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Sodastream: A Political Landmine?

By  +Follow May 31, 2014 8:25AM
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sodastream, sodastream versus coke, sodastream West Bank and Gaza Strip, sodastream scarlett johanssonSodastream (SODA)  machines are not a new product. They are based a concept dating back to 1903. They are doomed to repeat their rise and massive fall of the '80s, just as the novelty demand for “Frankie Says Relax” or “I shot JR” T-shirts dried up.

“Get busy with the fizzy”

In the '80s in England, Margaret Thatcher was in power, there were ongoing miner strikes, a Falklands war, along with many other crisis, money was in short supply in most homes. McDonalds (MCP) had not yet taken over the local chipper, and the British Commonwealth was in slow decline.

A History That Will Repeat itself

Sodastream appeared to help quench everyone’s thirst for soft drinks by offering a cheaper alternative than store bought cans and bottles. It is true that the hundreds of flavors were far from tasty, the Orange, Lime and Cola flavors were merely sucrose and food coloring and tasted nothing like their store bought counterparts. The systems were a blessing for some families in tough times. The ability to have the unique contoured bottle in your lunch pack gave some a feeling of superiority as their peers had a carton of milk or nothing at all. You took great care at lunch, if you broke the glass bottle, your parents would not buy a new one. Only three bottles came with the system.

As quickly as the economy recovered the soda stream systems sat on shelves collecting dust. Their growth in Europe again forged by continent that has been hit by the economic collapse but now with an added political specter hanging over the company.

New Design, New Marketing Strategy

Thirty years later they get a celebrity endorsement by way Scarlett Johannson, how can any man or woman resist any message delivered by such a loved personality. Now their concentrated syrups are geared at the more fitness orientated, health conscious and environmentally friendly. How many of us though about our carbon footprint in light of Scarlett’s message? “What Would Scarlett Do?” T-shirts at should have been sold.

SodaStream is Here in the US. So Whats Different Now?

SodaStream is under a very serious political pressure right now. Finland, Norway and Sweeden have all boycotted SodaStream Products manufactured in their parent plant in Mishor Adumim factory. Canadian religious and international human rights groups have ask for boycotts on all SodaStream products, citing Human Rights violations at plants and exploitation of employees.

SodaStream sold to Soda-club in 1998 and has previously been owned by Cadury Shweeppes. With Soda-Clubs aggressive marketing and environmental campaigns they seem to be creating an illusion that Chris Angel wouldn’t attempt, the smoke and mirrors are being dismantled.

While their market share and their 2010 launch on the NASDAQ echoed a new era for the company, how can they sustain their market share when its failed as model before.

An attractive spokesperson, a tug at the hearts for the environmentally aware, and an efficient healthy choice of syrup options will still not able to sustain long term as even without the political backlash and negative press the model did not succeed before.

Sodastream has had several advertising mishaps, a superbowl advertisement in 2013 was rejected as quickly as Janet Jackson excuse of wardrobe malfunctions due to their direct reference to Coke and Pepsi.

The novelty of SodaStream along with political package that can be debated ad infinitum will eventually wear thin. The fitness crowd will simply turn to alternatives, the environmental groups will soon catch wind of the Human Rights allegations, and the households on shoestring budgets will just not bother getting a new gas cylinder eventually.

 

