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How Pinterest Is Shaping Online Consumer Habits

By  +Follow June 25, 2013 9:27AM
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PinterestEvery working women knows the power of a little retail therapy at the end of a long week. Whether it is window shopping or impulse purchases, women across America love to spend their money on clothing. Around 64 percent of American women admit that is a mechanism they use to lighten their moods or reward themselves. With that in mind, online shopping has made access to the latest trends and fashion more convenient then ever. Though online shopping tends to BE a solitary activity where one sits behind their computer clicking through the endless pages of offered items, with the introduction of Pinterest in March 2010, online shoppers have the ability to communicate, discover, be inspired and purchase all through one website. It has established the social commerce balance between aspirational browsing and shopping.  

According to a recent BizRate insights survey, 70 percent of online shoppers say that they are getting their current shopping inspiration from Pinterest compared to the 17 percent that get their inspiration from Facebook (FB). It was found that buyers who were referred by Pinterest were also 10 percent more likely to end up buying items off the website. Since January 2013 the number of people visiting the Pinterest website has increased 145 percent and the source of revenues from stores now contributes to 17 percent of online media traffic. As Pinterest rises to being the third most visited social media platform, following behind Facebook and Twitter, it's not only stimulating followers within its platform but the online shopping industry as a whole. 

Americans using Pinterest spend on average $80 on orders through the website compared to the $40 that is derived from Facebook. As people use the interface more and more, their pin selections become tailored towards their interests, hobbies and preferences. This allows online companies to make use of targeted advertising on a greater level as a part of a network. With that in mind as Pinterest continues to rise in popularity so will the online shopping industry. Its easy links and personalized manner make it an ideal escape for any women in need of a little retail therapy. 

DISCLOSURE: The views and opinions expressed in this article are those of the authors, and do not represent the views of equities.com. Readers should not consider statements made by the author as formal recommendations and should consult their financial advisor before making any investment decisions.


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Results for FB
Dan
6 Mar 15 08:00:23
$FB Max Pain is 79.50 for maturity 03/06/2015. Price = 0.00. http://t.co/050RZLhlGA
leahanne
6 Mar 15 07:59:02
Volume Alert - FB 81.10 Facebook Inc $FB Hit a high today of 81.22 Closing the day 10:30 at 81.10 -0.11 -0.14% http://t.co/MxdOKqlpe1
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6 Mar 15 07:58:45
RT @Option444: $FB weekly call 81.50 @ 0.13
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6 Mar 15 07:58:40
$FB Volume Alert - FB Stock 81.10 Facebook Inc $FB Hit a high today of 81.22 Closing the day 10:30 at 81.10 -0.11 http://t.co/jajNkD6Xs2
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6 Mar 15 07:56:01
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Stocks Trending Now: http://t.co/48sklY1Oc9 $FB $JNK $FNMA $UGAZ $VXF $PBR $LNKD $CTIC $IYR $FCX $ASHR $TVIX ~
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6 Mar 15 07:48:23
$fb green
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6 Mar 15 07:48:09
RT $AAPL Algos triggered SELL in SIGMA-X, CROSSFINDER, ATS, LX @ 10:46, P/T 125.00 $GOOG $BABA $FB $NFLX $BIDU $GPRO $TSLA #HFT #Quant
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6 Mar 15 07:47:54
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6 Mar 15 07:46:42
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6 Mar 15 07:46:30
RT @Option444: $FB weekly call 81.50 @ 0.13
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RT @Option444: $FB weekly call 81.50 @ 0.13
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$FB weekly call 81.50 @ 0.13
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6 Mar 15 07:39:15
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Justin Pulitzer
6 Mar 15 07:38:58
$FB $82 Calls has HUGE OI. How cool would that be to pin. $80 is next 5 digit OI… so a lot of room in-between to "F" people.
Greg M
6 Mar 15 07:38:36
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6 Mar 15 07:27:57
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6 Mar 15 07:27:49
RT @WallStJesus: $FB if u liked recent action & feel more upside, its days like today u look to buy dips.. not when its up a buck, raging
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6 Mar 15 07:27:09
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RT @WallStJesus: $FB if u liked recent action & feel more upside, its days like today u look to buy dips.. not when its up a buck, raging
				
				
By  +Follow June 25, 2013 9:27AM
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