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Nutrisystem Beats Analysts, Announces New Magical Marketing Campaign

By  +Follow July 31, 2013 9:41AM
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After announcing second quarter results late on Monday that topped its own expectations, shares of weight-loss company Nutrisystem, Inc. (NTRI) ran ahead by almost 9 percent on Tuesday to hit their highest level since January 2012.  Profits trailed the year earlier, but still were good enough to beat analyst predictions as well, although revenue was a little thin.  On Tuesday, the company announced actress Melissa Joan Hart as its latest female spokesperson to kick-off a fresh marketing campaign.  Nutrisystem seems to be looking for some magic to keep the share climb rolling.

Hart, who is perhaps best known for her role as “Sabrina, the Teenage Witch,” will join the ranks of other famous “spokesdieters” to endorse Nutrisystems, which have included singer/actress Marie Osmond and football stars Terry Bradshaw and Dan Marino, to name a few.  Former football player and now ESPN employee Mike Golic also was a Nutrisystem spokesman who in 2009 told TMZ that some of the food is good, some is awful.  Still, though, Golic claimed to have lost more than 50 pounds on the system in his ongoing battle to control his health after being diagnosed with Type 2 diabetes in 2005.

To recap the earnings release, Nutrisystem reported revenue of $97.5 million, down from $124.6 million in the year prior quarter.  Adjusted earnings for the quarter totaled $6.4 million, or 22 cents per share, compared to $4.1 million, or 14 cents per share, in the quarter ended June 30, 2012.

Nutrisystem had previously forecast earnings in the range of 15 cents to 20 cents per share.  Wall Street was expecting EPS of 19 cents on revenue of $100.3 million.

Meanwhile, the company announced a dividend of 17.5 cents per share to shareholders of record as of August 8 and boosted its adjusted earnings per share outlook for the full 2013 year to the range of 27 to 35 cents, up from the previously announced range of 23 to 33 cents.  Analysts were predicting 33 cents per share in profits for the year.

For the current quarter, Nutrisystem expects earnings between 8 cents and 13 cents per share, just shy of the 14 cents per share Wall Street was looking for.

Back to the former teenage witch, Nutrisystem said that Hart, who currently stars in ABC’s “Melissa & Joey,” has already lost 30 pounds on their program, although it doesn’t say how long Hart has been on the program.  Some assumptions can be made based upon Hart giving birth to her third child last September.  Unlike rival Jenny Craig, Nutrisystem has said that they don’t pursue spokespersons with the intention of treating them as guinea pigs to lose weight; they approach people after hearing that they have had success on the system. 

Hart has quickly hit the Twittersphere with the new endorsement deal, making several tweets mentioning the company in the past day.

Ultimately, shareholders are not going to be too wrapped-up in who is promoting the product, but it does help keep Nutrisystem in front of diverse demographics, which helps with sales and that’s something Nutrisystem needs more of.  Some rising sales, coupled with the continued cost cutting measures that have been employed by the company, will continue to fatten the share price, not put it on a diet.  There’s nothing magical about that equation.

