Sign in or Register

Already a member?

Sign in

Or sign in with your account on:

Not a member yet?


Apple's New iPhone 5S Feature Could Seriously Deter Theft

  +Follow July 30, 2013 2:56PM
Tickers Mentioned:

At their third fiscal quarter 2013 earnings report on July 23 Apple Inc. (AAPL) stayed mum on the details of their newest product. After the relatively disappointing sales if the iPhone 5S, the company’s stock has plummeted and despite healthy earnings the pressure mounted to unveil a new development that could reinvigorate the tech giant’s sales.

But all guesses as to whether that new development like a smartwatch, or features on an updated product that would truly make it a truly must-have, were all merely speculation. But now there’s compelling evidence what the famously secretive company is going to debut this fall, and if the evidence is correct, it signals a major development in the Apple product line.

On July 28, Apple released the beta of their new operating system, iOS 7, to developers. Included in the iOS was a folder marked “Biometric Kit” with a string of code hinting at a new feature with a line of code that said “A fingerprint that changes colour during the setup process.”

Coupled with Apple’s purchase of biometric hardware company AuthenTec in July 2012 for $340 million, the developers now think they know what the famously secretive company is up to. The new Apple feature, it would appear, is fingerprint identification on the iPhone 5S, purportedly ready to release in September or October 2013.  

If it works as it should, fingerprint ID would address a major issue with iPhones. 1.6 million Americans have their iPhones stolen per year, putting total losses in the hundreds of millions for consumers

Rumors of fingerprint scanning on an iPhone have swirled since prior to the iPhone 5 release. But that speculation was built solely on the AuthenTec acquisition. The code release verifies the company will incorporate the tech into the new iPhone, or at least is teasing out the possibility.

If true, this won’t be the first smartphone to incorporate fingerprint scanning tech – Google, Inc (GOOG) subsidiary Motorola Mobility’s Atrix first did back in 2011, though its effectiveness garnered mixed reviews.

Apple is up 1.48 percent to hit $454.38 a share. They’re up 9.43 percent on the month.

DISCLOSURE: The views and opinions expressed in this article are those of the authors, and do not represent the views of equities.com. Readers should not consider statements made by the author as formal recommendations and should consult their financial advisor before making any investment decisions.

Liked What You Read? Join Equities.com and Connect With Your Favorite Financial Experts FOR FREE! Members of Equities.com gain access to our leading financial news and content, active social investment community, proprietary research tools including the 2014 Small-Cap Stars, E.V.A. reports and more.

