Results for yhoo
The contrarian
18 Dec 14 18:48:29
$YHOO chart https://t.co/Im0O6b026Y via http://t.co/5p0quhGJuN
Amninder Singh
18 Dec 14 18:43:47
$baba been a while the market has been great to all ! 120 December end , more ad business then $yhoo & $twtr which bottomed ,I just got in
Edward Gofsky
18 Dec 14 18:40:34
RT @learnstocks101: Free video w/setups December 19 "Now What" $TSLA $FB $YHOO $AAPL $SPY $STUDY http://t.co/uFwLLnXK3N
Learnstocks101
18 Dec 14 18:37:34
Free video w/setups December 19 "Now What" $TSLA $FB $YHOO $AAPL $SPY $STUDY http://t.co/uFwLLnXK3N
Thomas Rice
18 Dec 14 18:37:30
NYT Magazine piece trashes Marissa Mayer $YHOO http://t.co/lNdraTA9we
RickLejeune
18 Dec 14 18:20:18
Baidu, Alibaba Challenge US Tech Firms In Online Ads http://t.co/x836h7qmSU $BIDU $BABA $FB $SINA $GOOG $MSFT $YHOO #Stocks #Investing
ابوعبدالهادي6
18 Dec 14 18:00:42
RT @s_s_o0: #تداول $ADBE $LULU $AAPL $GOOGL $FB $TWTR $YHOO $BBRY تحقيق ربح كبير في نص ساعه النماذج #اوبشن #تداول 1900% http://t.co/Lxiua…
Stock Wire
18 Dec 14 17:51:51
Shareholders Hoping Yahoo! Inc. (YHOO) Sells To AOL, Inc. (AOL) $YHOO http://t.co/yJkTpJ406Q
Shaina Walden
18 Dec 14 17:00:14
Avoid mistakes like $COH $YHOO $NRG $AMZN #overvalued http://t.co/ZuhNbBjnTB
David Grant
18 Dec 14 16:48:15
A deep read on $YHOO, Meyer and the Steve Jobs Syndrome of modern CEOs, tech or otherwise: http://t.co/SRggaLa0wo
Webb Knudsen
18 Dec 14 16:41:10
$BIDU will account for 4.68% & $BABA 4.66% of $146 Billion Digital Ad Spend in 2014, beating $YHOO & $TWTR http://t.co/enW1w5UybV via @AdAge
وتستمر الحياة
18 Dec 14 16:29:14
RT @s_s_o0: $ADBE $LULU $AAPL $GOOGL $FB $TWTR $YHOO $BBRY #option #اوبشن اللي يبي دوره في الاؤبشن ريتويت نشوف العدد يشجع
Nga Fortenberry
18 Dec 14 16:23:31
Find out the latest on $YHOO $MDRX $AVGO $GRPN #investing http://t.co/n2uFNCXgkg
TraderVancouver
18 Dec 14 16:22:14
"@jackdamn: $YHOO chart looks great to me as I tend to buy into strong trends. But I also like Piña Coladas & getting caught in the rain."
