logo  
Sign in or Register

Already a member?

Sign in

Or sign in with your account on:

Not a member yet?

Register
    

Snapchat, Wickr, and Frankly: the Boom of "Exploding" Social Media

  +Follow April 1, 2014 1:22PM
Share:
Tickers Mentioned:

A common refrain among people in their late 20s/early 30s is “I’m glad social media wasn’t around when I was a kid.” The implication isn’t that as teenagers, they sure wish they’d been less connected to their peers. There’s little doubt that if given a platform to communicate our deepest, most intimate thoughts and feelings, my generation wouldn’t have been using social media to our digital heart’s content.

Rather, why we say that we’re “glad there was no social media when we were kids” is because when it came to our deepest thoughts and feelings, we’re glad there’s no public record of it.

Little surprise then that the two fastest-growing social media apps, Snapchat, Wickr and Frankly, are ephemeral – and their fleeting nature is representative of the way social media is moving. Permanently.

The Way We Were (is Indexed and Searchable)

When speaking about how we communicate digitally, it’s not that we fear a permanent record of any sort. We all like mementos of our past. Rather, we’re very careful about what goes into that record.

This revelation isn’t unique to my age group. Social media’s target demo, teenagers and young adults, recognize the drawback of permanent social media as well. But for the short history of social media, it’s usually been the only option they’ve had.  

From Twitter (TWTR) to Facebook (FB) to MySpace to Friendster to the message boards from the dawn of social media, all have had one thing in common: communication is, by default, permanently saved for posterity.

It’s not that today’s teenagers are narcissists who want their personal lives on display, as they are commonly branded by so many pundits bewildered by the popularity of social media. Rather, it’s the fact that when it comes to digital communication, Twitter and Facebook had been the overwhelming dominant force in social communication. To be sure, both Twitter and Facebook have personal messaging options. But they are far from being the main attraction of the services, both of which carefully log every interaction, direct message or otherwise.

It’s what social media companies who need monetizable content want. But it’s not what consumers want, as evidenced by the exploding popularity of impermanent social media, of messaging services that have the fleeting quality of a conversation between friends, with nary an advertiser to profit off the “content” of a conversation between friends.

Explosive Growth, Explosive Messages

Growth is slowing for both Twitter and Facebook. With Twitter, the culprit is purportedly Twitter’s somewhat jargon-y infrastructure. For Facebook, it’s an inability to break into emerging markets. But in both cases, it’s not just a matter of getting new users. It’s retaining old ones. But in this case, “old” means the young people, the core that is flocking to Snapchat, WIckr and Frankly.

So what are these companies? The “exploding” photo app Snapchat, developed by 24-year-old Evan Spiegel, has been well-covered before, notably for its unique “sent photos disappear after 10 seconds” feature. Dismissed by his teacher as unfeasible when he originally pitched the idea in his USC class, the app has proven to be one of the fastest growing tech properties in history.

The core appeal of it has been copied and expanded upon by new hot entrant Frankly, which substitutes colorful texts and customizable backgrounds in lieu of photos. Otherwise, the premise is the same: the message disappears after 10 seconds. Frankly received $6 million in seed money in December. Upping the ante is Wickr, who also provide exploding text messages, while additionally promising that the messages are encrypted. This selling point reinforces the secrecy consumers crave – after all, Wickr signups popped after Snapchat’s major security breach in January.

It seems antithetical, that social media is becoming less social, but it’s not about being antisocial. It’s about being anti-public.  

Wait, Are You Recording This?

They’re all simple ideas, ones whose clear appeal is impermanence, a social media that assumes it's rude to record personal communication. That is, that social media should more closely resemble a conversation between friends. Albeit it with the advantages and disadvantages of digital space, but without that forced public display of communication that is the hallmark of Twitter and Facebook.

Facebook, Twitter, Instagram, and others will certainly have their place going forward. But make no mistake – they’re recognizing how things are moving. In March, Instagram introduced a direct message feature, allowing customers to tailor who they shared photos with. It wouldn’t be crazy to assume self-destructing images aren’t far behind.

It’s the kind of social media we wish we could have had as a kid.

DISCLOSURE: The views and opinions expressed in this article are those of the authors, and do not represent the views of equities.com. Readers should not consider statements made by the author as formal recommendations and should consult their financial advisor before making any investment decisions.


Liked What You Read? Join Equities.com and Connect With Your Favorite Financial Experts FOR FREE! Members of Equities.com gain access to our leading financial news and content, active social investment community, proprietary research tools including the 2014 Small-Cap Stars, E.V.A. reports and more.

