logo  
Sign in or Register

Already a member?

Sign in

Or sign in with your account on:

Not a member yet?

Register
    

How Pinterest Is Shaping Online Consumer Habits

By  +Follow June 25, 2013 9:27AM
Share:
Tickers Mentioned:

PinterestEvery working women knows the power of a little retail therapy at the end of a long week. Whether it is window shopping or impulse purchases, women across America love to spend their money on clothing. Around 64 percent of American women admit that is a mechanism they use to lighten their moods or reward themselves. With that in mind, online shopping has made access to the latest trends and fashion more convenient then ever. Though online shopping tends to BE a solitary activity where one sits behind their computer clicking through the endless pages of offered items, with the introduction of Pinterest in March 2010, online shoppers have the ability to communicate, discover, be inspired and purchase all through one website. It has established the social commerce balance between aspirational browsing and shopping.  

According to a recent BizRate insights survey, 70 percent of online shoppers say that they are getting their current shopping inspiration from Pinterest compared to the 17 percent that get their inspiration from Facebook (FB). It was found that buyers who were referred by Pinterest were also 10 percent more likely to end up buying items off the website. Since January 2013 the number of people visiting the Pinterest website has increased 145 percent and the source of revenues from stores now contributes to 17 percent of online media traffic. As Pinterest rises to being the third most visited social media platform, following behind Facebook and Twitter, it's not only stimulating followers within its platform but the online shopping industry as a whole. 

Americans using Pinterest spend on average $80 on orders through the website compared to the $40 that is derived from Facebook. As people use the interface more and more, their pin selections become tailored towards their interests, hobbies and preferences. This allows online companies to make use of targeted advertising on a greater level as a part of a network. With that in mind as Pinterest continues to rise in popularity so will the online shopping industry. Its easy links and personalized manner make it an ideal escape for any women in need of a little retail therapy. 

DISCLOSURE: The views and opinions expressed in this article are those of the authors, and do not represent the views of equities.com. Readers should not consider statements made by the author as formal recommendations and should consult their financial advisor before making any investment decisions.


Liked What You Read? Join Equities.com as a contributor and get eyeballs on your content FOR FREE!

