logo
Sign in or Register

Already a member?

Sign in

Or sign in with your account on:

Not a member yet?

Register
    

 


How Pinterest Is Shaping Online Consumer Habits

By  +Follow June 25, 2013 9:27AM
Share:
Tickers Mentioned:

PinterestEvery working women knows the power of a little retail therapy at the end of a long week. Whether it is window shopping or impulse purchases, women across America love to spend their money on clothing. Around 64 percent of American women admit that is a mechanism they use to lighten their moods or reward themselves. With that in mind, online shopping has made access to the latest trends and fashion more convenient then ever. Though online shopping tends to BE a solitary activity where one sits behind their computer clicking through the endless pages of offered items, with the introduction of Pinterest in March 2010, online shoppers have the ability to communicate, discover, be inspired and purchase all through one website. It has established the social commerce balance between aspirational browsing and shopping.  

According to a recent BizRate insights survey, 70 percent of online shoppers say that they are getting their current shopping inspiration from Pinterest compared to the 17 percent that get their inspiration from Facebook (FB). It was found that buyers who were referred by Pinterest were also 10 percent more likely to end up buying items off the website. Since January 2013 the number of people visiting the Pinterest website has increased 145 percent and the source of revenues from stores now contributes to 17 percent of online media traffic. As Pinterest rises to being the third most visited social media platform, following behind Facebook and Twitter, it's not only stimulating followers within its platform but the online shopping industry as a whole. 

Americans using Pinterest spend on average $80 on orders through the website compared to the $40 that is derived from Facebook. As people use the interface more and more, their pin selections become tailored towards their interests, hobbies and preferences. This allows online companies to make use of targeted advertising on a greater level as a part of a network. With that in mind as Pinterest continues to rise in popularity so will the online shopping industry. Its easy links and personalized manner make it an ideal escape for any women in need of a little retail therapy. 

DISCLOSURE: The views and opinions expressed in this article are those of the authors, and do not represent the views of equities.com. Readers should not consider statements made by the author as formal recommendations and should consult their financial advisor before making any investment decisions. To read our full disclosure, please go to: http://www.equities.com/disclaimer


Liked What You Read? Join Equities.com as a contributor and get eyeballs on your content FOR FREE!

