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Panera Bread CEO Lives Off of $4.50 a Day

  +Follow September 18, 2013 8:57AM
Tickers Mentioned:

In an attempt to raise awareness about hunger in the United States, Panera Bread Co. (PNRA) CEO Ron Shiach is living off of $4.50 a day and blogging his experience.

“For one week, beginning Saturday, September 14, 2013, I will live on just $4.50 a day, the average daily benefit per person provided by the Supplemental Nutrition Assistance Program (SNAP; formerly known as Food Stamps),” said Sciach.

According to a recent New York Times article, 49 million people are categorized as “food insecure”, or as Sciach simply put, hungry. 48 million people in the United States are supported by food stamps, while an estimated 16 million children go to bed hungry.

While Sciach has spent many hours studying the issue of hunger, he himself has never personally experienced it. That is until now.

Since the "SNAP Challenge" began on September 14, the CEO has been updating his experience on Linkedin Corporation (LNKD) .

When grocery shopping on a weekly budget of $31.50, to his surprise Shiach has found he cannot afford common items such as milk, fruits, coffee, or yogurt. His diet mostly consists of cereal without milk, pasta, and dry chickpeas.

On the third day of the Snap Challenge, Schiach wrote that he felt “bloated and weak” due to the carbohydrate-heavy diet. In addition, he noted that he had a hard time focusing throughout the day.

The challenge is also taking a toll on Sciach mentally. By the fourth day he stated that his mind is constantly “consumed by food.” He cited an instance where he lashed out at this wife for over-portioning his pasta at dinner because of his anxiety over running out of food.

Sciach experience with hunger lasts one week, but he realizes that for many others it is a real and on-going struggle.

“To be clear, I don’t mean to trivialize anyone else’s experience or claim mine as an authentic representation of what food insecurity looks like," Shiach said. “Rather, my hope is to inspire other leaders – in business, government and the nonprofit world – to take on the challenge of food insecurity as their own.”

Through this experience Sciach hopes that he himself will be inspired to figure out new solutions to the problem of hunger. Sciach also initiated Panera Cares in 2010, which provides a collection of cafes that offer free food to those in need.

