Sign in or Register

Already a member?

Sign in

Or sign in with your account on:

Not a member yet?


Why's Google Getting into Gaming?

  +Follow June 28, 2013 1:56PM
Tickers Mentioned:

Google (GOOG) might soon be adding another product to their impressive arsenal: gaming consoles.

While Google works on the cutting edge of tech, developing driverless cars and wearable tech like Google Glass, according to “people familiar with the matter” they are looking to revisit consoles, a relative dinosaur in tech. The new console will reportedly run on Android, Google’s mobile operating system.

Coupled with reports from the Wall Street Journal that Google is developing a smartwatch, it seems that the company is also trying to deliver another punch to beleaguered Apple (AAPL). But unlike wearable tech, the move into an established arena like gaming will be a tricky one. Microsoft’s new XBox and Sony’s Playstation are stalwarts in the gaming field. Android is a popular OS, but a Google console will really have to be special to set itself apart.

So what do we know about a possible Google gaming console? Well, it would have to set itself apart from the first Android gaming console. Ouya, an open-platform gaming console, just went on sale for $99, and has already sold out on Amazon. Ouya is set to succeed on its price point – as USA Today’s review points out, “what will determine Ouya’s success is their content.”

While the future of Ouya is uncertain, user enthusiasm is high. They raised $3.7 million but then struggled to meet the promises of delivering early release of consoles to backers, and early reviews have been negative. This is indicative of a major advantage Google has with an Android gaming console: an established infrastructure, both for testing and delivering a product.

Google doesn’t have an established gaming pantheon like Microsoft' (MSFT) Xbox or Sony's (SNE) Playstation (or even Nintendo’s Wii.) The success of their gaming console will be its features. In this way, the development of their console might be another pre-emptive strike against Apple, who has long been suspected to be getting into gaming consoles.

A gaming console from Google isn’t going to be a major disruptive force. But what it will do is cut into the type of console Apple would theoretically produce. That is, one geared less towards hardcore gamers and more towards casual users who don’t wait in line for new Xbox releases. They look for the cheapest, most reliable option for watching movies, playing music, streaming Netflix (oh, and playing the occasional game) all on one gaming console.

So why's Google getting into gaming? Because everyone else is. There's a market for gaming systems, both for hardcore gamers but also consumers who just want to consolidate their home enterteainment. Every other major tech company is in on gaming, and doing well. But now they have to deal with Google.

Google is up .34 percent to $880.08 a share.

DISCLOSURE: The views and opinions expressed in this article are those of the authors, and do not represent the views of equities.com. Readers should not consider statements made by the author as formal recommendations and should consult their financial advisor before making any investment decisions.

Liked What You Read? Join Equities.com and Connect With Your Favorite Financial Experts FOR FREE! Members of Equities.com gain access to our leading financial news and content, active social investment community, proprietary research tools including the 2014 Small-Cap Stars, E.V.A. reports and more.