Results for aapl
31 Jan 15 15:37:21
RT @MacGeneration: $AAPL : nouveau record à 120 $ pour l’action Apple http://t.co/4jOykUqMiC http://t.co/fbeUuOhO1P
Woll Street
31 Jan 15 15:35:18
$AAPL if market gives you a gap fill I think this is a definite buy there.
31 Jan 15 15:35:07
RT @Jason: What will be the kill app on the Apple smartwatch http://t.co/xKAcSAhvvu http://t.co/bjDQYN7Tla $AAPL
A Fistful of Dollars
31 Jan 15 15:34:59
What impresses me most about $AAPL is their ability to sell a elegant yet crappy products for exorbitant prices; or sheeple effect for short
William Fripp
31 Jan 15 15:33:50
RT @DeidreZune: #MUSTREAD Why do analysts get $AAPL so wrong? Y do they assume that $AAPL is 1 move or 1 Q removed from doom? http://t.co…
31 Jan 15 15:32:36
$AAPL:US Apple, Amazon, Google Reach Settlement With Italian Government #APPLE INC http://t.co/JJ7KdoHFph #NASDAQ
31 Jan 15 15:30:08
Free Stock Options Tutorial #payoff diagrams!!! http://t.co/aap6sElaVq $PCLN $$NFLX $V $AAPL $CAT $NUGT $DUST http://t.co/VWsWum0Ms1
Chayton Falke
31 Jan 15 15:30:04
Chayton Falke� YouTube Channel http://t.co/odyjeKvXE8 #trading #startups #stock $AAPL #money #investor #angel #investoreducation #capital
J Bradshaw
31 Jan 15 15:29:11
RT @ValaAfshar: #Apple has $178 billion in cash; it could buy Uber Tesla Twitter Netflix Dropbox SnapChat Airbnb SpaceX still have $20 b…
Randy Aamot
31 Jan 15 15:28:12
RT @GEQSense: @RandallAamot exactly. The markets can do down the drain but damn u better buy $AAPL like your life depends on it.
Gavin Martinsson
31 Jan 15 15:27:02
@RandallAamot exactly. The markets can do down the drain but damn u better buy $AAPL like your life depends on it.
Gil | Lopez
31 Jan 15 15:23:59
RT @DeidreZune: $AAPL lost more money to currency fluctuations than $GOOGL makes in a quarter http://t.co/4nKQrPRlAP
Ronnie Matrix.
31 Jan 15 15:23:47
@nytimesbusiness $AAPL is on the roll
Gavin Martinsson
31 Jan 15 15:23:15
@RandallAamot only $AAPL is holding the market together. Hahahaha
31 Jan 15 15:21:11
This Weekend in the App Store -- the best free apps, new apps and app updates http://t.co/3j1tFDLv0g #TUAW $AAPL http://t.co/TABWNws8mR
HotStockAlert $PKGM$
31 Jan 15 15:20:39
ClayTrader: * * $AAPL Video Chart 01-30-15 * * http://t.co/8fAWjjqsOW
31 Jan 15 15:20:37
ClayTrader: * * $AAPL Video Chart 01-30-15 * * http://t.co/U8tttbqQFi
31 Jan 15 15:20:33
ClayTrader: * * $AAPL Video Chart 01-30-15 * * http://t.co/bRU35Fnccp
HotStockAlert $PKGM$
31 Jan 15 15:17:42
ClayTrader: * * $AAPL Video Chart 01-30-15 * * http://t.co/Nxz9huKq8D
31 Jan 15 15:17:37
ClayTrader: * * $AAPL Video Chart 01-30-15 * * http://t.co/FC7luHhkDg
31 Jan 15 15:16:57
THE BINARY OPTIONS COMPETITION WIN $100,000 http://t.co/QEwKoGw9bF $LNKD $AAPL $GOOGL $GOOLD #bones #options #forex #forextrading #Bonus
Steve #JMix
31 Jan 15 15:16:48
9 Apple iPhones/Second SOLD $aapl http://t.co/2u35qwIrii
Kevin B. Bantz
31 Jan 15 15:14:52
31 Jan 15 15:14:46
Thanks Charts! Wuv Ya-All Targets Met 100% success "@MarketSwingPlayer: Quick Scalps Targets $AAPL $119 $SPY $200 $PCLN $1010 Cheers :D"
31 Jan 15 15:14:44
Earnings Winners for the Week of 1/26: $AMZN $GIMO $AAPL $NOW $X $TUP $IIVI $RKT and more: http://t.co/kJRZDTmLVF
FinSentS SP500
31 Jan 15 15:14:37
$AAPL:US Apple, Amazon, Google Reach Settlement With Italian Government #APPLE INC http://t.co/Z437rIk0gN #SP500
Michael Welch
31 Jan 15 15:13:36
RT @DeidreZune: $AAPL lost more money to currency fluctuations than $GOOGL makes in a quarter http://t.co/4nKQrPRlAP
31 Jan 15 15:13:20
RT @danshep55: Happy weekend everyone . http://t.co/kyHbauElNC $spy $gure $gene $aapl
Jim Benson
31 Jan 15 15:12:19
CEO Outlook for Profit Weakest in 6 Years http://t.co/BEQGA27iTt Market Nearing Correction $AAPL $BABA $INTC $ORCL
31 Jan 15 15:11:51
