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Nutrisystem Beats Analysts, Announces New Magical Marketing Campaign

By  +Follow July 31, 2013 9:41AM
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After announcing second quarter results late on Monday that topped its own expectations, shares of weight-loss company Nutrisystem, Inc. (NTRI) ran ahead by almost 9 percent on Tuesday to hit their highest level since January 2012.  Profits trailed the year earlier, but still were good enough to beat analyst predictions as well, although revenue was a little thin.  On Tuesday, the company announced actress Melissa Joan Hart as its latest female spokesperson to kick-off a fresh marketing campaign.  Nutrisystem seems to be looking for some magic to keep the share climb rolling.

Hart, who is perhaps best known for her role as “Sabrina, the Teenage Witch,” will join the ranks of other famous “spokesdieters” to endorse Nutrisystems, which have included singer/actress Marie Osmond and football stars Terry Bradshaw and Dan Marino, to name a few.  Former football player and now ESPN employee Mike Golic also was a Nutrisystem spokesman who in 2009 told TMZ that some of the food is good, some is awful.  Still, though, Golic claimed to have lost more than 50 pounds on the system in his ongoing battle to control his health after being diagnosed with Type 2 diabetes in 2005.

To recap the earnings release, Nutrisystem reported revenue of $97.5 million, down from $124.6 million in the year prior quarter.  Adjusted earnings for the quarter totaled $6.4 million, or 22 cents per share, compared to $4.1 million, or 14 cents per share, in the quarter ended June 30, 2012.

Nutrisystem had previously forecast earnings in the range of 15 cents to 20 cents per share.  Wall Street was expecting EPS of 19 cents on revenue of $100.3 million.

Meanwhile, the company announced a dividend of 17.5 cents per share to shareholders of record as of August 8 and boosted its adjusted earnings per share outlook for the full 2013 year to the range of 27 to 35 cents, up from the previously announced range of 23 to 33 cents.  Analysts were predicting 33 cents per share in profits for the year.

For the current quarter, Nutrisystem expects earnings between 8 cents and 13 cents per share, just shy of the 14 cents per share Wall Street was looking for.

Back to the former teenage witch, Nutrisystem said that Hart, who currently stars in ABC’s “Melissa & Joey,” has already lost 30 pounds on their program, although it doesn’t say how long Hart has been on the program.  Some assumptions can be made based upon Hart giving birth to her third child last September.  Unlike rival Jenny Craig, Nutrisystem has said that they don’t pursue spokespersons with the intention of treating them as guinea pigs to lose weight; they approach people after hearing that they have had success on the system. 

Hart has quickly hit the Twittersphere with the new endorsement deal, making several tweets mentioning the company in the past day.

Ultimately, shareholders are not going to be too wrapped-up in who is promoting the product, but it does help keep Nutrisystem in front of diverse demographics, which helps with sales and that’s something Nutrisystem needs more of.  Some rising sales, coupled with the continued cost cutting measures that have been employed by the company, will continue to fatten the share price, not put it on a diet.  There’s nothing magical about that equation.

DISCLOSURE: The views and opinions expressed in this article are those of the authors, and do not represent the views of equities.com. Readers should not consider statements made by the author as formal recommendations and should consult their financial advisor before making any investment decisions. To read our full disclosure, please go to: http://www.equities.com/disclaimer


