logo  
Sign in or Register

Already a member?

Sign in

Or sign in with your account on:

Not a member yet?

Register
    

Sodastream: A Political Landmine?

By  +Follow May 31, 2014 8:25AM
Share:
Tickers Mentioned:

sodastream, sodastream versus coke, sodastream West Bank and Gaza Strip, sodastream scarlett johanssonSodastream (SODA)  machines are not a new product. They are based a concept dating back to 1903. They are doomed to repeat their rise and massive fall of the '80s, just as the novelty demand for “Frankie Says Relax” or “I shot JR” T-shirts dried up.

“Get busy with the fizzy”

In the '80s in England, Margaret Thatcher was in power, there were ongoing miner strikes, a Falklands war, along with many other crisis, money was in short supply in most homes. McDonalds (MCP) had not yet taken over the local chipper, and the British Commonwealth was in slow decline.

A History That Will Repeat itself

Sodastream appeared to help quench everyone’s thirst for soft drinks by offering a cheaper alternative than store bought cans and bottles. It is true that the hundreds of flavors were far from tasty, the Orange, Lime and Cola flavors were merely sucrose and food coloring and tasted nothing like their store bought counterparts. The systems were a blessing for some families in tough times. The ability to have the unique contoured bottle in your lunch pack gave some a feeling of superiority as their peers had a carton of milk or nothing at all. You took great care at lunch, if you broke the glass bottle, your parents would not buy a new one. Only three bottles came with the system.

As quickly as the economy recovered the soda stream systems sat on shelves collecting dust. Their growth in Europe again forged by continent that has been hit by the economic collapse but now with an added political specter hanging over the company.

New Design, New Marketing Strategy

Thirty years later they get a celebrity endorsement by way Scarlett Johannson, how can any man or woman resist any message delivered by such a loved personality. Now their concentrated syrups are geared at the more fitness orientated, health conscious and environmentally friendly. How many of us though about our carbon footprint in light of Scarlett’s message? “What Would Scarlett Do?” T-shirts at should have been sold.

SodaStream is Here in the US. So Whats Different Now?

SodaStream is under a very serious political pressure right now. Finland, Norway and Sweeden have all boycotted SodaStream Products manufactured in their parent plant in Mishor Adumim factory. Canadian religious and international human rights groups have ask for boycotts on all SodaStream products, citing Human Rights violations at plants and exploitation of employees.

SodaStream sold to Soda-club in 1998 and has previously been owned by Cadury Shweeppes. With Soda-Clubs aggressive marketing and environmental campaigns they seem to be creating an illusion that Chris Angel wouldn’t attempt, the smoke and mirrors are being dismantled.

While their market share and their 2010 launch on the NASDAQ echoed a new era for the company, how can they sustain their market share when its failed as model before.

An attractive spokesperson, a tug at the hearts for the environmentally aware, and an efficient healthy choice of syrup options will still not able to sustain long term as even without the political backlash and negative press the model did not succeed before.

Sodastream has had several advertising mishaps, a superbowl advertisement in 2013 was rejected as quickly as Janet Jackson excuse of wardrobe malfunctions due to their direct reference to Coke and Pepsi.

The novelty of SodaStream along with political package that can be debated ad infinitum will eventually wear thin. The fitness crowd will simply turn to alternatives, the environmental groups will soon catch wind of the Human Rights allegations, and the households on shoestring budgets will just not bother getting a new gas cylinder eventually.

 

DISCLOSURE: The views and opinions expressed in this article are those of the authors, and do not represent the views of equities.com. Readers should not consider statements made by the author as formal recommendations and should consult their financial advisor before making any investment decisions.


Signup for our daily newsletter and get our best articles emailed right to you!

