logo  
Sign in or Register

Already a member?

Sign in

Or sign in with your account on:

Not a member yet?

Register
    

Why's Google Getting into Gaming?

  +Follow June 28, 2013 1:56PM
Share:
Tickers Mentioned:

Google (GOOG) might soon be adding another product to their impressive arsenal: gaming consoles.

While Google works on the cutting edge of tech, developing driverless cars and wearable tech like Google Glass, according to “people familiar with the matter” they are looking to revisit consoles, a relative dinosaur in tech. The new console will reportedly run on Android, Google’s mobile operating system.

Coupled with reports from the Wall Street Journal that Google is developing a smartwatch, it seems that the company is also trying to deliver another punch to beleaguered Apple (AAPL). But unlike wearable tech, the move into an established arena like gaming will be a tricky one. Microsoft’s new XBox and Sony’s Playstation are stalwarts in the gaming field. Android is a popular OS, but a Google console will really have to be special to set itself apart.

So what do we know about a possible Google gaming console? Well, it would have to set itself apart from the first Android gaming console. Ouya, an open-platform gaming console, just went on sale for $99, and has already sold out on Amazon. Ouya is set to succeed on its price point – as USA Today’s review points out, “what will determine Ouya’s success is their content.”

While the future of Ouya is uncertain, user enthusiasm is high. They raised $3.7 million but then struggled to meet the promises of delivering early release of consoles to backers, and early reviews have been negative. This is indicative of a major advantage Google has with an Android gaming console: an established infrastructure, both for testing and delivering a product.

Google doesn’t have an established gaming pantheon like Microsoft' (MSFT) Xbox or Sony's (SNE) Playstation (or even Nintendo’s Wii.) The success of their gaming console will be its features. In this way, the development of their console might be another pre-emptive strike against Apple, who has long been suspected to be getting into gaming consoles.

A gaming console from Google isn’t going to be a major disruptive force. But what it will do is cut into the type of console Apple would theoretically produce. That is, one geared less towards hardcore gamers and more towards casual users who don’t wait in line for new Xbox releases. They look for the cheapest, most reliable option for watching movies, playing music, streaming Netflix (oh, and playing the occasional game) all on one gaming console.

So why's Google getting into gaming? Because everyone else is. There's a market for gaming systems, both for hardcore gamers but also consumers who just want to consolidate their home enterteainment. Every other major tech company is in on gaming, and doing well. But now they have to deal with Google.

Google is up .34 percent to $880.08 a share.

DISCLOSURE: The views and opinions expressed in this article are those of the authors, and do not represent the views of equities.com. Readers should not consider statements made by the author as formal recommendations and should consult their financial advisor before making any investment decisions.


Signup for our daily newsletter and get our best articles emailed right to you!