MOHAMMAD ALZAHRANI
18 Dec 14 16:03:23
RT @s_s_o0: #تداول $ADBE $LULU $AAPL $GOOGL $FB $TWTR $YHOO $BBRY تحقيق ربح كبير في نص ساعه النماذج #اوبشن #تداول 1900% http://t.co/Lxiua…
UpTrend
18 Dec 14 16:03:07
RT @s_s_o0: #تداول $ADBE $LULU $AAPL $GOOGL $FB $TWTR $YHOO $BBRY تحقيق ربح كبير في نص ساعه النماذج #اوبشن #تداول 1900% http://t.co/Lxiua…
ProTradersNews
18 Dec 14 15:59:02
$YHOO $TWTR: Yahoo Stock News: Mobile Growth a Good Sign, but Not Enough for ... http://t.co/IZS9GCELHg http://t.co/1VagIjSFhj
أميرة ابي
18 Dec 14 15:57:24
RT @s_s_o0: #تداول $ADBE $LULU $AAPL $GOOGL $FB $TWTR $YHOO $BBRY تحقيق ربح كبير في نص ساعه النماذج #اوبشن #تداول 1900% http://t.co/Lxiua…
Zubeyr Kamil Açıksar
18 Dec 14 15:37:39
RT @inyhwang: does Marissa Mayer have the "Steve Jobs Symdrome"? Most interesting read: http://t.co/UV1K5qurnZ $YHOO $AOL
Inyoung Hwang
18 Dec 14 15:35:17
does Marissa Mayer have the "Steve Jobs Symdrome"? Most interesting read: http://t.co/UV1K5qurnZ $YHOO $AOL
Albert Davies
18 Dec 14 15:31:35
Bad #Invesments like got you down $BAH $YHOO $BCR $RT #investing http://t.co/lXS7ZhZIfi
mobile
18 Dec 14 15:31:23
RT @s_s_o0: $ADBE $LULU $AAPL $GOOGL $FB $TWTR $YHOO $BBRY #option #اوبشن اللي يبي دوره في الاؤبشن ريتويت نشوف العدد يشجع
عبدالله السلمي
18 Dec 14 15:25:19
RT @s_s_o0: #تداول $ADBE $LULU $AAPL $GOOGL $FB $TWTR $YHOO $BBRY تحقيق ربح كبير في نص ساعه النماذج #اوبشن #تداول 1900% http://t.co/Lxiua…
howardlindzon
18 Dec 14 15:25:00
Thursday links: chasing behaviors, $JNK vs. $SPY and awful reporting. http://t.co/MXfC6Y62LF $USO $YHOO $TWTR $KITE $KKR $FXI"
Ahmed Baqer
18 Dec 14 15:24:47
RT @s_s_o0: #تداول $ADBE $LULU $AAPL $GOOGL $FB $TWTR $YHOO $BBRY تحقيق ربح كبير في نص ساعه النماذج #اوبشن #تداول 1900% http://t.co/Lxiua…
StockGuesser1
18 Dec 14 15:17:39
RT @ElectroHedge: Facebook still a beast short and long term. Current rebound should see $81 by EOY with long term target (1 year) $95. $F…
ابواصيل
18 Dec 14 15:15:29
RT @s_s_o0: #تداول $ADBE $LULU $AAPL $GOOGL $FB $TWTR $YHOO $BBRY تحقيق ربح كبير في نص ساعه النماذج #اوبشن #تداول 1900% http://t.co/Lxiua…
Mohammed Junaid
18 Dec 14 15:07:33
RT @s_s_o0: $ADBE $LULU $AAPL $GOOGL $FB $TWTR $YHOO $BBRY #option #اوبشن اللي يبي دوره في الاؤبشن ريتويت نشوف العدد يشجع
صالح الزهراني
18 Dec 14 15:07:17
RT @s_s_o0: #تداول $ADBE $LULU $AAPL $GOOGL $FB $TWTR $YHOO $BBRY تحقيق ربح كبير في نص ساعه النماذج #اوبشن #تداول 1900% http://t.co/Lxiua…
Erik Schwartz
18 Dec 14 14:58:09
When do we declare this experiment a failure? $YHOO http://t.co/inDRbew0Ly
Me
18 Dec 14 14:55:53
RT @s_s_o0: #تداول $ADBE $LULU $AAPL $GOOGL $FB $TWTR $YHOO $BBRY تحقيق ربح كبير في نص ساعه النماذج #اوبشن #تداول 1900% http://t.co/Lxiua…
ksatrader
18 Dec 14 14:52:34
RT @s_s_o0: #تداول $ADBE $LULU $AAPL $GOOGL $FB $TWTR $YHOO $BBRY تحقيق ربح كبير في نص ساعه النماذج #اوبشن #تداول 1900% http://t.co/Lxiua…
David Jackson
18 Dec 14 14:50:16
Will $YHOO resist distributing $BABA stock to shareholders because it will force all Yahoos with options to exercise?
