logo  
Sign in or Register

Already a member?

Sign in

Or sign in with your account on:

Not a member yet?

Register
    

Apple's New iPhone 5S Feature Could Seriously Deter Theft

  +Follow July 30, 2013 2:56PM
Share:
Tickers Mentioned:

At their third fiscal quarter 2013 earnings report on July 23 Apple Inc. (AAPL) stayed mum on the details of their newest product. After the relatively disappointing sales if the iPhone 5S, the company’s stock has plummeted and despite healthy earnings the pressure mounted to unveil a new development that could reinvigorate the tech giant’s sales.

But all guesses as to whether that new development like a smartwatch, or features on an updated product that would truly make it a truly must-have, were all merely speculation. But now there’s compelling evidence what the famously secretive company is going to debut this fall, and if the evidence is correct, it signals a major development in the Apple product line.

On July 28, Apple released the beta of their new operating system, iOS 7, to developers. Included in the iOS was a folder marked “Biometric Kit” with a string of code hinting at a new feature with a line of code that said “A fingerprint that changes colour during the setup process.”

Coupled with Apple’s purchase of biometric hardware company AuthenTec in July 2012 for $340 million, the developers now think they know what the famously secretive company is up to. The new Apple feature, it would appear, is fingerprint identification on the iPhone 5S, purportedly ready to release in September or October 2013.  

If it works as it should, fingerprint ID would address a major issue with iPhones. 1.6 million Americans have their iPhones stolen per year, putting total losses in the hundreds of millions for consumers

Rumors of fingerprint scanning on an iPhone have swirled since prior to the iPhone 5 release. But that speculation was built solely on the AuthenTec acquisition. The code release verifies the company will incorporate the tech into the new iPhone, or at least is teasing out the possibility.

If true, this won’t be the first smartphone to incorporate fingerprint scanning tech – Google, Inc (GOOG) subsidiary Motorola Mobility’s Atrix first did back in 2011, though its effectiveness garnered mixed reviews.

Apple is up 1.48 percent to hit $454.38 a share. They’re up 9.43 percent on the month.

DISCLOSURE: The views and opinions expressed in this article are those of the authors, and do not represent the views of equities.com. Readers should not consider statements made by the author as formal recommendations and should consult their financial advisor before making any investment decisions.


Signup for our daily newsletter and get our best articles emailed right to you!

