logo
Sign in or Register

Already a member?

Sign in

Or sign in with your account on:

Not a member yet?

Register
    

 


4 Companies Affected By Google's SEO Crackdowns

  +Follow July 8, 2013 12:17PM
Share:
Tickers Mentioned:

The term “Search Engine Optimization,” or SEO, has become a catch-all for appeasing Google’s (GOOG) search algorithm. That is, SEO is anything and everything a company does to make sure their company’s web pages coincide with highly used search terms, and thus appear highly on Google search rankings. And being on top of those rankings is big business. Because in internet advertising, Google is king.

Google accounts for 56 percent of the entire world’s internet ad revenues. That’s a lot of money sitting out there, and a lot of internet companies are vying to take their slice. If a website is not a transaction-based business and relies on advertising to make its money, solid SEO is what catapults your company over your competitors. The first page of a Google search get 58.4 of all the clicks, and the number one result alone gets 36.4. The website with the highest rankings, wins.

But what does “win” mean? Win means you got that click, and thus the ad revenue from AdSense or one of Google’s other advertising platforms. The content – that is, what the user sees after the click – is almost besides the point. If you get the click, you get the money.  Having the right keywords, link stuffing, provocative titles, all are fair game in that quest for the top spot.

But those days of low-quality content engineered to get the most clicks might be completely on the way out. In May 2013 Matt Cutts, the head of “web spam” on Google’s Search Quality team, announced that Google would be deploying Penguin 2.0, an algorithm update that would close out the less savory SEO practices. Before Penguin was the update Panda, which also targeted SEO content. The implementation of Panda cost Demand Media (DMD) 6.4 million in the fourth quarter of 2011 alone.

While none of these companies engage in so-called “black hat SEO” – providing zero content and maliciously tricking people into clicking their links – the following companies do rely heavily on appearing highly on Google searches to generate revenue. And if they don’t continue to keep their content levels to a standard Google sees fit, they could suffer more with every new Panda or Penguin update. For as prominent SEO analyst Adam Torkildson predicted in 2012, “SEO will be dead in two years.”

Local Corporation (LOCM) Local.com relies on promoting local business links to generate ad revenue. Local promotes themselves by asserting they make sure “your business is listed correctly across the web” – that is, that they’ll maximize your business’ SEO. Their stock is down 1.33 percent to hit $1.48 a share. Their stock has steadily tumbled, and is down 27.80 percent on the year and 77.58 percent from its price three years ago.

Demand (DMD) Demand has famously built their brand on fast, disposable content. And when Google tweaks their search algorithm to drop low quality articles, their stock takes a hit, as it did in 2011 with the rollout of Panda. Demand is up 5.22 percent to $6.65, although the stock is down 28.42 percent this year.

AOL Inc (AOL) While AOL has branched out considerably, in 2011 their “master plan” to maximize SEO leaked, and revealed their content generation process. It focused heavily on search-focused content and upping the frequency of web publications – a classic SEO strategy. AOL’s stock is up .46 percent to $36.92 a share. The stock is also up 24.69 percent on the year. AOL’s renewed focus on content so far has been largely successful since they spun off from Time Warner (TWX) in late 2009.

Yahoo! Inc (YHOO) Yahoo has remade infamous content farm Associated Content into Yahoo! Voices, and upped the standard of their content considerably. Associated Content suffered dearly during the first waves of Google’s SEO crackdown, and over 75,000 old articles from the site have been “retired” in an attempt to legitimize the viability of Voices’ content.

Yahoo’s stock is up .19 percent to $25.73 a share. They’re up 29.65 percent on the year.

DISCLOSURE: The views and opinions expressed in this article are those of the authors, and do not represent the views of equities.com. Readers should not consider statements made by the author as formal recommendations and should consult their financial advisor before making any investment decisions. To read our full disclosure, please go to: http://www.equities.com/disclaimer


Liked What You Read? Join Equities.com and Connect With Your Favorite Financial Experts FOR FREE! Members of Equities.com gain access to our leading financial news and content, active social investment community, proprietary research tools including the 2014 Small-Cap Stars, E.V.A. reports and more.

