logo  
Sign in or Register

Already a member?

Sign in

Or sign in with your account on:

Not a member yet?

Register
    

Why's Google Getting into Gaming?

  +Follow June 28, 2013 1:56PM
Share:
Tickers Mentioned:

Google (GOOG) might soon be adding another product to their impressive arsenal: gaming consoles.

While Google works on the cutting edge of tech, developing driverless cars and wearable tech like Google Glass, according to “people familiar with the matter” they are looking to revisit consoles, a relative dinosaur in tech. The new console will reportedly run on Android, Google’s mobile operating system.

Coupled with reports from the Wall Street Journal that Google is developing a smartwatch, it seems that the company is also trying to deliver another punch to beleaguered Apple (AAPL). But unlike wearable tech, the move into an established arena like gaming will be a tricky one. Microsoft’s new XBox and Sony’s Playstation are stalwarts in the gaming field. Android is a popular OS, but a Google console will really have to be special to set itself apart.

So what do we know about a possible Google gaming console? Well, it would have to set itself apart from the first Android gaming console. Ouya, an open-platform gaming console, just went on sale for $99, and has already sold out on Amazon. Ouya is set to succeed on its price point – as USA Today’s review points out, “what will determine Ouya’s success is their content.”

While the future of Ouya is uncertain, user enthusiasm is high. They raised $3.7 million but then struggled to meet the promises of delivering early release of consoles to backers, and early reviews have been negative. This is indicative of a major advantage Google has with an Android gaming console: an established infrastructure, both for testing and delivering a product.

Google doesn’t have an established gaming pantheon like Microsoft' (MSFT) Xbox or Sony's (SNE) Playstation (or even Nintendo’s Wii.) The success of their gaming console will be its features. In this way, the development of their console might be another pre-emptive strike against Apple, who has long been suspected to be getting into gaming consoles.

A gaming console from Google isn’t going to be a major disruptive force. But what it will do is cut into the type of console Apple would theoretically produce. That is, one geared less towards hardcore gamers and more towards casual users who don’t wait in line for new Xbox releases. They look for the cheapest, most reliable option for watching movies, playing music, streaming Netflix (oh, and playing the occasional game) all on one gaming console.

So why's Google getting into gaming? Because everyone else is. There's a market for gaming systems, both for hardcore gamers but also consumers who just want to consolidate their home enterteainment. Every other major tech company is in on gaming, and doing well. But now they have to deal with Google.

Google is up .34 percent to $880.08 a share.

DISCLOSURE: The views and opinions expressed in this article are those of the authors, and do not represent the views of equities.com. Readers should not consider statements made by the author as formal recommendations and should consult their financial advisor before making any investment decisions.


Liked What You Read? Join Equities.com as a contributor and get eyeballs on your content FOR FREE!

