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Shares in Facebook (FB) Jump on News of Instagram Ads

By  +Follow October 4, 2013 5:31AM
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Shares in social media giant Facebook (FB) spiked Friday on news that it would start selling ads on the photo-sharing service Instagram. News that Facebook would begin monetizing their $1 billion acquisition from last year pushed shares up almost 3.5 percent.

Instagram to Ease Users In

Instagram assured users in a blog posting that it would make efforts to prevent the new ads from interrupting their users’ current experience.

“Our aim is to make any advertisements you see feel as natural to Instagram as the photos and videos many of you already enjoy from your favorite brands,” Instagram said on the blog. “After all, our team doesn’t just build Instagram, we use it each and every day. We want these ads to be enjoyable and creative in much the same way you see engaging, high-quality ads when you flip through your favorite magazine.”

”Seeing photos and videos from brands you don’t follow will be new, so we’ll start slow. We’ll focus on delivering a small number of beautiful, high-quality photos and videos from a handful of brands that are already great members of the Instagram community,” the blog post continued.

The $1 billion deal to purchase Instagram in April of last year appeared peculiar to many at the time, coming as Facebook was ramping up for its IPO and appearing to buy a steep premium on the small company’s value. However, the long-term strategy may appear clearer after today’s announcement.

Mobile Presence a Focus With Pending Twitter (TWTR) IPO

Many analysts believe the push to increase ad revenues through Instagram is a positive move for Facebook.

“There just continues to be momentum, continues to be good news,” said Benjamin Schachter, an analyst at Macquarie Securities USA Inc. “Even though the Instagram news was somewhat expected over time -- we’ve been waiting for the announcement this year, and yeah, it’s going to be a positive.”

The move comes one day after Twitter ($TWTR) opened its confidential IPO. News outlets have compared the two companies, with a particular focus on mobile ad revenues, noting that 65 percent of Twitter’s ad revenue was coming from mobile as compared to just 41 percent of Facebook’s. As more and more users shift to mobile, Facebook’s ability to monetize ads in that area is believed to be crucial, and Instagram could ultimately prove to be an essential piece of that puzzle.

DISCLOSURE: The views and opinions expressed in this article are those of the authors, and do not represent the views of equities.com. Readers should not consider statements made by the author as formal recommendations and should consult their financial advisor before making any investment decisions. To read our full disclosure, please go to: http://www.equities.com/disclaimer