Results for goog
FinSentS NASDAQ
22 Nov 14 23:26:05
$GOOG:US European Parliament may propose Google break-up #GOOGLE INC http://t.co/KKdcUUJPUI #NASDAQ
FinSentS SP500
22 Nov 14 23:06:51
$GOOG:US European Parliament may propose Google break-up #GOOGLE INC http://t.co/syNQXtlnzd #SP500
Micah Herstand
22 Nov 14 22:44:14
“$FB is painting itself into a corner where both it and $GOOG are making each other more and more creepy in battle.” http://t.co/wF5hfLY0LI
lookn4wins
22 Nov 14 22:40:29
GOOG 537.50 Stock Charts $GOOG Google Inc. Cl C (NASDAQ) Any opinions on GOOG? Please reply to this post. Last http://t.co/PBNY8QGfqH
シグレ@ドラマ〜
22 Nov 14 22:32:03
日本では普及しないかも $goog
Mohamud
22 Nov 14 21:34:19
$GOOG - $GOOG Down 4.2% and $SPY Up 13.5% YTD - https://t.co/238VhJ0dGZ
TV_Trading Ideas
22 Nov 14 21:33:49
$GOOG Down 4.2% and $SPY Up 13.5% YTD $GOOG http://t.co/mqFuhmOAl3
StockAviator.com
22 Nov 14 21:29:41
If you want to trade like a pro, learn from the pros. http://t.co/30Wzoc9t1Q is here to help. 14-day trial available. $HEMP $GOOG $MNKD
Alioday Ismail
22 Nov 14 20:47:25
Is Yahoo's Firefox Deal A 'Big Loss' For Google? $YHOO $GOOG $GOOGL via @benzinga not clear is another MM trial goal http://t.co/cvwbPh7b7S
Miguel DiRamZ
22 Nov 14 20:43:51
$GOOG compra proyecto holandés de energía eólica para abastecer centro de datos #Investing #Trader http://t.co/uUTyyOTiPg
Xiomara Montano
22 Nov 14 20:42:03
Buy Google Stock Invest in $GOOG on eToro http://t.co/IDjPf2HqCJ #stocks
Boyce Ouellette
22 Nov 14 20:42:03
Buy Google Stock Invest in $GOOG on eToro http://t.co/w6CgmvZCui #stocks
Opal Early
22 Nov 14 20:42:02
Buy Google Stock Invest in $GOOG on eToro http://t.co/QWdFvYEzrl #stocks
Steven Hastings
22 Nov 14 20:42:02
Buy Google Stock Invest in $GOOG on eToro http://t.co/bP0Vxrcn2x #stocks
Hilton Cousins
22 Nov 14 20:42:02
Buy Google Stock Invest in $GOOG on eToro http://t.co/yNspTCwnxF #stocks
Regan Seaman
22 Nov 14 20:42:02
Buy Google Stock Invest in $GOOG on eToro http://t.co/zPEwueYw6A #stocks
Carlita Clark
22 Nov 14 20:42:02
Buy Google Stock Invest in $GOOG on eToro http://t.co/FxYrUidhcV #stocks
Brett Fulton
22 Nov 14 20:42:02
Buy Google Stock Invest in $GOOG on eToro http://t.co/dj0RjDxg2J #stocks
Verdell Lord
22 Nov 14 20:42:02
Buy Google Stock Invest in $GOOG on eToro http://t.co/XA8fAET5CR #stocks
Alva Sabo
22 Nov 14 20:42:02
Buy Google Stock Invest in $GOOG on eToro http://t.co/FS02EXGwep #stocks
Minh Hollar
22 Nov 14 20:42:02
Buy Google Stock Invest in $GOOG on eToro http://t.co/BpAVucvXzu #stocks
Keli Manuel
22 Nov 14 20:42:02
Buy Google Stock Invest in $GOOG on eToro http://t.co/rFsIhFS6pg #stocks
Loraine Angeles
22 Nov 14 20:42:01
Buy Google Stock Invest in $GOOG on eToro http://t.co/gPdkxwtnEi #stocks
Elsy Enos
22 Nov 14 20:42:01
Buy Google Stock Invest in $GOOG on eToro http://t.co/y9W2sth3Wo #stocks
Ashutosh Tiwary
22 Nov 14 19:54:39
Hey $GOOG, so some Lollipop lust to my Moto G.
Otto Max Investments
22 Nov 14 19:13:23
@JBigbend I fell into it by putting$into $AAPL & $GOOG (before splits)as a passive investor many years ago.Started active managing 3yrs ago.
Dan
22 Nov 14 18:50:23
$GOOG OI for maturity 11/22/2014. 500.00 Highest put. 555.00 Highest call. http://t.co/sNZXcBfEgN
Shea Dibley
22 Nov 14 18:42:31
Next week look for a pop from $AAPL, $EAT, $GOOG and $JVA
Dan
22 Nov 14 18:31:23
$GOOG Max Pain is 535.00 for maturity 11/22/2014. Price = 537.50. http://t.co/AX3TPQnURy
stephen moran
22 Nov 14 16:58:52
#Google Still Below 200 DMA - $GOOG(L)  http://t.co/OmIhnVuTf5 via @weebly
Andreas Larsen
22 Nov 14 16:33:32
$GOOG Google Looks to Get Back Into China. Google is missing profits for investors. http://t.co/8P4ayztxRX #Finance #Stocks