Results for goog
Guru Algo Trading
31 Oct 14 06:41:57
RT $BIDU Algos BROKE 239 LEVEL in SIGMA-X, CROSSFINDER, LTS , P/T: 235 $MSFT $PCLN $GOOG $FB $AMZN $GPRO $AAPL $NFLX $TSLA $QQQ #HFT
Consestimate
31 Oct 14 06:41:28
Google’s New Droid Commander Will Keep the Robots Rolling, Experts Say. $GOOG. http://t.co/GMYVmSma5j http://t.co/vAj4rrCaoM
Consestimate
31 Oct 14 06:41:26
Chevron's Profit Rises. $CVX, $FB, $GOOG. http://t.co/Yj1MhEYy4V http://t.co/BxHtwDiSVN
Lucas Simonelli
31 Oct 14 06:41:12
$GOOG $MSFT asd dqwe123
Guru Algo Trading
31 Oct 14 06:40:11
RT $BIDU Algos BROKE 240 LEVEL in SIGMA-X, CROSSFINDER, LTS , P/T: 235 $MSFT $PCLN $GOOG $FB $AMZN $GPRO $AAPL $NFLX $TSLA $QQQ #HFT
Investors Hangout
31 Oct 14 06:36:46
danrocks: $CHY On Radar $TIP $LNKD $EWZ $HNU.TO $GOOG http://t.co/bnnoLmUInp
Investors Hangout
31 Oct 14 06:36:08
danrocks: $CHY On Radar $TIP $LNKD $EWZ $HNU.TO $GOOG http://t.co/uMeDJvmctv
Guru Algo Trading
31 Oct 14 06:35:59
RT $BIDU Algos BROKE 241 LEVEL in SIGMA-X, CROSSFINDER, LTS , P/T: 235 $MSFT $PCLN $GOOG $FB $AMZN $GPRO $AAPL $NFLX $TSLA $QQQ #HFT
Bidness Etc
31 Oct 14 06:35:43
Lenovo Group has completed an acquisition deal with Motorola Mobility - http://t.co/TwxOdS7XVV $GOOG
Guru Algo Trading
31 Oct 14 06:35:02
RT $BIDU Algos triggered SELL at 09:35 in SIGMA-X, CROSSFINDER, LTS , P/T: 235 $MSFT $PCLN $GOOG $FB $AMZN $GPRO $AAPL $NFLX $TSLA $QQQ #HFT
Momentum Stocks
31 Oct 14 06:32:10
$GOOG sold 3/4 555 calls at $4.20 from $2.37 for 77% $SPY $AAPL
Guru Algo Trading
31 Oct 14 06:30:45
RT $BIDU Algos triggered SELL at 09:30 in SIGMA-X, CROSSFINDER, LTS , P/T: 235 $MSFT $PCLN $GOOG $FB $AMZN $GPRO $AAPL $NFLX $TSLA $QQQ #HFT
danrocks
31 Oct 14 06:28:29
$CHY On Radar $TIP $LNKD $EWZ $HNU.TO $GOOG http://t.co/8aZMzdE4Gr
Stock Relay
31 Oct 14 06:22:46
$GLD Volume Click Here: http://t.co/CEwsMbmJ7c Also See: $XLB $GOOG $DEE.TO $NFLX ~
Kim McCumber
31 Oct 14 06:20:43
Research by others for years, nice $GOOG is involved | Google Developing a Pill That Would Detect Cancer via @Wired http://t.co/VixLaYraBd
Tadas Viskanta
31 Oct 14 06:20:16
Podcast Friday is up with a look at the "great podcast renaissance" and a talk with a guy taking on $GOOG in search. http://t.co/2mZ12stBrl
DailyStockPicks
31 Oct 14 06:18:52
Partner Jet $PJT.V is up 183% this week after Q3 release with more gains coming. Find out why: http://t.co/MEpEjkCm4H $HES $GOOG $SNV
MarketStream.TV
31 Oct 14 06:18:36
RT @JohnnyBleiss: Excluding Apple Earnings, Tech Sector Surprised Negatively $AAPL $XLK $GOOG $MSFT $FB $TWTR http://t.co/QOq2Wg0TeZ http:/…
Johnny Bleiss
31 Oct 14 06:18:05
Excluding Apple Earnings, Tech Sector Surprised Negatively $AAPL $XLK $GOOG $MSFT $FB $TWTR http://t.co/QOq2Wg0TeZ http://t.co/XpkbkE7SGq
Financial Iceberg
31 Oct 14 06:07:37
Fibonacci Technical Levels $AMZN, $AAPL, $FB, $GOOG ​#amzn #aapl #fb #goog http://t.co/YqEsMHWrGD
Stock Moo
31 Oct 14 06:02:34
$goog: Google's New Droid Commander Will Keep the Robots Rolling, Experts Say http://t.co/i4PSdCpgzE
Class Actions News
31 Oct 14 06:02:08
#google #android sued re antitrust violations. #samsung #technews #app #antitrust $GOOG http://t.co/nEiABfgrkU
Gr8 Trades
31 Oct 14 05:57:13
$AAPL $AMZN $BABA $BIDU $CMG $FB $GILD $GMCR $GOOG $GPRO $GS $IWM $LNKD $MBLY $NFLX $PCLN $QQQ $SPY $TSLA $VXX 8:57:15 AM
Yahoo Canada Finance
31 Oct 14 05:50:16
Android co-founder Andy Rubin to leave Google http://t.co/r9X5caaX8I $GOOG
BUZZ Just-In
31 Oct 14 05:47:13
Track curated news and tweets for multiple tickers- US Tech Giants http://t.co/kdZSg0jvwT $MSFT $TWTR $AAPL $FB $GOOG
Momentum Stocks
31 Oct 14 05:45:18
October 31st Trading Watchlist http://t.co/qvXajJqAnb $SPY $AAPL $LNKD $AMZN $IBM $GOOG $BABA
Fish4Bucks
31 Oct 14 05:15:40
60m $GOOG Upper Trendline Pressure 565.000 #futures #stocks 08:15:11 AM http://t.co/T3R6CozE3B Signals base... http://t.co/T3R6CozE3B
Stockaholics
31 Oct 14 05:14:28
Our Penny Stock Newsletter Alert On MGON Closed up 112.5% Today! Major News: http://t.co/gDCrqEFOy6 $TRX $AAPL $GOOG
Rebecca Murtagh