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Results for FB
Elly
1 Sep 15 10:24:58
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panamaorange
1 Sep 15 10:24:22
The "FANG" ( $FB $AMZN $NFLX $GOOG )are NOT"bulletproof". 0 dividend stocks are the first ones baby boomers will cash out in retirement $QQQ
aviatelive
1 Sep 15 10:21:56
Facebook: mobile market growth faster than anticipated http://t.co/XBwSUMMnSe #aviateUS $FB Capital At Risk
ProTradersNews
1 Sep 15 10:17:02
$GOOG $FB $BMW $DIN: Introducing Google’s brand new logo: http://t.co/dedti6I3gP
OPTIONS/STOCK EXPERT
1 Sep 15 10:16:26
$spy $dia $iwm $fb $tsla $aapl $pypal shorted all, market breadth weak, bearish options flow! big $$ if you got the markt direction right!
STRAT Trading
1 Sep 15 10:15:11
L $FB 87.40
StockJock
1 Sep 15 10:11:12
bought $fb just now $87.48
Holden
1 Sep 15 10:10:02
trades today had the right idea but the wrong timeframe entry $nflx $fb $aapl maybe i should stick to making money in the pm
Holden
1 Sep 15 10:09:22
highlights: $fb 88.5p at 1.80 (+0.20) $fb 87.5p at 1.05 (-0.50) $nflx 105p at 2.21 (-0.30) $aapl 110p at 1.37 (-0.27)
Holden
1 Sep 15 10:07:32
majority of puts were entered in the morning but was shaken out pre-afternoon drop $aapl $fb $nflx
Somanath
1 Sep 15 10:05:44
MyMoneyWisdom : What Happened to Twitter and Facebook? http://t.co/8ejabVw4o0 $FB $TWTR … http://t.co/fIKeH1j2Sn) http://t.co/rPo37LZZir
Just Short It
1 Sep 15 10:00:18
Covered $FB 87.5 from 88 short
Trade With SK
1 Sep 15 09:58:35
$fb 5 min
Javier Hasse
1 Sep 15 09:58:04
Ricky Sandler Talks About Investing In The Gaming Industry $ZNGA $ATVI $FB $TTWO http://t.co/RrqKAXdWee via @benzinga
Justin Kase
1 Sep 15 09:55:58
don't hate the price, hate the game... $spy $fb $aapl
Quantpost $FB
1 Sep 15 09:52:59
$FB News: "Ricky Sandler Talks About Investing In The Gaming Industry $ATVI $FB …" http://t.co/8fNVVe3FVN Analyze: https://t.co/G0qzqoEZ11
Quantpost Technology
1 Sep 15 09:52:59
$ATVI $FB News: "Ricky Sandler Talks About Investing In The Gaming Industry…" http://t.co/3Ywsu7SzA5 Analyze: https://t.co/uOOw7XM6Mg
Benzinga.com
1 Sep 15 09:52:58
Ricky Sandler Talks About Investing In The Gaming Industry $ATVI $FB $TTWO http://t.co/BUbjJFPj94 via @WallStreetWeek
Alphavisor
1 Sep 15 09:52:41
[Score] @Dubsmashapp via @alphavisor $FB $GOOG $TWTR http://t.co/hPEhs65Se4
My Financial Wisdom
1 Sep 15 09:52:37
What Happened to Twitter and Facebook? http://t.co/xGUApPW0R1 $FB $TWTR #MoneyManagement #Money #Investing #StockMarket #BuyLowSellHigh
Trade With SK
1 Sep 15 09:52:29
covered all $fb $spy
STRAT Trading
1 Sep 15 09:51:21
$FB long radar for bounce idea - currently 87.30
Yusif Sadik
1 Sep 15 09:51:13
$FB 86 coming?
Jason Olive
1 Sep 15 09:50:42
RT @SeekingAlpha: Investor Who Predicted The Stock Market Correction Offers An Update http://t.co/farwneYY3v $BAC $DIA $FB $GLD $GPRO $IWM …
LloydCreekStocks
1 Sep 15 09:49:22
$FB The Zacks Analyst Blog Highlights: Apple, Google, Facebook and Microsoft http://t.co/AOKJzIKZ5v
LloydCreekStocks
1 Sep 15 09:49:22
$FB Can Facebook Inc's M Take On Siri and Other Digital Assistants?? http://t.co/bMES2z3pGi
LloydCreekStocks
1 Sep 15 09:49:21
$FB Can Google Serve Up More Transparency To Investors? http://t.co/IHbcB0jbx7
LloydCreekStocks
1 Sep 15 09:49:21
