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How Pinterest Is Shaping Online Consumer Habits

By  +Follow June 25, 2013 9:27AM
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PinterestEvery working women knows the power of a little retail therapy at the end of a long week. Whether it is window shopping or impulse purchases, women across America love to spend their money on clothing. Around 64 percent of American women admit that is a mechanism they use to lighten their moods or reward themselves. With that in mind, online shopping has made access to the latest trends and fashion more convenient then ever. Though online shopping tends to BE a solitary activity where one sits behind their computer clicking through the endless pages of offered items, with the introduction of Pinterest in March 2010, online shoppers have the ability to communicate, discover, be inspired and purchase all through one website. It has established the social commerce balance between aspirational browsing and shopping.  

According to a recent BizRate insights survey, 70 percent of online shoppers say that they are getting their current shopping inspiration from Pinterest compared to the 17 percent that get their inspiration from Facebook (FB). It was found that buyers who were referred by Pinterest were also 10 percent more likely to end up buying items off the website. Since January 2013 the number of people visiting the Pinterest website has increased 145 percent and the source of revenues from stores now contributes to 17 percent of online media traffic. As Pinterest rises to being the third most visited social media platform, following behind Facebook and Twitter, it's not only stimulating followers within its platform but the online shopping industry as a whole. 

Americans using Pinterest spend on average $80 on orders through the website compared to the $40 that is derived from Facebook. As people use the interface more and more, their pin selections become tailored towards their interests, hobbies and preferences. This allows online companies to make use of targeted advertising on a greater level as a part of a network. With that in mind as Pinterest continues to rise in popularity so will the online shopping industry. Its easy links and personalized manner make it an ideal escape for any women in need of a little retail therapy. 

DISCLOSURE: The views and opinions expressed in this article are those of the authors, and do not represent the views of equities.com. Readers should not consider statements made by the author as formal recommendations and should consult their financial advisor before making any investment decisions.


