Sign in or Register

Already a member?

Sign in

Or sign in with your account on:

Not a member yet?


Snapchat, Wickr, and Frankly: the Boom of "Exploding" Social Media

  +Follow April 1, 2014 1:22PM
Tickers Mentioned:

A common refrain among people in their late 20s/early 30s is “I’m glad social media wasn’t around when I was a kid.” The implication isn’t that as teenagers, they sure wish they’d been less connected to their peers. There’s little doubt that if given a platform to communicate our deepest, most intimate thoughts and feelings, my generation wouldn’t have been using social media to our digital heart’s content.

Rather, why we say that we’re “glad there was no social media when we were kids” is because when it came to our deepest thoughts and feelings, we’re glad there’s no public record of it.

Little surprise then that the two fastest-growing social media apps, Snapchat, Wickr and Frankly, are ephemeral – and their fleeting nature is representative of the way social media is moving. Permanently.

The Way We Were (is Indexed and Searchable)

When speaking about how we communicate digitally, it’s not that we fear a permanent record of any sort. We all like mementos of our past. Rather, we’re very careful about what goes into that record.

This revelation isn’t unique to my age group. Social media’s target demo, teenagers and young adults, recognize the drawback of permanent social media as well. But for the short history of social media, it’s usually been the only option they’ve had.  

From Twitter (TWTR) to Facebook (FB) to MySpace to Friendster to the message boards from the dawn of social media, all have had one thing in common: communication is, by default, permanently saved for posterity.

It’s not that today’s teenagers are narcissists who want their personal lives on display, as they are commonly branded by so many pundits bewildered by the popularity of social media. Rather, it’s the fact that when it comes to digital communication, Twitter and Facebook had been the overwhelming dominant force in social communication. To be sure, both Twitter and Facebook have personal messaging options. But they are far from being the main attraction of the services, both of which carefully log every interaction, direct message or otherwise.

It’s what social media companies who need monetizable content want. But it’s not what consumers want, as evidenced by the exploding popularity of impermanent social media, of messaging services that have the fleeting quality of a conversation between friends, with nary an advertiser to profit off the “content” of a conversation between friends.

Explosive Growth, Explosive Messages

Growth is slowing for both Twitter and Facebook. With Twitter, the culprit is purportedly Twitter’s somewhat jargon-y infrastructure. For Facebook, it’s an inability to break into emerging markets. But in both cases, it’s not just a matter of getting new users. It’s retaining old ones. But in this case, “old” means the young people, the core that is flocking to Snapchat, WIckr and Frankly.

So what are these companies? The “exploding” photo app Snapchat, developed by 24-year-old Evan Spiegel, has been well-covered before, notably for its unique “sent photos disappear after 10 seconds” feature. Dismissed by his teacher as unfeasible when he originally pitched the idea in his USC class, the app has proven to be one of the fastest growing tech properties in history.

The core appeal of it has been copied and expanded upon by new hot entrant Frankly, which substitutes colorful texts and customizable backgrounds in lieu of photos. Otherwise, the premise is the same: the message disappears after 10 seconds. Frankly received $6 million in seed money in December. Upping the ante is Wickr, who also provide exploding text messages, while additionally promising that the messages are encrypted. This selling point reinforces the secrecy consumers crave – after all, Wickr signups popped after Snapchat’s major security breach in January.

It seems antithetical, that social media is becoming less social, but it’s not about being antisocial. It’s about being anti-public.  

Wait, Are You Recording This?

They’re all simple ideas, ones whose clear appeal is impermanence, a social media that assumes it's rude to record personal communication. That is, that social media should more closely resemble a conversation between friends. Albeit it with the advantages and disadvantages of digital space, but without that forced public display of communication that is the hallmark of Twitter and Facebook.

Facebook, Twitter, Instagram, and others will certainly have their place going forward. But make no mistake – they’re recognizing how things are moving. In March, Instagram introduced a direct message feature, allowing customers to tailor who they shared photos with. It wouldn’t be crazy to assume self-destructing images aren’t far behind.

It’s the kind of social media we wish we could have had as a kid.

DISCLOSURE: The views and opinions expressed in this article are those of the authors, and do not represent the views of equities.com. Readers should not consider statements made by the author as formal recommendations and should consult their financial advisor before making any investment decisions.

Liked What You Read? Join Equities.com as a contributor and get eyeballs on your content FOR FREE!