$FB Should Facebook Grow Organically or Go Shopping? http://t.co/HcpexiFKmy
LloydCreekStocks
1 Sep 15 09:49:21
$FB After Hours Most Active for Aug 31, 2015 : TV, MSFT, QQQ, ABBV, GE, INTC, EXEL, FTR, T, PFE, FB, F http://t.co/yr2RofaiEn
LloydCreekStocks
1 Sep 15 09:49:20
$FB Should Investors Be Worried About Facebook Inc.'s Valuations? http://t.co/9nFKc2HtAP
LloydCreekStocks
1 Sep 15 09:49:20
$FB The Zacks Analyst Blog Highlights: Facebook, Twitter, Apple, Microsoft and Google http://t.co/j1BBdEuhXf
LloydCreekStocks
1 Sep 15 09:49:19
$FB Pre-Market Most Active for Aug 31, 2015 : NOK, MDCO, TWTR, SUNE, AAPL, ALU, FCAU, TVIX, XIV, VTL, FB, JCP http://t.co/EXHjDI1R5F
LloydCreekStocks
1 Sep 15 09:49:19
$FB Stock Market Basics: What Is An IPO? http://t.co/4LWnKiAj8c
lavada mcomber
1 Sep 15 09:45:10
RT @JackDamn: Good morning. On watch for 08/31: $AMZN $FB $LLY $MO $TSLA. ETFs: $GLD. Spec Play: $BTU. Macro: #China, Chicago PMI. http://t…
The Stock Professor
1 Sep 15 09:45:00
Bono's Facebook stake outearned his music: Report: [at CNBC] - A report from U.K. news si... http://t.co/ECp4COnIps $FB $TWTR $LNKD $BAC
Omid
1 Sep 15 09:44:27
@paumin definitely $twtr and $fb $aapl and $nflx long term yes
Suparna Ghosh
1 Sep 15 09:41:18
RT @SeekingAlpha: Investor Who Predicted The Stock Market Correction Offers An Update http://t.co/farwneYY3v $BAC $DIA $FB $GLD $GPRO $IWM …
Omid
1 Sep 15 09:40:40
LONG $TWTR $FB $AAPL $GILD $NFLX
Quantpost $FB
1 Sep 15 09:39:23
$FB News: "Investor Who Predicted The Stock Market Correction Offers An Update…" http://t.co/IQjX5cevKL Analyze: https://t.co/QKnGLhY1ha
Quantpost Technology
1 Sep 15 09:39:23
$FB News: "Investor Who Predicted The Stock Market Correction Offers An Update…" http://t.co/KzSYTUsNJb Analyze: https://t.co/nO5lOv9TcO
Seeking Alpha
1 Sep 15 09:39:23
Investor Who Predicted The Stock Market Correction Offers An Update http://t.co/GDH5OpZD2U $BAC $DIA $FB $GLD $GPRO $IWM $NUGT $OIL $QQQ
Stock Market Outlook
1 Sep 15 09:39:23
Investor Who Predicted The Stock Market Correction Offers An Update http://t.co/O0WGqvECB1 $BAC $DIA $FB $GLD $GPRO $IWM $NUGT $OIL $QQQ
Seeking Alpha
1 Sep 15 09:39:22
Investor Who Predicted The Stock Market Correction Offers An Update http://t.co/farwneYY3v $BAC $DIA $FB $GLD $GPRO $IWM $NUGT $OIL $QQQ
ßuy ßlood
1 Sep 15 09:37:46
$FB Beauty short on H1
Day Traders Group
1 Sep 15 09:35:24
@CaliOptioTrader appreciate the kind words, glad to be of service! $SPY $AAPL $FB $TSLA $GLD $NFLX $TWTR @DayTradersGroup #stockaction
Simon Symple
1 Sep 15 09:33:45
$AAPL $FB $TWTR is Benzinga Charlie brain damaged of does he talk like a retard for fun?
Trade With SK
1 Sep 15 09:31:53
$fb .. round top #priceaction .. one trade .. good volume .. and we have good #ROI
Jason R. Clark
1 Sep 15 09:31:19
RT @clark4gov: Buy $TWTR B4 you get face booked / pun. remember $FB went from 18.98 - 99.24. #GetInvested #StayInvested http://t.co/RnyPlsw…
Jason R. Clark
1 Sep 15 09:31:03
RT @clarkbros: Buy $TWTR B4 you get face booked / pun. remember $FB went from 18.98 - 99.24. #GetInvested #StayInvested http://t.co/4J2FX8r…
Jason R. Clark
1 Sep 15 09:30:50
Buy $TWTR B4 you get face booked / pun. remember $FB went from 18.98 - 99.24. #GetInvested #StayInvested http://t.co/RnyPlsw6i1 #OnlyTheBest
				
				
By  +Follow October 4, 2013 5:31AM
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