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Sodastream: A Political Landmine?

By  +Follow May 31, 2014 8:25AM
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sodastream, sodastream versus coke, sodastream West Bank and Gaza Strip, sodastream scarlett johanssonSodastream (SODA)  machines are not a new product. They are based a concept dating back to 1903. They are doomed to repeat their rise and massive fall of the '80s, just as the novelty demand for “Frankie Says Relax” or “I shot JR” T-shirts dried up.

“Get busy with the fizzy”

In the '80s in England, Margaret Thatcher was in power, there were ongoing miner strikes, a Falklands war, along with many other crisis, money was in short supply in most homes. McDonalds (MCP) had not yet taken over the local chipper, and the British Commonwealth was in slow decline.

A History That Will Repeat itself

Sodastream appeared to help quench everyone’s thirst for soft drinks by offering a cheaper alternative than store bought cans and bottles. It is true that the hundreds of flavors were far from tasty, the Orange, Lime and Cola flavors were merely sucrose and food coloring and tasted nothing like their store bought counterparts. The systems were a blessing for some families in tough times. The ability to have the unique contoured bottle in your lunch pack gave some a feeling of superiority as their peers had a carton of milk or nothing at all. You took great care at lunch, if you broke the glass bottle, your parents would not buy a new one. Only three bottles came with the system.

As quickly as the economy recovered the soda stream systems sat on shelves collecting dust. Their growth in Europe again forged by continent that has been hit by the economic collapse but now with an added political specter hanging over the company.

New Design, New Marketing Strategy

Thirty years later they get a celebrity endorsement by way Scarlett Johannson, how can any man or woman resist any message delivered by such a loved personality. Now their concentrated syrups are geared at the more fitness orientated, health conscious and environmentally friendly. How many of us though about our carbon footprint in light of Scarlett’s message? “What Would Scarlett Do?” T-shirts at should have been sold.

SodaStream is Here in the US. So Whats Different Now?

SodaStream is under a very serious political pressure right now. Finland, Norway and Sweeden have all boycotted SodaStream Products manufactured in their parent plant in Mishor Adumim factory. Canadian religious and international human rights groups have ask for boycotts on all SodaStream products, citing Human Rights violations at plants and exploitation of employees.

SodaStream sold to Soda-club in 1998 and has previously been owned by Cadury Shweeppes. With Soda-Clubs aggressive marketing and environmental campaigns they seem to be creating an illusion that Chris Angel wouldn’t attempt, the smoke and mirrors are being dismantled.

While their market share and their 2010 launch on the NASDAQ echoed a new era for the company, how can they sustain their market share when its failed as model before.

An attractive spokesperson, a tug at the hearts for the environmentally aware, and an efficient healthy choice of syrup options will still not able to sustain long term as even without the political backlash and negative press the model did not succeed before.

Sodastream has had several advertising mishaps, a superbowl advertisement in 2013 was rejected as quickly as Janet Jackson excuse of wardrobe malfunctions due to their direct reference to Coke and Pepsi.

The novelty of SodaStream along with political package that can be debated ad infinitum will eventually wear thin. The fitness crowd will simply turn to alternatives, the environmental groups will soon catch wind of the Human Rights allegations, and the households on shoestring budgets will just not bother getting a new gas cylinder eventually.

 

DISCLOSURE: The views and opinions expressed in this article are those of the authors, and do not represent the views of equities.com. Readers should not consider statements made by the author as formal recommendations and should consult their financial advisor before making any investment decisions.