Andreas Larsen
22 Nov 14 16:30:41
$GOOG Julian Assange Calls Out Google As The Corporate NSA. http://t.co/92BRWQWrNZ #Finance #Stocks
Andreas Larsen
22 Nov 14 16:26:44
$GOOG Google running into robotics in a way that should concern us all. http://t.co/MWr5w05zsO #Finance #Stocks
Onani Juarez
22 Nov 14 16:18:14
TDEBdgr9E5 $ALSO $UVXY $UGAZ $TSLA $BBRY $AAPL $GOOG $STSI $AMD $NVDA $INTC $BRC http://t.co/fCEqDXGCAE
Williams Burnham
22 Nov 14 16:13:31
Buy Google Stock Invest in $GOOG on eToro http://t.co/UM5zlUSeqt #stocks
Cathern Thornburg
22 Nov 14 16:13:15
Buy Google Stock Invest in $GOOG on eToro http://t.co/bbfTX2aQIf #stocks
Particia Tenney
22 Nov 14 16:13:15
Buy Google Stock Invest in $GOOG on eToro http://t.co/jkU3eVY5f2 #stocks
طريق القمة
22 Nov 14 16:10:59
RT @HamzeiAnalytics: Google break-up plan emerges from Brussels - http://t.co/V2Dr72Oh5W http://t.co/fkM28L50Jy // excellent idea $GOOG $GO…
Fari Hamzei
22 Nov 14 16:10:22
Google break-up plan emerges from Brussels - http://t.co/V2Dr72Oh5W http://t.co/fkM28L50Jy // excellent idea $GOOG $GOOGL #GOOG #GOOGL
Andreas Larsen
22 Nov 14 16:04:37
$GOOG YouTube Considers Paid, Ad-Free Subscriptions, which will hit the publishers. http://t.co/KKNBcolS1U #Finance #Stocks
Tomorrows Bluechips
22 Nov 14 16:04:13
RT @rbalerts: $TAPM BenefitsGaming Surge Major Players Like Apple, Sony, Google - Yahoo Finance http://t.co/AE0E0SSQcb $CZR $BABA $GOOG $AA…
Andreas Larsen
22 Nov 14 15:50:24
$GOOG Get An Overview Over Google AdSense Lawsuit Spotlights the Corruption of Unaccountability. http://t.co/Vw8bapthHU #Finance #Stocks
Andreas Larsen
22 Nov 14 15:48:34
$GOOG Another Court Affirms Google’s First Amendment Control Of Search Results. http://t.co/GUWV5wdGhC #Finance #Stocks
FinSentS NASDAQ
22 Nov 14 15:40:04
$GOOG:US EU lawmakers consider urging Google to be split up #GOOGLE INC http://t.co/kZcN4rYYAe #NASDAQ
FinSentS SP500
22 Nov 14 15:25:03
$GOOG:US EU lawmakers consider urging Google to be split up #GOOGLE INC http://t.co/3SD4T5I9xC #SP500
Andreas Larsen
22 Nov 14 15:19:56
$GOOG How good is Google to innovation? Should Google Fear Yahoo's Quest To Grow Search? http://t.co/AjeeT8qn2e #Stocks #Finance
Lucey
22 Nov 14 15:13:56
Google's New Program Provides An Alternative To Ads On Websites $GOOG http://t.co/UCDRQCne2r
Elsy Enos
22 Nov 14 15:11:32
Buy Google Stock Invest in $GOOG on eToro http://t.co/y9W2sth3Wo #stocks
Anne Jensen
22 Nov 14 15:11:09
Buy Google Stock Invest in $GOOG on eToro http://t.co/aIot4uxs8A #stocks
FinancePress
22 Nov 14 14:46:42
$GOOG Should Google Fear Yahoo's Quest To Grow Search?: Should Google Fear Yahoo's Quest To Grow Search? Seek... http://t.co/PdHcof5MxM
				
				
  +Follow June 28, 2013 1:56PM
Share:

Comments

 

blog comments powered by Disqus

About us

Equities.com is the most advanced interactive online social ecosystem for the financial industry, serving as a resource center and next-generation communication platform that connects self-directed investors with public issuers, market experts, and professional service providers and vendors. Registered members can leverage our exclusive proprietary research tools such as the Small-Cap Stars, which outperformed 90% of all small-cap mutual funds, and robust do-it-yourself E.V.A. research reports. The Equities.com Issuer Dashboard is the ideal tool to communicate and manage investor awareness campaigns to the investment community, as well as to access valuable resources to help your company grow.

Market Data powered by QuoteMedia.
Copyright © QuoteMedia. Data delayed 15 minutes unless otherwise indicated. Terms of Use.