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Results for NTRI
EquityFeed
1 Aug 15 05:41:03
RT @HotStockMarket: Current movers scan rocking! @equityfeed nailing it with this tool! $I $NTRI $MEP $EHTH http://t.co/TuS9gp4mGk
PennyStock Zone
31 Jul 15 19:13:04
http://t.co/T1OENoRe1I <- Fous4x2 is the best day trading DVD in my opinion #daytrading #stocks $NTRI $LL $MYL $AZO $SGY
Ticker Report
31 Jul 15 17:11:54
NutriSystem Upgraded to Strong-Buy by Zacks $NTRI http://t.co/BjysujUQWc
Dakota Financial
31 Jul 15 17:09:12
NutriSystem Upgraded to Strong-Buy by Zacks $NTRI http://t.co/wNWE924Jmb
Sleek Money
31 Jul 15 17:05:50
Stock Analysts’ Upgrades for July, 31st $NTRI, NVDQ, PBFX, PCMI, PF, RAS, REIS, RFP, RGR, RPXC http://t.co/KPZKgf553l
Ticker Report
31 Jul 15 16:56:58
Stock Analysts’ Upgrades for July, 31st $NTRI, NVDQ, PBFX, PCMI, PF, RAS, REIS, RFP, RGR, RPXC http://t.co/CVoRDI2aDJ
dailystockplays.com
31 Jul 15 16:22:45
Bearish Harami http://t.co/mNXpnliKc9 $NTRI $VNET $PHB $DFRG $FORM $ADEP $CJTFD $APVS
Rosner Stocks
31 Jul 15 16:01:35
$TEVA Financials Updated Friday, July 31, 2015 5:59:25 PM $NTRI $VLTC $CELG $TASR http://t.co/FM8Z5N2PWf
SwingTradeBot
31 Jul 15 15:07:52
Scan results - Jack-in-the-Box Bullish today: $MDAS $WWE $HOLX $OTEX $NTRI $MDLZ $FIS $ACGL $TILE $HFC ... http://t.co/M0PaIaFlXc
IH News Desk
31 Jul 15 15:03:16
$NTRI Reviews Updated Friday, July 31, 2015 5:10:56 PM $JNJ $IWM $XLK $RAD http://t.co/IQE4rOQWQ9
PolgarStocks
31 Jul 15 14:16:07
$NTRI Percent Change Updated Friday, July 31, 2015 5:07:06 PM $LVS $TSLA $KMI $FB http://t.co/uO13661eWS
PolgarStocks
31 Jul 15 14:16:05
$DIA Short Sales Updated Friday, July 31, 2015 5:07:06 PM $VLTC $SKX $NTRI $KMI http://t.co/SYRsn47hvj
IH News Desk
31 Jul 15 14:03:06
$SSYS Opinions Updated Friday, July 31, 2015 4:10:55 PM $UUP $NTRI $EA $DUST http://t.co/tY7nwJG3nz
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31 Jul 15 13:15:35
$AAPL Stock Forum Updated Friday, July 31, 2015 4:07:05 PM $DXJ $AGIO $UUP $NTRI http://t.co/fhUCOAGcOo
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31 Jul 15 11:36:35
Stock To Watch: NutriSystem $NTRI In Perilous Reversal $NTRI http://t.co/byL01nujyW
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31 Jul 15 09:58:07
$RAD Reviews Updated Friday, July 31, 2015 12:11:11 PM $QCOM $FXI $SMH $NTRI http://t.co/yV0FI5vHP6
NewsHedge Squawk
31 Jul 15 09:06:23
$NTRI small pop higher on decent trading volume. http://t.co/nQpjx27cih
IH News Desk
31 Jul 15 08:57:34
$AKS Stock Price Updated Friday, July 31, 2015 11:11:18 AM $NTRI $GE $MU $WFM http://t.co/qRRYuawsif
[TopHatTrader]
31 Jul 15 08:49:32
Looking to go short on $NTRI too.
WKRB News
31 Jul 15 08:39:17
NutriSystem Inc. $NTRI Releases FY15 Earnings Guidance http://t.co/XSa6fK49a9
wsnewspublishers
31 Jul 15 08:09:24
Pre-Market Stocks Highlights: http://t.co/guqd0m1IKo $USG $NTRI $EXPR $CTSH
binaryoptionsocial
31 Jul 15 07:31:38
$NTRI:US NutriSystem Inc. (NTRI) Updates FY15 Earnings Guidance #NUTRISYSTEM INC http://t.co/ai2gH8yE0a #NASDAQ http://t.co/Csk7miIhta
FinSentS NASDAQ
31 Jul 15 07:30:15
$NTRI:US NutriSystem Inc. (NTRI) Updates FY15 Earnings Guidance #NUTRISYSTEM INC http://t.co/z0mZAvekNp #NASDAQ
don
31 Jul 15 07:21:31
$NTRI - http://t.co/czXbYBCcsT http://t.co/ZQR54YODio #stockcharts
Trevor C. Palumbo
31 Jul 15 07:20:30
#stocks Some stocks had really good long entry point after they gapped up y/day: $WYNN $NTRI $FIS $VMW. Which would you choose?
All Day Holds
31 Jul 15 06:20:14
$NTRI wide range reversal... short bias. like to see back to $30
Sophia Anderson