Results for aapl
Stock007
21 Oct 14 10:31:20
Join me for my TechStrat Qtrly preview... $AAPL vibes and key themes. https://t.co/ZB0UoNmmrI
Steve Mahoney
21 Oct 14 10:31:05
@JohnnyBleiss @WSJ I guess $aapl Pissed off someone at the newspaper.... Ghost of Steve J
Bloomberg TV
21 Oct 14 10:25:45
Forget the iPhone, watch Apple's Mac numbers (says @DavidKirkpatric): http://t.co/S1iSFzyZFl $AAPL
BP
21 Oct 14 10:24:46
@Scubadoobe made $118 in $aapl. trying to get $200 to get the ipad mini 1st generation lol.
Tadas Viskanta
21 Oct 14 10:24:26
Tuesday links: gimmicky guidance, false results & how to be a better listener. http://t.co/PenNQFt5vt $AAPL $IBM $KO $MCD $BRKB $YHOO $JBLU
Yahoo Canada
21 Oct 14 10:12:32
RT @YahooFinanceCA: Key things to know about Apple Pay: What you need, where to use it, and is it safe? http://t.co/HdTN5lmMXa $AAPL http:/…
Guillermo Fernández
21 Oct 14 10:09:44
In $AAPL we trust
Andreas Cseh
21 Oct 14 10:09:17
Objective Journalism: #HTCOne beats out the #iPhone6 to win best Phone of the Year $AAPL http://t.co/cme5Cbi6qM @BloombergTV @BloombergNews
Pascal Messerli
21 Oct 14 10:07:35
@USpapyrus but not on $aapl right? apple might break 103 even before market close.
HFTAlert
21 Oct 14 10:05:50
in the immortal words of Mortimer Duke "someone turn the machines back on!" $spy $aapl $googl $fb $twtr
Investors.com
21 Oct 14 10:02:14
Nielsen Rating Could Boost TV Online, Via Adobe Pact http://t.co/tQbQMbO5yI $NLSN $ADBE $AAPL $CBS $TWX
The Fly
21 Oct 14 09:57:58
$AAPL $KO $MCD $VZ $TRV $UTX $ILMN $HOG $RNO $OMER On The Fly: Midday Wrap: Full Story http://t.co/cG93mtDmYQ
girish25.verma
21 Oct 14 09:56:23
The Best Lifestyle apps on the Internets http://t.co/QOerG8FvcO #ipad #iphone $aapl
Antonio Costa
21 Oct 14 09:55:09
$AAPL Apple's iCloud Attacked By Chinese Hackers http://t.co/y1WRmKffaO
Tom Wrigley
21 Oct 14 09:55:00
$AAPL 102 China-backed hackers may have infiltrated Apple's iCloud: blog http://t.co/rlGhJFNvCS
The Chairman
21 Oct 14 09:52:04
@CausalNexus if $AAPL got get thru here on that earnings beat ~~~~~>>> short it !!
Yahoo Canada Finance
21 Oct 14 09:51:22
Key things to know about Apple Pay: What you need, where to use it, and is it safe? http://t.co/HdTN5lmMXa $AAPL http://t.co/PFBKSJGxAB
CNBC
21 Oct 14 09:50:02
Strong shipments for this product are hurting Apple's iPad sales: http://t.co/8kajDjUhDa $AAPL http://t.co/sv45PeB9FO
Mexican Trades
21 Oct 14 09:48:05
I have some $FB and $AAPL
Causal Nexus
21 Oct 14 09:47:29
So, why can't $AAPL push through 102 with conviction?
Reuters Insider
21 Oct 14 09:47:14
RT @lisabernhard: Midday update: Investors [heart] $AAPL; $KO, $MCD woes; $HOG heaven. Plus, bond funds dump corporate debt. Video: http://…
Lisa Bernhard
21 Oct 14 09:45:35
Midday update: Investors [heart] $AAPL; $KO, $MCD woes; $HOG heaven. Plus, bond funds dump corporate debt. Video: http://t.co/SVXaazHtiW
Squawk Alley
21 Oct 14 09:44:12
RT @berthacoombs: Just used #ApplePay at Walgreen. Fast, easy & very ho hum for the checkout person, who barely looked up. She's #overital…
Golden Girl Finance
21 Oct 14 09:42:41
#Apple and #Facebook want to freeze your eggs, and offer you 'baby' #cash! http://t.co/l2zvBV76jY $FB $AAPL
Cody Willard
21 Oct 14 09:42:24
$AAPL's worried about the PR hit from this $GTATQ filing getting even worse. I wouldn't be surprised to see Apple... http://t.co/b2bdamA2c2
Smalltime
21 Oct 14 09:42:10
@MakoWarren The drama is that $GTATQ bankruptcy documents might expose $AAPL secrets, thus $AAPL speculation is a $GTATQ buyout. Fingers X
Scott Redler
21 Oct 14 09:39:47
$aapl is a bit noisey but It did just come from $95ish so hard to breakout today. Still long. Holding morn low of $101.27 would be helpful
ValueWalk
21 Oct 14 09:33:58
David Einhorn Talks Apple, Fund Opening, Opportunities [FULL VIDEO] http://t.co/VeXR4qq7bF $AAPL
Read_this_n0w
21 Oct 14 09:33:54
AthenaHealth (ATHN) - David Einhorn pitching his big short at the Robin Hood Conference $SPy $INDu $IWM $AAPL $FB $CMG $NFLX $KO
Brian Battaglia
21 Oct 14 09:33:16
