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Panera Bread CEO Lives Off of $4.50 a Day

  +Follow September 18, 2013 8:57AM
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In an attempt to raise awareness about hunger in the United States, Panera Bread Co. (PNRA) CEO Ron Shiach is living off of $4.50 a day and blogging his experience.

“For one week, beginning Saturday, September 14, 2013, I will live on just $4.50 a day, the average daily benefit per person provided by the Supplemental Nutrition Assistance Program (SNAP; formerly known as Food Stamps),” said Sciach.

According to a recent New York Times article, 49 million people are categorized as “food insecure”, or as Sciach simply put, hungry. 48 million people in the United States are supported by food stamps, while an estimated 16 million children go to bed hungry.

While Sciach has spent many hours studying the issue of hunger, he himself has never personally experienced it. That is until now.

Since the "SNAP Challenge" began on September 14, the CEO has been updating his experience on Linkedin Corporation (LNKD) .

When grocery shopping on a weekly budget of $31.50, to his surprise Shiach has found he cannot afford common items such as milk, fruits, coffee, or yogurt. His diet mostly consists of cereal without milk, pasta, and dry chickpeas.

On the third day of the Snap Challenge, Schiach wrote that he felt “bloated and weak” due to the carbohydrate-heavy diet. In addition, he noted that he had a hard time focusing throughout the day.

The challenge is also taking a toll on Sciach mentally. By the fourth day he stated that his mind is constantly “consumed by food.” He cited an instance where he lashed out at this wife for over-portioning his pasta at dinner because of his anxiety over running out of food.

Sciach experience with hunger lasts one week, but he realizes that for many others it is a real and on-going struggle.

“To be clear, I don’t mean to trivialize anyone else’s experience or claim mine as an authentic representation of what food insecurity looks like," Shiach said. “Rather, my hope is to inspire other leaders – in business, government and the nonprofit world – to take on the challenge of food insecurity as their own.”

Through this experience Sciach hopes that he himself will be inspired to figure out new solutions to the problem of hunger. Sciach also initiated Panera Cares in 2010, which provides a collection of cafes that offer free food to those in need.

