Sign in or Register

Already a member?

Sign in

Or sign in with your account on:

Not a member yet?


Sodastream: A Political Landmine?

By  +Follow May 31, 2014 8:25AM
Tickers Mentioned:

sodastream, sodastream versus coke, sodastream West Bank and Gaza Strip, sodastream scarlett johanssonSodastream (SODA)  machines are not a new product. They are based a concept dating back to 1903. They are doomed to repeat their rise and massive fall of the '80s, just as the novelty demand for “Frankie Says Relax” or “I shot JR” T-shirts dried up.

“Get busy with the fizzy”

In the '80s in England, Margaret Thatcher was in power, there were ongoing miner strikes, a Falklands war, along with many other crisis, money was in short supply in most homes. McDonalds (MCP) had not yet taken over the local chipper, and the British Commonwealth was in slow decline.

A History That Will Repeat itself

Sodastream appeared to help quench everyone’s thirst for soft drinks by offering a cheaper alternative than store bought cans and bottles. It is true that the hundreds of flavors were far from tasty, the Orange, Lime and Cola flavors were merely sucrose and food coloring and tasted nothing like their store bought counterparts. The systems were a blessing for some families in tough times. The ability to have the unique contoured bottle in your lunch pack gave some a feeling of superiority as their peers had a carton of milk or nothing at all. You took great care at lunch, if you broke the glass bottle, your parents would not buy a new one. Only three bottles came with the system.

As quickly as the economy recovered the soda stream systems sat on shelves collecting dust. Their growth in Europe again forged by continent that has been hit by the economic collapse but now with an added political specter hanging over the company.

New Design, New Marketing Strategy

Thirty years later they get a celebrity endorsement by way Scarlett Johannson, how can any man or woman resist any message delivered by such a loved personality. Now their concentrated syrups are geared at the more fitness orientated, health conscious and environmentally friendly. How many of us though about our carbon footprint in light of Scarlett’s message? “What Would Scarlett Do?” T-shirts at should have been sold.

SodaStream is Here in the US. So Whats Different Now?

SodaStream is under a very serious political pressure right now. Finland, Norway and Sweeden have all boycotted SodaStream Products manufactured in their parent plant in Mishor Adumim factory. Canadian religious and international human rights groups have ask for boycotts on all SodaStream products, citing Human Rights violations at plants and exploitation of employees.

SodaStream sold to Soda-club in 1998 and has previously been owned by Cadury Shweeppes. With Soda-Clubs aggressive marketing and environmental campaigns they seem to be creating an illusion that Chris Angel wouldn’t attempt, the smoke and mirrors are being dismantled.

While their market share and their 2010 launch on the NASDAQ echoed a new era for the company, how can they sustain their market share when its failed as model before.

An attractive spokesperson, a tug at the hearts for the environmentally aware, and an efficient healthy choice of syrup options will still not able to sustain long term as even without the political backlash and negative press the model did not succeed before.

Sodastream has had several advertising mishaps, a superbowl advertisement in 2013 was rejected as quickly as Janet Jackson excuse of wardrobe malfunctions due to their direct reference to Coke and Pepsi.

The novelty of SodaStream along with political package that can be debated ad infinitum will eventually wear thin. The fitness crowd will simply turn to alternatives, the environmental groups will soon catch wind of the Human Rights allegations, and the households on shoestring budgets will just not bother getting a new gas cylinder eventually.


DISCLOSURE: The views and opinions expressed in this article are those of the authors, and do not represent the views of equities.com. Readers should not consider statements made by the author as formal recommendations and should consult their financial advisor before making any investment decisions.

Signup for our daily newsletter and get our best articles emailed right to you!

