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Nutrisystem Beats Analysts, Announces New Magical Marketing Campaign

By  +Follow July 31, 2013 9:41AM
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After announcing second quarter results late on Monday that topped its own expectations, shares of weight-loss company Nutrisystem, Inc. (NTRI) ran ahead by almost 9 percent on Tuesday to hit their highest level since January 2012.  Profits trailed the year earlier, but still were good enough to beat analyst predictions as well, although revenue was a little thin.  On Tuesday, the company announced actress Melissa Joan Hart as its latest female spokesperson to kick-off a fresh marketing campaign.  Nutrisystem seems to be looking for some magic to keep the share climb rolling.

Hart, who is perhaps best known for her role as “Sabrina, the Teenage Witch,” will join the ranks of other famous “spokesdieters” to endorse Nutrisystems, which have included singer/actress Marie Osmond and football stars Terry Bradshaw and Dan Marino, to name a few.  Former football player and now ESPN employee Mike Golic also was a Nutrisystem spokesman who in 2009 told TMZ that some of the food is good, some is awful.  Still, though, Golic claimed to have lost more than 50 pounds on the system in his ongoing battle to control his health after being diagnosed with Type 2 diabetes in 2005.

To recap the earnings release, Nutrisystem reported revenue of $97.5 million, down from $124.6 million in the year prior quarter.  Adjusted earnings for the quarter totaled $6.4 million, or 22 cents per share, compared to $4.1 million, or 14 cents per share, in the quarter ended June 30, 2012.

Nutrisystem had previously forecast earnings in the range of 15 cents to 20 cents per share.  Wall Street was expecting EPS of 19 cents on revenue of $100.3 million.

Meanwhile, the company announced a dividend of 17.5 cents per share to shareholders of record as of August 8 and boosted its adjusted earnings per share outlook for the full 2013 year to the range of 27 to 35 cents, up from the previously announced range of 23 to 33 cents.  Analysts were predicting 33 cents per share in profits for the year.

For the current quarter, Nutrisystem expects earnings between 8 cents and 13 cents per share, just shy of the 14 cents per share Wall Street was looking for.

Back to the former teenage witch, Nutrisystem said that Hart, who currently stars in ABC’s “Melissa & Joey,” has already lost 30 pounds on their program, although it doesn’t say how long Hart has been on the program.  Some assumptions can be made based upon Hart giving birth to her third child last September.  Unlike rival Jenny Craig, Nutrisystem has said that they don’t pursue spokespersons with the intention of treating them as guinea pigs to lose weight; they approach people after hearing that they have had success on the system. 

Hart has quickly hit the Twittersphere with the new endorsement deal, making several tweets mentioning the company in the past day.

Ultimately, shareholders are not going to be too wrapped-up in who is promoting the product, but it does help keep Nutrisystem in front of diverse demographics, which helps with sales and that’s something Nutrisystem needs more of.  Some rising sales, coupled with the continued cost cutting measures that have been employed by the company, will continue to fatten the share price, not put it on a diet.  There’s nothing magical about that equation.

DISCLOSURE: The views and opinions expressed in this article are those of the authors, and do not represent the views of equities.com. Readers should not consider statements made by the author as formal recommendations and should consult their financial advisor before making any investment decisions. To read our full disclosure, please go to: http://www.equities.com/disclaimer