Results for yhoo
Michael Cook
4 Aug 15 08:44:08
Our Stock Alerts Gained Over 550% In 5 Weeks! See Our MASSIVE New Pick Coming Today: http://t.co/fGwKBvGfsd $YHOO $DISCB $AMAT
Michael James
4 Aug 15 08:42:36
After A Powerful 525% Gain On $GEQU, We Have A New Pick! Major News: http://t.co/oqwhLnQZ1q $YHOO $DISCB $AMAT
US_proptrader
4 Aug 15 08:42:12
$ATW $DNR $EGO $ESI $EXEL $HMSY $ISIS $SHLD $YHOO autocharts @ http://t.co/f6cpQoVS67
Market Int Center
4 Aug 15 08:36:29
Potential Yahoo $YHOO Trade Has 4.72% Downside Protection ( http://t.co/vRyuXM5Dtk )
Stock Wire
4 Aug 15 08:36:23
Sizzling Stocks Alert – Freeport-McMoRan Inc. (NYSE:FCX), Yahoo! Inc. (NASDAQ ... $YHOO http://t.co/mQTOnfOkzg
Stock Dawgzz
4 Aug 15 08:18:45
Our Members Saw Their Stock Picks Gain Over 550% In 5 Weeks! See The Major New Pick For Tomorrow: http://t.co/PkGNRn0h2P $MU $YHOO $CGIX
Penny Stockington
4 Aug 15 08:14:27
Our Stock Pick On $GEQU Nearly QUADRUPLED In Value In Less Than 2 Weeks! Special Update: http://t.co/9b1cAxd103 $MU $YHOO $CGIX
StockenheimerSchmidt
4 Aug 15 08:13:36
Huge Moves On Our Penny Stock Picks Lately! Big New Pick Tomorrow: http://t.co/bBikX3mLwD $MU $YHOO $CGIX
Herbert R Tarlic Jr
4 Aug 15 08:12:19
@big7x7 U can easily find those geniuses on $YHOO message boards.
Stockaholics
4 Aug 15 08:11:05
Platinum Subscribers Saw Our Picks Gain 4,000% In 10 Months! Subscribe Today: http://t.co/VPf7gjyGwm $MU $YHOO $CGIX
Options Answers
4 Aug 15 08:11:00
RT @zerofiltertruth: The need for giant #AppleWatch #Ad main-page $YHOO today can't be good sign // $GOOG $MSFT $SOCL $FB $TWTR @jonfortt @…
Stock Rocket
4 Aug 15 08:10:12
Our Penny Stock Alerts Gained 550% In Less Than 6 Weeks! Check Out Our New Plan: http://t.co/BkSWN0kRab $MU $YHOO $CGIX
Stock Dawgzz
4 Aug 15 08:03:54
Our Members Saw Their Stock Picks Gain Over 550% In 5 Weeks! See The Major New Pick For Tomorrow: http://t.co/PkGNRnhRUn $KRFT $VIAB $YHOO
Tech Stocks
4 Aug 15 08:00:05
Move Your Chips In On Yahoo! Now http://t.co/EQInUexpP7 $YHOO
Penny Stockington
4 Aug 15 07:59:29
Our Stock Pick On $GEQU Nearly QUADRUPLED In Value In Less Than 2 Weeks! Special Update: http://t.co/9b1cAxd103 $KRFT $VIAB $YHOO
StockenheimerSchmidt
4 Aug 15 07:58:51
Huge Moves On Our Penny Stock Picks Lately! Big New Pick Tomorrow: http://t.co/bBikX3mLwD $KRFT $VIAB $YHOO
Stock Dawgzz
4 Aug 15 07:56:39
Our Members Saw Their Stock Picks Gain Over 550% In 5 Weeks! See The Major New Pick For Tomorrow: http://t.co/PkGNRnhRUn $YHOO $DISCB $AMAT
Stockaholics
4 Aug 15 07:55:54
Platinum Subscribers Saw Our Picks Gain 4,000% In 10 Months! Subscribe Today: http://t.co/VPf7gjyGwm $KRFT $VIAB $YHOO
Stock Rocket
4 Aug 15 07:55:17
Our Penny Stock Alerts Gained 550% In Less Than 6 Weeks! Check Out Our New Plan: http://t.co/BkSWN03fLB $KRFT $VIAB $YHOO
Paul Henry
4 Aug 15 07:54:45
Our Penny Stock Picks Have Gained 3,600% In 10 Months! Check Out Today's New Pick: http://t.co/t0r9UuegVH $ORCL $YHOO $AMZN
Penny Stockington