Results for SODA
Mikael Furesjö
31 Aug 14 23:53:46
#Stock #Scan < #NYSE starts #trading 02Aug2014 (part III) http://t.co/OIli4vIgZI $INCY $CBST $OCR $JKS $R $BID $SODA $AXS $VIV $KMT $FEIC
David Vas
31 Aug 14 20:45:47
RT @SeekingAlpha: SodaStream Leads A Category With Complimentary Systems Coming http://t.co/7bWvjgAed2 $GMCR $KO $PEP $SODA
David Vas
31 Aug 14 20:45:26
RT @SeekingAlpha: SodaStream's Weakness Looks Like A Short-Term Phenomenon http://t.co/VpvQXp49o8 $SODA
David Vas
31 Aug 14 20:44:06
RT @SethCL: $SODA Sparkling Drinks Systems announces co-branding deal with Icee for four flavors to commence distribution
David Vas
31 Aug 14 20:29:28
RT @LakinTLV: BDS Victory Over $SODA May Equal 900 Palestinians Out of Work http://t.co/PeXolaP8xS @BDSmovement @PACBI
David Vas
31 Aug 14 20:28:51
RT @CashRocket: $SODA display. Some sweet new flavours on offer. http://t.co/DjzZ9GjhbF
David Vas
30 Aug 14 21:23:34
http://t.co/Y3AIkdBEf4? $SODA will likely close plant in Meah Admunim, Judea Samaria for efficiency rather than caving to financial terror
Stocks in News
30 Aug 14 14:47:38
$SODA: Why SodaStream International (SODA) Stock Is Spiking Today http://t.co/cLkPKwXaxb http://t.co/ssYNQTWtkY
30 Aug 14 14:05:31
$SODA display. Some sweet new flavours on offer. http://t.co/DjzZ9GjhbF
30 Aug 14 08:43:56
63% of Americans Actively Avoid Drinking Soda | $KO $PEP $SODA http://t.co/AhBTuNn5C7
Pivot Point Trading
29 Aug 14 22:47:16
Trade Analysis & Opportunities $DE $BRK.B $CHK $CSIQ $FSLR $GRMN $LLY $LNKD $ORCL $PEP $SCTY $TGT $SODA $SEE http://t.co/UW4WYaS0nG
29 Aug 14 15:31:35
First time I have seen discounting on $SODA syrups at Bed Bath Beyond http://t.co/XzGow0upIc
Stock Blender
29 Aug 14 15:17:46
RT @DayTradersGroup: MACD Bullish Crossovers http://t.co/quMVtJcVq2 $PM $MCHP $SPY $ENV $BEAT $CZZ $TWTR $FB $EBAY $AA $DDD $VXX $TSLA $SOD…
Matt K
29 Aug 14 15:16:57
RT @DayTradersGroup: MACD Bullish Crossovers http://t.co/quMVtJcVq2 $PM $MCHP $SPY $ENV $BEAT $CZZ $TWTR $FB $EBAY $AA $DDD $VXX $TSLA $SOD…
Day Traders Group
29 Aug 14 14:57:55
MACD Bullish Crossovers http://t.co/quMVtJcVq2 $PM $MCHP $SPY $ENV $BEAT $CZZ $TWTR $FB $EBAY $AA $DDD $VXX $TSLA $SODA $GLD $BBRY $AAPL
Biz News Pioneer
29 Aug 14 08:48:05
$SODA: SodaStream Traders Bubbly on Buyout Potential After Strong Q2 http://t.co/O31Ji6Rrz1 http://t.co/VoMlAvJd6Z
Market Headlines
29 Aug 14 07:48:02
$SODA: Top Swing Trade Ideas for Thursday, Aug. 21: Alcoa, Sodastream, More http://t.co/5CGCwCVbSw http://t.co/5thOyKfup9
29 Aug 14 07:14:58
Really like $soda for a retest of 34.56 next week. Stalking the 34 calls
The Zombie
29 Aug 14 06:48:59
@LennyBoyUSA it is a victory for #BDS, have you seen the stock price of $SODA lately? Getting hammered. Israel is toxic to the world
Gabrielle Coppola
29 Aug 14 06:25:48
RT @LakinTLV: BDS Victory Over $SODA May Equal 900 Palestinians Out of Work http://t.co/PeXolaP8xS @BDSmovement @PACBI
LikeFolio Loves
28 Aug 14 13:47:28
RT @momomiester: $GPRO after this next stop 50 but this looks like those like $CROX n $SODA.short-term cult like stock that gets pumped hig…
The Chief
28 Aug 14 10:49:07
Sold $OXY +160% and $SODA flat. Still like energy and metals here. My puts in $DANG and $BIDU working to. Good day overall
Robert Lakin
28 Aug 14 09:19:36
BDS Victory Over $SODA May Equal 900 Palestinians Out of Work http://t.co/PeXolaP8xS @BDSmovement @PACBI
28 Aug 14 08:51:26
$GPRO after this next stop 50 but this looks like those like $CROX n $SODA.short-term cult like stock that gets pumped higher
Stock Headlines
28 Aug 14 08:48:07
$SODA: How Will SodaStream (SODA) Stock React To This Analyst Action Today? http://t.co/nqrQpVyIFU http://t.co/qGzWQYL1uB
Tom Wrigley
28 Aug 14 08:05:49
$MNST 87.67 nHod (and trying to turn + on daily) interesting off the prev. $SODA post http://t.co/iTWvstRdt9