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Results for NTRI
PennyStock Zone
3 Jul 15 16:52:04
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Pot$tocker
3 Jul 15 12:42:57
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Lucretia
3 Jul 15 11:04:37
$NTRI Nutrisystem, Inc. To Report Second Quarter 2015 Financial Results On July 29 ... http://t.co/C9ahDMs07k
PandA Trader
3 Jul 15 06:24:25
New post: #HYHRD: Updating the ’10 Best’ Comparison chart; $SPTN $LEG $AOS $HAS $NTRI $NRZ $WMC $VLGEA $NEWT $PETS http://t.co/Xb8ndnyo7R
PandA Trader
3 Jul 15 06:22:20
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Irma Doucet
3 Jul 15 06:02:28
$NTRI Will NutriSystem Inc (NASDAQ:NTRI) Surprise Analysts? http://t.co/quafUju7jL
HS Stock Trader
2 Jul 15 16:32:13
#ONCI $ONCI will run hard next week! $TACT $AMTX $NTRI $ZEUS $VGSH $DTUL $LLNW $PXLW $NLST $SBAC $CACC $DAKT $SMSI $XPLR $QAT $GSOL
$Stocknewsalerts
2 Jul 15 13:18:04
$NTRI NutriSystem, Inc. Document: Insider Trading From our Stock News Alerts App
Stocks News&Markets
2 Jul 15 13:13:14
$NTRI - Initial Statement of Beneficial Ownership (3) http://t.co/IDtzF903Ql
PandA Trader
2 Jul 15 03:38:47
New post: #HYHRD screen w/e 7/4 $EBF $FCAP $FNLC $HAS $NEWT $NTRI $VLGEA http://t.co/aVZ0Rs1Dzb
Breaking News
2 Jul 15 00:24:02
$NTRI: Analyst Price Target Update on NutriSystem Inc: http://t.co/b7Ce4kew3L
$Stocknewsalerts
1 Jul 15 13:24:30
$NTRI NutriSystem, Inc. Document: 8-K From our Stock News Alerts App
Stocks News&Markets
1 Jul 15 13:22:12
$NTRI - Current Report Filing (8-k) http://t.co/rknPo3wBnr
Sec Filings
1 Jul 15 13:21:03
$NTRI: NUTRI SYSTEM INC /DE/ filed a form 8-K. http://t.co/oHajekErfX
Doreen Durham
1 Jul 15 08:45:08
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BNK Invest
1 Jul 15 08:39:07
First Week of $NTRI August 21st Options Trading #stockoptions http://t.co/OpDe6ENYNa
Jeffrey Blake
1 Jul 15 08:32:07
$NTRI NutriSystem Inc (NTRI) is Trading Higher on Unusual Volume for June 30 http://t.co/TyiRwphdQg
JamesDruryPartners
1 Jul 15 07:38:42
Nutrisystem names Michael Mangan (Former Group President, Black & Decker) to Board. $NTRI http://t.co/9WcrAkVosz
The Legacy News
1 Jul 15 06:28:29
Barrington Research Lowers NutriSystem to Market Perform $NTRI http://t.co/RbNuu5xegN
$Stocknewsalerts
1 Jul 15 06:09:42
$NTRI NutriSystem, Inc. Press Release: Nutrisystem Names Michael D. Mangan To Board Of Directors From our Stock News Alerts App
Breaking News
1 Jul 15 06:09:04
$NTRI: Nutrisystem Names Michael D. Mangan To Board Of Directors: http://t.co/MWabnFqCDH
MyAllies Trading
1 Jul 15 06:04:26
$NTRI Nutrisystem Names Michael D. Mangan To Board Of Directors http://t.co/uVW4VBy95I
Stocks News&Markets
1 Jul 15 06:04:03
$NTRI - Nutrisystem Names Michael D. Mangan To Board Of Directors http://t.co/Nty709RKBt
Breaking News Now
30 Jun 15 22:25:03
$NTRI: NutriSystem Inc (NASDAQ:NTRI) Analyst Rating Update: http://t.co/5XW7GIa9vK
Live$tock
30 Jun 15 14:42:44
U.S. Stocks gasp for air at Greek deal http://t.co/cxmKZFDpdS $CHK $NTRI $JPM $EYEG $BPSR $CLCS mentioned
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30 Jun 15 11:03:03
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Market Int Center
30 Jun 15 10:35:30
NutriSystem $NTRI Trading Near $25.66 Resistance Level ( http://t.co/j7CcHobRCi )
Jack Trader
30 Jun 15 08:41:23
$NTRI Nutrisystem Inc (NASDAQ:NTRI) close to 52-week high, marginal volume increase http://t.co/nWgiwNZjBw
WKRB News
30 Jun 15 06:44:25
NutriSystem Stock Rating Lowered by Barrington Research $NTRI http://t.co/LalHBemDXh
BreakingStocksNews
30 Jun 15 05:39:12
$NTRI: NutrisystemInc (NASDAQ:NTRI) in Spotlight: http://t.co/Vns42BhtRP
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30 Jun 15 02:36:04
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Stocks Creamun
30 Jun 15 00:30:08
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InvestWithConf
29 Jun 15 16:30:04
$NTRI is rated BUY, 8.1% upside by Wall Street analysts based on average ratings/targets http://t.co/DUJOGY4DFi http://t.co/VYqevCOaDN
James
29 Jun 15 14:10:18
RT @theflynews: On The Fly: Analyst Downgrade Summary $AGO $CBF $FFIV $FBP $GCI $IBKC $JPM $KYTH $M $MBI $MKTX $NTRI $PSTB $BP... http://t.…
Patrick
29 Jun 15 14:07:11
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ProVesting
29 Jun 15 12:15:03
$NTRI: Nutrisystem (NASDAQ:NTRI) Lowered by Barrington Research to ...: http://t.co/eyXjisv3wk
Dividend.com
29 Jun 15 11:45:44
Upgrades and Downgrades: Follow our Analyst Moves for June 29 http://t.co/s3k9WrKj5D $JPM $NTRI $BDX $CTL $R #Dividends
Daily Contracts
29 Jun 15 08:31:04
Real-Time feed of company contracts, original agreements and executive updates from $NTRI http://t.co/rg40D0g5Y5
US Stock Ratings
29 Jun 15 07:52:44
Barrington Research downgrades $NTRI from Outperform to Mkt Perform http://t.co/lz1rmiHQH7
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29 Jun 15 07:09:27
On The Fly: Analyst Downgrade Summary $AGO $CBF $FFIV $FBP $GCI $IBKC $JPM $KYTH $M $MBI $MKTX $NTRI $PSTB $BP... http://t.co/tglW5GPL6o
Sleek Money
29 Jun 15 05:51:22
NutriSystem Downgraded by Barrington Research to “Market Perform” $NTRI http://t.co/Oeo04TX0Vy
US Consumer News
29 Jun 15 05:46:43
NutriSystem downgraded by Barrington Research to market perform. http://t.co/n80ylniiUw $NTRI #NTRI
Karl Eggerss
29 Jun 15 05:46:29
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FirstToMarkets
29 Jun 15 05:45:05
Nutrisystem, Inc. Downgrade by Barrington Research (Ranked 76th) to Market Perform $NTRI #NTRI http://t.co/onW7860LXq
Ticker Report
29 Jun 15 05:41:46
NutriSystem Downgraded to Market Perform at Barrington Research $NTRI http://t.co/YZErOlH1em
Dakota Financial
29 Jun 15 05:39:57
NutriSystem Downgraded to Market Perform at Barrington Research $NTRI http://t.co/DURqs9aFkA
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29 Jun 15 05:39:02
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By  +Follow July 31, 2013 9:41AM
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