logo
Sign in or Register

Already a member?

Sign in

Or sign in with your account on:

Not a member yet?

Register
    

Panera Bread CEO Lives Off of $4.50 a Day

  +Follow September 18, 2013 8:57AM
Share:
Tickers Mentioned:

In an attempt to raise awareness about hunger in the United States, Panera Bread Co. (PNRA) CEO Ron Shiach is living off of $4.50 a day and blogging his experience.

“For one week, beginning Saturday, September 14, 2013, I will live on just $4.50 a day, the average daily benefit per person provided by the Supplemental Nutrition Assistance Program (SNAP; formerly known as Food Stamps),” said Sciach.

According to a recent New York Times article, 49 million people are categorized as “food insecure”, or as Sciach simply put, hungry. 48 million people in the United States are supported by food stamps, while an estimated 16 million children go to bed hungry.

While Sciach has spent many hours studying the issue of hunger, he himself has never personally experienced it. That is until now.

Since the "SNAP Challenge" began on September 14, the CEO has been updating his experience on Linkedin Corporation (LNKD) .

When grocery shopping on a weekly budget of $31.50, to his surprise Shiach has found he cannot afford common items such as milk, fruits, coffee, or yogurt. His diet mostly consists of cereal without milk, pasta, and dry chickpeas.

On the third day of the Snap Challenge, Schiach wrote that he felt “bloated and weak” due to the carbohydrate-heavy diet. In addition, he noted that he had a hard time focusing throughout the day.

The challenge is also taking a toll on Sciach mentally. By the fourth day he stated that his mind is constantly “consumed by food.” He cited an instance where he lashed out at this wife for over-portioning his pasta at dinner because of his anxiety over running out of food.

Sciach experience with hunger lasts one week, but he realizes that for many others it is a real and on-going struggle.

“To be clear, I don’t mean to trivialize anyone else’s experience or claim mine as an authentic representation of what food insecurity looks like," Shiach said. “Rather, my hope is to inspire other leaders – in business, government and the nonprofit world – to take on the challenge of food insecurity as their own.”

Through this experience Sciach hopes that he himself will be inspired to figure out new solutions to the problem of hunger. Sciach also initiated Panera Cares in 2010, which provides a collection of cafes that offer free food to those in need.

DISCLOSURE: The views and opinions expressed in this article are those of the authors, and do not represent the views of equities.com. Readers should not consider statements made by the author as formal recommendations and should consult their financial advisor before making any investment decisions.

Please state any and all relevant disclosures pertaining to the article you are submitting. If none, put "None".


Signup for our daily newsletter and get our best articles emailed right to you!

				
				
  +Follow September 18, 2013 8:57AM
Share:

Comments

 

blog comments powered by Disqus

About us

Equities.com is the most advanced interactive online social ecosystem for the financial industry, serving as a resource center and next-generation communication platform that connects self-directed investors with public issuers, market experts, and professional service providers and vendors. Registered members can leverage our exclusive proprietary research tools such as the Small-Cap Stars, which outperformed 90% of all small-cap mutual funds, and robust do-it-yourself E.V.A. research reports. The Equities.com Issuer Dashboard is the ideal tool to communicate and manage investor awareness campaigns to the investment community, as well as to access valuable resources to help your company grow.

Market Data powered by QuoteMedia.
Copyright © QuoteMedia. Data delayed 15 minutes unless otherwise indicated. Terms of Use.