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How Pinterest Is Shaping Online Consumer Habits

By  +Follow June 25, 2013 9:27AM
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PinterestEvery working women knows the power of a little retail therapy at the end of a long week. Whether it is window shopping or impulse purchases, women across America love to spend their money on clothing. Around 64 percent of American women admit that is a mechanism they use to lighten their moods or reward themselves. With that in mind, online shopping has made access to the latest trends and fashion more convenient then ever. Though online shopping tends to BE a solitary activity where one sits behind their computer clicking through the endless pages of offered items, with the introduction of Pinterest in March 2010, online shoppers have the ability to communicate, discover, be inspired and purchase all through one website. It has established the social commerce balance between aspirational browsing and shopping.  

According to a recent BizRate insights survey, 70 percent of online shoppers say that they are getting their current shopping inspiration from Pinterest compared to the 17 percent that get their inspiration from Facebook (FB). It was found that buyers who were referred by Pinterest were also 10 percent more likely to end up buying items off the website. Since January 2013 the number of people visiting the Pinterest website has increased 145 percent and the source of revenues from stores now contributes to 17 percent of online media traffic. As Pinterest rises to being the third most visited social media platform, following behind Facebook and Twitter, it's not only stimulating followers within its platform but the online shopping industry as a whole. 

Americans using Pinterest spend on average $80 on orders through the website compared to the $40 that is derived from Facebook. As people use the interface more and more, their pin selections become tailored towards their interests, hobbies and preferences. This allows online companies to make use of targeted advertising on a greater level as a part of a network. With that in mind as Pinterest continues to rise in popularity so will the online shopping industry. Its easy links and personalized manner make it an ideal escape for any women in need of a little retail therapy. 