Results for FB
Paul W. Mahon
26 Oct 14 00:04:12
RT @SeekingAlpha: Are XLK And Its Holdings Overpriced? http://t.co/m0iuzkLTDj $AAPL #APPLE $CSCO $FB $GOOG $GOOGL $IBM $INTC $MSFT $T $VZ $…
Ohio Spot Light
26 Oct 14 00:01:00
Follow these folks on $FB and keep up to date with the #hottest new #trend http://t.co/DwFpNLKZIl
Tim Yip
25 Oct 14 23:58:48
@UmbrellaRev this my real name and info is easily searchable on $GOOG $FB. Yeah hand me over to 高登起底組 as typical #OccupyHK terror tactic =)
Frost Roadz
25 Oct 14 23:56:28
RT @chen_liyan: Now that Zuckerberg speaks Chinese, can he charm the Chinese gov for Facebook? http://t.co/dbRv7dQ479 via @forbes $FB
Maleah
25 Oct 14 23:48:05
http://t.co/v31H5i6SbE <<-- Register free! I am excited for Tim Sykes special tutorial webinar! $FB $SPY $AAPL #timsykes
Mary Rose
25 Oct 14 23:30:58
RT @StockTwits: $FB hit new all-time highs this week. Its market cap is $210 billion. What a run since its IPO http://t.co/tI6eJVW4v4 http:…
Blog Launchers
25 Oct 14 23:12:22
#Facebook has reached out to #YouTube's biggest stars to urge them to distribute their videos on Facebook. http://t.co/A6QTsjTw44 $FB $GO
SEO para Novatos
25 Oct 14 23:10:32
RT @StockTwits: $FB hit new all-time highs this week. Its market cap is $210 billion. What a run since its IPO http://t.co/tI6eJVW4v4 http:…
Emil Sheth
25 Oct 14 22:59:40
@semil besides $fb. [+] $nxpi (momentum play) $tsla (who doesn't like @elonmusk and his moxie) $wday (big fan of @aneelb)
Pot-stocks.com
25 Oct 14 22:45:36
Top 4 Signs the Stock is a Scam http://t.co/ttcBMo9ZS4 #stocks #trading $FB $GPRO $LNKD http://t.co/uwTvT0MZTo
stockblaster14
25 Oct 14 22:43:44
Facebook Inc (FB) 80.67 $FB Facebook Leads Week's 5 Top IBD 50 Earnings Reports at Investor's Business Daily - http://t.co/i3fKK48bGw
TheClosingBell
25 Oct 14 22:31:44
The Closing Bell is out! http://t.co/rQE910SvNL $EURUSD $GBPUSD $USDJPY $AUDUSD $SPY $TWTR $GPRO $YHOO $LNKD $FB $AAPL $BRD $CAT $WLT $LNKD
RHD Beats
25 Oct 14 22:24:08
RT @StockTwits: $FB hit new all-time highs this week. Its market cap is $210 billion. What a run since its IPO http://t.co/tI6eJVW4v4 http:…
Julián A. Murillo
25 Oct 14 22:19:58
ReTw lexinerus: ReTw lexinerus: ReTw QP_Technology: $CSCO $FB $GOOG $GOOGL $IBM $INTC $MSFT $T $VZ News: "Are XL... https://t.co/Y2UGfMCzFg
Stefano
25 Oct 14 22:14:55
RT @toddpace: 42% - 56% off @profitly sale for @super_trades' birthday! | http://t.co/zjbUidWM9Q | ACT NOW! $TKMR $FB $TWTR $SPY $GPRO #Bel…
Steve Mahoney
25 Oct 14 22:14:09
RT @SeekingAlpha: Will Facebook's New Application Become A Home Run? http://t.co/GtsCZQflsy $FB
Steve Mahoney
25 Oct 14 22:14:03
RT @StockTwits: $FB hit new all-time highs this week. Its market cap is $210 billion. What a run since its IPO http://t.co/tI6eJVW4v4 http:…
Julián A. Murillo
25 Oct 14 22:09:40
ReTw lexinerus: ReTw QP_Technology: $CSCO $FB $GOOG $GOOGL $IBM $INTC $MSFT $T $VZ News: "Are XLK And Its Holdin... https://t.co/Y2UGfMCzFg
Julián A. Murillo
25 Oct 14 22:03:30
ReTw QP_Technology: $CSCO $FB $GOOG $GOOGL $IBM $INTC $MSFT $T $VZ News: "Are XLK And Its Holdings…" ... https://t.co/Y2UGfMCzFg
PennyStock Zone
25 Oct 14 22:01:36
http://t.co/l3kP74yqKf <--- Amazing subscriber to Super_Trades - check out his profit chart!!! $VSR $NQ $YY $FB #stocks #trading
matt hunter
25 Oct 14 22:01:14
@semil still long $fb.
Joe Attrux
25 Oct 14 21:59:54
RT @SeekingAlpha: Are XLK And Its Holdings Overpriced? http://t.co/m0iuzkLTDj $AAPL #APPLE $CSCO $FB $GOOG $GOOGL $IBM $INTC $MSFT $T $VZ $…
Quantpost Technology
25 Oct 14 21:55:49
$CSCO $FB $GOOG $GOOGL $IBM $INTC $MSFT $T $VZ News: "Are XLK And Its Holdings…" http://t.co/hWol2TQBBX Board view: https://t.co/ZqMJyBJSAW
Quantpost Cnsmr Good
25 Oct 14 21:55:49
$AAPL News: "Are XLK And Its Holdings Overpriced? $AAPL #APPLE $CSCO $FB $GOOG …" http://t.co/jElxwgK6hY Board view: https://t.co/UKnOp0aS6J
Seeking Alpha
25 Oct 14 21:55:47
Are XLK And Its Holdings Overpriced? http://t.co/m0iuzkLTDj $AAPL #APPLE $CSCO $FB $GOOG $GOOGL $IBM $INTC $MSFT $T $VZ $XLK
David Ong
25 Oct 14 21:53:44
Will Facebook's New Application Become A Home Run? $FB http://t.co/5TmLtcFCz0
Traffic Generator
25 Oct 14 21:49:39
RT @SeekingAlpha: Will Facebook's New Application Become A Home Run? http://t.co/GtsCZQflsy $FB
Quantpost Technology
25 Oct 14 21:46:01
