logo
Sign in or Register

Already a member?

Sign in

Or sign in with your account on:

Not a member yet?

Register
    

4 Companies Affected By Google's SEO Crackdowns

  +Follow July 8, 2013 12:17PM
Share:
Tickers Mentioned:

The term “Search Engine Optimization,” or SEO, has become a catch-all for appeasing Google’s (GOOG) search algorithm. That is, SEO is anything and everything a company does to make sure their company’s web pages coincide with highly used search terms, and thus appear highly on Google search rankings. And being on top of those rankings is big business. Because in internet advertising, Google is king.

Google accounts for 56 percent of the entire world’s internet ad revenues. That’s a lot of money sitting out there, and a lot of internet companies are vying to take their slice. If a website is not a transaction-based business and relies on advertising to make its money, solid SEO is what catapults your company over your competitors. The first page of a Google search get 58.4 of all the clicks, and the number one result alone gets 36.4. The website with the highest rankings, wins.

But what does “win” mean? Win means you got that click, and thus the ad revenue from AdSense or one of Google’s other advertising platforms. The content – that is, what the user sees after the click – is almost besides the point. If you get the click, you get the money.  Having the right keywords, link stuffing, provocative titles, all are fair game in that quest for the top spot.

But those days of low-quality content engineered to get the most clicks might be completely on the way out. In May 2013 Matt Cutts, the head of “web spam” on Google’s Search Quality team, announced that Google would be deploying Penguin 2.0, an algorithm update that would close out the less savory SEO practices. Before Penguin was the update Panda, which also targeted SEO content. The implementation of Panda cost Demand Media (DMD) 6.4 million in the fourth quarter of 2011 alone.

While none of these companies engage in so-called “black hat SEO” – providing zero content and maliciously tricking people into clicking their links – the following companies do rely heavily on appearing highly on Google searches to generate revenue. And if they don’t continue to keep their content levels to a standard Google sees fit, they could suffer more with every new Panda or Penguin update. For as prominent SEO analyst Adam Torkildson predicted in 2012, “SEO will be dead in two years.”

Local Corporation (LOCM) Local.com relies on promoting local business links to generate ad revenue. Local promotes themselves by asserting they make sure “your business is listed correctly across the web” – that is, that they’ll maximize your business’ SEO. Their stock is down 1.33 percent to hit $1.48 a share. Their stock has steadily tumbled, and is down 27.80 percent on the year and 77.58 percent from its price three years ago.

Demand (DMD) Demand has famously built their brand on fast, disposable content. And when Google tweaks their search algorithm to drop low quality articles, their stock takes a hit, as it did in 2011 with the rollout of Panda. Demand is up 5.22 percent to $6.65, although the stock is down 28.42 percent this year.

AOL Inc (AOL) While AOL has branched out considerably, in 2011 their “master plan” to maximize SEO leaked, and revealed their content generation process. It focused heavily on search-focused content and upping the frequency of web publications – a classic SEO strategy. AOL’s stock is up .46 percent to $36.92 a share. The stock is also up 24.69 percent on the year. AOL’s renewed focus on content so far has been largely successful since they spun off from Time Warner (TWX) in late 2009.

Yahoo! Inc (YHOO) Yahoo has remade infamous content farm Associated Content into Yahoo! Voices, and upped the standard of their content considerably. Associated Content suffered dearly during the first waves of Google’s SEO crackdown, and over 75,000 old articles from the site have been “retired” in an attempt to legitimize the viability of Voices’ content.

Yahoo’s stock is up .19 percent to $25.73 a share. They’re up 29.65 percent on the year.

DISCLOSURE: The views and opinions expressed in this article are those of the authors, and do not represent the views of equities.com. Readers should not consider statements made by the author as formal recommendations and should consult their financial advisor before making any investment decisions.


Signup for our daily newsletter and get our best articles emailed right to you!

