logo  
Sign in or Register

Already a member?

Sign in

Or sign in with your account on:

Not a member yet?

Register
    

Nutrisystem Beats Analysts, Announces New Magical Marketing Campaign

By  +Follow July 31, 2013 9:41AM
Share:
Tickers Mentioned:

After announcing second quarter results late on Monday that topped its own expectations, shares of weight-loss company Nutrisystem, Inc. (NTRI) ran ahead by almost 9 percent on Tuesday to hit their highest level since January 2012.  Profits trailed the year earlier, but still were good enough to beat analyst predictions as well, although revenue was a little thin.  On Tuesday, the company announced actress Melissa Joan Hart as its latest female spokesperson to kick-off a fresh marketing campaign.  Nutrisystem seems to be looking for some magic to keep the share climb rolling.

Hart, who is perhaps best known for her role as “Sabrina, the Teenage Witch,” will join the ranks of other famous “spokesdieters” to endorse Nutrisystems, which have included singer/actress Marie Osmond and football stars Terry Bradshaw and Dan Marino, to name a few.  Former football player and now ESPN employee Mike Golic also was a Nutrisystem spokesman who in 2009 told TMZ that some of the food is good, some is awful.  Still, though, Golic claimed to have lost more than 50 pounds on the system in his ongoing battle to control his health after being diagnosed with Type 2 diabetes in 2005.

To recap the earnings release, Nutrisystem reported revenue of $97.5 million, down from $124.6 million in the year prior quarter.  Adjusted earnings for the quarter totaled $6.4 million, or 22 cents per share, compared to $4.1 million, or 14 cents per share, in the quarter ended June 30, 2012.

Nutrisystem had previously forecast earnings in the range of 15 cents to 20 cents per share.  Wall Street was expecting EPS of 19 cents on revenue of $100.3 million.

Meanwhile, the company announced a dividend of 17.5 cents per share to shareholders of record as of August 8 and boosted its adjusted earnings per share outlook for the full 2013 year to the range of 27 to 35 cents, up from the previously announced range of 23 to 33 cents.  Analysts were predicting 33 cents per share in profits for the year.

For the current quarter, Nutrisystem expects earnings between 8 cents and 13 cents per share, just shy of the 14 cents per share Wall Street was looking for.

Back to the former teenage witch, Nutrisystem said that Hart, who currently stars in ABC’s “Melissa & Joey,” has already lost 30 pounds on their program, although it doesn’t say how long Hart has been on the program.  Some assumptions can be made based upon Hart giving birth to her third child last September.  Unlike rival Jenny Craig, Nutrisystem has said that they don’t pursue spokespersons with the intention of treating them as guinea pigs to lose weight; they approach people after hearing that they have had success on the system. 

Hart has quickly hit the Twittersphere with the new endorsement deal, making several tweets mentioning the company in the past day.

Ultimately, shareholders are not going to be too wrapped-up in who is promoting the product, but it does help keep Nutrisystem in front of diverse demographics, which helps with sales and that’s something Nutrisystem needs more of.  Some rising sales, coupled with the continued cost cutting measures that have been employed by the company, will continue to fatten the share price, not put it on a diet.  There’s nothing magical about that equation.

DISCLOSURE: The views and opinions expressed in this article are those of the authors, and do not represent the views of equities.com. Readers should not consider statements made by the author as formal recommendations and should consult their financial advisor before making any investment decisions.


Signup for our daily newsletter and get our best articles emailed right to you!