Results for FB
Adnan Chehaitelli
2 Aug 15 11:19:41
RT @timothysykes: GREAT step-by-step video https://t.co/xBv1kJkhnC showing EXACTLY how I research my stocks to trade, learn the process $FB…
Poetry
2 Aug 15 11:19:31
RT @greensboro_nc: Facebook to launch internet-dropping drone - Geek http://t.co/3n3WSUD58F #Facebook • $FB http://t.co/mUzCNoadnk
PamphletShop
2 Aug 15 11:19:05
$SHAK Shake Shack http://t.co/UKZ3MRGmpH $AAPL $BAC $FB $SPY $GE $BABA $NFLX $C $FE $TSLA $F $T $UWTI $RAD $GILD $UA $HPQ $ORCL $PCLN $JPM
James DiPlata
2 Aug 15 11:18:42
RT @pepeplata8: $NFLX Netflix http://t.co/UKZ3MRGmpH $HPQ $ORCL $PCLN $JPM $BABA $AAPL $FB $TWTR $NFLX $GOOGL $TSLA $AMZN $PCLN $PRMTX $FO…
James DiPlata
2 Aug 15 11:18:41
RT @Louie_SFO: $UA has a major valuation problem http://t.co/89454NqiTk $TWTR $YELP $DATA $LNKD $AAPL $FB $BABA $FEYE $Z $P $SPLK $MSFT $GO…
PamphletShop
2 Aug 15 11:18:40
$SHAK Shake Shack http://t.co/UKZ3MRGmpH $CVC $YRCW $SUWN $FB $CVC $dirv $cpst $npwz $CVC $YRCW $SUWN $AAPL $BAC $HPQ $ORCL $PCLN $JPM
PamphletShop
2 Aug 15 11:18:20
$SHAK Shake Shack http://t.co/UKZ3MRGmpH $QDEN $BSTK $VGTL $DIRV $DIGX $EMPS $atnm $baba $fxcm $AAPL $BAC $FB $SPY $HPQ $ORCL $PCLN $JPM
PamphletShop
2 Aug 15 11:18:00
$SHAK Shake Shack http://t.co/UKZ3MRGmpH $KMI $WMT $CEMP $NAT #KMI #pennystocks $MYEC $SGYP $ARIA $NVAX #MYEC $FB $NFLX $AMZN $JBLU $cctl
RESTART
2 Aug 15 11:15:09
RT @JaviMtzP: Las 9 compañías tecnológicas más valiosas: $AAPL, $GOOG, $MSFT, $FB, $TWTR, $AMZN, $EBAY, $PYPL, $NFLX #Bolsa http://t.co/PL8…
Profit.ly
2 Aug 15 11:13:04
RT @timothysykes: GREAT step-by-step video https://t.co/xBv1kJkhnC showing EXACTLY how I research my stocks to trade, learn the process $FB…
Investimonials.com
2 Aug 15 11:12:48
RT @timothysykes: GREAT step-by-step video https://t.co/xBv1kJkhnC showing EXACTLY how I research my stocks to trade, learn the process $FB…
Dex
2 Aug 15 11:11:59
RT @timothysykes: GREAT step-by-step video https://t.co/xBv1kJkhnC showing EXACTLY how I research my stocks to trade, learn the process $FB…
Timothy Sykes
2 Aug 15 11:11:42
GREAT step-by-step video https://t.co/xBv1kJkhnC showing EXACTLY how I research my stocks to trade, learn the process $FB $TWTR $LNKD peeps
RESTART
2 Aug 15 11:07:50
RT @ZachOnLinkedIn: Top 50 U.S. Digital Media Properties 1 $GOOG 2 $FB 3 $YHOO 4 $AMZN 5 $MSFT comScore http://t.co/o1jJP5bDEd http://t.c…
RESTART
2 Aug 15 11:06:32
RT @davehendricks: @SAI @facebook is the indisputed leader in martech. VCs: $goog $Fb get all revenue from ads cc: @ashugarg $CRM $orcl wil…
LouisLouie
2 Aug 15 11:04:32
RT @DougKass: The ultimate "contrarian" trade - LONG $TWTR/SHORT $FB may make more sense than many believe.
AlejandroMasari
2 Aug 15 11:00:34
Commented on StockTwits: $FB $TWTR $LNKD http://t.co/lXLgvGL5dN http://t.co/046s9KsxHB
Gavin Martinsson
2 Aug 15 11:00:13
EQ Trading Ed - Dealing w/ Losses - http://t.co/d7UMT5qXN6 <== #Free $aapl $Tsla $googl $NFLX $PCLN $LNKD $FB $TWTR $NFLX
Mike Lim
2 Aug 15 11:00:13