Results for yhoo
annie post
2 Sep 14 03:50:38
RT @istockheadlines: $YHOO: The Best Way to Gain Alibaba IPO Is Through Yahoo! Inc (NASDAQ:YHOO) http://t.co/9sT4UnqK8N http://t.co/EWEuPKc…
Leilani Pips
2 Sep 14 03:50:06
FOR TODAY $NVS $DGLY $SPLK $RSH $YHOO
annie post
2 Sep 14 03:31:59
@insidernewsb4 $yhoo in Frankfurt $39.5. Same-ish PM
IVolatility
2 Sep 14 03:22:42
Stocks with implied volatility above IV index mean; $AMD $YHOO
OptionHut
2 Sep 14 03:20:19
Early premarket Gainers $YHOO $TSLA $AAPL $GILD $CELG $ACHN $FB $DTV
Perfor Mance
2 Sep 14 03:19:25
Option Millionaires: jimmybob: $YHOO 39.45 PM http://t.co/FlQwNoIILg
12Stocks.com Tech
2 Sep 14 03:11:59
Alibaba: Two Things To Watch -- C2C To B2C, Buying Spree.. http://t.co/lVqMorHrA4 $YHOO #tech #stocks
12Stocks.com
2 Sep 14 03:02:11
Weekly Nasdaq100 #Stocks Trend $AVGO $TSLA $NXPI $CHKP $AMAT $STX $NTAP $DTV $CERN $ATVI $AMGN $WDC $YHOO $ALTR @ http://t.co/YdSIjG11yN
Stock Market Monitor
2 Sep 14 02:56:38
$YHOO: Yahoo to Participate at the Drexel Hamilton Telecom, Media and Technology Conference http://t.co/36nmvFjlJ4 http://t.co/cARQGcV2Ep
TV_Trading Ideas
2 Sep 14 02:51:53
The movement will continue within the current trend. $YHOO http://t.co/khax25cwF3
Paul Josaph
2 Sep 14 02:41:11
$YHOO Potential continuation Uptrend on an investor's view (W-D-Hourly charts) http://t.co/YF9c1nGn9r
Leilani Pips
2 Sep 14 02:08:34
$YHOO 39.46 gonna see 40s today
Mike Judith
2 Sep 14 00:47:02
RT @SeekingAlpha: 5 Tech Stocks To Watch In September http://t.co/PYxJjMJvWh $AAPL #APPLE $MSFT $ORCL $YHOO $BBRY $BABA
Mister_E
2 Sep 14 00:39:43
RT @shuli_ren: #Alibaba: Two Things To Watch – C2C To B2C, Buying Spree http://t.co/du8rUUQHzg via @barronsonline $YHOO
4-traders.com
1 Sep 14 23:45:19
Yahoo : to Speak at the Drexel Hamilton Telecom, Media and Technology Conference http://t.co/aOzd4yMpVe $YHOO
Wall Street Monitor
1 Sep 14 23:35:34
$YHOO: Zacks' Bear Of The Day: Yahoo http://t.co/k1WTxe0Ifm http://t.co/HMUUSwEMSx
Stock Wire
1 Sep 14 23:33:06
Zacks' Bear Of The Day: Yahoo $YHOO http://t.co/KustifFKuK
InterCooler
1 Sep 14 23:03:29
Yahoo! Short Interest Down 11.2% in August $YHOO http://t.co/vv3875kHu9
Business News Now
1 Sep 14 22:56:36
$YHOO: IPO Calendar: IPO Pickup Expected Post-Labor Day http://t.co/Ygsw1anuYp http://t.co/5izZjZqWOQ
Curtis L. Tang
1 Sep 14 22:53:51
RT @SeekingAlpha: 5 Tech Stocks To Watch In September http://t.co/PYxJjMJvWh $AAPL #APPLE $MSFT $ORCL $YHOO $BBRY $BABA
BUZZ Just-In
1 Sep 14 22:32:09
These assets are seeing a jump in tweets $YHOO Sensex AUDUSD Dow Jones USD/JPY http://t.co/CQuwhlOLaR
Sleek Money
1 Sep 14 22:29:34
Yahoo! Short Interest Down 11.2% in August $YHOO http://t.co/5AmptxU5ef
TheClosingBell
1 Sep 14 22:28:24
The Closing Bell is out! http://t.co/rQE910SvNL $EURUSD $GBPUSD $USDJPY $AUDUSD $SPY $TWTR $GPRO $YHOO $LNKD $FB $AAPL $BRD $CAT $WLT $LNKD
Drew
1 Sep 14 22:26:15
RT @shuli_ren: #Alibaba: Two Things To Watch – C2C To B2C, Buying Spree http://t.co/du8rUUQHzg via @barronsonline $YHOO
US Banking News
1 Sep 14 22:24:11
Yahoo! Short Interest Down 11.2% in August $YHOO http://t.co/BHd9Cyy8TZ
Wu Weed
1 Sep 14 22:09:02
Jack Ma tho // $YHOO $BABA // http://t.co/1HYsN2B26O
Shuli Ren
1 Sep 14 22:02:34
#Alibaba: Two Things To Watch – C2C To B2C, Buying Spree http://t.co/du8rUUQHzg via @barronsonline $YHOO
Business Updates
1 Sep 14 21:56:36
$YHOO: Yahoo to Participate at the Drexel Hamilton Telecom, Media and Technology Conference http://t.co/pdodybRcdv http://t.co/mouajDeOwx
PennyStock Zone
1 Sep 14 21:54:19
Check out how im making HUNDREDS of $$$ every month with the profitly affiliate program! http://t.co/5GZewWhwc3 $YHOO $TWTR $RCON $LIVE $YY