CG Focus List
28 Aug 14 07:49:49
Flux Power sees beverage co. ‘excitement’ for lithium lift truck batteries http://t.co/AucT5bP8In @BeverageDaily $FLUX $PRMW $BCB.TO $SODA
Tom Wrigley
28 Aug 14 07:32:36
$SODA 33.44 | says inventory issues that will pressure margins -Detwiler Fenton
Open Outcrier
28 Aug 14 07:25:37
$SODA hearing detweiller cautious
28 Aug 14 06:53:28
RT @istockheadlines: $SODA: Soros Dumps Stake in SodaStream International (SODA) http://t.co/9bYrJoRHVQ http://t.co/2YW1ycYRTR
28 Aug 14 06:52:32
RT @istockheadlines: $SODA: Soros Dumps Stake in SodaStream International (SODA) http://t.co/9bYrJoRHVQ http://t.co/2YW1ycYRTR
28 Aug 14 06:51:44
$soda picked up 10 Wkly 34s @.20
28 Aug 14 06:48:52
RT @istockheadlines: $SODA: Soros Dumps Stake in SodaStream International (SODA) http://t.co/9bYrJoRHVQ http://t.co/2YW1ycYRTR
Stock Headlines
28 Aug 14 06:47:42
$SODA: Soros Dumps Stake in SodaStream International (SODA) http://t.co/9bYrJoRHVQ http://t.co/2YW1ycYRTR
Market Int Center
28 Aug 14 05:33:42
Potential SodaStream $SODA Trade Has 7.70% Downside Protection ( http://t.co/mRRkqFHu3Q )
Seth Golden
28 Aug 14 05:05:28
$SODA Nice interview with Daniel, have not eliminated the West Bank plant as stated, more misreporting http://t.co/8eujPLCsLa
Seth Golden
27 Aug 14 09:57:31
$SODA Pull up your USD/ISL chart. Only chart that matters! Oh my!!
James P Worthy
27 Aug 14 09:01:46
$SODA 5 Things SodaStream International Ltd&#39;s Management Wants You to Know http://t.co/tDTiz7YoIB
27 Aug 14 07:40:00
watch the breakout on $ONVO $WFM $SODA
Business News
27 Aug 14 05:47:44
$SODA: Will SodaStream Stock Continue to Lose Its Sizzle? http://t.co/Ld3BvAhEoX http://t.co/y7jNLqm9Qn
Perfor Mance
27 Aug 14 05:14:18
Option Millionaires: nlightn: $SODA,...SodaStream's Strategy For The U.S. Market Will Halt http://t.co/oDpqBnvNin
27 Aug 14 05:09:09
nlightn: $SODA,...SodaStream's Strategy For The U.S. Market Will Halt http://t.co/WEHvmR1oGh
Seeking Alpha
27 Aug 14 04:45:29
SodaStream's Strategy For The U.S. Market Will Halt The Decline In Revenues http://t.co/C5RspPMAzy $KO $SODA
Seth Golden
27 Aug 14 04:16:07
$SODA SodaStream to unveil new product line at London Design Festival in September
27 Aug 14 02:08:03
bull flag signalen #aandelen http://t.co/ZkTHv8Q8wC $LPSN $EXEL $SODA
Mikael Furesjö
26 Aug 14 23:53:59
#Stock #Scan:< #NYSE starts #trading 27Aug2014 (part III) http://t.co/OIli4vIgZI $KBH $CTRX $INCY $OCR $CBST $PAA $R $BID $SODA $EDU $SCO
Stock News Updates
26 Aug 14 19:48:04
$SODA: Will SodaStream Stock Continue to Lose Its Sizzle? http://t.co/NpxQc53pBA http://t.co/R4qgGnAStV
Scott R
26 Aug 14 19:24:46
@stt2318 without looking I bet $ANGI chart looks similar or worse than $SODA both have horrible fundies
26 Aug 14 19:19:51
RT @stt2318: same for $SODA
26 Aug 14 19:12:16
same for $SODA
By  +Follow May 31, 2014 8:25AM



blog comments powered by Disqus

About us

Equities.com is the most advanced interactive online social ecosystem for the financial industry, serving as a resource center and next-generation communication platform that connects self-directed investors with public issuers, market experts, and professional service providers and vendors. Registered members can leverage our exclusive proprietary research tools such as the Small-Cap Stars, which outperformed 90% of all small-cap mutual funds, and robust do-it-yourself E.V.A. research reports. The Equities.com Issuer Dashboard is the ideal tool to communicate and manage investor awareness campaigns to the investment community, as well as to access valuable resources to help your company grow.

Market Data powered by QuoteMedia.
Copyright © QuoteMedia. Data delayed 15 minutes unless otherwise indicated. Terms of Use.