$FB News: "Will Facebook's New Application Become A Home Run? $FB …" http://t.co/cDYGTNRBt9 Board view: https://t.co/nxY9kSLLpZ
Seeking Alpha
25 Oct 14 21:46:00
Will Facebook's New Application Become A Home Run? http://t.co/GtsCZQflsy $FB
Quantpost Technology
25 Oct 14 21:39:17
$FB News: "Facebook May Not Be For Everybody $FB …" http://t.co/t7gtVtZrWt Board view: https://t.co/nxY9kSLLpZ
Seeking Alpha
25 Oct 14 21:39:17
Facebook May Not Be For Everybody http://t.co/lNe1fnweqc $FB
DailyStockPicks
25 Oct 14 21:35:30
#virtualreality headsets will be the consumer tech gadget for 2015. $FB investors find out how to profit here: http://t.co/UGK1Sij9xy
Jason Kincaid
25 Oct 14 21:28:15
RT @profitly: AMAZING 75-MINUTE SPEECH BY MILLIONAIRE TRADER @kroyrunner89 https://t.co/HCeUZcLuIL EVERYONE on $FB $TWTR $LNKD #belowdeck g…
Maleah
25 Oct 14 21:11:04
http://t.co/v31H5i6SbE <<-- Free Webinar Learn How To Survive This Crazy Market $CLRO $CLRB $AAMAF $AVGO $LAD $FB $GPRO
Tom Kusiak
25 Oct 14 20:54:15
RT @ValaAfshar: 1st & 2nd gen immigrants founded the largest US tech companies: 1 $AAPL 2 $GOOG 3 $IBM 4 $ORCL 5 $FB 6 $AMZN 7 $QCOM 8 $EM…
moderneconomist.com
25 Oct 14 20:50:59
RT @timothysykes: My best podcast interview ever http://t.co/pQqiITjfKV listen $FB $TWTR $STUDY
Timothy Sykes
25 Oct 14 20:50:28
My best podcast interview ever http://t.co/pQqiITjfKV listen $FB $TWTR $STUDY
Hirers
25 Oct 14 20:46:11
RT @ValaAfshar: 1st & 2nd gen immigrants founded the largest US tech companies: 1 $AAPL 2 $GOOG 3 $IBM 4 $ORCL 5 $FB 6 $AMZN 7 $QCOM 8 $EM…
Wendell Bell
25 Oct 14 20:40:38
RT @ValaAfshar: 1st & 2nd gen immigrants founded the largest US tech companies: 1 $AAPL 2 $GOOG 3 $IBM 4 $ORCL 5 $FB 6 $AMZN 7 $QCOM 8 $EM…
PennyStock Zone
25 Oct 14 20:28:34
http://t.co/N0sRoQOkTm <-- DrMatt30 is a SuperTrades student! $71,000 in ONE TRADE!! Congrats!! #stocks $FB $TWTR $CNET
Patriot Trading
25 Oct 14 20:23:04
@Hot_RodWolf @Hemptres $MYEC Market Maker NITE (Knight Capital), had @scottrade's CEO Rodger Riney on their BOD. http://t.co/GW6acfbEOp $FB
Leilani Pips
25 Oct 14 20:22:02
When u know big move in a stock is coming, but don't know in which direction ie $TWTR $NFLX $FB earnings, buy a straddle or strangle OPTIONS
TheOptionDon
25 Oct 14 20:21:54
@harryzimm2013 Spot on work Bro. Great stuff. Highly encourage others to watch your video and BTMFD $AAPL $GOOG $BABA $GILD $ALXN $CELG $FB
Christopher R. Dodd
25 Oct 14 20:15:40
RT @StockTwits: $FB hit new all-time highs this week. Its market cap is $210 billion. What a run since its IPO http://t.co/tI6eJVW4v4 http:…
andrew F
25 Oct 14 20:09:29
RT @StockTwits: $FB hit new all-time highs this week. Its market cap is $210 billion. What a run since its IPO http://t.co/tI6eJVW4v4 http:…
Angsuman Chakraborty
25 Oct 14 20:08:42
RT @ValaAfshar: 1st & 2nd gen immigrants founded the largest US tech companies: 1 $AAPL 2 $GOOG 3 $IBM 4 $ORCL 5 $FB 6 $AMZN 7 $QCOM 8 $EM…
Vala Afshar
25 Oct 14 20:08:04
1st & 2nd gen immigrants founded the largest US tech companies: 1 $AAPL 2 $GOOG 3 $IBM 4 $ORCL 5 $FB 6 $AMZN 7 $QCOM 8 $EMC 9 $EBAY 10 $VMW
SK
25 Oct 14 20:04:51
RT @timothysykes: Respect these trading rules http://t.co/ZEnPK74qpJ learn them $FB $TWTR go $STUDY
PennyStock Zone
25 Oct 14 19:50:39
http://t.co/cAeVwNBruL <<<--- TIM SYKES SMALLCAP MILLIONAIRE 100% guarantee!!! buy now!! #stocks #trading $FB $LAKE
$FB Stock Watch
25 Oct 14 19:46:33
Facebook's New App For iOS: “Room” http://t.co/ALb0zWd1wS $FB
				
				
By  +Follow June 25, 2013 9:27AM
Share:

Comments

 

blog comments powered by Disqus

About us

Equities.com is the most advanced interactive online social ecosystem for the financial industry, serving as a resource center and next-generation communication platform that connects self-directed investors with public issuers, market experts, and professional service providers and vendors. Registered members can leverage our exclusive proprietary research tools such as the Small-Cap Stars, which outperformed 90% of all small-cap mutual funds, and robust do-it-yourself E.V.A. research reports. The Equities.com Issuer Dashboard is the ideal tool to communicate and manage investor awareness campaigns to the investment community, as well as to access valuable resources to help your company grow.

Market Data powered by QuoteMedia.
Copyright © QuoteMedia. Data delayed 15 minutes unless otherwise indicated. Terms of Use.