Results for TWTR
Breaking News Now
1 Mar 15 21:32:02
$TWTR: Killer Smog Tests Iran's Top Woman as Pollution Sparks Action: http://t.co/HtD76rJ2fd
1 Mar 15 21:29:40
Legally benefiting from insider trading! My strategy revealed! http://t.co/pk9vmFtpsW $NVEE $MZOR $FB $TWTR $STUDY $EYES
1 Mar 15 21:27:52
Russell Barbour
1 Mar 15 21:26:41
http://t.co/BNtXD1KnCq <-- These trading books changed my financial life forever! $MOMO $CALA $CLDN $CEMP $DATE $FB $TWTR
Nunna Urbiznz
1 Mar 15 21:19:25
$TWTR ISIS Threatens Life of Twitter Founder After Thousands of Account Suspensions http://t.co/kJ8F6nUARL
1 Mar 15 21:08:42
RT @BUZZ_Just_In: Don't ignore transactions costs- they add up- US Tech Giants http://t.co/F3popAHoym $AAPL $GOOG $MSFT $FB $TWTR #spreadbe…
Jacqueline Vanacek
1 Mar 15 21:04:45
Can Hewlett-Packard Re-Invent Itself? http://t.co/0dkbRRS7Gm #IBDNews via @IBDinvestors $AAPL $NFLX $GOOGL $HPQ $FB $TWTR
Rosner Stocks
1 Mar 15 20:59:35
$WMIH Reviews Updated Sunday, March 1, 2015 10:59:24 PM $CURE $HEDJ $UVXY $TWTR http://t.co/a4FEkZEfPo
1 Mar 15 20:55:44
RT @timothysykes: My best tips for success http://t.co/VXTKg0MbK8 memorize it $TWTR
Jeff Reeves
1 Mar 15 20:54:07
Aaaand this is why I won't buy $TWTR ever. Ad powerhouse, it is not. http://t.co/uA6LDJlXog
1 Mar 15 20:52:38
Don't ignore transactions costs- they add up- US Tech Giants http://t.co/F3popAHoym $AAPL $GOOG $MSFT $FB $TWTR #spreadbetting #cfd
Timothy Sykes
1 Mar 15 20:50:24
My best tips for success http://t.co/VXTKg0MbK8 memorize it $TWTR
Muniprasad Gutha
1 Mar 15 20:49:57
Analysing #madonnafalling before and after #BRITAwards #madonna the queen $TWTR https://t.co/BYE9TOOFyo
Muniprasad Gutha
1 Mar 15 20:47:35
Keeping it unreal #loganpaul #KingBach #batdad $TWTR $AAPL #weird https://t.co/VwyBTZnT52
Muniprasad Gutha
1 Mar 15 20:47:12
This is not a Tuna #fish but an US #navy surveillance boat $TWTR $GOOG #vinefamous https://t.co/CaMkLufcHL
James DiPlata
1 Mar 15 20:46:35
RT @TradingProdigy: $EURO next swing High/Low Gann Time Levels...http://t.co/TAKkO7a6BI ! #Forex #FX $eurusd $es $spx $fb $twtr - http://…
The The The Feed™
1 Mar 15 20:40:43
$TWTR Tonight #GalaxyS6Edge #DowntonPBS #TheGoodWife #TWDAlexandria #TheWalkingDead House of Cards Iran LeBron Yogendra Yadav
1 Mar 15 20:37:37
Track curated news and tweets for multiple tickers- US Tech Giants http://t.co/kdZSg01UFl $AAPL $GOOG $MSFT $FB $TWTR
Muniprasad Gutha
1 Mar 15 20:34:20
Bang on targets #Nifty #stocks $AAPL $GOOG $TWTR #loganpaul #KingBach #batdad https://t.co/znGpgOcFvy
TalkMarkets Recap
1 Mar 15 20:33:34
Twitter Predicting Decline For Stocks $TWTR $SPY http://t.co/4pM7RCiTdg
1 Mar 15 20:28:31
http://t.co/UWhEDnhL6i <- THIS GUY CAN MAKE YOU RICH TRADING PENNYSTOCKS #stocks #pennystocks #trading $TWTR $STUDY $FB
Andrew P. Rickman
1 Mar 15 20:27:38
$GOOG will bubble due to $FB & $TWTR ,.......J/S #Stocks
Muniprasad Gutha
1 Mar 15 20:26:32
Keenly watching the #Nifty $TWTR $AAPL #stocks #stockmarket https://t.co/xQsVFghAXu
Muniprasad Gutha
1 Mar 15 20:24:05
#Nifty snap shot analysis from 2.3.15 onwards $AAPL $GOOG $TWTR #Stockmarket http://t.co/659rPUnTmO http://t.co/2Mf2BBUoPY
1 Mar 15 20:21:21
@StockTwits $ACAD to announce NDA any time this week. Wondering if $TWTR $FB friday sell offs were related to option pinning. Buying op?
1 Mar 15 20:13:11
1 Mar 15 20:10:11
$VIX $USD major indices $GOOG $PCLN $TWTR $FB $AAPL $EBAY $GM $DUST $BABA http://t.co/JUFJoVvAWo http://t.co/WCrgcfdO5F
1 Mar 15 20:01:08
Follow me into live stock chat! $GOOG $PCLN $TWTR $FB $AAPL $EBAY $GM $DUST $BABA http://t.co/l9JkTCtpHR http://t.co/B0k1SB0s65
James DiPlata
1 Mar 15 19:43:59
RT @langanstocks: $TWTR Company Info Updated Sunday, March 1, 2015 9:03:17 PM $WMT $CELG $AMZN $AAPL http://t.co/fGcxrEycTS