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Results for NTRI
US Banking News
5 May 15 02:47:22
NutriSystem Rating Reiterated by B. Riley $NTRI http://t.co/5G5iSoDkxx
Analyst Ratings
5 May 15 02:17:28
NutriSystem's buy rating reiterated at B. Riley. $27.50 PT. http://t.co/NhO7B4oUW9 $NTRI #NTRI
US Consumer News
5 May 15 02:17:20
NutriSystem's buy rating reiterated at B. Riley. $27.50 PT. http://t.co/QqMuvxtVfr $NTRI #NTRI
Russell Barbour
5 May 15 00:26:39
http://t.co/el3OvcKzXh <-- Super Monster win by @super_trades ($157k) $PACD $QLYS $NSLP $NTRI $SGY $PLNR $VTI $EDC
Capital Market Labs
4 May 15 23:57:00
$NTRI EPS is Improving. #CML_NTRI #CML_EPS http://t.co/zKYLGSXyzH http://t.co/BKia5l9eNV
Russell Barbour
4 May 15 20:14:51
http://t.co/el3Ovd2blR <-- Super Monster win by @super_trades ($157k) $PACD $QLYS $NSLP $NTRI $SGY $PLNR $VTI $EDC
Media Sentiment
4 May 15 17:18:57
$NTRI received a new alert. Find out why at http://t.co/nZwqReM0tj #stocks #daytrading #trading #mkt #NYSE #NASDAQ #markets 705
US Banking News
4 May 15 17:17:20
NutriSystem Upgraded to Strong-Buy by Zacks $NTRI http://t.co/k6tma7HXKZ
StockNewsWires
4 May 15 16:37:04
$NTRI: NutriSystem Upgraded by Zacks to Strong-Buy (NTRI): http://t.co/BExQuALGD0
WKRB News
4 May 15 16:34:43
NutriSystem Upgraded by Zacks to Strong-Buy $NTRI http://t.co/9i4DTsH7nl
Media Sentiment
4 May 15 16:33:24
$NTRI received a new alert. Find out why at http://t.co/nZwqReM0tj #stocks #daytrading #trading #mkt #NYSE #NASDAQ #markets 683
Analyst Ratings
4 May 15 16:30:29
NutriSystem upgraded by Zacks to strong-buy. $27.00 PT. http://t.co/yCAqT1ZdCA $NTRI #NTRI
US Consumer News
4 May 15 16:21:21
NutriSystem upgraded by Zacks to strong-buy. $27.00 PT. http://t.co/OVg3mezuvK $NTRI #NTRI
Dakota Financial
4 May 15 16:20:05
NutriSystem Upgraded at Zacks $NTRI http://t.co/2suOqRvR7N
Stocks News&Markets
4 May 15 16:17:15
$NTRI - NutriSystem Upgraded at Zacks (NTRI) http://t.co/XrwZCazMkm
SwingTradeBot
4 May 15 14:31:38
Scan results - New 52 Week High today: $BSFT $QLYS $AAWW $NTRI $CTSH $BCO $AMCX $TASR $YUM $TDS ... http://t.co/9WR7p10JgJ
ClosingBell
4 May 15 12:39:13
AW gave $NTRI a SELL rating & has a 63% success rate w/ an avg return of 1.14% in this sector https://t.co/FKcrnku4Dr
Investors Hangout
4 May 15 12:32:41
jim50: NTRI Gapped up +0.06 $NTRI Last Price 23.68 Day http://t.co/h2EO0QkqgJ
Investors Hangout
4 May 15 12:32:40
jim50: NTRI Stock Gapped up +0.06 $NTRI Last Price 23.68 http://t.co/zLzRF5vaF5
jim50
4 May 15 12:24:40
NTRI Gapped up +0.06 $NTRI Last Price 23.68 Day High 24.53 Day Low 23.41 Change +0.43 Volume 781,245 Today 198 http://t.co/8ylEckJI5D
jim50
4 May 15 12:24:18
$NTRI NTRI Stock Gapped up +0.06 $NTRI Last Price 23.68 Day High 24.53 Day Low 23.41 Change +0.43 Volume 781,245 Tod http://t.co/tpYmAFAKL8
Capital Market Labs
4 May 15 09:58:18
$NTRI Earnings are Growing. #CML_NTRI #CML_Earnings http://t.co/SuwoORCELt http://t.co/18x5HPR0Jd
danrocks
4 May 15 09:46:28
Right now NTRI is number 39 for the largest percentage gain out of 250 stocks. $NTRI NTRI is up +17.22% in the http://t.co/qX6TCIxFoO
danrocks
4 May 15 09:46:06
$NTRI NTRI Stock is number 39 for the largest percentage gain out of 250 stocks. $NTRI NTRI is up +17.22% in the las http://t.co/ESa6otqbc0
DennyT
4 May 15 09:44:12
NTRI Stock 23.68 Nutrisystem Inc $NTRI Hit a 52 week high of 24.53 Closing the day 11:45 at 23.68 +0.43 +1.85% http://t.co/4nvSh78SoY