Results for NTRI
#HelpYouGetGAINS
6 Mar 15 11:18:48
#Stocks to watch from The Value Line Investment Survey: $BBY $MDR $NTRI $DKS $KATE $AZO $CZR $NBR $MYL $SLXP http://t.co/6NENio1KN8
danrocks
6 Mar 15 10:02:16
Right now NTRI is number 150 for the largest percentage gain out of 250 stocks. $NTRI NTRI is up +9.24% in the http://t.co/86oNxEQF7M
danrocks
6 Mar 15 10:01:54
$NTRI NTRI Stock is number 150 for the largest percentage gain out of 250 stocks. $NTRI NTRI is up +9.24% in the las http://t.co/9voG5wm1gX
Market Int Center
6 Mar 15 09:22:31
NutriSystem $NTRI Trading Near $19.37 Resistance Level ( http://t.co/jOTqLsX169 )
#HelpYouGetGAINS
6 Mar 15 07:18:28
#Stocks to watch from The Value Line Investment Survey: $BBY $MDR $NTRI $DKS $KATE $AZO $CZR $NBR $MYL $SLXP http://t.co/FIGX17r3wn
Chadbourne Rolle
6 Mar 15 04:50:00
http://t.co/C9ygIuUj83 Verified $66.07 loss in $NTRI n/a
ProVesting
6 Mar 15 02:11:03
$NTRI: Revenue Update on NutriSystem Inc: http://t.co/iEr9SOi2iV
Russell Barbour
5 Mar 15 22:26:00
http://t.co/CU2tmJX09S <- Fous4x2 is the best day trading DVD in my opinion #daytrading #stocks $NTRI $LL $MYL $AZO $SGY
#HelpYouGetGAINS
5 Mar 15 20:13:26
#Stocks to watch from The Value Line Investment Survey: $BBY $MDR $NTRI $DKS $KATE $AZO $CZR $NBR $MYL $SLXP http://t.co/flI4gjdiZC
StockNewsWires
5 Mar 15 13:31:02
$NTRI: NutriSystem Inc. Announces Quarterly Dividend of $0.18 (NTRI): http://t.co/vDHKg1iUbG
Harry Walkman
5 Mar 15 13:04:22
$NTRI Revenue Update on NutriSystem Inc http://t.co/vXNJLukI1E
WKRB News
5 Mar 15 11:54:53
NutriSystem Inc. To Go Ex-Dividend on March 10th $NTRI http://t.co/FLDno6ZUaD
Breaking News Now
5 Mar 15 11:52:03
$NTRI: NutriSystem Inc. To Go Ex-Dividend on March 10th (NTRI): http://t.co/3RKDjzlITY
Daily Contracts
5 Mar 15 11:16:01
Real-Time feed of company contracts, original agreements and executive updates from $NTRI http://t.co/rg40D0g5Y5
US Banking News
5 Mar 15 11:06:23
NutriSystem Inc. $NTRI Declares Quarterly Dividend of $0.18 http://t.co/uYk8FJ8c35
Sleek Money
5 Mar 15 11:04:12
NutriSystem Inc. $NTRI Declares Quarterly Dividend of $0.18 http://t.co/HKowvM7Etr
#HelpYouGetGAINS
5 Mar 15 11:03:53
#Stocks to watch from The Value Line Investment Survey: $BBY $MDR $NTRI $DKS $KATE $AZO $CZR $NBR $MYL $SLXP http://t.co/4EERIOLieo
ProVesting
5 Mar 15 11:01:02
$NTRI: NutriSystem Inc. (NTRI) Declares Quarterly Dividend of $0.18: http://t.co/VoUIU4wxp3
Jonbull Stock Guide
5 Mar 15 02:34:48
Nutrisystem Still Attractive After Strong Earnings Give It a Bounce http://t.co/skF8jT5Dwe via @TheStreet $NTRI
Breaking News
5 Mar 15 02:21:03
$NTRI: Analyst Rating Update on NutriSystem Inc: http://t.co/q2ELmtJcmN
♫♪ Soul Girl ♪♫
5 Mar 15 00:09:03
RT @10Xtrading: Day Trader Watch List Video for March 5th http://t.co/W50yylJ7kx $IFON $W $PEIX $SGNL $VSLR $JKS $WTW $NTRI $ONCY
StockNewsWires
4 Mar 15 23:21:03
$NTRI: NutriSystem (NASDAQ:NTRI) and Its Recent Growth: http://t.co/ZjRZvE8OsS
Russell Barbour
4 Mar 15 22:57:05
http://t.co/CU2tmJX09S <- Fous4x2 is the best day trading DVD in my opinion #daytrading #stocks $NTRI $LL $MYL $AZO $SGY
Penny Stock Secret
4 Mar 15 21:59:32
Yesterday We Made $89,000 In Just One Trade More Info Here http://t.co/NovWYe2RAx .. $SOHU $EFUT $NTRI
#HelpYouGetGAINS
4 Mar 15 20:24:28
#Stocks to watch from The Value Line Investment Survey: $BBY $MDR $NTRI $DKS $KATE $AZO $CZR $NBR $MYL $SLXP http://t.co/zjMZgMJaLt
#HelpYouGetGAINS
4 Mar 15 20:21:55
#Stocks to watch from The Value Line Investment Survey: $BBY $MDR $NTRI $DKS $KATE $AZO $CZR $NBR $MYL $SLXP http://t.co/fgdmDGCuWm
Langan Stocks
4 Mar 15 18:14:10
Stocks Trending Now: http://t.co/TkLSaytau1 $LKYSF $TRSDF $DNIYY $EBODF $CAVM $UAMM $KSQR $TLMR $TODGF $NTRI $QRNNF $PGRX ~
Stock Market Basics
4 Mar 15 15:55:07
RT @10Xtrading: Day Trader Watch List Video for March 5th http://t.co/W50yylJ7kx $IFON $W $PEIX $SGNL $VSLR $JKS $WTW $NTRI $ONCY
10X Trading
4 Mar 15 15:30:01