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Results for PNRA
Seeking Alpha
30 Sep 14 14:04:59
PE Trade Secrets That You Can Use http://t.co/TyAXXN9KQy $CL $PNRA
Harry Walkman
30 Sep 14 14:01:30
$PNRA Top Franchises: Investing in Panera Bread Co. http://t.co/j86kjOB9Qg
Samuel Brown
30 Sep 14 14:01:27
$PNRA Bank Of America Sees Sales Gain From Panera Bread Co's Plan http://t.co/rJXRxe4SRe
30 Sep 14 13:18:50
$KORS $PNRA added $BX $OZM removed @MerrillLynch US1 list at today's closing prices
30 Sep 14 13:00:49
MidCap #Stocks Performance $TK $CTAS $BTU $PNRA $MAS $CLF $WFM $MUR $WWAV $KN $AA $CSC $LPI $NI $RE $KSU more@ http://t.co/tf79gD96D3
30 Sep 14 12:37:29
$PNRA sold zero common going for moar
Michael Mierau
30 Sep 14 12:33:03
I bought some $PNRA today. Chart looks good, RSI, MACD bullish/rising and BB's pointing higher. cc @jimcramer http://t.co/a0tLQfEWKI
30 Sep 14 12:00:05
Bill Gunderson
30 Sep 14 11:37:15
XLNT, XLNT BREAKOUT in $PNRA today! Big position here. I sent this BUY out a few weeks ago. #56 overall.
Clair Voight
30 Sep 14 11:30:28
$PNRA Bank Of America Sees Sales Gain From Panera Bread Co's Plan http://t.co/9U8wLeGi2O
David Mizrahi
30 Sep 14 11:12:40
Dead serious when I say I want somebody to buy up 51% of shares outstanding of $PNRA (just to be annoying) and demand an end to dinner rolls
Consumer Services
30 Sep 14 11:04:19
Bank Of America Sees Sales Gain From Panera Bread Co's Plan $pnra #consumerservices http://t.co/hrZMiScV61 http://t.co/JCQOGy34MC
Restaurants Feed
30 Sep 14 11:04:19
Bank Of America Sees Sales Gain From Panera Bread Co's Plan $pnra http://t.co/PnUfoQOLnX http://t.co/ugnqW7DkR4
30 Sep 14 11:02:36
RT @OMillionaires: $PNRA showing some nice strength today ~
Paul J. Singh
30 Sep 14 09:41:12
Focus list stock $PNRA hits targets off classic breakout-pullback setup
Golden Capital
30 Sep 14 09:33:09
Today's breakout stocks: $ARCC, $CTAS, $PNRA, $CTSH, $NEE. Insiders bought $ARCC higher recently. Earnings early Nov.
Option Voyeur
30 Sep 14 09:20:29
Had I bought in yesterday morning that $PNRA trade would have been a +250% trade! Just glad I could get out with a profit!
30 Sep 14 09:07:07
RT @Stephanie_Link: BAC/ML puts $PNRA on the US 1 List - best investment ideas. Target $185. Much of investment spend behind sets up for …
30 Sep 14 08:56:56
@ScottWapnerCNBC A pop higher for $PNRA today. Analyst upgrade by BofA.
Kym L
30 Sep 14 08:48:03
$PNRA holding that gap up very nicely
Kooler Aid
30 Sep 14 08:32:09
$PNRA that is what i would call a trader friendly stock today. bump up, properly bull flag and give a predictable b/o Not common these days
Option Voyeur
30 Sep 14 08:24:44
Went in at the absolutely wrong time, was right just sold $PNRA for a nice gain!
Option Millionaires
30 Sep 14 08:21:23
$PNRA showing some nice strength today ~
30 Sep 14 08:20:24
@petenajarian $PNRA ripping to the upside. BofA upgrade & AAP now buying. Giddyup!
Option Voyeur
30 Sep 14 08:19:02
$PNRA that woulda been a 100%+ trade if you'd went in yesterday.
Option Voyeur
30 Sep 14 08:07:40
If anybody went in on my call on $PNRA yesterday morning CONGRATS! BOOMTOWN!
30 Sep 14 08:05:04
$PNRA really put it on after B signal http://t.co/tnfeWiTufi
30 Sep 14 07:59:40
@Stephanie_Link @jimcramer Great note just saw in AAP re: $PNRA!
30 Sep 14 07:59:21
$PNRA truly has bottomed on Q2,now back above 200ma, @ tradingjones, makeup w/ your old baby,safe trade & easy pivot this one.
30 Sep 14 07:58:42
@Hedgeye @KeithMcCullough $PNRA breaking above technical resistance. Buy.
30 Sep 14 07:18:54
@terranovajoe @jimcramer $PNRA upgraded at Bank of America.
Restaurants Feed
30 Sep 14 07:14:04
Will This Analyst Action Help Panera Bread (PNRA) Stock Today? $pnra $bac http://t.co/GYxlroNzZI http://t.co/PsIYTpa1FF
Consumer Services
30 Sep 14 07:14:04
Will This Analyst Action Help Panera Bread (PNRA) Stock To... $pnra $bac #consumerservices http://t.co/isiT0TzpX5 http://t.co/lOE69emgEl
Major Banks Feed
30 Sep 14 07:13:58
Will This Analyst Action Help Panera Bread (PNRA) Stock Today? $pnra $bac http://t.co/VKg4YxK41b http://t.co/Q1ADeW9DUp
30 Sep 14 07:12:59
@Stephanie_Link $PNRA moving up nicely :-)
30 Sep 14 07:10:55
@GuyAdami $PNRA looking good.
30 Sep 14 07:05:39
@KeithMcCullough Long $PNRA.
Option Voyeur
30 Sep 14 06:52:59
Back to even on $PNRA sometimes you got to trust your gut and break your own rules. If $SPY were ripping this would be $163
TheStreet Alerts
30 Sep 14 06:47:25
Will This Analyst Action Help Panera Bread $PNRA Stock Today? http://t.co/sQkkJJaTHG
Andrew Meola
30 Sep 14 06:47:20
Will This Analyst Action Help Panera Bread $PNRA Stock Today? http://t.co/Zqz2yP0MQb
30 Sep 14 06:36:54
I'm checking out $PNRA http://t.co/pImr0IfXBJ
Option Voyeur
30 Sep 14 06:35:16
$PNRA about to breakout! BOOM
Kym L
30 Sep 14 06:31:37
$PNRA gapped up straight into little wedge tgt https://t.co/4n6VPn2wGs via http://t.co/xwjHFVSbOf
Option Voyeur
30 Sep 14 06:26:37
Well it was up $3 in the premarket. $PNRA we'll see I think it's poised to rip.
30 Sep 14 06:25:51
@RiskReversal Dan - check out $PNRA. I started buying this one yesterday. Like it a lot.
Option Voyeur
30 Sep 14 06:25:26
$PNRA could explode today, up in the premarket.
30 Sep 14 06:22:51
@terranovajoe Nice close on $PNRA yesterday at high of day in weak market. I think you are right about this one for your top fall pick!
30 Sep 14 05:29:56
BAML: Look for Panera 2.0 to give earnings a boost http://t.co/w68ZyJBCLM #premarket $PNRA
30 Sep 14 03:19:23
RT @Stephanie_Link: BAC/ML puts $PNRA on the US 1 List - best investment ideas. Target $185. Much of investment spend behind sets up for …
30 Sep 14 02:57:54
$VOIS gained 218.52% in less than 3 weeks, after our Penny Stock Alerts! Major Update: http://t.co/HglCNdSVSO $PNRA $BXS $CFR
  +Follow September 18, 2013 8:57AM



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