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Results for SODA
Cory Mitchell
22 Nov 14 09:59:59
Trending Stocks to Watch, Week of Nov. 24 http://t.co/9xp8FQOiFG via @corymitc $BLL $LYG $SHOO $KMT $EBAY $SODA http://t.co/1T7VHY1REH
Seeking Alpha - All
22 Nov 14 03:43:18
The Coca-Cola Wild Card Keeps Keurig Green Mountain In Play For Us http://t.co/ohNETnzvvS $KO $SODA $GMCR
chartguy89
21 Nov 14 23:58:34
SODA 23.10 Stock Charts $SODA SodaStream International Ltd. (NASDAQ) Last Updated: 11/22/2014 01:58:33 SODA St http://t.co/db84D5FMTH
Langan Stocks
21 Nov 14 18:30:29
$SODA SODA 23.10 Sodastream International Ltd is number 23 out of 100 Top trading stocks today. $SODA -0.10 -0.43% 1 http://t.co/kh9pOY7cJu
Jason Merriam
21 Nov 14 14:02:19
Commented on: "6 Reasons Keurig Green Mountain Is Heading Lower" http://t.co/BxLLoJHXFB $GMCR $KO $SODA
Zero Filter
21 Nov 14 09:49:43
#RohanOza #CNBC on #Bai "People like to discover a #beverage - they don't want it forced on them" $KO $PEP $SODA
Clair Voight
21 Nov 14 06:30:48
$SODA SodaStream International, Ltd. Earnings: Pop Goes the World http://t.co/1yRp7nt1j0
Eternity101
20 Nov 14 19:57:10
$SODA RESISTANCE: 25.00 26.26 27.56 28.89 30.25 SUPPORT: 21.39 20.25 19.14 18.06 17.01
John Stockman
20 Nov 14 13:58:46
I'm a bear on $SODA now. Got one for Xmas 3 years ago, never have had the need to replace the CO2 cartridge. Have cans of soda in the fridge
Dan Chapman
20 Nov 14 11:14:34
$SODA (SodaStream) stock breakout area, moving higher off strong 22.64 support, http://t.co/LpVhxC5wwU http://t.co/idWcCxoqLW
Media Sentiment
20 Nov 14 11:05:18
$SODA received a new alert. Find out why at http://t.co/5lwmDm2SCs #stocks #daytrading #trading #mkt #NYSE #NASDAQ #markets 350
MikeK
20 Nov 14 11:04:10
Why Keurig Cold Is Seen As Being Hotly 'Disruptive' http://t.co/A3lyrp1aXD #IBDNews via @IBDinvestors $GMCR $SODA $KO $SBUX $DNKN
Market Int Center
20 Nov 14 11:03:04
SodaStream $SODA Showing Bearish Technicals ( http://t.co/xZJ7I2d9mY )
Mitch
20 Nov 14 09:34:00
Wkly $soda 23.5s & 24s are cheap here as it retests HOD
Mitch
20 Nov 14 08:55:52
$soda starting to get interesting here as well
Peter Bardens
20 Nov 14 08:32:36
$SODA SodaStream International, Ltd. Earnings: Pop Goes the World http://t.co/WN7HysJ0Lk
John Turner
20 Nov 14 08:32:33
$SODA 5 Ways SodaStream International, Ltd. Is Trying to Reinvent Itself http://t.co/uXar1xZHEz
Gail Coleman
20 Nov 14 07:44:28
RT @TheStreet_Rumi: SodaStream $SODA Stock Soaring Today on PepsiCo $PEP Deal http://t.co/aDyGP3yPmL via @TheStreet
Eternity101
20 Nov 14 06:58:11
$SODA don't look now .. but it's popping
Klaus Daimler
20 Nov 14 06:55:21
$RH $WWAV good as usual. $FB still needs to shake some people out before $100 march. $SODA $FSLR medium to long term will play out.
decoflash industries
20 Nov 14 00:19:55
RT @FluentInFinance: #SODASTREAM jumps ~10% on reports from @BeverageDigest that it's testing #Pepsi products http://t.co/9wqI4tJN7s $SODA …
TradingTricks
19 Nov 14 11:20:28
RT @theflynews: Earnings Preview: Keurig Green Mountain sees FY14 EPS $3.71-$3.78 $GMCR $KO $SODA $KRFT: Full Story http://t.co/IIbX2n4E1G
danrocks
19 Nov 14 11:11:44
Right now SODA is number 200 for the largest percentage gain out of 250 stocks. $SODA SODA is up +5.48% in the http://t.co/CvfY1TrGjf
danrocks
19 Nov 14 11:11:22
$SODA Right now SODA is number 200 for the largest percentage gain out of 250 stocks. $SODA SODA is up +5.48% in the http://t.co/jqYyW2Jjb6
The Fly
19 Nov 14 11:08:10
Earnings Preview: Keurig Green Mountain sees FY14 EPS $3.71-$3.78 $GMCR $KO $SODA $KRFT: Full Story http://t.co/IIbX2n4E1G
D Robertson