31 Jul 15 06:11:37
RT @sheltonwillia1: Top stock gainers yesterday: $NETE, $QUIK, $REN, $I, $EHTH, $NTRI, $OTEX, $PSTR, $SNMX, $VG, $GEVO, $WWE, $RKUS, $LPSN,…
shelton williams
31 Jul 15 06:09:33
Top stock gainers yesterday: $NETE, $QUIK, $REN, $I, $EHTH, $NTRI, $OTEX, $PSTR, $SNMX, $VG, $GEVO, $WWE, $RKUS, $LPSN, $HH, $SONS #stocks
PolgarStocks
31 Jul 15 06:09:28
$BIDU Percent Change Updated Friday, July 31, 2015 08:07:04 AM $NTRI $IYT $LNKD $VRTX http://t.co/mYoCKM85MD
iHangout
31 Jul 15 06:09:11
jones2000: $NTRI NutriSystem Inc: $NTRI stock gained by 21.94% in its last trading http://t.co/WjUESXM9Aq
IH News Desk
31 Jul 15 05:54:14
$NTRI Investor Opinions Updated Friday, July 31, 2015 08:10:54 AM $ICLR $TASR $SSYS $NTRI http://t.co/g9ikEjvv8p
Rosner Stocks
31 Jul 15 05:52:11
$SMN Investor Opinions Updated Friday, July 31, 2015 07:59:24 AM $SDS $GSK $NTRI $TEVA http://t.co/E4LU2JnF6j
thomas ross
31 Jul 15 05:39:50
$NTRI ripped higher http://t.co/GZTlaud5Mv
shelton williams
31 Jul 15 05:18:09
Stocks to watchtoday: $MEP, $EHTH, $I, $QUIK, $LPSN, $WWE, $PSTR, $RKUS, $OTEX, $NTRI, $NOR, $ACI, $SNSS, $PEGA, $SONS, $CBR, $GEVO #stocks
Lisa&Bruce Schneider
31 Jul 15 04:51:20
RT @Jake132013: PVSP Pervasip Corp. Short Sales http://t.co/6e9O1lpnqe $PVSP $NFLX $FDX $NTRI #PVSP #finance #share
PolgarStocks
31 Jul 15 04:07:11
$UUP Opinions Updated Friday, July 31, 2015 06:07:04 AM $NTRI $XLF $CMG $NUGT http://t.co/J6pcevwrH9
12Stocks.com
31 Jul 15 03:04:44
Weekly SmallCap #Stocks Trend $SONS $CALX $VG $SKX $WAC $INCR $LOXO $NTRI $BECN $CUI $MSTR $BWLD $MDAS more@ http://t.co/Giravo3fg9
Jake13
31 Jul 15 02:45:34
SGYP Synergy Pharmaceuticals, Inc. Current Price http://t.co/zVsHsq4KQj $SGYP $NTRI $XLB $KBE #SGYP #stock #stockmarket
Investors Hangout
31 Jul 15 02:42:12
NTRI NutriSystem, Inc. Bid http://t.co/GUNYWCZx12 $NTRI $ASHR $QLD $AMLP #NTRI #nasdaq #stock
Stock Forums
31 Jul 15 02:33:14
AMC AMC Entertainment Holdings Inc. Investor Opinions http://t.co/fJhb562ZM4 $AMC $RJF $NTRI $SPXL #AMC #investing #invest
IH News Desk
31 Jul 15 01:50:17
$NGD Stock Forum Updated Friday, July 31, 2015 04:11:00 AM $VXX $NTRI $TZA $SMH http://t.co/7BsHhE0qmy
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31 Jul 15 01:50:16
$MU News Updated Friday, July 31, 2015 04:11:00 AM $SGYP $ICLR $NTRI $AMZN http://t.co/pqPOQ54U7f
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31 Jul 15 00:48:50
$NTRI Percent Change Updated Friday, July 31, 2015 02:59:23 AM $XLV $PBR $AKS $FDN http://t.co/zO5QgDwLht
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31 Jul 15 00:03:38
$NTRI Opinions Updated Friday, July 31, 2015 02:07:04 AM $GLD $RSP $SSYS $MYEC http://t.co/rIMsWJL2zy
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31 Jul 15 00:03:35
$CTB Recent News Updated Friday, July 31, 2015 02:07:04 AM $XLY $NTRI $USO $JJG http://t.co/krpc1wJEiC
Rosner Stocks
30 Jul 15 23:47:09
$NTRI News Updated Friday, July 31, 2015 01:59:23 AM $PMCB $PG $BAC $VLO http://t.co/FVzW8ANlWt
FinSentS NASDAQ
30 Jul 15 23:27:06
$NTRI:US NutriSystem Inc. (NTRI) Updates FY15 Earnings Guidance #NUTRISYSTEM INC http://t.co/yHxE48qQDH #NASDAQ
Rosner Stocks
30 Jul 15 22:46:09
$WMT News Updated Thursday, July 30, 2015 12:59:23 PM $CMG $FB $XLF $NTRI http://t.co/dtLB2Nru3V
Rosner Stocks
30 Jul 15 22:46:06
$NTRI News Updated Thursday, July 30, 2015 12:59:23 PM $BP $NAT $DBC $MYEC http://t.co/bIa6l9Nxka
Love Penny stock
30 Jul 15 21:58:40
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By  +Follow July 31, 2013 9:41AM
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