logo
Sign in or Register

Already a member?

Sign in

Or sign in with your account on:

Not a member yet?

Register
    

IPO Report: Rocket Fuel (FUEL)

By  +Follow September 19, 2013 2:09PM
Share:
Tickers Mentioned:

FUEL is a technology company that has developed an Artificial Intelligence and Big Data-driven predictive modeling and automated decision-making platform.  The compound increase in top line revenue is one of the best we've seen.

FUEL is one of nine IPOs are scheduled for this week, 12 for next week. The full IPO calendar can be found at IPOpremium

FUEL is based in Redwood City, CA, and scheduled a $102 million IPO with a market capitalization of $829 million at a price range mid-point of $25.5, for Friday, September 20, 2013.

The S-1 was filed September 9, 2013.  Manager; Joint Managers: Credit Suisse; Citigroup.  Co-Managers: Needham; Oppenheimer; Piper Jaffray; BMO Capital; LUMA

Summary

 

2010 yr

2011 yr

2012 yr

June 6 mos '12

June 6 mos '13

Revenue % chg vs prior period

173%

138%

 

133%

Valuation

Valuation Ratios

Mrkt

Price /

Price /

Price /

Price /

% offered

annualizing june 6 mos

Cap (MM)

Sls

Erngs

BkVlue

TanBV

in IPO

Rocket Fuel

$829

4.5

-46.0

6.5

6.5

12%

             

Accumulated deficit of -$35 million.

4.5 times annualized sales is low for a company with FUEL's top line revenue growth.

Glossary

Conclusion
Buy FUEL on the IPO.

Business
FUEL is a technology company that has developed an Artificial Intelligence and Big Data-driven predictive modeling and automated decision-making platform.

There are tens of billions of daily trades across all digital advertising exchanges, thousands of times more than the number of daily trades executed by NASDAQ and the NYSE combined.

FUEL's Artificial Intelligence, or AI, system autonomously purchases ad spots, or impressions, one at a time, on these exchanges to create portfolios of impressions designed to optimize the goals of advertisers, such as increased sales, heightened brand awareness and decreased cost per customer acquisition

Competition
FUEL competes with large, well-established companies such as Google, Facebook and Yahoo!, digital advertising networks, companies that offer demand-side platforms that allow advertisers to purchase inventory directly and manage their own customer data, divisions of certain advertising agencies, including agency trading desks, that place digital advertising on behalf of the agencies' clients, and other companies, many of which claim to use advanced technologies to optimize advertising campaigns.

Intellectual property
As of June 30, 2013, FUEL had filed five non-provisional patent applications in the United States and three Patent Cooperation Treaty applications..

Use of Proceeds
FUEL expects to net $90 million from its IPO. Proceeds are allocated to working capital and general corporate purposes.

DISCLOSURE: The views and opinions expressed in this article are those of the authors, and do not represent the views of equities.com. Readers should not consider statements made by the author as formal recommendations and should consult their financial advisor before making any investment decisions.


Liked What You Read? Join Equities.com and Connect With Your Favorite Financial Experts FOR FREE! Members of Equities.com gain access to our leading financial news and content, active social investment community, proprietary research tools including the 2014 Small-Cap Stars, E.V.A. reports and more.