Yigger
1 Sep 14 21:49:09
$yhoo wowe http://t.co/GcdiP7j1F6
awolam
1 Sep 14 21:44:54
RT @SeekingAlpha: 5 Tech Stocks To Watch In September http://t.co/PYxJjMJvWh $AAPL #APPLE $MSFT $ORCL $YHOO $BBRY $BABA
Alysia Sarkisian
1 Sep 14 21:43:21
RT @SeekingAlpha: 5 Tech Stocks To Watch In September http://t.co/PYxJjMJvWh $AAPL #APPLE $MSFT $ORCL $YHOO $BBRY $BABA
Ruben Rbg
1 Sep 14 21:34:59
“@SeekingAlpha: 5 Tech Stocks To Watch In September http://t.co/s8IgCZOqKE $AAPL #APPLE $MSFT $ORCL $YHOO $BBRY $BABA” @JoseLuisBaraja3
Quantpost Technology
1 Sep 14 21:30:33
$YHOO News Alert: http://t.co/uzBKKyyjqz Updated options view: https://t.co/nRvdd7vJZt All options views: https://t.co/gu71urtdg5
Seeking Alpha
1 Sep 14 21:30:28
5 Tech Stocks To Watch In September http://t.co/PYxJjMJvWh $AAPL #APPLE $MSFT $ORCL $YHOO $BBRY $BABA
James Billingsley
1 Sep 14 21:26:42
#Alibaba IPO is nearing! $SFTBY! not $YHOO
Doug
1 Sep 14 20:59:23
RT @istockheadlines: $YHOO: The Best Way to Gain Alibaba IPO Is Through Yahoo! Inc (NASDAQ:YHOO) http://t.co/9sT4UnqK8N http://t.co/EWEuPKc…
John Spatta
1 Sep 14 20:32:29
@bbolan1 $yhoo went from $16 to $41 to 32 to now 38. Don't focus on where it was. Bad earnings or technicals could have caused the drop
annie post
1 Sep 14 20:27:01
RT @trendsettraders: Stocks that are trending this week: $YHOO $TKMR $NVS Do your research and put those on your watchlist!
Stockaholics
1 Sep 14 20:22:51
$IWEB closed up 100% today, on more than 290 MILLION shares traded! Huge News: http://t.co/ucQcnpafDY $ORCL $YHOO $AMZN
Doug
1 Sep 14 20:10:29
RT @apwriter: $yhoo 39.20 in Europe. Up 2.63%
John Spatta
1 Sep 14 20:01:03
@bbolan1 $yhoo was @$41. Alibaba value has been increasing. Yahoo is on the upward move. Remember $aapl was $385 not to long.
annie post
1 Sep 14 19:58:43
$yhoo 39.20 in Europe. Up 2.63%
Stock Headlines
1 Sep 14 19:56:52
$YHOO: The Best Way to Gain Alibaba IPO Is Through Yahoo! Inc (NASDAQ:YHOO) http://t.co/9sT4UnqK8N http://t.co/EWEuPKcMws
PennyStock Zone
1 Sep 14 19:17:41
Best day trading DVD by Fous Alerts check it out! http://t.co/HJ6WDp65fM #stocks #trading #nasdaq #nyse $FB $YY $YHOO $NQ $BBRY $ZPIN
annie post
1 Sep 14 19:09:00
$yhoo over $39 Europe.
StockKingz
1 Sep 14 18:44:02
$YHOO This chart looks great going into $baba. My target is $46-$48 up to and after $BABA http://t.co/P2VJKnK0VC
Mr Biggs
1 Sep 14 18:37:41
@StockTwits Here it comes! @joshing Alibaba IPO planned for week of Sept. 8, report says w/ link $BABA $YHOO $SOCL http://t.co/o1Dlf9azhl
Option Zen
1 Sep 14 18:20:44
I am feeling good about tomorrow. Go $twtr $yhoo and $gwph. Let's not forget the lottery ticket $amrn
Theo
1 Sep 14 18:18:25
@BiotechMoney18 another possible side play with $BABA is $YHOO
				
				
  +Follow July 8, 2013 12:17PM
Share:

Comments

 

blog comments powered by Disqus

About us

Equities.com is the most advanced interactive online social ecosystem for the financial industry, serving as a resource center and next-generation communication platform that connects self-directed investors with public issuers, market experts, and professional service providers and vendors. Registered members can leverage our exclusive proprietary research tools such as the Small-Cap Stars, which outperformed 90% of all small-cap mutual funds, and robust do-it-yourself E.V.A. research reports. The Equities.com Issuer Dashboard is the ideal tool to communicate and manage investor awareness campaigns to the investment community, as well as to access valuable resources to help your company grow.

Market Data powered by QuoteMedia.
Copyright © QuoteMedia. Data delayed 15 minutes unless otherwise indicated. Terms of Use.