Results for FB
Jamie
24 Apr 14 07:19:22
RT @philstockworld: Our #Apple Trade of the Year on Track for 525% Gains! More Ideas on $CROX $TXN $CAKE $FB $AAPL and Commentary @ http:/…
Hari Wijayanto
24 Apr 14 07:19:16
RT @benpimentel: #Facebook introduces FB Newswire news service for journalists $fb http://t.co/nqjBTPMTrM http://t.co/bK5U2tPTlJ
Stock News 24
24 Apr 14 07:19:15
$FB - [video] Facebook Earnings Triple From Last Year -> http://t.co/XIXFYryNce #stock #stocks #stockaction
minimalexx
24 Apr 14 07:19:12
Here's $FB w/ explosive rev & earnings, user growth, a stream of new products redefining digital marketing... going red? Coz' Ukraine? WTF??
Stock News 24
24 Apr 14 07:19:05
$FB - Stocks wobbly despite strong tech earnings -> http://t.co/cTZr9QP7sH #stock #stocks #stockaction
Ned York
24 Apr 14 07:19:00
RT @philstockworld: 3 Earnings Trades for Tomorrow $CAKE $FB $TXN & $QCOM $FFIV $CROX @ AAPL commentary #earnings #BeTheHouse -- http://t.c…
Raul
24 Apr 14 07:18:41
Bot $FB
tradylady
24 Apr 14 07:18:33
@Quantanamo @WSJ lets see? invasion of privacy, i.e blocking PRIVATE msg; blocking a GARDEN blog... family deleted $FB crap last yr
Christian Provost
24 Apr 14 07:18:24
$FB Green machine! Leggo!
davidjbear
24 Apr 14 07:18:24
RT @philstockworld: Our #Apple Trade of the Year on Track for 525% Gains! More Ideas on $CROX $TXN $CAKE $FB $AAPL and Commentary @ http:/…
Alex Macleod
24 Apr 14 07:18:18
$FB lets goooo!
Joe Trader
24 Apr 14 07:18:16
$BCCI the 20 and 200 sma are keeping this monster down!!! push push in the bush!! $SLNX $FB $MSFT $QASP $NVLX
Attiva Capital
24 Apr 14 07:18:12
Mark Zukerberg took Sony's Project Morpheus on a test drive. http://t.co/Zz2HaWN5yT $SNE $FB http://t.co/L0WXiHaRR4
metalsolter
24 Apr 14 07:18:09
RT @WSJMoneyBeat: Thursday's Stocks to Watch: Apple, Facebook, Zynga http://t.co/KMWHA9R4lD $AAPL $FB $ZYNGA via @Johnnerkell
Terry
24 Apr 14 07:18:06
RT @philstockworld: 3 Earnings Trades for Tomorrow $CAKE $FB $TXN & $QCOM $FFIV $CROX @ AAPL commentary #earnings #BeTheHouse -- http://t.c…
Bruce J Moschella
24 Apr 14 07:18:03
$FB has done very well from $56
Rafael E. Robles
24 Apr 14 07:18:02
$FB if it wasn't for High Frequency & Market Trading manipulation, $FB should've been trading at $100 by now. It's time to stop them! @FTC
Jeremiah Sams
24 Apr 14 07:17:58
NYSE 1.51:1 to the downside NASDAQ 2.39:1 to the downside. $SPY $QQQ $IWM $DIA $AAPL $FB
QE forever
24 Apr 14 07:17:47
@TheDestinyShow @AjTrader7 $FB Have we reached a floor today, R U Calling a bottom? Is it time to get back in?
Media Sentiment
24 Apr 14 07:17:43
$FB received a new alert. Find out why at http://t.co/WHJp8eTsSr #stocks #daytrading #trading #mkt #NYSE #NASDAQ #markets 431
Michael Saylor
24 Apr 14 07:17:23
Facebook Leaves Mobile Concerns in Dust With Sales Surge - The Mobile Wave continues as $FB adds 500,000 users/day http://t.co/eRM9ilnXAk
Viet Nguyen
24 Apr 14 07:17:21
Thursday sell off is normal lol $FB $AAPL
Hottinger E-
24 Apr 14 07:17:20
RT @philstockworld: 3 Earnings Trades for Tomorrow $CAKE $FB $TXN & $QCOM $FFIV $CROX @ AAPL commentary #earnings #BeTheHouse -- http://t.c…
Informer
24 Apr 14 07:17:18
$FB: Facebooks Earnings Helped by Strong Mobile http://t.co/aBTA3WdYCS
Ned York
24 Apr 14 07:17:16
RT @philstockworld: Our #Apple Trade of the Year on Track for 525% Gains! More Ideas on $CROX $TXN $CAKE $FB $AAPL and Commentary @ http:/…
SUBusinessSociety
24 Apr 14 07:17:12
RT @WSJMoneyBeat: Thursday's Stocks to Watch: Apple, Facebook, Zynga http://t.co/KMWHA9R4lD $AAPL $FB $ZYNGA via @Johnnerkell
stocknews247
24 Apr 14 07:17:09