Results for TWTR
Trevor G
21 Oct 14 18:52:21
RT @StockTradePicks: $TWTR may purchase Spectra7, a leading edge virtual reality semiconductor company. Find out why: http://t.co/8bgqKS18I…
Trevor G
21 Oct 14 18:51:52
RT @EspialTECH: @twitter Hq #womeninflight event ahead of $twtr dev conf https://t.co/oZIkfJYn5J
Robert Nichols
21 Oct 14 18:49:00
RT @crawfish_poboy: I find I'm using $TWTR less and less for stock ideas and more and more for entertainment and humor throughout the day l…
Aaron Thomas
21 Oct 14 18:47:27
Man, i'm still stoked about my $TWTR and $FB calls. Went long at 49.50 and 74.50 respectively
Espial Foundation
21 Oct 14 18:41:49
@twitter Hq #womeninflight event ahead of $twtr dev conf https://t.co/oZIkfJYn5J
Espial Capital
21 Oct 14 18:41:32
@twitter Hq #womeninflight event ahead of $twtr dev conf https://t.co/CvAnUZogET
Traderzz
21 Oct 14 18:18:55
$twtr What to expect at Twitter's Flight conference http://t.co/kfri72lnfV
Mario Roa
21 Oct 14 18:16:13
$AAPL has $155B in cash, enough to purchase $TWTR, $P, $LNKD, $YHOO, $AOL, $GRPN, $ZNGA, and $GPRO, and still have $36B left.
DailyStockPicks
21 Oct 14 18:15:37
$TWTR may purchase Spectra7, a leading edge virtual reality semiconductor company. Find out why: http://t.co/8bgqKS18Ik #microcap #stocks
WinningStockCoach
21 Oct 14 18:11:00
Priceless material for continual profit in the #stock #market http://t.co/VHF6GbCTvC $SPX $DJI $RUT $NDX $AAPL $FB $TWTR $LNKD $TSLA $GS $V
Todd Wright
21 Oct 14 18:06:45
$TWTR first ever developers conference http://t.co/8Yto21Ankp
Momobreakout
21 Oct 14 17:59:03
RT @RedDogT3: Here's a link to today's video recap and look ahead $spy $xle $oih $aapl $baba $twtr $fb $celg. $gild http://t.co/ltgLhYcWl7
The Prodigy Group
21 Oct 14 17:57:15
RT @IncredibleTrade: $SPY $TWTR Big $ poll very bullish about the outlook for U.S. stocks thru the middle of 2015 http://t.co/T6lkXP0XfK ht…
Trade made
21 Oct 14 17:54:23
RT @SimonMestas: @SureTraders What is going on over there? No customer service and I still can not log into the site! #suretrader $APT $IBI…
Russell Barbour
21 Oct 14 17:47:53
The #1 Sign You’ll Succeed as Trader: http://t.co/1APiUdDuxq #stocks #trading $FB $TWTR $YHOO $IBIO $VSR $LAKE
Trevor G
21 Oct 14 17:45:48
$TWTR developer conference tomorrow! New features released before earnings? http://t.co/2iTojxke2R
Jordan Black
21 Oct 14 17:41:12
@BeckyHiu Just saw its the $twtr developer conference tomorrow?
Dj
21 Oct 14 17:33:03
RT @DerrickLeon719: I've come to realize theirs a lot of weird people on $TWTR prove me wrong and I'll tip my hat to you.
Timothy Sykes
21 Oct 14 17:31:29
See My Fight With The Wolf Of Wall Street http://t.co/hS6d9quCBw the guy is a piece of trash, learn $FB $TWTR $LNKD gotta $STUDY
Frankie Duerto
21 Oct 14 17:14:03
RT @scarletfu: RT @AJInsight: Thank you @BloombergTV and viewers for 5 great yrs. I'll miss you! #InsightAndAction and I are here on $TWTR.…
TwentitledBot
21 Oct 14 17:08:48
$TWTR Advisory Roles - K Chandler Catanzaro (Ari)
Informer
21 Oct 14 17:06:09
last: $50.63 4:01pm EST 10/21/2014 change: -0.07 day high: 52.15 day low: 50.30 open: 51.75 volume: 21345132 $TWTR
K Capital Advisors
21 Oct 14 17:05:19
Brand new watch list for tomorrow and review of our open alerts that are +88% since Nov13. http://t.co/PYhb1x9fH4 $LMT $TWTR $FB $LNKD
TwentitledBot
21 Oct 14 17:03:48
$TWTR Advisory Roles - WR Davante Adams (GB)
DerrickJL
21 Oct 14 17:01:24
I've come to realize theirs a lot of weird people on $TWTR prove me wrong and I'll tip my hat to you.
BAR
21 Oct 14 16:55:14
@DRUDGE_REPORT how many heads has twitter chopped off this month? $TWTR @SaudiEmbassyUSA
Carolyn B Miciano
21 Oct 14 16:50:53
"With Options, fundamental knowledge is critical http://t.co/ZMckaAN5Jl $AMZN $FB $TWTR "
Scott Redler
21 Oct 14 16:49:04
Here's a link to today's video recap and look ahead $spy $xle $oih $aapl $baba $twtr $fb $celg. $gild http://t.co/ltgLhYcWl7
Pivot Point Trading
21 Oct 14 16:46:47
VIDEO - Fledging Volume - Slope of Hope? $AAPL $AMZN $BIDU $CAT $TWTR $FB $HAL $DIS $GOOGL $TSLA $DJIA $NFLX $SBUX http://t.co/CQyWlZf5eq
