logo
Sign in or Register

Already a member?

Sign in

Or sign in with your account on:

Not a member yet?

Register
    

Yahoo! Beats Google in Monthly Traffic for First Time in Two Years

  +Follow August 23, 2013 1:12PM
Share:
Tickers Mentioned:

On Aug. 22, web analytic firm comScore released their rankings of the top 50 web properties for July monthly traffic, and for the first time in two years Google Inc. (GOOG) wasn’t number one. More surprising than the fact they slid to number two, though, is who the new king is: Yahoo! Inc. (YHOO) .

The once-moribund tech giant has seen a total image revamp under the guidance of 38-year-old CEO Marissa Mayer, a former Google exec herself. Mayer has pushed Yahoo to more aggressively compete with Google by shedding payroll, rebranding the company, and in May, overseeing the $1.1 billion purchase of blogging platform Tumblr.

Yahoo scored 196.5 million uniques on their various properties, while Google came in at 192.2 million. Rounding out the top five were Microsoft Corp. (MSFT) at 179.5 million, Facebook Inc. (FB) at 142.2 million, and AOL, Inc. (AOL) properties at 117 million.

The comScore win is undeniable triumph for Mayer and Yahoo, even more so when one takes into account that Tumblr, which came in at 28th for traffic, wasn’t included in Yahoo’s tallies. Tumblr received 38.3 million uniques.

comScore, however, does not include mobile in their numbers, which could have significantly undermined Google’s score. Mobile is a fast growing segment for Google, and accounts for a significant portion of their revenue. Google currently grabs 52.1 percent of all mobile ad revenue, though the company is still struggling with fully monetizing it. Mayer has made monetizing mobile a focus of her turnaround, and said that she sees a future where one day mobile accounts for "a majority of (Yahoo's) revenue."

Yahoo beat second quarter 2013 earnings expectations but missed revenue expectations, as they similarly try to grapple with the transition to mobile. But the traffic win for Yahoo is undeniably a step in the right direction for the once-dominant tech company.

Yahoo stock is up .29 percent to hit $29.78.

(image of Marissa Mayer courtesy of Wikimedia Commons)