EQ Trading Ed - Dealing w/ Losses - http://t.co/6hZrORAhO1 <== #Free $aapl $Tsla $googl $NFLX $PCLN $LNKD $FB $TWTR $NFLX
Equity Sense
2 Aug 15 11:00:11
EQ Trading Ed - Dealing w/ Losses - http://t.co/VJsAmzvacm <== #Free $aapl $Tsla $googl $NFLX $PCLN $LNKD $FB $TWTR $NFLX
PennyStock Zone
2 Aug 15 10:59:06
http://t.co/AAlC0qe2S2 <-- Timothy Sykes shares how to make millions trading #pennystocks $FB $TWTR $YHOO
Teacup pigs
2 Aug 15 10:53:59
@WolfOfWeedST @mikeyryan83 @CherylShuman @amazon @MarijuanaStocks wolf this kid is just bitter cause he got kicked out of my $fb group.
FinBUZZ Just-IN
2 Aug 15 10:49:08
You may be paying much higher spreads for Social Media Stocks http://t.co/xBiy45I3G2 $FB $LNKD $TWTR $GRPN $ZNGA #spreadbetting #cfd
PamphletShop
2 Aug 15 10:49:02
$GOOGL Google http://t.co/UKZ3MRGmpH #avaのRPとか見ぬいたったー #DragMeDown #ぼくの考えるリッチなTRPGer #白猫で各職1番好きなキャラ挙げてけ $AAPL $BAC $FB $SPY $GE $BABA $NK
Emylers
2 Aug 15 10:46:08
TD.TO Toronto-Dominion Bank Summary http://t.co/3QATPT4JXe $TD.TO $IWM $FB $ARWR #TD.TO #stock #stocks
PamphletShop
2 Aug 15 10:31:31
$NFLX Netflix http://t.co/UKZ3MRGmpH $HPQ $ORCL $PCLN $JPM $FB $NFLX $AMZN $JBLU $CCL $MLM $ULTA $DATA $NCLH $HZN $ZQK $FV $USLV $AAPL $F
PamphletShop
2 Aug 15 10:30:17
$NFLX Netflix http://t.co/UKZ3MRGmpH $HPQ $ORCL $PCLN $JPM $DIS $FB $EA $CVS $WBA $AMZN $SBUX $CMCSA $LTC $NHTC $CEW $KMI $MINT $PAYX $GE
brad robertson
2 Aug 15 10:28:59
RT @ValaAfshar: Facebook's ad revs Dec.'11: Desktop: 100% Mobile: 0% Facebook's ad revs June '15: Desktop: 24% Mobile: 76% —@CNBC $FB
Antonia Hall
2 Aug 15 10:28:33
How to rock your #Instagram account: http://t.co/cwFJzaESw4 $FB #photos RT @CNN @2morrowknight
c t garcia
2 Aug 15 10:24:00
RT @2morrowknight: How to rock your #Instagram account: http://t.co/pSxAk8d4n4 $FB #photos RT @CNN
PamphletShop
2 Aug 15 10:23:16
$NFLX Netflix http://t.co/UKZ3MRGmpH $HPQ $ORCL $PCLN $JPM $BABA $AAPL $FB $TWTR $NFLX $GOOGL $TSLA $AMZN $PCLN $PRMTX $FOLD $SCMP $fitx
Louie
2 Aug 15 10:19:06
$UA has a major valuation problem http://t.co/89454NqiTk $TWTR $YELP $DATA $LNKD $AAPL $FB $BABA $FEYE $Z $P $SPLK $MSFT $GOOG $NFLX $VLTC
Bobby V
2 Aug 15 10:14:35
@MadMoneyOnCNBC @jimcramer I jumped ship from $twtr to $fb. Caught top on twitter ..Facebook got Game..twitter needs a Cooler
binaryoptionsocial
2 Aug 15 10:14:22
SPXL Direxion Daily S&P 500 Bear 3X Shares Summary http://t.co/burtpDPHll $SPXL $WLC.TO $IHSI $FB #SPXL #invest… http://t.co/Csk7miZSkI
investorsCloud
2 Aug 15 10:09:03
Options Message Board :http://t.co/erJxXmaOX4 Join And Share Your Options Trades / Ideas $AAPL $FB $BABA $SPY $NFLX $FIT $SHAK $BAC $INDU
Selena Anderson
2 Aug 15 10:07:58
LUV Southwest Airlines Co. % Change http://t.co/wlRB4XJqgh $LUV $FB $T $BLUE #LUV #stocks #invest
traderblast
2 Aug 15 10:07:07
@gorechristophe2 C-a bit off topic here re $FB but I saw your profile re "startups" We have a portfolio of over 100 "startup" .com names.
PennyStock Zone
2 Aug 15 10:04:07
http://t.co/IAmStIwrPq <-- 3 hours of free video lessons from successful @profitly students! #stocks $GENE $LIVE $YHOO $FB