Carolyn B Miciano
21 Oct 14 16:42:54
Bear Puts explained with a live trade http://t.co/SssrTHuoG8 $AMZN $FB $TWTR
Darius
21 Oct 14 16:41:27
RT @2morrowknight: How to get more #Twitter followers with 10 simple tips http://t.co/DdoZnWQQt8 $TWTR #smb /@AspireAsia http://t.co/sFF67c…
Nathan Michaud
21 Oct 14 16:33:39
RT @crawfish_poboy: I find I'm using $TWTR less and less for stock ideas and more and more for entertainment and humor throughout the day l…
tradewithjoe
21 Oct 14 16:33:36
{video} Market Analysis - $QQQ $DIA $IWM $SPY $AAPL $FB $TWTR - http://t.co/PvqORqvInn
crawfish_poboy
21 Oct 14 16:33:14
I find I'm using $TWTR less and less for stock ideas and more and more for entertainment and humor throughout the day lol
@super_trades
21 Oct 14 16:31:30
RT @toddpace: Fulltime job & still banking with @super_trades' help. | http://t.co/Bj29lMd2wH | $AAPL $FB $SPY $TWTR $TKMR $GPRO $VSR #Belo…
Joshua Payne
21 Oct 14 16:31:19
RT @RJB_stocks: The #1 Sign You’ll Succeed as Trader: http://t.co/nfV9KsDMME #stocks #trading $FB $TWTR $YHOO $IBIO $VSR $LAKE
Stocks News&Markets
21 Oct 14 16:25:55
Big Trader in the News! http://t.co/F3G081e6MW $ZAZA $IGC $ALDX $HSTM $FB $TWTR $GOOG we nailed $IBIO !!
Stocks News&Markets
21 Oct 14 16:25:53
Check out this big trader in the News! http://t.co/F3G081e6MW $ZAZA $IGC $ALDX $HSTM $FB $TWTR $GOOG
Option Zen
21 Oct 14 16:18:00
$twtr. Started strong and rolled over. Not encouraging
Todd Pace
21 Oct 14 16:09:22
Fulltime job & still banking with @super_trades' help. | http://t.co/Bj29lMd2wH | $AAPL $FB $SPY $TWTR $TKMR $GPRO $VSR #BelowDeck #stocks
Russell Barbour
21 Oct 14 16:06:29
The #1 Sign You’ll Succeed as Trader: http://t.co/nfV9KsDMME #stocks #trading $FB $TWTR $YHOO $IBIO $VSR $LAKE
Ski The G
21 Oct 14 16:04:29
@kenr0966 $twtr and $fb will dominate like $goog over the next few years
Ski The G
21 Oct 14 16:03:49
RT @kenr0966: @SKITHEG $FB vs $TWTR notice there is huge positive spike in Chaiken Money Flow in FB not twtr fwiw
Alpha Maven
21 Oct 14 16:03:32
RT @IncredibleTrade: $TWTR MKM Partners "our expectations for TWTR suggest very significant stock price appreciation over the next several …
Timothy Sykes
21 Oct 14 16:00:45
Truly The Best http://t.co/4yCu18wlvS learn $FB $TWTR $LNKD #belowdeck go $STUDY
kenr0966
21 Oct 14 15:59:54
@SKITHEG $FB vs $TWTR notice there is huge positive spike in Chaiken Money Flow in FB not twtr fwiw
Ski The G
21 Oct 14 15:58:40
RT @IncredibleTrade: $TWTR MKM Partners "our expectations for TWTR suggest very significant stock price appreciation over the next several …
kenr0966
21 Oct 14 15:58:13
RT @IncredibleTrade: $TWTR MKM Partners "our expectations for TWTR suggest very significant stock price appreciation over the next several …
Motivasi Leader
21 Oct 14 15:58:11
RT @2morrowknight: How to get more #Twitter followers with 10 simple tips http://t.co/DdoZnWQQt8 $TWTR #smb /@AspireAsia http://t.co/sFF67c…
kenr0966
21 Oct 14 15:58:04
RT @IncredibleTrade: $TWTR sell off does not make any sense if it was based on $C analysis. Hope they loaded for their clients on that dip.…
				
				
  +Follow April 1, 2014 1:22PM
Share:

Comments

 

blog comments powered by Disqus

About us

Equities.com is the most advanced interactive online social ecosystem for the financial industry, serving as a resource center and next-generation communication platform that connects self-directed investors with public issuers, market experts, and professional service providers and vendors. Registered members can leverage our exclusive proprietary research tools such as the Small-Cap Stars, which outperformed 90% of all small-cap mutual funds, and robust do-it-yourself E.V.A. research reports. The Equities.com Issuer Dashboard is the ideal tool to communicate and manage investor awareness campaigns to the investment community, as well as to access valuable resources to help your company grow.

Market Data powered by QuoteMedia.
Copyright © QuoteMedia. Data delayed 15 minutes unless otherwise indicated. Terms of Use.