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Can the iPhone 5S put Apple Back on Top?

  +Follow August 15, 2013 7:55AM
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What do Jay Z and LeBron James have in common? Money, success, power, fame, and popularity? Yes, but these two world famous icons have also been featured in a Samsung Galaxy commercial this past year. The Samsung Galaxy has been increasingly appearing in television shows and movies replacing the Apple Inc. (AAPL) iPhone that used to always be in the celebrity’s hands. It's a small sign, but one that points to a possible power trade taking place. 

A lot of pressure has been building on Apple to make a big splash with the iPhone 5S. Rumors broke out last week that Apple will host an event to announce the long awaited iPhone 5s along with other products on September 10th. In addition, Samsung was slapped with an import ban by the ITC on Friday for infringing an Apple patent on two of their products: the iPhone 4 and iPad 2. This added more fuel to the rivalry between Apple and Samsung.

The iPhone 5 enjoyed mild success but was outshined by the Galaxy S4 that boasted nifty features such as Multi-tasking and Airgesture. The iPhone 5 failed to impress critics and merely increased its screen size while becoming thinner. To add insult to injury, Samsung won the title of being the more innovative company.

If Apple wants to get back on top, the iPhone 5S will need to pack more of a punch than ever before. The overall competition in the smartphone market has toughened up and consumers now have cheaper options such as the Nokia Lumia or HTC One that don't significantly sacrifice the quality of their phone. The release of the new product will be one of the first times Apple will be truly put to the test and a minor upgrade to the iPhone 5 will not cut it.

Apple seems to be headed in the right direction as the iPhone 5s announcement date nears. The company’s stock value received a boost after Carl Ichan tweeted about Apple being “extremely undervalued”.

The possible features expected on the new iPhone 5S include a fingerprint sensor, iOS 7, and a gold color option. Reuters has reported that the company may even be announcing a cheaper model of the iPhone, something Apple has never done before. This cheaper version of the iPhone is rumored to be named the iPhone 5C. In order to compete with the larger screen sizes of phones from Samsung, HTC, and others, the new iPhone is speculated to have a 4.7 or 5.7 screen size and could come in a variety of colors.

If all these rumors are true Apple could be making its way back to the top.

DISCLOSURE: The views and opinions expressed in this article are those of the authors, and do not represent the views of equities.com. Readers should not consider statements made by the author as formal recommendations and should consult their financial advisor before making any investment decisions.