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Results for SODA
Media Sentiment
2 Jun 15 05:50:46
$SODA received a new alert. Find out why at http://t.co/nZwqReM0tj #stocks #daytrading #trading #mkt #NYSE #NASDAQ #markets 160
Market Int Center
2 Jun 15 05:49:28
SodaStream $SODA Showing Bullish Technicals ( http://t.co/G7PAkCC9gz )
OM_giveaways
2 Jun 15 03:15:15
Massive stock options video library at http://t.co/7FHrzR6ryN $JRJR $SSYS $FEYE $FXCM $CSL $SNE $SODA $NEWT http://t.co/b0TTHrW6Qi
OM_giveaways
1 Jun 15 21:47:04
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OM_giveaways
1 Jun 15 17:20:05
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John Turner
1 Jun 15 15:38:47
$SODA Analyst Rating Update: SodaStream International Ltd. (NASDAQ:SODA) http://t.co/FgqpLAZS9o
ProVesting
1 Jun 15 12:33:05
$SODA: Analyst Rating Update: SodaStream International Ltd. (NASDAQ ...: http://t.co/0JJR6KNMvp
resulun
1 Jun 15 12:00:16
RT @adamsimitchi: $Soda Sanayii A.Ş. kar payından 96.000.000 TL, iç kaynaklardan 61.000.000 TL. Toplam 157.000.000 bedelsiz sermaye Artır…
OM_giveaways
1 Jun 15 11:45:07
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Ersin ALTINYILDIZ
1 Jun 15 11:01:07
RT @adamsimitchi: $Soda Sanayii A.Ş. kar payından 96.000.000 TL, iç kaynaklardan 61.000.000 TL. Toplam 157.000.000 bedelsiz sermaye Artır…
Özgür ATS
1 Jun 15 10:35:01
RT @adamsimitchi: $Soda Sanayii A.Ş. kar payından 96.000.000 TL, iç kaynaklardan 61.000.000 TL. Toplam 157.000.000 bedelsiz sermaye Artır…
Şerefnur Yendi
1 Jun 15 10:21:34
RT @adamsimitchi: $Soda Sanayii A.Ş. kar payından 96.000.000 TL, iç kaynaklardan 61.000.000 TL. Toplam 157.000.000 bedelsiz sermaye Artır…
Arif H. Şatıroğlu
1 Jun 15 10:16:19
RT @adamsimitchi: $Soda Sanayii A.Ş. kar payından 96.000.000 TL, iç kaynaklardan 61.000.000 TL. Toplam 157.000.000 bedelsiz sermaye Artır…
Engin Çuhadar
1 Jun 15 10:03:59
RT @adamsimitchi: $Soda Sanayii A.Ş. kar payından 96.000.000 TL, iç kaynaklardan 61.000.000 TL. Toplam 157.000.000 bedelsiz sermaye Artır…
[Emrah Korhan]
1 Jun 15 09:56:26
RT @adamsimitchi: $Soda Sanayii A.Ş. kar payından 96.000.000 TL, iç kaynaklardan 61.000.000 TL. Toplam 157.000.000 bedelsiz sermaye Artır…
adam smitchi
1 Jun 15 09:54:08
$Soda Sanayii A.Ş. kar payından 96.000.000 TL, iç kaynaklardan 61.000.000 TL. Toplam 157.000.000 bedelsiz sermaye Artırım başvurusu yaptı.
Eternity101
1 Jun 15 09:04:33
looking @ the "ugly" stocks taken to woodshed: $DDD $SSYS $XONE $GMCR $MNST $SODA watch them
Breaking News
1 Jun 15 07:10:07
$SODA: New SEC Filing for SODA: Form SD (No. 0001144204-15-034652): http://t.co/1SLEj543P2
New SEC Filings
1 Jun 15 07:09:10
NEW SEC Filing for $SODA filed a moment ago: http://t.co/aY8WnZzY6F http://t.co/GMCXJY81YX
OM_giveaways
1 Jun 15 06:34:05
Massive stock options video library at http://t.co/7FHrzR6ryN $JRJR $SSYS $FEYE $FXCM $CSL $SNE $SODA $NEWT http://t.co/JggAlCHC7M
OM_giveaways
1 Jun 15 01:59:06
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websonalized
1 Jun 15 01:03:15
RT @rosnerstocks: FNMA Federal National Mortgage Day High http://t.co/diG8f7Mlst $FNMA $SODA $IWM $ATRC #FNMA #investing #share
IH News Desk
1 Jun 15 00:49:22
VAST.L Vast Resources Prev Close http://t.co/kSDlFOsEIh $VAST.L $CI $WCG $SODA #VAST.L #tradeideas #investing
DennyT
1 Jun 15 00:47:05
SODA SodaStream International Ltd. P/E Ratio http://t.co/8MMizeGowo $SODA $CL $IWM $EMB #SODA #stockmarket #stock