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Results for PNRA
Biz Headlines
1 Sep 14 20:41:17
$PNRA: Panera Bread SVP Sells $30252 in Stock (PNRA) http://t.co/OjJ4xbgHdG http://t.co/NOAqF30b7o
Stockaholics
1 Sep 14 20:10:58
$IWEB closed up 100% today, on more than 290 MILLION shares traded! Huge News: http://t.co/ucQcnpafDY $PNRA $BXS $CFR
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1 Sep 14 15:45:35
$IWEB closed up 100% today, on more than 290 MILLION shares traded! Huge News: http://t.co/ucQcnpafDY $PNRA $BXS $CFR
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1 Sep 14 14:01:30
$PNRA Panera Bread's CEO Attempts to Innovate The Way We Order Sandwiches http://t.co/wldr4qSZA4
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1 Sep 14 14:01:29
$PNRA Panera Bread CFO resigns http://t.co/kFlwKRVebf
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30 Aug 14 21:11:38
$PNRA, Negative, Yesterday, SD -2.59, #NASDAQ #ConsumerServices
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30 Aug 14 09:41:22
$PNRA: Chipotle Succeeds By Flouting Conventional Wisdom http://t.co/9MCqa8QIJL http://t.co/I9QfhF5Xuz
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30 Aug 14 09:36:16
Mosh pit risk. It's a thing. RT @TMFChrisHill: Cosi is so mind-blowingly inefficient it makes Panera Bread look like Chipotle. $PNRA $CMG
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30 Aug 14 09:27:04
Cosi is so mind-blowingly inefficient it makes Panera Bread look like Chipotle. $PNRA $CMG
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30 Aug 14 06:29:26
@jimcramer My local STL $PNRA now has card swipe on customer side. Should move line faster.
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29 Aug 14 18:58:11
RT @HuffPostBiz: #Chipotle CEO makes a bold prediction http://t.co/TevV53W10u | $CMG $MCD $YUM $PNRA #goodfoodquickly
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29 Aug 14 12:04:16
RSII shot up over 100% today! Major Update: http://t.co/GMnQioznZp $PNRA $BXS $CFR
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29 Aug 14 11:41:24
$PNRA: PANERA BREAD CO Files SEC form 8-K, Change in Directors or Principal Officers http://t.co/Iz01vbbJ7J http://t.co/zy2zRk3rFg
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29 Aug 14 11:27:00
One more reason to respect Panera CEO Shaich: he used the term "mosh pit" to describe ordering:pickup system & is trying to fix it $PNRA
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29 Aug 14 11:07:49
Panera Bread SVP Unloads $30,252 in Stock $PNRA http://t.co/aXerXfL5b0
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29 Aug 14 09:45:58
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29 Aug 14 09:10:23
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29 Aug 14 06:10:29
$PNRA peanut gallery discussing the finer points of motor-boating this morning. #StayClassy
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29 Aug 14 05:18:34
I think the movement will continue within current trends. $PNRA http://t.co/ZcwyU6cfDc
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29 Aug 14 04:41:28
$PNRA: [video] Fast casual sales grow 11%: Technomic http://t.co/qWGTWB8bla http://t.co/1GsMBjPvIV
Market Headlines
29 Aug 14 03:41:20
$PNRA: Panera Bread's CEO Attempts to Innovate The Way We Order Sandwiches http://t.co/o0s8Z61UYe http://t.co/zdkwzqQidd
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29 Aug 14 03:09:44
One more reason to respect Panera CEO Shaich: he used the term "mosh pit" to describe ordering:pickup system & is trying to fix it $PNRA
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29 Aug 14 01:45:04
RT @redhed67: McDonald's Real Trouble: It's Losing Millennials http://t.co/UaqB5Vs8DL via @daily_finance $MCD $BKW $PNRA
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29 Aug 14 01:44:14
McDonald's Real Trouble: It's Losing Millennials http://t.co/UaqB5Vs8DL via @daily_finance $MCD $BKW $PNRA
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28 Aug 14 18:52:39
One more reason to respect Panera CEO Shaich: he used the term "mosh pit" to describe ordering:pickup system & is trying to fix it $PNRA
Stockaholics
28 Aug 14 16:21:28
$VIIC ran up 720% Today in an explosive move! Our new picks are coming soon: http://t.co/EdxLh9u5Nx $PNRA $BXS $CFR
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28 Aug 14 14:03:22
$ZOES updated value per store for QSR's $PNRA, $NDLS, $PBPB, $BLMN $CHUY $TXRH http://t.co/kY9UBQJDQr
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28 Aug 14 13:41:30
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28 Aug 14 12:57:23
$VIIC ran up 720% Today in an explosive move! Our new picks are coming soon: http://t.co/86hsEuqG18 $PNRA $BXS $CFR
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28 Aug 14 12:41:35
$PNRA: Analyst Downgrades: Buffalo Wild Wings, Panera Bread Co, and United Parcel ... http://t.co/zCoQFPUx8B http://t.co/GbhLevq6Ch
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28 Aug 14 12:40:14
VIIC ran up 720% Today in an explosive move! Our new picks are coming soon: http://t.co/86hsEuqG18 $PNRA $BXS $CFR
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28 Aug 14 12:22:03
Panera Bread $PNRA Trading Near $147.81 Support Level ( http://t.co/IBwmabAjGX )
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28 Aug 14 10:31:59
One more reason to respect Panera CEO Shaich: he used the term "mosh pit" to describe ordering:pickup system & is trying to fix it $PNRA
Roben Farzad
28 Aug 14 10:06:12
Hey @BrianSozzi -- we just had an awful time ordering @PaneraBread online. $PNRA
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28 Aug 14 09:12:27
RT @NicoleLapin: Sorry, $MCD: looks like #millenials are #JustNotThatIntoYou... company losing ground w/20-30 somethings that like $CMG and…
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28 Aug 14 07:35:40
Bottoming action in $PNRA, may be a good place to pick up for a run to $157
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28 Aug 14 05:43:46
RT @NicoleLapin: Sorry, $MCD: looks like #millenials are #JustNotThatIntoYou... company losing ground w/20-30 somethings that like $CMG and…
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27 Aug 14 20:41:28
$PNRA: Bear of the Day: Panera (PNRA) http://t.co/QOjFj3i3hz http://t.co/BUp8uEK0yw
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27 Aug 14 20:37:28
RT @NicoleLapin: Sorry, $MCD: looks like #millenials are #JustNotThatIntoYou... company losing ground w/20-30 somethings that like $CMG and…
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27 Aug 14 20:37:04
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27 Aug 14 20:14:25
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27 Aug 14 20:10:30
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27 Aug 14 17:56:44
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27 Aug 14 17:17:35
Wasn't this a @SeinfeldTV episode? RT "@SeekingAlpha: Buffalo Wild Wings Owns The Next 'Chipotle' http://t.co/WHvR5wyPud $CMG $PNRA $BWLD”
Daryl Jones
27 Aug 14 17:03:27
RT @NicoleLapin: Sorry, $MCD: looks like #millenials are #JustNotThatIntoYou... company losing ground w/20-30 somethings that like $CMG and…
Nicole Lapin
27 Aug 14 17:01:14
Sorry, $MCD: looks like #millenials are #JustNotThatIntoYou... company losing ground w/20-30 somethings that like $CMG and $PNRA better.
James Sullivan
27 Aug 14 16:32:01
@panerabread rapid pick up is great. Made my experience better and should help with throughput, overall customer experience, and $pnra stock
Brian Bolan
27 Aug 14 11:38:52
$ZOES even $PNRA at $2.25M per store (1800 at $150 per share) is a better deal at 21x forward earnings vs 400x for ZOES.
Stock Market News
27 Aug 14 09:41:35
$PNRA: Panera Bread's CEO Attempts to Innovate The Way We Order Sandwiches http://t.co/TIv3WrSO99 http://t.co/KyIQ4yIRqk
				
				
  +Follow September 18, 2013 8:57AM
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