logo  
Sign in or Register

Already a member?

Sign in

Or sign in with your account on:

Not a member yet?

Register
    

Nutrisystem Beats Analysts, Announces New Magical Marketing Campaign

By  +Follow July 31, 2013 9:41AM
Share:
Tickers Mentioned:

After announcing second quarter results late on Monday that topped its own expectations, shares of weight-loss company Nutrisystem, Inc. (NTRI) ran ahead by almost 9 percent on Tuesday to hit their highest level since January 2012.  Profits trailed the year earlier, but still were good enough to beat analyst predictions as well, although revenue was a little thin.  On Tuesday, the company announced actress Melissa Joan Hart as its latest female spokesperson to kick-off a fresh marketing campaign.  Nutrisystem seems to be looking for some magic to keep the share climb rolling.

Hart, who is perhaps best known for her role as “Sabrina, the Teenage Witch,” will join the ranks of other famous “spokesdieters” to endorse Nutrisystems, which have included singer/actress Marie Osmond and football stars Terry Bradshaw and Dan Marino, to name a few.  Former football player and now ESPN employee Mike Golic also was a Nutrisystem spokesman who in 2009 told TMZ that some of the food is good, some is awful.  Still, though, Golic claimed to have lost more than 50 pounds on the system in his ongoing battle to control his health after being diagnosed with Type 2 diabetes in 2005.

To recap the earnings release, Nutrisystem reported revenue of $97.5 million, down from $124.6 million in the year prior quarter.  Adjusted earnings for the quarter totaled $6.4 million, or 22 cents per share, compared to $4.1 million, or 14 cents per share, in the quarter ended June 30, 2012.

Nutrisystem had previously forecast earnings in the range of 15 cents to 20 cents per share.  Wall Street was expecting EPS of 19 cents on revenue of $100.3 million.

Meanwhile, the company announced a dividend of 17.5 cents per share to shareholders of record as of August 8 and boosted its adjusted earnings per share outlook for the full 2013 year to the range of 27 to 35 cents, up from the previously announced range of 23 to 33 cents.  Analysts were predicting 33 cents per share in profits for the year.

For the current quarter, Nutrisystem expects earnings between 8 cents and 13 cents per share, just shy of the 14 cents per share Wall Street was looking for.

Back to the former teenage witch, Nutrisystem said that Hart, who currently stars in ABC’s “Melissa & Joey,” has already lost 30 pounds on their program, although it doesn’t say how long Hart has been on the program.  Some assumptions can be made based upon Hart giving birth to her third child last September.  Unlike rival Jenny Craig, Nutrisystem has said that they don’t pursue spokespersons with the intention of treating them as guinea pigs to lose weight; they approach people after hearing that they have had success on the system. 

Hart has quickly hit the Twittersphere with the new endorsement deal, making several tweets mentioning the company in the past day.

Ultimately, shareholders are not going to be too wrapped-up in who is promoting the product, but it does help keep Nutrisystem in front of diverse demographics, which helps with sales and that’s something Nutrisystem needs more of.  Some rising sales, coupled with the continued cost cutting measures that have been employed by the company, will continue to fatten the share price, not put it on a diet.  There’s nothing magical about that equation.

DISCLOSURE: The views and opinions expressed in this article are those of the authors, and do not represent the views of equities.com. Readers should not consider statements made by the author as formal recommendations and should consult their financial advisor before making any investment decisions.


Liked What You Read? Join Equities.com as a contributor and get eyeballs on your content FOR FREE!