Results for SODA
OM_giveaways
31 Jan 15 14:21:10
Massive stock options video library at http://t.co/TJLqCU8F47 $JRJR $SSYS $FEYE $FXCM $CSL $SNE $SODA $NEWT http://t.co/Ce2qVZ8io1
OM_giveaways
31 Jan 15 08:57:10
Massive stock options video library at http://t.co/TJLqCU8F47 $JRJR $SSYS $FEYE $FXCM $CSL $SNE $SODA $NEWT http://t.co/GTHXdZ4Dp5
OM_giveaways
31 Jan 15 03:20:08
Massive stock options video library at http://t.co/TJLqCU8F47 $JRJR $SSYS $FEYE $FXCM $CSL $SNE $SODA $NEWT http://t.co/dOJebLrMFK
Chasing Stars
31 Jan 15 03:06:29
Stocks Trending Now: http://t.co/TOZZHCVUR3 $FEXXF $POOSF $TCEL $AKLPF $HTBK $SMFKY $ONDOF $GYB $ADMD $SODA $CBAI $TRMK ~
EI❤Rinkie 305
31 Jan 15 02:38:52
RT @Finance_Fan: .@BDSmovement @singhrinky660 Keep it up!!! #BDS works, just check out how the shares of $SODA crashed
#FreePalestine
31 Jan 15 02:21:02
.@BDSmovement @singhrinky660 Keep it up!!! #BDS works, just check out how the shares of $SODA crashed
OM_giveaways
30 Jan 15 21:30:10
Massive stock options video library at http://t.co/TJLqCU8F47 $JRJR $SSYS $FEYE $FXCM $CSL $SNE $SODA $NEWT http://t.co/hB3GFk3WDj
OM_giveaways
30 Jan 15 16:16:08
Massive stock options video library at http://t.co/TJLqCU8F47 $JRJR $SSYS $FEYE $FXCM $CSL $SNE $SODA $NEWT http://t.co/AHMu7DSA2X
Samuel Brown
30 Jan 15 14:33:43
$SODA 3 Things SodaStream International Ltd Got Right in 2014 http://t.co/Y6YW2pfpr6
Harvest Exchange
30 Jan 15 13:25:05
$ISL, $SODA, $TARO and the upcoming Israeli Election https://t.co/xO8aVri293 @ChrisDeMuthJr
robk
30 Jan 15 13:08:14
@FritzValue $SODA for bubbly water, $AMZN Kindle, $AAPL for iEverything else. This s/b my Twitter bio to sum up life
OM_giveaways
30 Jan 15 10:53:08
Massive stock options video library at http://t.co/TJLqCU8F47 $JRJR $SSYS $FEYE $FXCM $CSL $SNE $SODA $NEWT http://t.co/8rhFxIzSc8
StockNewsWires
30 Jan 15 08:56:04
$SODA: Update: Sodastream International Ltd Short Interest Disclosure: http://t.co/thZoRrJE89
Brian Doyle
30 Jan 15 06:33:42
RT @nicoleusinclair: Bold call by CLSA initiating $GMCR with underweight. Tough to bet against $KO. And $GMCR strategy in cold much better …
Zubeyr Kamil Açıksar
30 Jan 15 05:30:26
RT @nicoleusinclair: Bold call by CLSA initiating $GMCR with underweight. Tough to bet against $KO. And $GMCR strategy in cold much better …
Sally Shin
30 Jan 15 05:25:35
RT @nicoleusinclair: Bold call by CLSA initiating $GMCR with underweight. Tough to bet against $KO. And $GMCR strategy in cold much better …
Nicole Sinclair
30 Jan 15 05:19:30
Bold call by CLSA initiating $GMCR with underweight. Tough to bet against $KO. And $GMCR strategy in cold much better than $SODA-- brands
OM_giveaways
30 Jan 15 05:17:10
Massive stock options video library at http://t.co/TJLqCU8F47 $JRJR $SSYS $FEYE $FXCM $CSL $SNE $SODA $NEWT http://t.co/hc4zT0w82B
InterCooler
30 Jan 15 04:02:19
Zacks Downgrades Sodastream International to Underperform $SODA http://t.co/lpgdxvCotQ
OM_giveaways
30 Jan 15 00:01:11
Massive stock options video library at http://t.co/TJLqCU8F47 $JRJR $SSYS $FEYE $FXCM $CSL $SNE $SODA $NEWT http://t.co/xjjRBCy8El
OM_giveaways
29 Jan 15 18:33:10
Massive stock options video library at http://t.co/TJLqCU8F47 $JRJR $SSYS $FEYE $FXCM $CSL $SNE $SODA $NEWT http://t.co/zO9n2GDZrk
OM_giveaways
29 Jan 15 13:28:09
Massive stock options video library at http://t.co/TJLqCU8F47 $JRJR $SSYS $FEYE $FXCM $CSL $SNE $SODA $NEWT http://t.co/wVwcSzSWqu
Dǝɯoɔɹɐɔʎ Watchdog
29 Jan 15 12:58:16
BDS VICTORY - Let's kill them off. RT “@AmericanBanking: Sodastream International Stock Rating Lowered by Zacks $SODA http://t.co/2kULPnc9dh
OMAR  STOCKTRADER
29 Jan 15 11:48:57
Sodastream International Stock Rating Lowered by Zacks $SODA http://t.co/PslHxP4Fvp”
Easy Now
29 Jan 15 11:47:00
RT @SeekingAlpha: Sodastream: Take Advantage Of The Hiccup And Buy http://t.co/BgU79rjakQ $SODA
US Banking News
29 Jan 15 11:45:07
Sodastream International Stock Rating Lowered by Zacks $SODA http://t.co/ccTBtHp9Wu
Media Sentiment
29 Jan 15 11:33:12
$SODA received a new alert. Find out why at http://t.co/5lwmDm2SCs #stocks #daytrading #trading #mkt #NYSE #NASDAQ #markets 412
US Consumer News
29 Jan 15 11:31:04