Results for yhoo
Rafael Amieva
21 Apr 14 06:51:35
RT @YahooInc: In Q1, monthly mobile active users on @Tumblr grew 71% YoY with more than 60% of daily active users accessing the platform on…
Rafael Amieva
21 Apr 14 06:51:22
RT @YahooInc: In Q1 we saw 122% growth in mobile engagement on @Tumblr versus Q1-2013 $YHOO
Stock Wire
21 Apr 14 06:50:42
Here's Why Yahoo! Inc. Shares Will Fly to $40 $YHOO http://t.co/3P6U6smNFq
karan gupta
21 Apr 14 06:48:07
Yay $YHOO "Alibaba accounts for 80% of all Chinese online retail shopping. It deals with more transactions than $EBAY & $AMZN COMBINED!!!"
Teodor Gareth
21 Apr 14 06:39:36
$YHOO Alibaba Shines Brighter Providing Yahoo Upcoming Benefits http://t.co/Qv0XfdfNmS
Joe Blow
21 Apr 14 06:39:13
@Forbes how about you hire writers who aren't morons..susan kalla or kallas just wrote $YHOO a short w/yhoo japan stake worth $1B...its $10B
Yahaira Landry
21 Apr 14 06:39:06
Get #Pennystock Research on $GS $YHOO $FMC $FB #equity http://t.co/ngVwrIxx1B
Stock Wire
21 Apr 14 06:36:02
Alibaba Shines Brighter Providing Yahoo Upcoming Benefits $YHOO http://t.co/t8E7i5weCx
Stock Signaling
21 Apr 14 06:31:14
Upgraded Stocks Active in Pre-Market: $SCTY $GOGO $NFLX $ASML $JBLU $CREE $ZBRA $YHOO $SFLY $VRNS $BOFI $ZNGA $ZUMZ $FB $CTCT #stockpicks
Jeff Reeves
21 Apr 14 06:27:49
RT @bkollmeyer: $yhoo pop or no, tech stocks are in trouble. Investors want to see profits NOW. .@jeffreevesIP http://t.co/gxY8l3TuCI http:…
Faizan Munawar Varya
21 Apr 14 06:20:21
With an uncertain outlook, what would drive a 50% appreciation in Yahoo's stock price over the last year? http://t.co/QyFJw4wbM2 $YHOO
Wade Slome
21 Apr 14 06:15:30
Would you liked to get fired, and then get paid $58 million? It happened to a Yahoo! Exec: http://t.co/SfdklmaNKs $YHOO
4-traders.com
21 Apr 14 06:15:06
Yahoo : Business: Agenda The going gets good http://t.co/dl6v5CgUtu $YHOO $CPR
GavinGreenberg
21 Apr 14 06:12:04
$YHOO: [video] Tech IPOs storm markets http://t.co/GQ94Bd68Os
StockNews24
21 Apr 14 06:06:40
$YHOO - [video] Tech IPOs storm markets -> http://t.co/XqLQIDjk4T #stock #stocks #stockaction
TomBemis
21 Apr 14 06:05:13
RT @bkollmeyer: $yhoo pop or no, tech stocks are in trouble. Investors want to see profits NOW. .@jeffreevesIP http://t.co/gxY8l3TuCI http:…
RevolutionaryTrading
21 Apr 14 06:01:50
Focus list $NEM $SRPT $YHOO $YUM $SDRL $HAL $ATHL $PLUG $MA $NUS $VIP $AZN $STI $GOGO $MU
Option Alert
21 Apr 14 06:01:20
Largest open interest increases among single stock options for 4/21 include $MU, $BAC, $AAPL, $GE, and $YHOO.
Karl Rosoff
21 Apr 14 05:59:03
$YHOO Alibaba Shines Brighter Providing Yahoo Upcoming Benefits http://t.co/5xTHWX5BYE
0x4F6B6B6172
21 Apr 14 05:56:19
RT @insidernewsb4: Slap an $amzn multiple on $ababa which actually makes a ton of money,is growing faster,and is bigger and $yhoo is worth …
Karl Rosoff
21 Apr 14 05:54:03
$YHOO [video] Tech IPOs storm markets http://t.co/0mHgf1QqHF
Barbara Kollmeyer
21 Apr 14 05:50:04
$yhoo pop or no, tech stocks are in trouble. Investors want to see profits NOW. .@jeffreevesIP http://t.co/gxY8l3TuCI http://t.co/y9ZlV8gFPE
Quantpost Technology
21 Apr 14 05:48:47
$YHOO News Alert: http://t.co/YNzQh62mqL Updated options view: https://t.co/YrJb4ufZMY All options views: https://t.co/gu71urLmud
Seeking Alpha
21 Apr 14 05:48:45
Alibaba Shines Brighter Providing Yahoo Upcoming Benefits http://t.co/Nm8dJUWIRi $YHOO $ABABA
Stock Herald
21 Apr 14 05:23:35
$YHOO: The Zacks Analyst Blog Highlights: Yahoo!, Charles Schwab, Wal-Mart St... http://t.co/fAzT8E0j9h
M A J Szymanski
21 Apr 14 05:06:33
$YHOO - Quarterly Results, Acquisitions Agreements, Conference Call Schedules, and Achieved Milestones http://t.co/qIdHzRRmWQ
Live Stock News
21 Apr 14 05:06:31
$YHOO - Quarterly Results, Acquisitions Agreements, Conference Call Schedules, and Achieved Milestones http://t.co/MAQOwXhd29
PopfestUK2013
21 Apr 14 05:06:30
$YHOO - Quarterly Results, Acquisitions Agreements, Conference Call Schedules, and Achieved Milestones http://t.co/vzUgS4vw64
Financial Trader
21 Apr 14 05:06:28