19 Nov 14 11:06:51
@DasanRedux skill here is knowing what's a fad $GPRO $SODA $CROX vs what's a real growth shift $TSLA $GOOG, same as value investing
Market Int Center
19 Nov 14 09:11:00
SodaStream $SODA Showing Resistance Near $23.69 ( http://t.co/xHTYkTpqX5 )
Thu Real Matt
19 Nov 14 08:59:44
I'll never understand why you want to make your own $SODA or $GMCR Keurig cold. Just buy like normal lazy Americans.
Investors.com
19 Nov 14 08:30:46
Keurig Green Mountain serves up earnings tonight, but investors are hot about what's brewing next http://t.co/t1AbPFwdb9 $GMCR $KO $SODA
Jay Prideaux
19 Nov 14 07:14:58
RT @KoolerAid: Wildcard Trade Idea Watch $SODA for signs $GMCR e/r jiggy for $MNST $KO etc
Kooler Aid
19 Nov 14 06:15:48
Wildcard Trade Idea Watch $SODA for signs $GMCR e/r jiggy for $MNST $KO etc
Crawford Benettelli
18 Nov 14 19:53:57
@wugubob made very good dough on $soda. u have to listen more carefully. what i really have to learn is to stay off tw
Barzillay Geggus
18 Nov 14 19:23:31
@wugubob made very good dough on $soda. u have to listen more carefully. what i really have to learn is to stay off tw
danrocks
18 Nov 14 10:14:50
Right now SODA is number 205 for the largest percentage gain out of 250 stocks. $SODA SODA is up +6.89% in the http://t.co/uAUtLitC5G
danrocks
18 Nov 14 10:14:28
$SODA Right now SODA is number 205 for the largest percentage gain out of 250 stocks. $SODA SODA is up +6.89% in the http://t.co/eUe7dvKCXG
Clair Voight
18 Nov 14 10:02:57
$SODA 5 Ways SodaStream International, Ltd. Is Trying to Reinvent Itself http://t.co/HAJvICxZBn
Jack Trader
18 Nov 14 07:32:01
$SODA SodaStream International, Ltd. Earnings: Pop Goes the World http://t.co/aV7ibye5IU
Eternity101
18 Nov 14 06:39:44
RT @tymorapro: $SODA: Exc 1WkHIGH=22.80, hits:1, Rng:7%, ch:+1.3%, 2:2Accel+, allTFs+, lowFlt:21M, HiPctSht[25%:6d], DyVol:3T:0x:0x, DyRng:…
Alexander Morris
18 Nov 14 06:36:58
$SODA: Exc 1WkHIGH=22.80, hits:1, Rng:7%, ch:+1.3%, 2:2Accel+, allTFs+, lowFlt:21M, HiPctSht[25%:6d], DyVol:3T:0x:0x, DyRng:1%:0.3x:0.2x
Penny Stock Secret
18 Nov 14 06:26:58
Yesterday We Made $89,000 In Just One Trade More Info Here http://t.co/SVqoMlijqL .. $IVAN $SODA $CPSS
Navi Avatar
17 Nov 14 20:15:23
RT @IBDinvestors: Why Keurig Cold Is Seen As Being Hotly 'Disruptive' - Earnings Due Wed. http://t.co/znKWJhgZCJ $GMCR $KO $SODA $SBUX
Lisa Villalobos
17 Nov 14 14:35:57
RT @Davide7Ike: @carlquintanilla @CNBCFastMoney @GuyAdami $SODA is Taylor Swift.
davide7ike
17 Nov 14 14:35:14
@carlquintanilla @CNBCFastMoney @GuyAdami $SODA is Taylor Swift.
Dan Chapman
17 Nov 14 14:31:25
$SODA (SodaStream) stock with tough support 22.05 area http://t.co/LpVhxC5wwU http://t.co/Bptpqdg1bG
KunorhodonCap
17 Nov 14 14:25:23
Sodastream $SODA : Sharp decrease of the short interest in October : -32% !! http://t.co/2LwHEddI0h
jatinam
17 Nov 14 13:35:11
RT @IBDinvestors: Why Keurig Cold Is Seen As Being Hotly 'Disruptive' - Earnings Due Wed. http://t.co/znKWJhgZCJ $GMCR $KO $SODA $SBUX
Irma Doucet
17 Nov 14 12:32:05
$SODA Why SodaStream International, Ltd. Stock Popped Today http://t.co/199XfnGIP2
Samuel Brown
17 Nov 14 12:32:03
$SODA SodaStream International, Ltd. Earnings: Pop Goes the World http://t.co/T6MZyq11i4
4-traders.com
17 Nov 14 12:20:02
Coffee maker Keurig's cold drink system to hit shelves in 2015 http://t.co/QqsEnhLy8I $GMCR $KO $SODA $APR
Lucky Jimmy
17 Nov 14 12:14:51
SODA up +0.84% percent Today $SODA High is at 23.18 and the Low 22.40 with current volume of 93,683. Recent Ne http://t.co/RkATO7SEgO
				
				
By  +Follow May 31, 2014 8:25AM
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