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Panera Bread CEO Lives Off of $4.50 a Day

  +Follow September 18, 2013 8:57AM
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In an attempt to raise awareness about hunger in the United States, Panera Bread Co. (PNRA) CEO Ron Shiach is living off of $4.50 a day and blogging his experience.

“For one week, beginning Saturday, September 14, 2013, I will live on just $4.50 a day, the average daily benefit per person provided by the Supplemental Nutrition Assistance Program (SNAP; formerly known as Food Stamps),” said Sciach.

According to a recent New York Times article, 49 million people are categorized as “food insecure”, or as Sciach simply put, hungry. 48 million people in the United States are supported by food stamps, while an estimated 16 million children go to bed hungry.

While Sciach has spent many hours studying the issue of hunger, he himself has never personally experienced it. That is until now.

Since the "SNAP Challenge" began on September 14, the CEO has been updating his experience on Linkedin Corporation (LNKD) .

When grocery shopping on a weekly budget of $31.50, to his surprise Shiach has found he cannot afford common items such as milk, fruits, coffee, or yogurt. His diet mostly consists of cereal without milk, pasta, and dry chickpeas.

On the third day of the Snap Challenge, Schiach wrote that he felt “bloated and weak” due to the carbohydrate-heavy diet. In addition, he noted that he had a hard time focusing throughout the day.

The challenge is also taking a toll on Sciach mentally. By the fourth day he stated that his mind is constantly “consumed by food.” He cited an instance where he lashed out at this wife for over-portioning his pasta at dinner because of his anxiety over running out of food.

Sciach experience with hunger lasts one week, but he realizes that for many others it is a real and on-going struggle.

“To be clear, I don’t mean to trivialize anyone else’s experience or claim mine as an authentic representation of what food insecurity looks like," Shiach said. “Rather, my hope is to inspire other leaders – in business, government and the nonprofit world – to take on the challenge of food insecurity as their own.”

Through this experience Sciach hopes that he himself will be inspired to figure out new solutions to the problem of hunger. Sciach also initiated Panera Cares in 2010, which provides a collection of cafes that offer free food to those in need.