$FB - U.S. stocks slip on Russia worries -> http://t.co/qB7kZOcO1g #stock #stocks #stockaction
Media Sentiment
24 Apr 14 07:16:58
$FB received a new alert. Find out why at http://t.co/WHJp8eTsSr #stocks #daytrading #trading #mkt #NYSE #NASDAQ #markets 424
Attiva Capital
24 Apr 14 07:16:48
Zuckerberg tested Sony's VR headset before acquiring Oculus VR http://t.co/pvPzcx5WJp via @TweakTown $SNE $FB $AAPL
Aretha P. Crowder
24 Apr 14 07:16:31
RT @WSJMoneyBeat: Thursday's Stocks to Watch: Apple, Facebook, Zynga http://t.co/KMWHA9R4lD $AAPL $FB $ZYNGA via @Johnnerkell
Terry
24 Apr 14 07:16:25
RT @philstockworld: Our #Apple Trade of the Year on Track for 525% Gains! More Ideas on $CROX $TXN $CAKE $FB $AAPL and Commentary @ http:/…
Mathew Passy
24 Apr 14 07:16:05
RT @benpimentel: #Facebook introduces FB Newswire news service for journalists $fb http://t.co/nqjBTPMTrM http://t.co/bK5U2tPTlJ
Johnny Cinco
24 Apr 14 07:16:01
$FB beat earnings then tanked.. that doesn't make sense to me. But I'm a buyer at these levels
Kuwait_Gate
24 Apr 14 07:16:01
RT @WSJeurope: #Facebook enters fitness tracking market by buying Helsinki-based maker of ProtoGeo app http://t.co/npvDfh5lwO $FB
Haki Hika
24 Apr 14 07:15:52
Order Working: Working out of the 600 55/57::67/69 $FB weekly Iron Condors here. Trying to work out of them for .1.
Deepak Paudyal
24 Apr 14 07:15:46
Bought small piece of $FB at 60.84 and $SINA at 49.26. Will quickly exit on both holdings.
Hottinger E-
24 Apr 14 07:15:38
RT @philstockworld: Our #Apple Trade of the Year on Track for 525% Gains! More Ideas on $CROX $TXN $CAKE $FB $AAPL and Commentary @ http:/…
a99kitten
24 Apr 14 07:15:36
I’m just going to sit on these RED $FB May 60 calls for a couple days. #grrrr
Timothy Sykes
24 Apr 14 07:15:33
http://t.co/MVIRS8WFk5 Good dip buy but I played it all wrong, video lesson for http://t.co/M7k2isyOId $FB peeps coming
Jhunjhunwalas
24 Apr 14 07:15:30
RT @WSJmarkets: Facebook's results in 5 charts: Growth in mobile advertising proves to be no fluke http://t.co/uz8Gmw4Yja $FB http://t.co/G…
Joe Trader
24 Apr 14 07:15:30
$SLNX must break .006 resistance, then sky is the limit!!!!! $FITX $ERBB $PLUG $SPY $FB $MSFT
Benjamin Pimentel
24 Apr 14 07:15:21
#Facebook introduces FB Newswire news service for journalists $fb http://t.co/nqjBTPMTrM http://t.co/bK5U2tPTlJ
The Fly
24 Apr 14 07:15:18
$FB Facebook reverses from earlier highs, levels to watch: Full Story http://t.co/c0bp59gUSW
Bernardo Maltez
24 Apr 14 07:15:13
Agreed! Just hope it doesnt happen “@RWW: Why Twitter’s Facebook #Obsession Is Unhealthy http://t.co/uTCb1DLZgR by @selenalarson” $TWTR $FB
Jonathan Marino
24 Apr 14 07:15:04
.@moorehn Welp... PE's at *least* 0-2 on opportunities to invest in $FB, so I gotta agree there...
Bradley Walters
24 Apr 14 07:15:00
RT @OptionAlert: Largest open interest increases among single stock options for 4/24 include $FB, $AAPL, $YHOO, $UA, and $MU.
vinny
24 Apr 14 07:14:59
$FB Facebook, Inc.'s Monster Quarter in 3 Must-See Charts ($FB, $GOOG, GOOGL): http://t.co/MxAdDtWArj via @themotleyfool
WSJ Europe
24 Apr 14 07:14:46
#Facebook enters fitness tracking market by buying Helsinki-based maker of ProtoGeo app http://t.co/npvDfh5lwO $FB
Destiny Investments
24 Apr 14 07:14:37
Facebook unveils $FB Newswire, news service for journalists http://t.co/KQ6fGj90QQ
Read_this_n0w
24 Apr 14 07:14:35
Sold halve $AAPL 570c weeklies .38 avg at 4.00 ... realtime 1.30 now for remainder.. both very nice... sold the $FB 55p and 60c for loss
				
				
By  +Follow June 25, 2013 9:27AM
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