4 Aug 15 07:52:08
Our Stock Pick On $GEQU Nearly QUADRUPLED In Value In Less Than 2 Weeks! Special Update: http://t.co/9b1cAxd103 $YHOO $DISCB $AMAT
LearnBonds.com
4 Aug 15 07:52:02
Yahoo! Inc. (NASDAQ:YHOO) Splurges $200M to Buy Fashionable Growth http://t.co/b7T2hJ93VN $YHOO
Michael Cook
4 Aug 15 07:51:33
Our Stock Alerts Gained Over 550% In 5 Weeks! See Our MASSIVE New Pick Coming Today: http://t.co/fGwKBvoE3D $ORCL $YHOO $AMZN
StockenheimerSchmidt
4 Aug 15 07:51:28
Huge Moves On Our Penny Stock Picks Lately! Big New Pick Tomorrow: http://t.co/bBikX3EmVd $YHOO $DISCB $AMAT
OneChicago
4 Aug 15 07:51:01
$YHOO 20150821 Block Trade: 260 trade. ~$1 MM notional value.
Michael James
4 Aug 15 07:50:36
After A Powerful 525% Gain On $GEQU, We Have A New Pick! Major News: http://t.co/oqwhLnznCQ $ORCL $YHOO $AMZN
Stockaholics
4 Aug 15 07:48:33
Platinum Subscribers Saw Our Picks Gain 4,000% In 10 Months! Subscribe Today: http://t.co/VPf7gjQhnU $YHOO $DISCB $AMAT
Stock Rocket
4 Aug 15 07:48:01
Our Penny Stock Alerts Gained 550% In Less Than 6 Weeks! Check Out Our New Plan: http://t.co/BkSWN0kRab $YHOO $DISCB $AMAT
Zero Filter
4 Aug 15 07:37:02
The need for giant #AppleWatch #Ad main-page $YHOO today can't be good sign // $GOOG $MSFT $SOCL $FB $TWTR @jonfortt @ScottWapnerCNBC
FinSentS SP500
4 Aug 15 07:20:14
$YHOO:US Yahoo Inc buys fashion websitePolyvore #YAHOO INC http://t.co/NX6yRehmSu #SP500
Mr. Bytes Blog
4 Aug 15 07:04:53
The Morning Dump - August 4th #MVNO $AAPL $TWTR $YHOO #Tidal #hacker #justeat #reddit #Interpol #soylent https://t.co/t4MyX5JEfp
Stock Dawgzz
4 Aug 15 07:04:42
Our Members Saw Their Stock Picks Gain Over 550% In 5 Weeks! See The Major New Pick For Tomorrow: http://t.co/PkGNRnhRUn $ORCL $YHOO $AMZN
PlanetOption
4 Aug 15 07:01:51
Huge #malware campaign used #Yahoo's ad #network http://t.co/fK2Q26Eedv #advertising #MarketingDigital #technews #security $YHOO
StockenheimerSchmidt
4 Aug 15 07:00:23
Huge Moves On Our Penny Stock Picks Lately! Big New Pick Tomorrow: http://t.co/bBikX3EmVd $ORCL $YHOO $AMZN
Penny Stockington
4 Aug 15 07:00:09
Our Stock Pick On $GEQU Nearly QUADRUPLED In Value In Less Than 2 Weeks! Special Update: http://t.co/9b1cAxd103 $ORCL $YHOO $AMZN
Jonathan Daly
4 Aug 15 06:58:13
RT @DayTradersGroup: Awesome! Gotta' love being up several GRAND @ the open #Lucky1 on watch is: $AAPL $SPY $FB $TSLA $TWTR $YHOO $GOOG $AA…
Tanesha Lynette
4 Aug 15 06:58:12
RT @DayTradersGroup: Awesome! Gotta' love being up several GRAND @ the open #Lucky1 on watch is: $AAPL $SPY $FB $TSLA $TWTR $YHOO $GOOG $AA…
Mariana.⚓
4 Aug 15 06:58:12
RT @DayTradersGroup: Awesome! Gotta' love being up several GRAND @ the open #Lucky1 on watch is: $AAPL $SPY $FB $TSLA $TWTR $YHOO $GOOG $AA…
Daria Nicole™
4 Aug 15 06:58:09
RT @DayTradersGroup: Awesome! Gotta' love being up several GRAND @ the open #Lucky1 on watch is: $AAPL $SPY $FB $TSLA $TWTR $YHOO $GOOG $AA…
Ana Gabriela
4 Aug 15 06:58:06