leahanne
1 Jun 15 00:46:51
SODA SodaStream International Ltd. Exchange http://t.co/6UYatJzEVe $SODA $FEZ $FEYE $ZIOP #SODA #share #nasdaq
Lucky Jimmy
1 Jun 15 00:46:47
TLT iShares Barclays 20+ Year Treasury Bond Fund Ideas http://t.co/O3rakQp60r $TLT $SODA $ZIOP $OPXA #TLT #pennystocks #stock
IH NASDAQ OMX
1 Jun 15 00:46:37
SODA SodaStream International Ltd. Tick http://t.co/mxOepQi4Rd $SODA $BSV $IYH $XLV #SODA #share #finance
Investors Hangout
1 Jun 15 00:46:25
SODA SodaStream International Ltd. Chart http://t.co/Kzel1fUuvX $SODA $CPB $EWP $XLE #SODA #invest #stockmarket
Rosner Stocks
1 Jun 15 00:46:17
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Rosner Stocks
1 Jun 15 00:46:17
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jim50
1 Jun 15 00:46:15
SODA SodaStream International Ltd. Last Price http://t.co/CbZ3oR3CWn $SODA $TVIX $CNC $AMZN #SODA #tradeideas #share
Lucky Jimmy
1 Jun 15 00:46:14
SODA SodaStream International Ltd. Volume http://t.co/AJ4lbQarZe $SODA $UA $LPNT $FNMA #SODA #pennystocks #nasdaq
IH News Desk
1 Jun 15 00:45:07
PVG Pretium Resources, Inc. Change http://t.co/yn8nFcgi46 $PVG $EBAY $SODA $GILD #PVG #stockmarket #stockmarket
Emylers
1 Jun 15 00:45:05
RMBS Rambus, Inc. Last Price http://t.co/1n35EdlmsA $RMBS $SODA $KRE $STZ #RMBS #share #finance
Stock_Tracker
1 Jun 15 00:44:42
IWM Russell 2000 iShares Chart http://t.co/nLyiZEtG5x $IWM $SODA $MNK $BAC #IWM #finance #stockmarket
nasdaqfan
1 Jun 15 00:44:03
MBLY Mobileye NV Bid http://t.co/HgmK9ZkTFR $MBLY $FEYE $SODA $CONE #MBLY #nasdaq #stockmarket
leahanne
1 Jun 15 00:41:36
GPRO GoPro, Inc. 52Wk High http://t.co/n5CVx1IxR8 $GPRO $SODA $DBA $TWTR #GPRO #pennystocks #invest
Jake13
1 Jun 15 00:41:05
GMCR Keurig Green Mountain, Inc. Ask http://t.co/DsiEQH97gj $GMCR $DYAX $CSX $SODA #GMCR #stockmarket #invest
Rosner Stocks
1 Jun 15 00:40:03
FNMA Federal National Mortgage Day High http://t.co/diG8f7Mlst $FNMA $SODA $IWM $ATRC #FNMA #investing #share
Lucky Jimmy
1 Jun 15 00:39:07
FB Facebook, Inc. Prev Close http://t.co/BaSDtH6Z8a $FB $SODA $AVGO $FXE #FB #investing #pennystocks
IH NASDAQ OMX
1 Jun 15 00:37:33
ELD WisdomTree Emerging Markets Local Debt Fund Filings http://t.co/ckoOnCKfFj $ELD $HRTX $SODA $BBP #ELD #investing #tradeideas
Jake13
1 Jun 15 00:37:17
DWTI VelocityShares 3x Inverse Crude ETN Summary http://t.co/gcC6k2bOA1 $DWTI $EWY $SODA $FXI #DWTI #nasdaq #investing
danrocks
1 Jun 15 00:35:04
CNC Centene Corp. Ask Size http://t.co/SWboTN4MuO $CNC $SODA $THCZ $BSV #CNC #stocks #stockmarket
jim50
1 Jun 15 00:34:36
CEA China Eastern Airlines Exchange http://t.co/b5MRvLcMkE $CEA $WMIH $BRI.V $SODA #CEA #invest #pennystocks
IH News Desk
1 Jun 15 00:34:22
BSX Boston Scientific Corp. Filings http://t.co/MgHzTTCqmB $BSX $SODA $CNC $AEZS #BSX #invest #stockmarket
Investors Hangout
1 Jun 15 00:31:17
AMGN Amgen, Inc. Shares http://t.co/b4zjMYKzN6 $AMGN $SODA $VAST.L $VAST.L #AMGN #share #stock
OM_giveaways
31 May 15 21:03:04
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TalkMarkets
31 May 15 17:09:01
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31 May 15 14:47:39
nasdaqfan: IYT iShares DJ Transportation Average Index Fund News http://t.co/kJFg7y4pyt $IYT $FCX $MDHQX $SODA … http://t.co/Z2kvWG3C1I
				
				
By  +Follow May 31, 2014 8:25AM
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