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Results for FB
Michael Chezz
17 Sep 14 13:39:20
Post Edited: FOMC Chop ( $TWTR $FB ) http://t.co/skCmNe7E6h
PennyStock Zone
17 Sep 14 13:38:47
Multimillionaire trader SUPERTRADES and his EASY to replicate strategy can make you money! http://t.co/Ho9ydXHTWl #stocks #trading $FB
Kyle Anderson
17 Sep 14 13:32:15
Some on #WallStreet shying from $BABA b/c lack of voting rights for shareholders. Same deal with $GOOG and $FB - both up big in last year.
Thomas G BELIEVE
17 Sep 14 13:20:47
RT @adamsamson: Alibaba could be the anti-Facebook, at least as far as its trading debut goes. http://t.co/NFJR4FzhWz via @aarontask $BABA …
Gilbert MAHE
17 Sep 14 13:19:42
RT @adamsamson: Alibaba could be the anti-Facebook, at least as far as its trading debut goes. http://t.co/NFJR4FzhWz via @aarontask $BABA …
: ) MrsGAttitude : )
17 Sep 14 13:19:41
RT @adamsamson: Alibaba could be the anti-Facebook, at least as far as its trading debut goes. http://t.co/NFJR4FzhWz via @aarontask $BABA …
Neale Clunie
17 Sep 14 13:19:28
RT @adamsamson: Alibaba could be the anti-Facebook, at least as far as its trading debut goes. http://t.co/NFJR4FzhWz via @aarontask $BABA …
ej meltzer
17 Sep 14 13:19:27
RT @adamsamson: Alibaba could be the anti-Facebook, at least as far as its trading debut goes. http://t.co/NFJR4FzhWz via @aarontask $BABA …
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17 Sep 14 13:15:29
Google Aims To Take Android One To Next 5 Billion $GOOG $FB $AAPL $MSFT http://t.co/IctuGtf9zY
Alex
17 Sep 14 13:13:33
#cnbc $fb $baba for the 1000th time if $baba doubles in two years from its closing price Friday no one will care how smoothly the ipo went
Kris Wall
17 Sep 14 13:11:36
RT @adamsamson: Alibaba could be the anti-Facebook, at least as far as its trading debut goes. http://t.co/NFJR4FzhWz via @aarontask $BABA …
Futures Day Trader
17 Sep 14 13:11:23
$ES_F EMINI SP500 Futures #TradingSignal #DayTrading Monthly Weekly & Daily Key Support Resistance Levels $SPY $SPX $AAPL #ES_F #ibroker $FB
Michael Chezz
17 Sep 14 13:10:30
New post: FOMC Chop ( $TWTR $FB ) http://t.co/skCmNe7E6h
Timothy Connolly CFA
17 Sep 14 13:09:07
If the Alibaba IPO goes like the Facebook will they say it was Ali-bobbled??? :) $BABA $FB
Lauren Young
17 Sep 14 13:08:44
RT @adamsamson: Alibaba could be the anti-Facebook, at least as far as its trading debut goes. http://t.co/NFJR4FzhWz via @aarontask $BABA …
Yahoo Finance
17 Sep 14 13:08:26
RT @adamsamson: Alibaba could be the anti-Facebook, at least as far as its trading debut goes. http://t.co/NFJR4FzhWz via @aarontask $BABA …
Adam Samson
17 Sep 14 13:07:39
Alibaba could be the anti-Facebook, at least as far as its trading debut goes. http://t.co/NFJR4FzhWz via @aarontask $BABA $FB
Stock Rocket
17 Sep 14 13:07:26
$NETE Gained 551.93% In The Past 6 Weeks! Major News: http://t.co/PU7GW934W5 $F $SIRI $FB
GJ
17 Sep 14 13:06:15
$FB looks like @RedDogT3 "red dog reversal" above $73.47 day one (missed it), but I like the strategy.
Winborn Traders
17 Sep 14 13:05:29
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mjnahempboom
17 Sep 14 13:04:11
RT @George323818: @jimcramer $MINE Walgreens to Carry VitaminFIZZ(R) in Southern California http://t.co/5NALKHliC8 $AAPL $TWTR $FB $GOOG $G…
Emini Scalping
17 Sep 14 13:03:32
$ES_F EMINI SP500 Futures #TradingSignal #DayTrading Monthly Weekly & Daily Key Support Resistance Levels $SPY $SPX $AAPL #ES_F #ibroker $FB
BUZZ Just-In
17 Sep 14 13:03:14
You could be paying 5x higher spreads for Social Media Stocks http://t.co/uhCJC31x41 $TWTR $LNKD $FB $GRPN $ZNGA #spreadbetting #cfd
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17 Sep 14 13:01:33
29 Money Moves That Millennials Need to Start Making Now http://t.co/txeAyGHxLz via @daily_finance $FB
12Stocks.com
17 Sep 14 12:59:10
S&P100 #Stocks Performance $DD $FDX $NSC $ABBV $UPS $UNP $DOW $AMGN $MS $ABT $TXN $HPQ $HD $FB $PFE $GM more@ http://t.co/n4QZIDxy7w
GJ
17 Sep 14 12:57:46
$FB to many sellers at $77, maybe we finally break and stay above $78 tomorrow. A close above $76.50 is constructive.
aaplalert
17 Sep 14 12:55:56
In aaplalert news we are pleased to announce we will be offering additional symbols like $FB and $TSLA on a limited basis. Details to come.
Russell Barbour
17 Sep 14 12:55:33
What constitutes a buyable gap up ? http://t.co/5gYOcRClyw #stocks #trading #nasdaq #nyse $FB $TWTR $YHOO $NQ $YY
Futures Day Trader
17 Sep 14 12:54:40
$ES_F $SPX $SPY $DJI $QQQ $YM_F $NQ_F $TF_F $FB did your Trade get Stopped Out because of The Market's noises? we can help you to avoid it!
TakingStock614
17 Sep 14 12:52:50
I still think for YE some names that are a must and one can look at DITM calls are $GOOGL $FB $TWTR also keep eye on financials.
GJ
17 Sep 14 12:52:49
@RedDogT3 $FB $80 before EOY that's my thesis. I think the chart still looks like it can happen & thanks for your morning note it helps.
OptionsPlay
17 Sep 14 12:50:36
$FB Optimal Covered Call: Sep 26 $80 @ $24 with an 11.39% annualized return http://t.co/6EKTfoGyHP
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17 Sep 14 12:46:40
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17 Sep 14 12:42:41
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17 Sep 14 12:42:40
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Leilani Pips
17 Sep 14 12:40:17
RT @codywillard: Let's not assume the $BABA impact on the markets is over yet...remember how $FB's crashed stock after it came ... http://t…
Cody Willard
17 Sep 14 12:39:28
Let's not assume the $BABA impact on the markets is over yet...remember how $FB's crashed stock after it came ... http://t.co/UqrpGblO5J
Bobur Nazarmuhamedov
17 Sep 14 12:36:52
RT @BBGVisualData: Google, Facebook, and Adobe top ranking of U.S. tech companies for best pay and benefits: http://t.co/o7ey9h9Lgd $GOOG $…
PennyStock Zone
17 Sep 14 12:35:38
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Winborn Traders
17 Sep 14 12:32:24
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17 Sep 14 12:26:21
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Stock Wire
17 Sep 14 12:23:34
Who Among Facebook Inc (FB), Apple Inc. (AAPL), and Google Inc (GOOGL) is ... $FB http://t.co/eSSXxaeubk
Winborn Traders
17 Sep 14 12:16:19
$ES_F $SPX $SPY $DJI $QQQ $YM_F $NQ_F $TF_F $FB did your Trade get Stopped Out because of The Market's noises? we can help you to avoid it!
TakingStock614
17 Sep 14 12:10:04
What an incredible move we caught off Monday lows. $FB $TWTR $TSLA $BIDU $GOOGL
MarketMood
17 Sep 14 12:09:36
$FB BULLISH @ 77.12
PennyStock Zone
17 Sep 14 12:08:02
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$Stocknewsalerts
17 Sep 14 12:07:48
$FB Updates to Facebook for iOS 8 From our Stock News Alerts App
Stockaholics
17 Sep 14 12:03:46
$RSII gained 150% in 4 days! Get our top penny stock picks early: http://t.co/iSqL7zgTT1 $FB $MDLZ $CELG
Amit Gupta
17 Sep 14 12:01:37
$FB thru 77 -> https://t.co/1zZTiCg9YV
MagzNL
17 Sep 14 12:01:02
Booked $FB & $TWTR calls. +20% & +22% done for today
				
				
By  +Follow June 25, 2013 9:27AM
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