RT @DayTradersGroup: Awesome! Gotta' love being up several GRAND @ the open #Lucky1 on watch is: $AAPL $SPY $FB $TSLA $TWTR $YHOO $GOOG $AA…
Marisaaaaa
4 Aug 15 06:58:06
RT @DayTradersGroup: Awesome! Gotta' love being up several GRAND @ the open #Lucky1 on watch is: $AAPL $SPY $FB $TSLA $TWTR $YHOO $GOOG $AA…
☀Mandy Champion☀
4 Aug 15 06:57:58
RT @DayTradersGroup: Awesome! Gotta' love being up several GRAND @ the open #Lucky1 on watch is: $AAPL $SPY $FB $TSLA $TWTR $YHOO $GOOG $AA…
thabani ntini
4 Aug 15 06:57:40
RT @DayTradersGroup: Awesome! Gotta' love being up several GRAND @ the open #Lucky1 on watch is: $AAPL $SPY $FB $TSLA $TWTR $YHOO $GOOG $AA…
Faby Guari
4 Aug 15 06:57:38
RT @DayTradersGroup: Awesome! Gotta' love being up several GRAND @ the open #Lucky1 on watch is: $AAPL $SPY $FB $TSLA $TWTR $YHOO $GOOG $AA…
Pineapple
4 Aug 15 06:57:35
RT @DayTradersGroup: Awesome! Gotta' love being up several GRAND @ the open #Lucky1 on watch is: $AAPL $SPY $FB $TSLA $TWTR $YHOO $GOOG $AA…
Ahnaf SR
4 Aug 15 06:57:27
RT @DayTradersGroup: Awesome! Gotta' love being up several GRAND @ the open #Lucky1 on watch is: $AAPL $SPY $FB $TSLA $TWTR $YHOO $GOOG $AA…
NEVILLE
4 Aug 15 06:57:18
RT @DayTradersGroup: Awesome! Gotta' love being up several GRAND @ the open #Lucky1 on watch is: $AAPL $SPY $FB $TSLA $TWTR $YHOO $GOOG $AA…
Stockaholics
4 Aug 15 06:57:17
Platinum Subscribers Saw Our Picks Gain 4,000% In 10 Months! Subscribe Today: http://t.co/VPf7gjyGwm $ORCL $YHOO $AMZN
Amanda Wilson
4 Aug 15 06:57:17
RT @DayTradersGroup: Awesome! Gotta' love being up several GRAND @ the open #Lucky1 on watch is: $AAPL $SPY $FB $TSLA $TWTR $YHOO $GOOG $AA…
Scrizzle
4 Aug 15 06:57:15
RT @DayTradersGroup: Awesome! Gotta' love being up several GRAND @ the open #Lucky1 on watch is: $AAPL $SPY $FB $TSLA $TWTR $YHOO $GOOG $AA…
				
				
  +Follow July 8, 2013 12:17PM
Share:

Comments

 

blog comments powered by Disqus

 Today's Must Reads

Beyond Twitter: 5 Small-Cap Tech Plays Nobody’s Talking About


Will the Fed Continue Its Track Record of Unprecedented Moves?

Facebook versus Google: Who Rules the Internet?

Are These the Worst Business Documentaries on Netflix?


Saving the

Small-Cap Market

 

Small-cap stocks offer investors many benefits, ranging from higher growth potential to overlooked value opportuni... in Equities.com's Hangs on LockerDome

About us

Equities.com is an advanced financial data portal and social network designed to connect self-directed investors with the world’s most innovative startup and small cap companies. Through our in-depth coverage of small cap markets, comprehensive research and stock valuation reports, state of the art issuer products, and world class events, Equities.com provides the social tools and insight that drive tomorrow’s investment relationships and opportunities.

Market Data powered by QuoteMedia.
Copyright © QuoteMedia. Data delayed 15 minutes unless otherwise indicated. Terms of Use.

Login or Register

LOG IN