Sodastream International Ltd downgraded by Zacks to underperform. $17.90 PT. http://t.co/OFicZ5cmd8 $SODA #SODA
Analyst Ratings
29 Jan 15 11:31:01
Sodastream International Ltd downgraded by Zacks to underperform. $17.90 PT. http://t.co/xNVu2DDKGB $SODA #SODA
PolgarStocks
29 Jan 15 11:27:11
$SODA Prev Close Click Here: http://t.co/udY2BXQ9SQ Also See: $MENB $GDP $LEHNQ $DXKW ~
Ticker Report
29 Jan 15 11:26:44
Sodastream International Stock Rating Lowered by Zacks $SODA http://t.co/FSKjvxS850
Clair Voight
29 Jan 15 08:31:14
$SODA 3 Things SodaStream International Ltd Got Right in 2014 http://t.co/kac3M6B8oA
OM_giveaways
29 Jan 15 07:35:34
Massive stock options video library at http://t.co/TJLqCU8F47 $JRJR $SSYS $FEYE $FXCM $CSL $SNE $SODA $NEWT http://t.co/Bilbgf52DW
Vetr
29 Jan 15 07:17:21
$SODA now has 4.5/5 stars on Vetr https://t.co/0CTSTUdwQU
The Legacy News
29 Jan 15 05:57:32
Analysts Set Sodastream International PT at $31.14 $SODA http://t.co/iNbtYnuhJH
Bist Kralı
29 Jan 15 02:06:52
RT @borsatwitscom: $SODA Çarşamba günü Takası/Alım-Satım Dağılımı...#BİST #BORSA http://t.co/JEK3MlkTfr @BloombergHT @CNBCeFinans @c…
OM_giveaways
29 Jan 15 01:53:52
Massive stock options video library at http://t.co/TJLqCU8F47 $JRJR $SSYS $FEYE $FXCM $CSL $SNE $SODA $NEWT http://t.co/DsffFHuVBt
aysun güzel
29 Jan 15 00:01:30
RT @borsatwitscom: $SODA Çarşamba günü Takası/Alım-Satım Dağılımı...#BİST #BORSA http://t.co/JEK3MlkTfr @BloombergHT @CNBCeFinans @c…
OM_giveaways
28 Jan 15 20:27:08
Massive stock options video library at http://t.co/TJLqCU8F47 $JRJR $SSYS $FEYE $FXCM $CSL $SNE $SODA $NEWT http://t.co/YiWe302HVK
OM_giveaways
28 Jan 15 14:51:08
Massive stock options video library at http://t.co/TJLqCU8F47 $JRJR $SSYS $FEYE $FXCM $CSL $SNE $SODA $NEWT http://t.co/DbNJxhLa6W
borsatwits.com
28 Jan 15 11:25:47
$SODA Çarşamba günü Takası/Alım-Satım Dağılımı...#BİST #BORSA http://t.co/JEK3MlkTfr @BloombergHT @CNBCeFinans @cnbce @ahmet_mergen
OM_giveaways
28 Jan 15 09:24:09
Massive stock options video library at http://t.co/TJLqCU8F47 $JRJR $SSYS $FEYE $FXCM $CSL $SNE $SODA $NEWT http://t.co/4us6PiH9lS
Stock Trade Alerts
28 Jan 15 08:14:38
$PPC, $NFLX, $IRE, $SODA Worst Performing Industries For January 28, 2015 - http://t.co/IHsqM72H78 ~ via @AlertTrade
Market Int Center
28 Jan 15 05:04:59
SodaStream $SODA Trading Near $19.02 Support Level ( http://t.co/2c1AJDw2rA )
OM_giveaways
28 Jan 15 03:54:06
Massive stock options video library at http://t.co/TJLqCU8F47 $JRJR $SSYS $FEYE $FXCM $CSL $SNE $SODA $NEWT http://t.co/eVRaln7a6e
OM_giveaways
27 Jan 15 22:04:09
Massive stock options video library at http://t.co/TJLqCU8F47 $JRJR $SSYS $FEYE $FXCM $CSL $SNE $SODA $NEWT http://t.co/8ZLRNbMI4U
Author Cal Orey
27 Jan 15 16:53:55
Your Refrigerator Could Soon Be a Barista http://t.co/3zys0qH00y via @daily_finance $GE $GMCR $SODA-more the healing powers of #coffee book
OM_giveaways
27 Jan 15 16:30:10
Massive stock options video library at http://t.co/TJLqCU8F47 $JRJR $SSYS $FEYE $FXCM $CSL $SNE $SODA $NEWT http://t.co/4RXUt6Lygu
Will
27 Jan 15 12:00:28
@firstadopter I've felt like you're a long lost uncle since you were Einstein tweeting $SODA
Mark@Maine$treet
27 Jan 15 07:50:16
$SODA - http://t.co/cRIxjys8pW http://t.co/JmkaPeXbYg #stockcharts
				
				
By  +Follow May 31, 2014 8:25AM
Share:

Comments

 

blog comments powered by Disqus

About us

Equities.com is the most advanced interactive online social ecosystem for the financial industry, serving as a resource center and next-generation communication platform that connects self-directed investors with public issuers, market experts, and professional service providers and vendors. Registered members can leverage our exclusive proprietary research tools such as the Small-Cap Stars, which outperformed 90% of all small-cap mutual funds, and robust do-it-yourself E.V.A. research reports. The Equities.com Issuer Dashboard is the ideal tool to communicate and manage investor awareness campaigns to the investment community, as well as to access valuable resources to help your company grow.

Market Data powered by QuoteMedia.
Copyright © QuoteMedia. Data delayed 15 minutes unless otherwise indicated. Terms of Use.