@FortuneMagazine $AAPL Apple stock is safer than T bills. Conservative investors should buy. Balance sheet is a fortress. @CapSolutionInc
Bertha Coombs
21 Oct 14 09:31:43
Just used #ApplePay at Walgreen. Fast, easy & very ho hum for the checkout person, who barely looked up. She's #overitalready. $AAPL $WAG
MarketWatch
21 Oct 14 09:29:35
RT @jbooton: Could #Apple's shares be reaching their peak? This lone bear thinks so: http://t.co/rmg3V72sg0 $AAPL http://t.co/aoumuCKT4D
Seeking Alpha
21 Oct 14 09:28:19
Why The Technology Sector Is Lagging The Market http://t.co/6vOXCHi8Yf $AAPL #APPLE $GOOG $NFLX $SPY $XLK
Wall Street Journal
21 Oct 14 09:27:53
Planning to use Apple Pay? Read this first: http://t.co/DzI1CQngF8 $AAPL http://t.co/jA5jLevtpT
Pascal Messerli
21 Oct 14 09:26:55
@USpapyrus but it's when ppl are fearful that you find good buys. $aapl was just 95$ a couple days ago. &if@all decades from being done!
Fortune Magazine
21 Oct 14 09:25:08
Apple's blow-out earnings: What the analysts are saying http://t.co/qDOKxZQtYd $AAPL
Super Tino
21 Oct 14 09:25:05
$AAPL and $TSLA share another thing in common: Bloggers/journalists making a mountain out of a molehill: http://t.co/fpSmDUiQcB
Read_this_n0w
21 Oct 14 09:24:04
WAG nhod .. target now 62.5 on current Icahn stake comments $AAPL $SPy $INDU $CYBR $FB $TWTR $SUNE
MARKET TAKER
21 Oct 14 09:23:11
happy about my patience with $AAPL and recently added $BABA . along with patience for re-entry into $SPXL #stillnotoutofthewoodwork
Tiernan Ray
21 Oct 14 09:22:23
Apple Rising: Targets, Ests. Rise as Bull and Bear Say iPhone 6 Cycle Has Legs - Tech Trader Daily - $AAPL http://t.co/Mv7YXZ7mMC
Bidness Etc
21 Oct 14 09:21:22
#iPhone6 Dominates #Apple Inc.’s Earnings http://t.co/lXswGLPJ2h $AAPL
Silvia Ascarelli
21 Oct 14 09:21:09
RT @jbooton: Could #Apple's shares be reaching their peak? This lone bear thinks so: http://t.co/rmg3V72sg0 $AAPL http://t.co/aoumuCKT4D
Jennifer Booton
21 Oct 14 09:19:32
Could #Apple's shares be reaching their peak? This lone bear thinks so: http://t.co/rmg3V72sg0 $AAPL http://t.co/aoumuCKT4D
Johnny Bleiss
21 Oct 14 09:18:54
Funny. Front page $AAPL story on @WSJ is not "blow out earnings", but "Apple's iCloud is under attack in China"... always a negative angle
John C. Calhoun
21 Oct 14 09:16:07
GET IN THE CAR!! $BABA $aapl $Twtr $Dis $fb $Goog $Spy $Qqq
Frank Mottek
21 Oct 14 09:15:12
Stocks rally on Apple earnings news, Sept home sales $DJIA up 170 $AAPL up $2.24 to $102 $HOG up $3.75 to $62.13 @knx1070
Tim Sisung
21 Oct 14 09:14:47
Today could be a FTD. Potential leading stocks to watch $AAPL $ILMN $FB $PANW $AKRX $CELG
Invercorp Guatemala
21 Oct 14 09:14:40
RT @MarketWatch: US stocks rose sharply, boosted by upbeat $AAPL earnings and hopes of further ECB stimulus. http://t.co/VrQHaPPhEY http://…
Tirumal
21 Oct 14 09:13:53
$AAPL can't get past 103. There won't new buyers until that happens. @RiskReversal
Tom Wrigley
21 Oct 14 09:12:23
$AAPL 101.90 | Einhorn speaking +ve now ☛ Top Line is growing ☛ Margin expansion ☛ Buyback is making a difference ☛ 10x next yr's earnings
				
				
  +Follow July 30, 2013 2:56PM
Share:

Comments

 

blog comments powered by Disqus

About us

Equities.com is the most advanced interactive online social ecosystem for the financial industry, serving as a resource center and next-generation communication platform that connects self-directed investors with public issuers, market experts, and professional service providers and vendors. Registered members can leverage our exclusive proprietary research tools such as the Small-Cap Stars, which outperformed 90% of all small-cap mutual funds, and robust do-it-yourself E.V.A. research reports. The Equities.com Issuer Dashboard is the ideal tool to communicate and manage investor awareness campaigns to the investment community, as well as to access valuable resources to help your company grow.

Market Data powered by QuoteMedia.
Copyright © QuoteMedia. Data delayed 15 minutes unless otherwise indicated. Terms of Use.