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Results for PNRA
Stock Signaling
27 Aug 14 02:31:25
Services Sector: Upgrades: $G $MPEL $PIR $BKW $TXRH $OSTK $FWM $SFM $SFLY $VIPS $EGLE $TFM $GPS $PNRA $BCO http://t.co/Vtx6dLy0Nw #watchlist
Stockaholics
27 Aug 14 00:42:00
We are Releasing a SECRET Penny Stock Pick Today! Get it early: https://t.co/pOvMqLbReN $PNRA $BXS $CFR
ⓢ
26 Aug 14 18:19:52
$PNRA http://t.co/1ejwfM8BF6
Solomon King
26 Aug 14 18:10:13
$RSH will run more tomorrow. I missed the pop. Ate lunch @ $PNRA then shopped @ $COST. Wasted opportunity.
Stock News Guru
26 Aug 14 16:41:39
$PNRA: Barclays Sees Multiple Expansion On Panera Turnaround http://t.co/9AYYkk7mDn http://t.co/FAztqdoP3M
NASDAQ
26 Aug 14 16:34:06
$PNRA - Statement of Changes in Beneficial Ownership (4) http://t.co/cHow1zu0XO
NASDAQ
26 Aug 14 16:34:04
$PNRA - Statement of Changes in Beneficial Ownership (4) http://t.co/bI6DDV7D0k
NASDAQ
26 Aug 14 16:34:03
$PNRA - Statement of Changes in Beneficial Ownership (4) http://t.co/5YlMU7CDQj
NASDAQ
26 Aug 14 16:31:11
$PNRA - Statement of Changes in Beneficial Ownership (4) http://t.co/AB2XBtCQNW
NASDAQ
26 Aug 14 16:31:09
$PNRA - Statement of Changes in Beneficial Ownership (4) http://t.co/R4uwNsURC0
NASDAQ
26 Aug 14 16:31:07
$PNRA - Statement of Changes in Beneficial Ownership (4) http://t.co/Cjx17XoYff
NASDAQ
26 Aug 14 16:31:06
$PNRA - Statement of Changes in Beneficial Ownership (4) http://t.co/IO5xRDMX3p
NASDAQ
26 Aug 14 16:31:03
$PNRA - Statement of Changes in Beneficial Ownership (4) http://t.co/CKhY6talG1
NASDAQ
26 Aug 14 16:28:08
$PNRA - Statement of Changes in Beneficial Ownership (4) http://t.co/osuQIOO4jR
NASDAQ
26 Aug 14 16:28:05
$PNRA - Statement of Changes in Beneficial Ownership (4) http://t.co/vnqSapaHwX
NASDAQ
26 Aug 14 16:28:03
$PNRA - Statement of Changes in Beneficial Ownership (4) http://t.co/04FFt6Oj3i
NASDAQ
26 Aug 14 16:25:02
$PNRA - Statement of Changes in Beneficial Ownership (4) http://t.co/Ol6WRfFeTi
Lucretia
26 Aug 14 15:01:05
$PNRA Panera Bread Co. shares rise on second quarter sales increase http://t.co/X867Ucx2A0
Market News Desk
26 Aug 14 10:41:24
$PNRA: Panera Bread (PNRA) - Stock Analysis http://t.co/IsNfGNnTsb http://t.co/gKLl20IKcn
Cesar
26 Aug 14 10:37:08
@GuyAdami @ScottWapnerCNBC @Kelly_Evans $BKW has possibility of make a huge change w/ Tim Hortons if they do it like $PNRA??
Lawrence J. Haye
26 Aug 14 10:02:13
Food stocks we are now following: $BWLD , $PNRA , & $CMG
Market Int Center
26 Aug 14 05:33:28
Potential Panera Bread $PNRA Trade Targets 3.48% Return ( http://t.co/GS1TUnbevo )
Stock Signaling
26 Aug 14 02:31:11
Services Sector: Upgrades: $PIR $BKW $TXRH $OSTK $FWM $SFM $SFLY $VIPS $EGLE $TFM $GPS $PNRA $BCO $aeo $DNKN http://t.co/Vtx6dLy0Nw #nasdaq
Stockaholics
26 Aug 14 01:10:21
$MCET closed up 57% yesterday. Platinum Members once saw 235% gains on it, in 1 week: https://t.co/9OxPSiatev $PNRA $BXS $CFR
Business News
25 Aug 14 18:41:21
$PNRA: Panera Bread Co. shares rise on second quarter sales increase http://t.co/THH2pSYVit http://t.co/UwN4as2aX5
Luis Gutierrez
25 Aug 14 18:33:13
New Panera's flat breads are ok, not great, sort of something out of a plastic bag. $PNRA Hope there is more punch on the 2.0 gig
Shoveltusk
25 Aug 14 17:14:55
Illustrating Why McDonald's Is Underpriced At Its Current Price $MCD $PNRA http://t.co/EnGOrMOMfJ
Investools
25 Aug 14 15:28:25
Make it a combo meal? $CMG, $BLWD, $PNRA. $JCP Turnaround? Crude realities $/CL_F. http://t.co/u4g741ewu6
Seeking Alpha
25 Aug 14 15:00:05
Illustrating Why McDonald's Is Underpriced At Its Current Price http://t.co/slLfF0sy8U $PNRA $MCD
gordon gekko is god
25 Aug 14 14:49:16
Illustrating Why McDonald's Is Underpriced At Its Current Price http://t.co/bRak1acPB5 $MCD, $PNRA
Stock Updates
25 Aug 14 14:41:35
$PNRA: Zacks' Bear Of The Day: Panera (PNRA) http://t.co/dSxXIAvnrB http://t.co/DMWafTXCdi
awolam
25 Aug 14 14:37:29
RT @SeekingAlpha: Illustrating Why McDonald's Is Underpriced At Its Current Price http://t.co/Rqmr6509Cn $PNRA $MCD
Seeking Alpha
25 Aug 14 14:31:39
Illustrating Why McDonald's Is Underpriced At Its Current Price http://t.co/Rqmr6509Cn $PNRA $MCD
Jeffrey Blake
25 Aug 14 12:31:22
$PNRA Panera Bread CFO resigns http://t.co/hcYtjE3Il3
garabato
25 Aug 14 09:24:58
$PNRA r-g
Media Sentiment
25 Aug 14 07:59:49
$PNRA received a new alert. Find out why at http://t.co/5udYd0Ofs6 #stocks #daytrading #trading #mkt #NYSE #NASDAQ #markets 169
Market Int Center
25 Aug 14 07:54:58
Panera Bread $PNRA Showing Bullish Technicals With Support At $150.58 ( http://t.co/xv45tBh8Od )
Stock News Updates
25 Aug 14 06:41:22
$PNRA: Analyst Upgrades: Dunkin Brands Group Inc, Panera Bread Co, and JetBlue ... http://t.co/XtFEtNCfDi http://t.co/FYt82Guw7p
The Panic
25 Aug 14 06:24:17
@TheArmoTrader, sat in a $PNRA this weekend with wife and mother and looked around. Reminded me of old McD's families, etc. @DavidSchawel
Shelby Holliday
25 Aug 14 06:07:24
McDonalds faces "Millennial" challenge as young diners seek fast-casual Chipotle, Panera, Five Guys http://t.co/tGVO7s48IR $cmg $mcd $pnra
Kym L
24 Aug 14 22:01:47
@MisterLomez I don't have a good read on $PNRA at the moment.
TraderJay
24 Aug 14 10:02:48
May look to $AOL $NLY $PNRA early Mon. Also, will be following @harmongreg book & find stocks w/ a sector down approach. Stay'n Delta neut.
krsko
24 Aug 14 09:57:42
RT @FibLine: $PNRA chart: PNRA. http://t.co/aKYCQ5bPoH
TV_Trading Ideas
24 Aug 14 09:40:49
PNRA $PNRA http://t.co/IDr9R9BQot
Juan Doe
24 Aug 14 09:40:49
$PNRA chart: PNRA. http://t.co/aKYCQ5bPoH
Stock Headlines
24 Aug 14 02:41:21
$PNRA: DEVELOPING ON 6: Car Crashes Into Panera Bread In Augusta http://t.co/vzhkivAb9t http://t.co/Ve7bzbZfEq
MrLomez
23 Aug 14 23:01:16
$PNRA not looking so good. https://t.co/JvxEKEgP70
TV_Trading Ideas
23 Aug 14 22:51:00
$PNRA is toast $PNRA http://t.co/vHBcq2vuD2
Stock News Headlines
23 Aug 14 07:41:18
$PNRA: Bear of the Day: Panera (PNRA) http://t.co/dkYuxRpHTo http://t.co/F21zhWLkQm
George Salib
23 Aug 14 07:15:53
Cloud Trader Weekend Update 8/24/14 $ES_F $SPY $QQQ $NQ_F $IWM $TF_F $DIA $YM_F $AAPL $PNRA $BIDU $CMG $LNKD http://t.co/s2lNdJKoKJ
				
				
  +Follow September 18, 2013 8:57AM
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