Results for goog
20 Aug 14 12:17:29
SKYF ran up as much as 300% Today! News Update: http://t.co/5A4Sg5sQA5 $AMZN $MCOX $GOOG
20 Aug 14 12:15:40
GOOGLE 'C' : Researchers Submit Patent Application, "Propagating User Feedback on Shared Posts", for Approval http://t.co/OF1bDfYqRO $GOOG
20 Aug 14 12:15:34
GOOGLE 'C' : Patent Issued for Thermal Regulation of Balloon Payload Using Electronic Ink http://t.co/UxCzHtb3tr $GOOG
20 Aug 14 12:15:11
GOOGLE 'C' : Patent Issued for Providing Information regarding Prior Searches http://t.co/YdkPJq4w6Q $GOOG
20 Aug 14 12:15:06
GOOGLE 'C' : Patent Issued for Real-Time Audio Recognition Protocol http://t.co/KuBWqvi9OV $GOOG
Amir Efrati
20 Aug 14 12:15:03
1 motivating factor in carriers/OEMs seeking alternative to @GooglePlay: $goog changed its revenue split w/them. https://t.co/5gLAxqmTY8 $vz
Robin Edward Sturges
20 Aug 14 12:13:36
RT @FranklinDRivera: RT @2morrowknight: It's almost 10 times harder to get a job at #Google than it is to get into Harvard: http://t.co/DX…
20 Aug 14 12:12:49
SKYF ran up as much as 300% Today! News Update: http://t.co/5A4Sg5sQA5 $ERBB $BBDA $GOOG
20 Aug 14 12:11:46
$GOOG Apple Inc. (AAPL)'s iOS Users vs. Google Inc (GOOGL)'s Android Users: Who ...: Apple Inc. (AAPL)'s iOS ... http://t.co/qccKqNeMOb
20 Aug 14 12:10:44
GOOGLE 'C' : Patent Issued for Incremental Image Processing Pipeline for Matching Multiple Photos Based on ... http://t.co/TfJGh5EeMZ $GOOG
20 Aug 14 12:10:44
GOOGLE 'C' : Patent Issued for Keyboard Event Detection and Network Event Generation http://t.co/tvYs0nVCEl $GOOG
20 Aug 14 12:10:43
GOOGLE 'C' : Patent Issued for Map Tile Data Pre-Fetching Based on User Activity Analysis http://t.co/efBm8iCbxm $GOOG
20 Aug 14 12:10:42
GOOGLE 'C' : Patent Issued for Map Rendering Using Interpolation of Style Parameters across Zoom Levels http://t.co/8lA1InJAc5 $GOOG
20 Aug 14 12:10:33
GOOGLE 'C' : Patent Issued for Ensuring a Cookie-Less Namespace http://t.co/Dc9BD27hoR $GOOG
20 Aug 14 12:10:32
Google said to be weighing YouTube, Gmail accounts for kids http://t.co/G4gQZqk0WT $GOOG $FB
20 Aug 14 12:10:29
GOOGLE 'C' : Patent Issued for Framed User Interface http://t.co/QOpE6uRIHU $GOOG
20 Aug 14 12:10:25
GOOGLE 'C' : Patent Issued for Feedback-Directed Inter-Procedural Optimization http://t.co/ubocIowRwW $GOOG
20 Aug 14 12:10:20
GOOGLE 'C' : Patent Issued for Chording Sheath for Computing Device http://t.co/53crKNaLnW $GOOG
20 Aug 14 12:10:16
GOOGLE 'C' : Patent Issued for Contextual Translation of Digital Content http://t.co/eidu7FbZfH $GOOG
20 Aug 14 12:10:12
GOOGLE 'C' : Patent Application Titled "Recursive Subscriptions to Content Feeds" Published Online http://t.co/jzkQ6xXDFa $GOOG
20 Aug 14 12:10:05
GOOGLE 'C' : Patent Application Titled "Document Reuse in a Search Engine Crawler" Published Online http://t.co/a7TZIc067i $GOOG
20 Aug 14 12:08:28
SKYF ran up as much as 300% Today! News Update: http://t.co/5A4Sg5sQA5 $IBM $GOOG $AAPL
20 Aug 14 12:06:03
Google’s Larry Page on Why Moon Shots Matter | Business | WIRED http://t.co/Mz4jWhxVcy $GOOG
20 Aug 14 12:05:16
GOOGLE 'C' : "Method for Modeling Source Code Having Code Segments That Lack Source Location" in Patent App... http://t.co/M7G5S0US0d $GOOG
20 Aug 14 12:05:14
GOOGLE 'C' : "Organizing Graphical Representations on Computing Devices" in Patent Application Approval Pro... http://t.co/qQUzD8WC8m $GOOG
20 Aug 14 12:05:10
GOOGLE 'C' : "Account Administration for Hosted Services" in Patent Application Approval Process http://t.co/taZBqX3mtN $GOOG
20 Aug 14 12:05:06
GOOGLE 'C' : 3dcart Partners With Sales & Orders for Easier Client Transition to Google Shopping http://t.co/LutisVguim $GOOG
20 Aug 14 12:03:52
$AAPL $GOOG $PCLN $NFLX $FB #OPTIONS $BLK 340 call Oct op:1.90$
20 Aug 14 12:03:25
SKYF ran up as much as 300% Today! News Update: http://t.co/5A4Sg5sQA5 $CBL $GOOG $BLL
Franklin D Rivera II
20 Aug 14 12:01:16