Results for NTRI
US Banking News
30 Oct 14 15:21:54
NutriSystem $NTRI to Release Earnings on Monday http://t.co/iwn14Ync3F
TickerChirp
30 Oct 14 12:29:07
The Most Popular Tweets Relevant to $NTRI (Nutri System Inc symbol NTRI) on 10/30/2014 http://t.co/uvU3X94yRy
wininstocks2014
30 Oct 14 11:27:14
NTRI 16.81 Stock Charts $NTRI Nutrisystem Inc. (NASDAQ) Last Updated: 10/30/2014 13:27:21 NTRI Stock Chart - 1 http://t.co/XJnrdH7eqE
Scott R
29 Oct 14 12:45:59
$NTRI not bad here but Its on my DNT list ( do not trade )
Media Sentiment
29 Oct 14 12:07:59
$NTRI received a new alert. Find out why at http://t.co/5udYd0Ofs6 #stocks #daytrading #trading #mkt #NYSE #NASDAQ #markets 402
Market Int Center
29 Oct 14 12:04:29
NutriSystem $NTRI Showing Bullish Technicals With Support At $15.82 ( http://t.co/GhW2tJ8WK6 )
Lucretia
29 Oct 14 10:32:06
$NTRI Nutrisystem, Inc. To Report Third Quarter 2014 Financial Results On November ... http://t.co/w3FVQjMk3H
Thomas Collins
29 Oct 14 10:32:05
$NTRI Clinton Group Presses for Sale of Nutrisystem http://t.co/3lpMUh9g0x
Jack Trader
29 Oct 14 09:00:50
$NTRI Nutrisystem, Inc. To Report Third Quarter 2014 Financial Results On November ... http://t.co/7BszIGGov5
Lucretia
29 Oct 14 09:00:49
$NTRI Clinton Group Presses for Sale of Nutrisystem http://t.co/3pUzlaIaA2
Stock Moo
29 Oct 14 08:00:59
$ntri: Nutrisystem Introduces Seasonal Favorites to Its Menu of Delicious Foods http://t.co/Qc8r51xX17
Stock Moo
29 Oct 14 07:01:01
$ntri: Nutrisystem Introduces Seasonal Favorites to Its Menu of Delicious Foods http://t.co/tVkha7wIoB
Daily Contracts
29 Oct 14 06:31:01
Real-Time feed of company contracts, original agreements and executive updates from Nutrisystem $NTRI http://t.co/rrWS5rHCWq
BV Services
29 Oct 14 06:15:51
$NTRI Nutrisystem Introduces Seasonal Favorites to Its Menu of Delicious Foods.. http://t.co/3G7toqLAoc
$Stocknewsalerts
29 Oct 14 06:06:47
$NTRI NutriSystem, Inc. Press Release: Nutrisystem Introduces Seasonal Favorites to Its Menu of Delicious Foo From our Stock News Alerts App
4-traders.com
29 Oct 14 06:05:22
Nutrisystem : Introduces Seasonal Favorites to Its Menu of Delicious Foods http://t.co/mLRKtnCES6 $NTRI
Stocks News&Markets
29 Oct 14 06:05:12
$NTRI - Nutrisystem Introduces Seasonal Favorites to Its Menu of Delicious Foods http://t.co/Om1Tpkhhb4
Stock Relay
28 Oct 14 15:33:19
stockblaster14: Stock Alerts: Nutrisystem Inc (NTRI) 16.82 $NTRI Clinton Group http://t.co/3sq7O6OG9f
stockblaster14
28 Oct 14 15:30:14
Nutrisystem Inc (NTRI) 16.82 $NTRI Clinton Group Calls On Nutrisystem To Sell Itself PR Newswire - Tue Oct 14, http://t.co/IL47nFuWKM
wininstocks2014
27 Oct 14 17:18:21
NTRI 16.37 Stock Charts $NTRI Nutrisystem Inc. (NASDAQ) Last Updated: 10/27/2014 19:18:23 NTRI Stock Chart - 1 http://t.co/WHASwndHxJ
Daily Contracts
27 Oct 14 13:28:01
Real-Time feed of company contracts, original agreements and executive updates from Nutrisystem $NTRI http://t.co/rrWS5rHCWq
4-traders.com
27 Oct 14 10:10:11