Day Trader Watch List Video for March 5th http://t.co/W50yylJ7kx $IFON $W $PEIX $SGNL $VSLR $JKS $WTW $NTRI $ONCY
#HelpYouGetGAINS
4 Mar 15 13:26:06
#Stocks to watch from The Value Line Investment Survey: $BBY $MDR $NTRI $DKS $KATE $AZO $CZR $NBR $MYL $SLXP http://t.co/q5MmXWQeL4
Media Sentiment
4 Mar 15 11:44:57
$NTRI received a new alert. Find out why at http://t.co/nZwqReM0tj #stocks #daytrading #trading #mkt #NYSE #NASDAQ #markets 359
Market Int Center
4 Mar 15 11:40:41
NutriSystem $NTRI Showing Bullish Technicals With Resistance At $20.72 ( http://t.co/GZSRzoU4vm )
ProTradersNews
4 Mar 15 10:06:03
$NTRI: Revenue Update on NutriSystem Inc: http://t.co/f8OzgoYZ0e
Russell Barbour
4 Mar 15 09:57:32
http://t.co/CU2tmJX09S <- Fous4x2 is the best day trading DVD in my opinion #daytrading #stocks $NTRI $LL $MYL $AZO $SGY
#HelpYouGetGAINS
4 Mar 15 08:51:29
#Stocks to watch from The Value Line Investment Survey: $BBY $MDR $NTRI $DKS $KATE $AZO $CZR $NBR $MYL $SLXP http://t.co/LOBruYkm0w
Chadbourne Rolle
4 Mar 15 06:53:42
http://t.co/dLBJdoxBgD Verified $30.24 loss in $NTRI Speed import
smart-ticker.com
4 Mar 15 06:47:47
Pre market top Stocks trade ideas: $LEAF $LL $NTRI $TIP $ARUN $SNN $VEEV $AKRX $PANW $STM more http://t.co/afLVqGEPgY
StockNewsWires
4 Mar 15 05:16:03
$NTRI: NutriSystem Inc. (NTRI) Releases Q1 Earnings Guidance: http://t.co/KN9k2flXdO
InterCooler
4 Mar 15 05:02:42
NutriSystem Inc. $NTRI Releases FY15 Earnings Guidance http://t.co/FHKwU1RI1L
Richard Saintvilus
4 Mar 15 04:42:36
Nutrisystem Still Attractive After Strong Earnings Give It a Bounce http://t.co/hsJgTtYtb7 via @TheStreet $NTRI
SwingTradeBot
4 Mar 15 04:30:21
$NTRI technical alerts: Upside 200 DMA Break, Shooting Star Candlestick, Volume Surge, New 52 Week... http://t.co/cYc1wM7KG3
Don Fishback
4 Mar 15 04:24:47
1 Day Decrease in ATM IV (Point change) $ADS, $NTRI, $CHUY, $DXPE, $KATE http://t.co/vB8urvL9ls
OptionApps
4 Mar 15 04:24:47
1 Day Decrease in ATM IV (Point change) $ADS, $NTRI, $CHUY, $DXPE, $KATE http://t.co/DsPF3hRzWh
Jake13
4 Mar 15 01:20:43
NTRI Year to date has changed -1.07% percent. +6.79% in the last 30 days. $NTRI Nutrisystem Inc Full breakdown http://t.co/sQWP4J9mdA
Jake13
4 Mar 15 01:20:20
$NTRI NTRI Stock year to date has changed -1.07% percent. +6.79% in the last 30 days. $NTRI Nutrisystem Inc Full bre http://t.co/irKr0nxqkP
Investors Hangout
4 Mar 15 00:52:40
chartguy89: NTRI 19.34 Nutrisystem Inc Stock Charts $NTRI http://t.co/eqNgLtMici
Investors Hangout
4 Mar 15 00:52:40
chartguy89: NTRI 19.34 Nutrisystem Inc Stock Charts $NTRI http://t.co/sKB0BsHGsV
Investors Hangout
4 Mar 15 00:52:39
chartguy89: NTRI 19.34 Nutrisystem Inc Stock Charts $NTRI http://t.co/7rto4E1Hhc
Investors Hangout
4 Mar 15 00:52:39
chartguy89: NTRI 19.34 Nutrisystem Inc Stock Charts $NTRI http://t.co/UhxQJUtGl5
chartguy89
4 Mar 15 00:49:36
NTRI 19.34 Nutrisystem Inc Stock Charts $NTRI Last Updated: 03/03/15 Last price: 19.34 Total volume: 2,093,168 http://t.co/kiwmQ7SUIx
				
				
By  +Follow July 31, 2013 9:41AM
Share:

Comments

 

blog comments powered by Disqus

About us

Equities.com is the most advanced interactive online social ecosystem for the financial industry, serving as a resource center and next-generation communication platform that connects self-directed investors with public issuers, market experts, and professional service providers and vendors. Registered members can leverage our exclusive proprietary research tools such as the Small-Cap Stars, which outperformed 90% of all small-cap mutual funds, and robust do-it-yourself E.V.A. research reports. The Equities.com Issuer Dashboard is the ideal tool to communicate and manage investor awareness campaigns to the investment community, as well as to access valuable resources to help your company grow.

Market Data powered by QuoteMedia.
Copyright © QuoteMedia. Data delayed 15 minutes unless otherwise indicated. Terms of Use.