DennyT
4 May 15 09:43:50
$NTRI NTRI 23.68 Nutrisystem Inc $NTRI Hit a 52 week high of 24.53 Closing the day 11:45 at 23.68 +0.43 +1.85% With http://t.co/LGRxhVvFCp
12Stocks.com
4 May 15 08:53:59
SmallCap #Stocks Trend $HIL $ASPS $PES $TWI $NTRI $IMMR $BELFB $WRLD $CPSI $TASR $NOR $KRA $RTIX $NSTG more@ http://t.co/Giravo3fg9
smart-ticker.com
4 May 15 07:58:56
Top stocks bull trade ideas: $BSFT $NTRI $CTSH $AGQ $KMT $PER $EXAS $TASR $CTCT $JKS more http://t.co/afLVqGEPgY
Ticker Report
4 May 15 07:56:34
NutriSystem Given Average Recommendation of “Buy” by Analysts $NTRI http://t.co/HcUvXTBROq
Sleek Money
4 May 15 07:50:39
NutriSystem Given Average Recommendation of “Buy” by Analysts $NTRI http://t.co/vwiFpht3tF
Capital Market Labs
4 May 15 07:44:19
$NTRI Revenue is Growing. #CML_NTRI #CML_Revenue http://t.co/fbFgLEJt9X http://t.co/293MeSdklM
Russell Barbour
4 May 15 07:14:40
http://t.co/CU2tmJX09S <- Fous4x2 is the best day trading DVD in my opinion #daytrading #stocks $NTRI $LL $MYL $AZO $SGY
Ian Bezek
4 May 15 07:10:41
$NTRI great short here. Ridiculously overdone 2-day move on small earnings beat.
Breaking News Now
4 May 15 07:07:03
$TAL $NTRI: 5 Stocks Under Wall Street's Radar: TAL International (NYSE:TAL ...: http://t.co/5RSWbWejIo
James DiPlata
4 May 15 06:58:00
RT @IOOptionsTrades: Critical Alerts for $FEYE, $NTRI, $SKYW, $NSP and $TASR from InvestorsObserver today: http://t.co/n0quLopBlZ #OptionsT…
User_1024
4 May 15 06:45:12
$NTRI
Taylor
4 May 15 06:44:23
Long $NTRI at 24 flat, long $DGLY at 16.22, Long $EJ at 6.87
BreakingStocksNews
4 May 15 06:37:04
$FEYE $NTRI $SKYW: Critical Alerts For FireEye, Nutrisystem, SkyWest, Insperity and ...: http://t.co/QNSNsrgUVd
Julian Close
4 May 15 06:35:44
Critical Alerts for $FEYE, $NTRI, $SKYW, $NSP and $TASR from InvestorsObserver today: http://t.co/ONyQZleKKm #OptionsTrading #CoveredCalls
Investors Observer
4 May 15 06:35:44
Critical Alerts for $FEYE, $NTRI, $SKYW, $NSP and $TASR from InvestorsObserver today: http://t.co/n0quLopBlZ #OptionsTrading #CoveredCalls
Large Void Bot
4 May 15 06:34:27
New 52wk Highs: $NTRI
Cb600f trader
4 May 15 06:27:57
$ELLI $NTRI main watches for continuation. all washes for buy
Taylor
4 May 15 06:27:14
Premarket scans $ICLD $NTRI $IMH
smart-ticker.com
4 May 15 06:17:07
Pre market top Stocks trade ideas: $CTCT $SYT $LNKD $ENOC $LEAF $KCG $ELLI $WWWW $NTRI $PODD more http://t.co/afLVqGEPgY
Stock Sensation
4 May 15 06:14:06
RT @infotraded: http://t.co/Ua6ddVnFs5 Great post on how to trade successfully by @DerrickJLeon $ICLD $BOSC $NTRI $ELLI $BLVD $KGJI $LNKD …
BreakingStocksNews
4 May 15 05:38:03
$NTRI: Value Study: NutriSystem Inc (NASDAQ:NTRI): http://t.co/lveeRQqbca
Michael Galindo
4 May 15 05:26:04
http://t.co/Ua6ddVnFs5 Great post on how to trade successfully by @DerrickJLeon $ICLD $BOSC $NTRI $ELLI $BLVD $KGJI $LNKD $TXRH $IMH $NTRI
Stocks News&Markets
4 May 15 05:17:41
Tim made $5,718 on $POTG -Check it out! http://t.co/6zoRZafqae Learn #howtotrade http://t.co/axK8SMSgo9 $BOSC $NTRI $ESCRP $ELLI $BLVDW
Lea
4 May 15 04:19:14
On watch: $VLTC, $ICLD, $CLNE, $NKTR, $GERN, $NTRI
12Stocks.com
4 May 15 03:46:47
Weekly SmallCap #Stocks Trend $CRR $CLNE $GLUU $PES $HERO $TWI $AAWW $CJES $SCL $BELFB $GTI $NTRI more@ http://t.co/Giravo3fg9
				
				
By  +Follow July 31, 2013 9:41AM
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