Carolyn B Miciano
1 Mar 15 19:43:55
What to watch for in Straddles http://t.co/jnuN4ji5Zp $AMZN $FB $TWTR
1 Mar 15 19:42:08
How Much Is a Tweet Worth to Hollywood? $560 at the Box Office http://t.co/Mp6dR2c9Qh $twtr
Trent Blair
1 Mar 15 19:41:29
RT @StockTwits: 5/5: At $770 billion, $AAPL's market cap is greater than the sum of $TSLA + $TWTR + $NFLX + $AMZN + $FB + $IBM + $EBAY.
1 Mar 15 19:33:19
$twtr tells CNBC it's investigating online reports of ISIS threats towards its co-founder Jack Dorsey & employees. http://t.co/4eHNXIm6Qe”
The The The Feed™
1 Mar 15 19:27:44
$TWTR ⚠️RT @CNBCnow: Twitter tells CNBC it is investigating online reports of ISIS threats towards its co-founder Jack Dorsey & employees.
José Javier Barragán
1 Mar 15 19:24:41
RT @GBMhomebroker: ¡Felicidades $TWTR! ... Conoce más de lo que ha pasado en este año de haberla traído al SIC. #infografia #TRMX http://t…
1 Mar 15 19:22:34
Save 75% by finding the cheapest broker to trade Social Media Stocks http://t.co/xBiy45I3G2 $FB $LNKD $TWTR $GRPN $ZNGA #spreadbetting #cfd
Trading Hub
1 Mar 15 19:16:30
Watch List for Mar. 3rd, 2015 $LL $ARUN $EYES $CLNE $VIMC $USO $SCO $AAPL $FB $TWTR $LNKD http://t.co/6zdJZKqmUi
1 Mar 15 19:14:14
Learn to trade advanced options strats. #spreads #condors $TWTR $ARNA $XOM $INTC $LIVE http://t.co/7FHrzR6ryN http://t.co/PwQ94oluLj
1 Mar 15 19:13:08
Catch a winner in LIVE CHAT $GOOG $PCLN $TWTR $FB $AAPL $EBAY $GM $DUST $BABA http://t.co/l9JkTCtpHR http://t.co/6eAkkZKLjE
1 Mar 15 19:10:47
1 Mar 15 19:09:00
¡Felicidades $TWTR! ... Conoce más de lo que ha pasado en este año de haberla traído al SIC. #infografia #TRMX http://t.co/9MLI8V1x1r
1 Mar 15 19:07:33
Monitor your watchlist of assets for tweets- Social Media Stocks http://t.co/0lDjsEei8y $FB $LNKD $TWTR $GRPN $ZNGA
1 Mar 15 19:03:11
RT @timothysykes: Hilarious title https://t.co/PLkiZbpS3S go $STUDY $TWTR
Timothy Sykes
1 Mar 15 19:00:51
Hilarious title https://t.co/PLkiZbpS3S go $STUDY $TWTR
Langan Stocks
1 Mar 15 18:57:40
$TWTR Company Info Updated Sunday, March 1, 2015 9:03:17 PM $WMT $CELG $AMZN $AAPL http://t.co/fGcxrEycTS
1 Mar 15 18:45:21
Top 4 Signs the Stock is a Scam http://t.co/ttcBMo9ZS4 #stocks #trading $BABA $TWTR http://t.co/ur6klXHw76
Thomas Kuegler
1 Mar 15 18:41:52
RT @Girl_Maverick: Books that made me a believer. Get onto it. #trading #stocks $FB $TWTR #goodreads 📚 http://t.co/dADVO7Yr7Z
1 Mar 15 18:36:24
This Millionaire Creates Millionaire Traders: http://t.co/dAUHGgxbuP $MOMO $CALA $CLDN $CEMP $DATE $FB $TWTR
Real Bearded Men
1 Mar 15 18:30:19
Should be a good week for $twtr let's break 50, 54 by end of week #fingerscrossed @WSJ @cnnbrk @StockPreacher @jimcramer
Option Zen
1 Mar 15 18:17:58
$twtr. We need to break 50 tomorrow
  +Follow April 1, 2014 1:22PM



blog comments powered by Disqus

About us

Equities.com is the most advanced interactive online social ecosystem for the financial industry, serving as a resource center and next-generation communication platform that connects self-directed investors with public issuers, market experts, and professional service providers and vendors. Registered members can leverage our exclusive proprietary research tools such as the Small-Cap Stars, which outperformed 90% of all small-cap mutual funds, and robust do-it-yourself E.V.A. research reports. The Equities.com Issuer Dashboard is the ideal tool to communicate and manage investor awareness campaigns to the investment community, as well as to access valuable resources to help your company grow.

Market Data powered by QuoteMedia.
Copyright © QuoteMedia. Data delayed 15 minutes unless otherwise indicated. Terms of Use.