31 Oct 14 05:07:45
Founder of #Android, Andy Rubin, Leaves Google: http://t.co/hd5n9662F4 http://t.co/nPBCbIAqyr $GOOG
Penny Stock Secret
31 Oct 14 05:06:47
The Hottest Way to Make Millions From Stock Market.Click HERE http://t.co/SVqoMkrw2z .. $TRX $AAPL $GOOG
Dan James
31 Oct 14 05:03:27
$GOOG & $AAPL will both be trillion dollar companies, I guess the main question is which one will be first
msputoptions
31 Oct 14 05:00:07
$TSLA $NFLX $PLCN $AMZN $YHOO $GOOG see ranges http://t.co/PzNiG9PP3B not a recommendation but a consideration
horacio de la fuente
31 Oct 14 04:57:51
RT @craigbuj: WW Tablet Market +11% y/y in 3Q14, Apple -12% y/y, "Others" +24% y/y $AAPL $GOOG $MSFT http://t.co/6sEJGPTGWm
Otmane El Rhazi
31 Oct 14 04:57:13
http://t.co/iuReTux25b, Inc. (AMZN) Cloud Dominance Under Threat From Google Inc. (GOOGL), $GOOG #Stock http://t.co/RZ83GjliEx. $MACRO o
ARK Web x.0
31 Oct 14 04:57:01
$GOOG working to crystallize the definition of #health with #IoT. http://t.co/ke96XRAbtj
Trader News Daily
31 Oct 14 04:54:30
http://t.co/BAXuQqaQDC gave me a bonus for my new credit card. Awesome! $aapl $twtr $goog $ibm $baba $lnkd $siri $bac $goog
Henry Peña
31 Oct 14 04:51:30
Oficialmente jalada en Pre-Market $GOOG $558.05 (+7.74 +1.41%) #Nice!
Consestimate
31 Oct 14 04:48:55
A Higher Purpose For Apple's Sales In Iran. $AAPL, $GOOG, $FB. http://t.co/QcgSdTdb03 http://t.co/6fSwnRden4
Hotpage Business
31 Oct 14 04:48:53
Andy Rubin calls it quits, ditches #Google to build his own hardware incubator - $GOOG http://t.co/mrzM8MA0f5
Penny Stock Secret
31 Oct 14 04:47:15
The Hottest Way to Make Millions From Stock Market.Click HERE http://t.co/SVqoMkrw2z .. $ERBB $BBDA $GOOG
Consestimate
31 Oct 14 04:43:56
Newell Rubbermaid Seeks to Sell Units to Focus Portfolio. $NWL, $FB, $GOOG. http://t.co/Km3EiKuX2m
Trader News Daily
31 Oct 14 04:43:29
http://t.co/BAXuQqaQDC gave me a bonus for my new credit card. Awesome! $aapl $twtr $goog $ibm $baba $lnkd $siri $bac $goog #nasdaq
FinancePress
31 Oct 14 04:34:35
$GOOG http://t.co/0EARaH0vhG, Inc. (AMZN) Cloud Dominance Under Threat From Google Inc ...: Amazon.... http://t.co/tjBZIce3Lc
Financial Iceberg
31 Oct 14 04:26:51
Fibonacci Technical Levels $AMZN, $AAPL, $FB, $GOOG ​#amzn #aapl #fb #goog http://t.co/SQjmuE2hIM
Stockaholics
31 Oct 14 04:22:29
Our Penny Stock Newsletter Alert On MGON Closed up 112.5% Today! Major News: http://t.co/gDCrqEFOy6 $AMZN $MCOX $GOOG
Ted Dunne
31 Oct 14 04:15:22
Lenovo Won’t Stop at No. 3 in Smartphones After Motorola http://t.co/NbRfr1Hkgj via @BloombergNews $GOOG
Penny Stock Secret
31 Oct 14 04:14:08
The Hottest Way to Make Millions From Stock Market.Click HERE http://t.co/SVqoMkrw2z .. $AMZN $MCOX $GOOG
Bobby Wilbert
31 Oct 14 04:13:38
$GOOG The creators of Google Inbox explain why it's the future of Gmail - http://t.co/ngcYzSOy6E
Stockaholics
31 Oct 14 04:08:43
Our Penny Stock Newsletter Alert On MGON Closed up 112.5% Today! Major News: http://t.co/gDCrqEFOy6 $ERBB $BBDA $GOOG
Stock Relay
31 Oct 14 04:04:49
$FITX Bid Click Here: http://t.co/qjnJn74Rc3 Also See: $SDRL $HYG $LNG $GOOG ~
				
				
  +Follow June 28, 2013 1:56PM
Share:

Comments

 

blog comments powered by Disqus

About us

Equities.com is the most advanced interactive online social ecosystem for the financial industry, serving as a resource center and next-generation communication platform that connects self-directed investors with public issuers, market experts, and professional service providers and vendors. Registered members can leverage our exclusive proprietary research tools such as the Small-Cap Stars, which outperformed 90% of all small-cap mutual funds, and robust do-it-yourself E.V.A. research reports. The Equities.com Issuer Dashboard is the ideal tool to communicate and manage investor awareness campaigns to the investment community, as well as to access valuable resources to help your company grow.

Market Data powered by QuoteMedia.
Copyright © QuoteMedia. Data delayed 15 minutes unless otherwise indicated. Terms of Use.