Nutrisystem : Dawn Zier Direct Marketer of the Year http://t.co/wU6qSoMi9b $NTRI
Tommy S. Colina
26 Oct 14 23:34:31
10/27 Watchlist $ATTBF $EAPH $GWPH $HEMP $MYEC $NTRI $NTRR $NVLX Paid Promo: $MFST $SIPC #marijuana #cannabis #potstocks
Pot$tocker
25 Oct 14 15:34:28
BEST BUYS $10+ $FDHC, $ZDPY, $MDBX, $JOBI, $GWPH, $INSY, $DDEJF, $NTRI, $NKTR, $MRK, $SNY, $IPSEY, $ABT, $MUSA, $ABBV
wininstocks2014
25 Oct 14 11:57:26
NTRI 16.11 Stock Charts $NTRI Nutrisystem Inc. (NASDAQ) Last Updated: 10/25/2014 13:57:26 NTRI Stock Chart - 1 http://t.co/uYp1zMeb2z
Stock Relay
25 Oct 14 09:10:07
$BEBE Yield Click Here: http://t.co/fXaaXAr1iB Also See: $FNFB $NTRI $LTBR $TAYC ~
stockblaster14
25 Oct 14 08:55:04
Nutrisystem Inc (NTRI) 16.11 $NTRI Clinton Group Calls On Nutrisystem To Sell Itself PR Newswire - Tue Oct 14, http://t.co/78ciBbo0mN
Charles Tamburello
25 Oct 14 06:46:51
RT @EmergingGrowth1: $NTRI $MED: Throw Weight Behind #WeightManagement Experts #EmergingGrowth http://t.co/ZYAnckeB83 #investing #obese htt…
EmergingGrowth.com
25 Oct 14 06:46:25
$NTRI $MED: Throw Weight Behind #WeightManagement Experts #EmergingGrowth http://t.co/ZYAnckeB83 #investing #obese http://t.co/f3E5fmMrMQ
wininstocks2014
24 Oct 14 19:40:55
NTRI 16.11 Stock Charts $NTRI Nutrisystem Inc. (NASDAQ) Last Updated: 10/24/2014 21:40:53 NTRI Stock Chart - 1 http://t.co/3froJXMTvE
Jeffrey Blake
24 Oct 14 11:01:27
$NTRI Nutrisystem, Inc. To Report Third Quarter 2014 Financial Results On November ... http://t.co/t0GOyQYghu
Market Int Center
24 Oct 14 10:26:01
NutriSystem $NTRI Showing Resistance Near $16.55 ( http://t.co/f6WPUXXHLe )
stockblaster14
23 Oct 14 18:23:31
Nutrisystem Inc (NTRI) 16.28 $NTRI Clinton Group Calls On Nutrisystem To Sell Itself PR Newswire - Tue Oct 14, http://t.co/rParjeDyDI
Penny Stock Secret
23 Oct 14 14:22:53
The Hottest Way to Make Millions From Stock Market.Click HERE http://t.co/AJZWTGD3tb .. $SOHU $EFUT $NTRI
wininstocks2014
22 Oct 14 15:20:12
NTRI 15.85 Stock Charts $NTRI Nutrisystem Inc. (NASDAQ) Last Updated: 10/22/2014 17:20:10 NTRI Stock Chart - 1 http://t.co/C6uea1WAsH
				
				
By  +Follow July 31, 2013 9:41AM
Share:

Comments

 

blog comments powered by Disqus

About us

Equities.com is the most advanced interactive online social ecosystem for the financial industry, serving as a resource center and next-generation communication platform that connects self-directed investors with public issuers, market experts, and professional service providers and vendors. Registered members can leverage our exclusive proprietary research tools such as the Small-Cap Stars, which outperformed 90% of all small-cap mutual funds, and robust do-it-yourself E.V.A. research reports. The Equities.com Issuer Dashboard is the ideal tool to communicate and manage investor awareness campaigns to the investment community, as well as to access valuable resources to help your company grow.

Market Data powered by QuoteMedia.
Copyright © QuoteMedia. Data delayed 15 minutes unless otherwise indicated. Terms of Use.