RT @StockSignaling: Volume Leaders: $TKMR $AAPL $LULU $KBH $AA $AKS $SFUN $ECA $NPSP $SPF $AMAT $AEM $FMI $WIN $SNSS http://t.co/S9oPUZ8PN3…
James DiPlata
31 Jan 15 15:11:12
RT @tradewithjoe: $AAPL Why all the complicated charts on $AAPL $FB $NFLX $TWTR $YHOO $BABA $PCLN $SPY $QQQ etc #PriceActionRules #Ichimoku…
31 Jan 15 15:10:50
Chart dump from @BenedictEvans http://t.co/D4pF5eViMv $AAPL
Lach 14
31 Jan 15 15:10:26
Great Chart of $SPY since 2001. Buy/Sell signals too, guess what? $AAPL, $QQQ, $XLE, $IWM http://t.co/NlvbtpxSVF
Investor Discussion
31 Jan 15 15:10:06
★ On Jeff Williams and Apple’s Executive Team http://t.co/KzJoQoiBHt $AAPL
31 Jan 15 15:08:44
$AAPL lost more money to currency fluctuations than $GOOGL makes in a quarter http://t.co/4nKQrPRlAP
31 Jan 15 15:07:25
#MUSTREAD Why do analysts get $AAPL so wrong? Y do they assume that $AAPL is 1 move or 1 Q removed from doom? http://t.co/4nKQrPRlAP
Timothy Reazor
31 Jan 15 15:06:39
Great piece by the @nytimesbusiness James Stewart...The how and why $AAPL overthrew $MSFT - http://t.co/yUaiBV6ndI #Apple #Microsoft $STUDY
Michael Petereit
31 Jan 15 15:05:05
RT @three28capital: Find it convenient that $AAPL ended the bearish OpEx day directly at strong support within long-term rising channel? ht…
Thomas Lipinski
31 Jan 15 15:03:39
RT @tomforemski: The business of atoms versus electrons $AAPL v $GOOG -http://t.co/lhku7VXsTZ
Brian Joseph
31 Jan 15 15:03:21
$AAPL ★ On Jeff Williams and Apple’s Executive Team http://t.co/CR46ZoxzrX Forum: http://t.co/8Vij8VzBEW
Nat Gas
31 Jan 15 15:03:10
#Apple delivers monstrously worrying earnings, here’s one troubling statistic > http://t.co/t422j1w3gC $AAPL $CSCO $YHOO
31 Jan 15 15:02:18
Join me on tsū, is sharing social revenues with all of us. http://t.co/xycMWeldhM $LNKD $AAPL $GOOGL $GOOG $FB $YHOO http://t.co/VPOFJGSmso
Jeff Sandene, CFP®
31 Jan 15 15:02:14
RT @FactSet: $AAPL is now the largest contributor to earnings growth for $SPX at the company level for Q4 http://t.co/Pz5J340Md2 http://t.c…
31 Jan 15 15:02:09
THE BINARY OPTIONS COMPETITION WIN $100,000 http://t.co/QEwKoGw9bF $LNKD $AAPL $GOOGL $GOOLD #bones #options #forex #forextrading #Bonus
31 Jan 15 15:01:44
Congress has its eye on Apple's offshore cash via @FortuneMagazine http://t.co/PjqIgi50Gx $AAPL
Shane Bolling
31 Jan 15 15:01:29
@vabeach_guy Rolled some L $AAPL Calls Feb 20 exp $99.29 & $125 strikes into L Oct $135C
31 Jan 15 15:01:18
Apple Stores to be outfitted with safes to house gold Apple Watches http://t.co/a26CQi27lw HI GROSS MARGIN items $AAPL
31 Jan 15 15:00:33
Apple: iThrone http://t.co/Sphd70NMXc via @TheEconomist $AAPL
31 Jan 15 15:00:11
Tim Cook Defused Steve Jobs' Thermonuclear War, Then He Took Down Android http://t.co/5gmfYgYXe1 $AAPL
31 Jan 15 14:59:53
Why Apple is not a One Trick Pony | Tech.pinions –by @bajarin https://t.co/9nvrcG7UA5 $AAPL
  +Follow July 30, 2013 2:56PM



blog comments powered by Disqus

About us

Equities.com is the most advanced interactive online social ecosystem for the financial industry, serving as a resource center and next-generation communication platform that connects self-directed investors with public issuers, market experts, and professional service providers and vendors. Registered members can leverage our exclusive proprietary research tools such as the Small-Cap Stars, which outperformed 90% of all small-cap mutual funds, and robust do-it-yourself E.V.A. research reports. The Equities.com Issuer Dashboard is the ideal tool to communicate and manage investor awareness campaigns to the investment community, as well as to access valuable resources to help your company grow.

Market Data powered by QuoteMedia.
Copyright © QuoteMedia. Data delayed 15 minutes unless otherwise indicated. Terms of Use.