RT @2morrowknight: It's almost 10 times harder to get a job at #Google than it is to get into Harvard: http://t.co/DXMEjKLOv8 $GOOG #in RT…
Momentum Stocks
20 Aug 14 11:59:18
$INTC calls are 49% /// $SPY $AAPL $GOOG
Isaac Byrne
20 Aug 14 11:53:41
Start averaging 13% a month today! http://t.co/iFXacH9Dh5 $SPY $TWTR $GOOG $AAPL $FB $LNKD $EURUSD $GBPUSD $FSI $BRK $TSLA $NOK $CAT $WLT
Isaac Byrne
20 Aug 14 11:53:10
Start averaging 13% a month today! http://t.co/T3CvsYYued $SPY $TWTR $GOOG $AAPL $FB $LNKD $EURUSD $GBPUSD $FSI $BRK $TSLA $NOK $CAT $WLT
Mina Abrahim
20 Aug 14 11:51:28
RT @YahooFinance: Over the past 10 years, Apple beat Google http://t.co/6A3E3XIkTC A $10,000 $AAPL investment 10 yrs ago was worth $456,347…
Media Sentiment
20 Aug 14 11:45:16
$GOOG received a new alert. Find out why at http://t.co/WHJp8eTsSr #stocks #daytrading #trading #mkt #NYSE #NASDAQ #markets 353
Reid G
20 Aug 14 11:41:00
@OptionsHawk tell that to my $goog calls
Investors Hangout
20 Aug 14 11:40:31
$UA Stock Message Board http://t.co/hAouRVkrYM Also See: $AXP $MINE $GOOG $UPRO ~
Marcus Goldman
20 Aug 14 11:36:48
RT @passthepuck: $MINE THC Trademark Accepted by http://t.co/UbFLEAEDS8!!!!! http://t.co/tVzlAJnq5z $S $T $GOOG $DISH $DIS @CNBC @CNN $AAPL…
Pass the Puck
20 Aug 14 11:36:33
$MINE THC Trademark Accepted by http://t.co/UbFLEAEDS8!!!!! http://t.co/tVzlAJnq5z $S $T $GOOG $DISH $DIS @CNBC @CNN $AAPL $MSFT $HPQ
20 Aug 14 11:36:06
@Motorola #MotoFact: Motorola was acquired by $GOOG, an Internet search company.
Jeremy C. Owens
20 Aug 14 11:32:46
Enterprise storage startup Pure Storage nabs Google finance exec Tim Ritters as new CFO. $GOOG
ARK Indu Innovation
20 Aug 14 11:20:17
$GOOG driverless cars allowed to speed up to 10 mph to maintain flow of traffic: Who will pay for the ticket? http://t.co/zk4uk7oHWn
Brad Shultz
20 Aug 14 11:17:54
RT @bupbin: Just out: our list of the world's 100 most innovative firms. No $AAPL, $GOOG. $CRM is no. 1 again http://t.co/ETsCtlfxFJ
Kushal Lakhotia
20 Aug 14 11:09:14
RT @rohit_x_: $AAPL + $GOOG = 1Trillion $ right now. Something is very right with the world. #Innovation
Bidness Etc
20 Aug 14 11:09:03
Can #Tesla Beat #Google In The Race For #autonomouscars ? http://t.co/duuTxM9B2Y $TSLA $GM $GOOG $MBLY
M&M Specialties Inc.
20 Aug 14 11:05:47
RT @WSJ: Beyond "don't be evil": How Google defined its mission 10 years ago, and how it changed http://t.co/pNztMziXwI $GOOG http://t.co/R…
Ashutosh Vatsa
20 Aug 14 11:03:57
RT @rohit_x_: $AAPL + $GOOG = 1Trillion $ right now. Something is very right with the world. #Innovation
20 Aug 14 11:02:23
$SMH Candlesticks $SMH Most recent stock chart and technical analysis. $AEM $HYG $BBRY $SPXL $GBGM $GOOG http: http://t.co/pSYNVvBeKf
David Stovall
20 Aug 14 10:58:49
RT @YahooFinance: Over the past 10 years, Apple beat Google http://t.co/6A3E3XIkTC A $10,000 $AAPL investment 10 yrs ago was worth $456,347…
20 Aug 14 10:58:38
RT @TheGoogleFactz: In 1997, Yahoo turned down the offer to acquire Google for only $1 million. Today Google is worth $360-410 billion. $GO…
  +Follow June 28, 2013 1:56PM



blog comments powered by Disqus

About us

Equities.com is the most advanced interactive online social ecosystem for the financial industry, serving as a resource center and next-generation communication platform that connects self-directed investors with public issuers, market experts, and professional service providers and vendors. Registered members can leverage our exclusive proprietary research tools such as the Small-Cap Stars, which outperformed 90% of all small-cap mutual funds, and robust do-it-yourself E.V.A. research reports. The Equities.com Issuer Dashboard is the ideal tool to communicate and manage investor awareness campaigns to the investment community, as well as to access valuable resources to help your company grow.

Market Data powered by QuoteMedia.
Copyright © QuoteMedia. Data delayed 15 minutes unless otherwise indicated. Terms of Use.