$YHOO - Quarterly Results, Acquisitions Agreements, Conference Call Schedules, and Achieved Milestones http://t.co/UcmRFG0HYw
Stock Herald
21 Apr 14 05:06:20
$YHOO: The Zacks Analyst Blog Highlights: Yahoo!, Charles Schwab, Wal-Mart St... http://t.co/jG5KxMn12x
john smith
21 Apr 14 05:06:07
$YHOO - Quarterly Results, Acquisitions Agreements, Conference Call Schedules, and Achieved Milestones http://t.co/7nki63bTvJ
Karl Rosoff
21 Apr 14 05:05:04
$YHOO The Zacks Analyst Blog Highlights: Yahoo!, Charles Schwab, Wal-Mart Stores, American Express and Facebook http://t.co/NuCaxi1wH1
Alfred Jaxon
21 Apr 14 05:02:29
Get #Pennystock Research on $INTA $YHOO $FTR $CSIQ #moneymanagement http://t.co/ZiIahkmGTt
SNN Team
21 Apr 14 04:53:23
$YHOO - The Zacks Analyst Blog Highlights: Yahoo!, Charles Schwab, Wal-Mart St... -> http://t.co/SD1g9oFdkQ #stock #stocks #stockaction
Gustavo Neffa
21 Apr 14 04:28:45
Las vengas de Alibaba crecieron al 66% interanual según datos de $YHOO y luce muy atractiva. Para cuándo cotice. http://t.co/48boLCAV6n
Stock Occulus
21 Apr 14 04:20:31
Should you hold or add to $YHOO $GNTX $PC $BWP #NASDAQ http://t.co/ZtnMpw1XLZ
Royce
21 Apr 14 03:44:47
@jonfortt if #facefeed is a sign of things to come for @Yahoo $YHOO is in serious trouble #terrible #uninstall @marissamayer
TechBusy.org
21 Apr 14 03:01:10
With an uncertain outlook, what would drive a 50% appreciation in Yahoo's stock price over the last year? http://t.co/Ny54QpoHXw $YHOO
12Stocks.com
21 Apr 14 03:00:38
Weekly S&P500 #Stocks Performance $GHC $FOXA $MHFI $ALLE $GOOGL $AGN $PXD $MU $TSO $SNDK $EW $YHOO $FTR more@ http://t.co/ppYlnKK6xM
12Stocks.com
21 Apr 14 03:00:38
Weekly Nasdaq100 #Stocks Trend $MU $SNDK $VIP $QCOM $FISV $CSCO $COST $CHRW $YHOO $GILD $WDC $BIDU $LINTA $STX @ http://t.co/wz4pxpINCJ
12Stocks.com
21 Apr 14 03:00:37
Weekly Nasdaq100 #Stocks Performance $FOXA $GOOGL $MU $SNDK $VIP $YHOO $GILD $EXPE $MNST $ADSK $CHRW $TRIP more@ http://t.co/wz4pxpINCJ
Binary Options Pro
21 Apr 14 02:58:48
RT @ducktaili: #Stock Market Reports you need on $VMI $YHOO $DRQ $FB #NSE http://t.co/d89JKMWB3W
Evener Investment
21 Apr 14 02:53:53
RT @ducktaili: #Stock Market Reports you need on $VMI $YHOO $DRQ $FB #NSE http://t.co/d89JKMWB3W
Maxton Gelson
21 Apr 14 02:26:12
#Stock Market Reports you need on $VMI $YHOO $DRQ $FB #NSE http://t.co/d89JKMWB3W
Phil Frank
21 Apr 14 02:01:38
RT @ForbesTech: With an uncertain outlook, what would drive a 50% appreciation in Yahoo's stock price over the last year? http://t.co/kQbvJ…
Brenden Black
21 Apr 14 01:57:46
$JAH Should you buy $PCLN $YHOO $SLV Must have http://t.co/leG2INTFSC
Autos Hype
21 Apr 14 00:51:08
RT @ForbesTech: With an uncertain outlook, what would drive a 50% appreciation in Yahoo's stock price over the last year? http://t.co/kQbvJ…
Stockaholics
21 Apr 14 00:48:51
Members saw 5,000% gains on Penny Stock Alert's in 4 months! Subscribe Today: http://t.co/5B5saivZk0 $YHOO $DISCB $AMAT
Teodor Gareth
21 Apr 14 00:39:04
$YHOO Google, Making Mistakes Like Yahoo? http://t.co/Dj0lLFqPTT
Stock Wire
21 Apr 14 00:36:50
Google, Making Mistakes Like Yahoo? $YHOO http://t.co/W1H6xevbD6
				
				
  +Follow August 23, 2013 1:12PM
Share:

Comments

 

blog comments powered by Disqus

About us

Equities.com is the most advanced interactive online social ecosystem for the financial industry, serving as a resource center and next-generation communication platform that connects self-directed investors with public issuers, market experts, and professional service providers and vendors. Registered members can leverage our exclusive proprietary research tools such as the Small-Cap Stars, which outperformed 90% of all small-cap mutual funds, and robust do-it-yourself E.V.A. research reports. The Equities.com Issuer Dashboard is the ideal tool to communicate and manage investor awareness campaigns to the investment community, as well as to access valuable resources to help your company grow.

Market Data powered by QuoteMedia.
Copyright © QuoteMedia. Data delayed 15 minutes unless otherwise indicated. Terms of Use.