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Results for aapl
Jameet K
20 Oct 14 14:01:27
$AAPL seems to have done it again this quarter. Tons of free cash, continued buybacks. Sitting on a hoard of $$ #makemoney
Ryan Morse, CMT CFP®
20 Oct 14 14:01:26
Last week's buying providing a workable cushion, some welcome low vol around $AAPL earnings, futures continue move up off of the lows.
Jon Narong
20 Oct 14 14:01:24
There you go, $AAPL
Market Newswire
20 Oct 14 14:01:23
Apple Q4 Earnings Focus On the iPhone and Slowing iPad Growth: Live Blog - http://t.co/KXav2u69nw $AAPL #invest #markets #stock
Lisa Cantu
20 Oct 14 14:01:17
RT @m_cof: Apple sells 39.3 million iPhones to catapult profit past Wall Street target http://t.co/OntTsK123l $AAPL http://t.co/4Xawiwmohe
Rahul Gandhi
20 Oct 14 14:01:15
@CNBCClosingBell Lady U r dumb & your friend who sold $AAPL stocks is dumber... Dumb & Dumber, eh?
mary aikins
20 Oct 14 14:01:14
$AAPL er's may not move the stock but should help the overall market
Mikko Mäntylä
20 Oct 14 14:01:14
RT @CNBCnow: Apple just reported Q4 earnings. This is how many devices $AAPL sold in the quarter. http://t.co/sNzYCzAma0
Dan Rosenblum
20 Oct 14 14:01:13
$AAPL looks like a total snooze of an earnings report to me
PHARMD
20 Oct 14 14:01:09
$aapl cheap here compared to its future growth. iwatch launch will have run up.
Day Trade Alerts
20 Oct 14 14:01:09
RT @Estimize: Great work by @robswoodsjr who takes the win for $AAPL beating 255 other analysts and the Wall Street Consensus - http://t.co…
cheri1
20 Oct 14 14:01:08
RT @CashRocket: Does $AAPL have to cure Ebola or something to get a pop, WTF.
reuven ohr
20 Oct 14 14:01:05
$aapl blowout earnings as usual...launches apple pay and new devices last week stock is flat...no one cares...just collect divie
Day Trade Alerts
20 Oct 14 14:01:04
RT @Estimize: $AAPL beats the Estimize EPS Consensus by 6c and the Estimize Revenue Consensus by $1.63B - http://t.co/INh67eeTzv
PsychSignal
20 Oct 14 14:01:03
61.0% increased bearish conversations in $AAPL in the past 1 hour.
Paul Walsh
20 Oct 14 14:01:01
"@valuewalk: Apple Inc. Beats Earnings Estimates Thanks To Buybacks http://t.co/0Uy283Fv7o $AAPL" this site ever post anything but nonsense?
Day Trade Alerts
20 Oct 14 14:00:59
RT @Estimize: $AAPL reports FQ4 earnings of $1.42 EPS and $42.12B Revs - http://t.co/XcvRaDwXFr
Large Void Bot
20 Oct 14 14:00:51
Popular: $AAPL, $ILMN, $TRN, $CDNS, $HXL, $ZION, $RMBS, $CYS, $ATI, $WERN, $PCH, $FCAU, $RCII, $RNO, $KALU, $JACK, $GRPN, $XLU
Quantpost Cnsmr Good
20 Oct 14 14:00:47
$AAPL News: "U.S./European sales, iPhone ASP growth boost Apple's FQ4 results…" http://t.co/qYpSsC0KyS Board view: https://t.co/UKnOp0aS6J
MarketCurrents
20 Oct 14 14:00:46
U.S./European sales, iPhone ASP growth boost Apple's FQ4 results http://t.co/hYeHpY1H0B $AAPL
David Durand
20 Oct 14 14:00:45
$AAPL Positive response after hours to blow out earnings.
mj
20 Oct 14 14:00:43
keep reading about the "blowout" quarter $AAPL. why only up 1%?
Dina Medland
20 Oct 14 14:00:42
RT @mktwcrum: Apple's results destroy forecasts. We will live-blog the company's earnings call at 2PT. http://t.co/6S5LWdUO6l $AAPL
cheri1
20 Oct 14 14:00:41
RT @realJohnDucas: I will reiterate the fact that apple stock is extremely cheap at these levels. $aapl #stocks
Apple Reporter ●
20 Oct 14 14:00:38
RT @DeidreZune: Expectation for $AAPL Revenues for Dec Qtr was $63.52 Billion $AAPL's GUIDANCE= $63.5-$66.5 billion Holy Moly -- & that's…
Alberto Rubio
20 Oct 14 14:00:35
Hola, soy $AAPL, y tengo $155bn en cash a pesar del buyback de $60bn..
Steve Mahoney
20 Oct 14 14:00:34
Hi @Carl_C_Icahn Can you comment on the $aapl earnings call? 🎈 Steve (not that one)
Christopher Azar
20 Oct 14 14:00:29
RT @supertino: If $AAPL were a country, it'd be richer than 87 countries. And Android users would illegally cross the border in search of a…
John Ducas
20 Oct 14 14:00:28
I will reiterate the fact that apple stock is extremely cheap at these levels. $aapl #stocks
Apostolos P.
20 Oct 14 14:00:28
$AAPL on fire.
Confucius Trades
20 Oct 14 14:00:26
$AAPL and $CMG earnings movers? Not really .. #Boring
Abrim
20 Oct 14 14:00:24
$AAPL Beats - Rev 42.12B
Apple Reporter ●
20 Oct 14 14:00:21
RT @StockTwits: Apple has over $155 BILLION in cash on its balance sheet. No other company in the world has more -> http://t.co/DYyNno9k2m …
Chris O'Brien
20 Oct 14 14:00:19
With iPhone 6 pushed into October, revenue in China for Q4 yoy was flat. Surprising. Would expected bump from China Mobile, no? $aapl
Ace
20 Oct 14 14:00:19
RT @trish_regan: $AAPL kills it on earnings. Big beat.
Giorgio Smacchi
20 Oct 14 14:00:18
RT @WSJ: Apple said it sold 39.27 million iPhones in Q4, up from 33.79 million units in the year-ago period: http://t.co/MkTTzg0d3k $AAPL
iBizNews21
20 Oct 14 14:00:14
RT @CNBCnow: In the last quarter, Apple's cash pile shrunk 6% to $155 billion. However, that's up 6% from one year ago. • $AAPL
Me_Sean
20 Oct 14 14:00:12
History of US Dollar cycles... What you think. $uup $dia $spy $qqq $tlt $study $aapl
Cindi Lovin
20 Oct 14 14:00:12
RT @CNBCnow: Apple just reported Q4 earnings. This is how many devices $AAPL sold in the quarter. http://t.co/sNzYCzAma0
Karl Ots
20 Oct 14 14:00:11
$AAPL reports great Q4 results, not enough to move big though.
Financial Iceberg
20 Oct 14 14:00:11
Apple Sells 12.3 Million iPads in Q4 2014, Sales Down for Third Quarter in a Row $AAPL #aapl http://t.co/pMv3LfSd1H
Media Sentiment
20 Oct 14 14:00:10
$AAPL received a new alert. Find out why at http://t.co/5udYd0Ofs6 #stocks #daytrading #trading #mkt #NYSE #NASDAQ #markets 541
RF
20 Oct 14 14:00:09
RT @chessNwine: NEW POST: Stock #Market Recap 10/20/14 {Video} http://t.co/RceDGfvwrx $AAPL $CMG $IBM $QQQ $SPY
Dennis Mennis
20 Oct 14 14:00:07
@CNBC Your earnings preview for $AAPL used to be really good...now they suck and are boring. Fox Business next time for me....
Martin Pelletier
20 Oct 14 14:00:05
"@StockTwits: Apple's quarterly revenue of $42 billion is more than Amazon, Coca-Cola and Tesla combined. http://t.co/A7SGtDf5DP $AAPL"
Neale Clunie
20 Oct 14 14:00:05
Just got out of a meeting & saw that Apple crushed FQ4 earnings--beating on EPS ($1.42 vs $1.31 est) & revenue ($42.12B vs $40B est). $AAPL
Patrick
20 Oct 14 14:00:04
#TOPTICKERTWEETS $AAPL $IBM $IBIO $SPY $BBRY $QQQ $SCOK $CMG $SPX $IWM #quantheta
AAPL Stock Alerts
20 Oct 14 14:00:02
Understanding Apple: The Important Details For iPad Event http://t.co/4rNABWzXZF $IBM $AAPL
CapCube 2.0
20 Oct 14 14:00:01
Looks like $100 is "must hold" level for $AAPL tonight ahead of tomorrows Wall Street ANALyst PUMPgrade Parade
Jonathan Giorgis
20 Oct 14 14:00:01
RT @CNBCnow: Apple just reported Q4 earnings. This is how many devices $AAPL sold in the quarter. http://t.co/sNzYCzAma0
				
				
  +Follow August 15, 2013 7:55AM
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