Nga Fortenberry
18 Dec 14 14:36:25
5 Stocks you should be watching $MU $NTRS $YHOO $IR #overvalued http://t.co/s5S76RNlyk
TwaQ
18 Dec 14 14:28:45
RT @s_s_o0: $ADBE $LULU $AAPL $GOOGL $FB $TWTR $YHOO $BBRY #option #اوبشن اللي يبي دوره في الاؤبشن ريتويت نشوف العدد يشجع
Thomas Rice
18 Dec 14 14:27:19
RT @JackDamn: That Yahoo $YHOO chart looks great to me as I tend to buy into strong trends. But I also like Piña Coladas and getting caught…
bored2tears
18 Dec 14 14:24:40
"The Glass Cliff:" Marissa Mayer is trying to save a declining company. Should she be blamed if it fails? http://t.co/byKvrfGbUP $YHOO
11.00
18 Dec 14 14:16:18
RT @s_s_o0: $ADBE $LULU $AAPL $GOOGL $FB $TWTR $YHOO $BBRY #option #اوبشن اللي يبي دوره في الاؤبشن ريتويت نشوف العدد يشجع
INDIE  ||  VESTMENTS
18 Dec 14 14:13:43
Weak if true RT @marissamayer Balked' at Hiring @GwynethPaltrow for $YHOO Food bc She Didn't Graduate From College http://t.co/ep4JqsUh3T
riyadh
18 Dec 14 14:13:19
RT @s_s_o0: $ADBE $LULU $AAPL $GOOGL $FB $TWTR $YHOO $BBRY #option #اوبشن اللي يبي دوره في الاؤبشن ريتويت نشوف العدد يشجع
Jack Damn
18 Dec 14 14:09:47
That Yahoo $YHOO chart looks great to me as I tend to buy into strong trends. But I also like Piña Coladas and getting caught in the rain.
Charlie Hartel
18 Dec 14 14:07:34
RT @JackDamn: Looking ahead to tomorrow: added $YHOO to my S/L watch. Stop 48.84 vs Target N/A. Earnings Jan. 26. Short Float 4.43% http://…
Jack Damn
18 Dec 14 14:02:24
Looking ahead to tomorrow: added $YHOO to my S/L watch. Stop 48.84 vs Target N/A. Earnings Jan. 26. Short Float 4.43% http://t.co/jRW8ntacRV
@m7mmad-333
18 Dec 14 14:01:44
RT @s_s_o0: #تداول $ADBE $LULU $AAPL $GOOGL $FB $TWTR $YHOO $BBRY تحقيق ربح كبير في نص ساعه النماذج #اوبشن #تداول 1900% http://t.co/Lxiua…
علي الزهراني
18 Dec 14 13:55:19
RT @s_s_o0: #تداول $ADBE $LULU $AAPL $GOOGL $FB $TWTR $YHOO $BBRY تحقيق ربح كبير في نص ساعه النماذج #اوبشن #تداول 1900% http://t.co/Lxiua…
Fayez AlHarthi
18 Dec 14 13:54:26
RT @s_s_o0: #تداول $ADBE $LULU $AAPL $GOOGL $FB $TWTR $YHOO $BBRY تحقيق ربح كبير في نص ساعه النماذج #اوبشن #تداول 1900% http://t.co/Lxiua…
F202X
18 Dec 14 13:54:01
RT @s_s_o0: #تداول $ADBE $LULU $AAPL $GOOGL $FB $TWTR $YHOO $BBRY تحقيق ربح كبير في نص ساعه النماذج #اوبشن #تداول 1900% http://t.co/Lxiua…
Mohammed،،
18 Dec 14 13:53:51
RT @s_s_o0: #تداول $ADBE $LULU $AAPL $GOOGL $FB $TWTR $YHOO $BBRY تحقيق ربح كبير في نص ساعه النماذج #اوبشن #تداول 1900% http://t.co/Lxiua…
khalidjaber
18 Dec 14 13:53:43
RT @s_s_o0: #تداول $ADBE $LULU $AAPL $GOOGL $FB $TWTR $YHOO $BBRY تحقيق ربح كبير في نص ساعه النماذج #اوبشن #تداول 1900% http://t.co/Lxiua…
قَلَمْ
18 Dec 14 13:53:36
RT @s_s_o0: #تداول $ADBE $LULU $AAPL $GOOGL $FB $TWTR $YHOO $BBRY تحقيق ربح كبير في نص ساعه النماذج #اوبشن #تداول 1900% http://t.co/Lxiua…
				
				
  +Follow August 23, 2013 1:12PM
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