PolgarStocks
2 Aug 15 10:02:16
$FB Stock Forum Updated Sunday, August 2, 2015 12:06:47 PM $NKE $JNJ $XLE $XLI http://t.co/MP2nhrs9LV
WS Pub
2 Aug 15 10:01:38
$feye and $fb on sale. Other plays to start the week coming soon
Motivasi Leader
2 Aug 15 10:00:25
RT @2morrowknight: How to rock your #Instagram account: http://t.co/pSxAk8d4n4 $FB #photos RT @CNN
SkyTools Drones
2 Aug 15 09:59:58
dronemaniac: RT CBOE TV CBOE_TV : Most Active Options: $PFE, $LNKD earnings, $XOM earnings, $T & DirecTV, $FB sol… http://t.co/p0Drd3TkH4
binaryoptionsocial
2 Aug 15 09:59:38
Save 75% by finding the cheapest broker to trade US Tech Giants http://t.co/5QuR4t5CgU $AAPL $GOOG $MSFT $FB $TW… http://t.co/RBfA8LcTJ0
binaryoptionsocial
2 Aug 15 09:59:32
RT timothysykes: Always funny emails when $TWTR $FB people discover my 500+ free videos on … http://t.co/Csk7miIhta
binaryoptionsocial
2 Aug 15 09:59:32
RT CBOE TV CBOE_TV : Most Active Options: $PFE, $LNKD earnings, $XOM earnings, $T & DirecTV, $FB solar power dron… http://t.co/Csk7miIhta
binaryoptionsocial
2 Aug 15 09:59:32
RT CBOE_TV: Most Active Options: $PFE, $LNKD earnings, $XOM earnings, $T & DirecTV, $FB solar power drone … http://t.co/Csk7miIhta
binaryoptionsocial
2 Aug 15 09:59:31
RT investorsCloud: $FB Wait / Hope it Goes Lower So You Can Go LONG CALLS Guys ... ! http://t.co/Csk7miIhta
binaryoptionsocial
2 Aug 15 09:59:31
Facebook Stock Rating Reaffirmed by Sanford C. Bernstein $FB http://t.co/wc77QcE71P http://t.co/Csk7miIhta
binaryoptionsocial
2 Aug 15 09:59:31
Facebook Stock Rating Reaffirmed by FBN Securities $FB http://t.co/9M45L4fR5l http://t.co/Csk7miIhta
binaryoptionsocial
2 Aug 15 09:59:30
$FB Opinions Updated Sunday, August 2, 2015 12:10:29 PM $AMZN $GM $BIDU $XOM http://t.co/ts20obWuFz http://t.co/Csk7miIhta
				
				
By  +Follow June 25, 2013 9:27AM
Share:

Comments

 

blog comments powered by Disqus

 Today's Must Reads

Beyond Twitter: 5 Small-Cap Tech Plays Nobody’s Talking About


Will the Fed Continue Its Track Record of Unprecedented Moves?

Facebook versus Google: Who Rules the Internet?

Are These the Worst Business Documentaries on Netflix?


Saving the

Small-Cap Market

 

Small-cap stocks offer investors many benefits, ranging from higher growth potential to overlooked value opportuni... in Equities.com's Hangs on LockerDome

About us

Equities.com is an advanced financial data portal and social network designed to connect self-directed investors with the world’s most innovative startup and small cap companies. Through our in-depth coverage of small cap markets, comprehensive research and stock valuation reports, state of the art issuer products, and world class events, Equities.com provides the social tools and insight that drive tomorrow’s investment relationships and opportunities.

Market Data powered by QuoteMedia.
Copyright © QuoteMedia. Data delayed 15 minutes unless otherwise indicated. Terms of Use.

Login or Register

LOG IN