Results for fuel
Jack Castle
20 Aug 14 13:08:26
@miketarantino1 @nopaindomain Don't worry about the technicals Mike. $FUEL went public too early, but it has a lot of growth in a big mkt.
Financial Headlines
20 Aug 14 12:21:17
$FUEL: Rocket Fuel's High Frequency Marketing Business Is No Sure Bet http://t.co/SkG70hr7JO http://t.co/3bwcSeppZu
mike tarantino
20 Aug 14 12:04:07
@nopaindomain in a bull market if your stock is trading like $fuel . Your not a good company
The Bigger Picture
20 Aug 14 11:33:50
$FUEL needs to give a mid qtr update if they have good news (not likely) after the way they failed to signal the fall off last qtr
mike tarantino
20 Aug 14 10:55:45
$fuel down 45% in Aug ? Yeah nothing is wrong here. Terrible
InsiderTradingWire
20 Aug 14 09:24:44
$FUEL | Rocket Fuel Inc. is down 38% since we reported $1,203,443 of insider selling on 06/03/2014. Did you ... - http://t.co/HVqxmGk5Wb
4-traders.com
20 Aug 14 09:05:02
Rocket Fuel : Digital Display Advertising Nine Times More Effective Than TV for Auto Insurance Brands, Acco... http://t.co/FqBk5jYgL5 $FUEL
Business Headlines
20 Aug 14 08:21:16
$FUEL: Rocket Fuel to Present at Upcoming Investor Conferences http://t.co/cTNLfzNNaV http://t.co/VLOhWmhRFH
Jake Crawford
20 Aug 14 07:37:06
Good read for $FUEL investors, current and prospective. http://t.co/mwUE3837Uu
Altcoin Lady
20 Aug 14 04:24:25
BTC is Taxed in Australia. Better buy $fuel
CryptoKeeper
19 Aug 14 19:08:49
RT @AltcoinPromo: This is in my omg Can not catch my breath voice, $fuel keeps going up on @BittrexExchange- Cheers to the investors!
Colin Macleod
19 Aug 14 19:07:52
August 19 2014 P&F Bearish Triangle http://t.co/grKI6ydCcP $MINE $FUEL $MYGN $CYTX $CAKE $AGCO
Altcoin Lady
19 Aug 14 19:02:41
This is in my omg Can not catch my breath voice, $fuel keeps going up on @BittrexExchange- Cheers to the investors!
Insane Gains
19 Aug 14 18:09:26
RT @AltcoinPromo: Whoo baby GO to @BittrexExchange and Look at $FUEL- oh yessss!
CryptoKeeper
19 Aug 14 18:08:39
RT @AltcoinPromo: Whoo baby GO to @BittrexExchange and Look at $FUEL- oh yessss!
Altcoin Lady
19 Aug 14 18:07:07
Whoo baby GO to @BittrexExchange and Look at $FUEL- oh yessss!
Market News Desk
19 Aug 14 16:21:11
$FUEL: Rocket Fuel plunges 26% on lowered outlook http://t.co/Q40SKvwGtU http://t.co/hrIMypkQqn
AZIANI
19 Aug 14 14:32:39
$FUEL another loosing session. The stock will eventually rebound after the acquisition of [x+1] is completed. The current valuation is low
Jack Castle
19 Aug 14 10:09:04
@AlphaWolfTradin Why is WS so afraid of Ad-tech? I'm not a trader i'm an ad-man.70% rev growth like $FUEL and WS kills it and every other 1?
Jack Castle
19 Aug 14 08:15:52
@nopaindomain @punyandy . WS doesn't trust ad-tech so they lump $Fuel and others. Their loss. I work at an agency btw I can see the future.
Abhishek Mogre
19 Aug 14 07:43:17
@jimcramer would you consider $TWTR a takeover candidate? Also, do you think $FUEL has reached it's bottom?
The Bigger Picture
19 Aug 14 07:32:11
and yes, yet another solid day for the markets and this trash is red $FUEL...call me a basher but the facts are what they are...
Business Updates
19 Aug 14 07:21:14
$FUEL: Investor Alert: Rocket Fuel Inc (NASDAQ:FUEL) under Investigation over ... http://t.co/VHTbQU7gAB http://t.co/NZY6RKc7rB
The Bigger Picture
19 Aug 14 07:11:21
@punyandy @Kevster02Jack $FUEL you r the 1 tweeting Cramer re: $FUEL for help (prob cuz you bot for a bounce) and I am the dumb F****, nice
4-traders.com
19 Aug 14 05:50:03
Rocket Fuel : to Present at Upcoming Investor Conferences http://t.co/PCpE2CaFlU $FUEL
Large Void Bot
19 Aug 14 04:00:47
Popular: $HD, $SCTY, $IR, $DKS, $AKS, $LOW, $QLD, $PCYC, $ABX, $WY, $SRPT, $ISRG, $FUEL, $PRU, $ACTG, $MDVN
The Bigger Picture
19 Aug 14 04:00:13
@Kevster02Jack & I don't trust mgmt now... $FUEL 2ndary wasn't good. They didn't see business falling off late in q2. Hiring too many IMO
Javier
19 Aug 14 01:33:28
RT @RayBordogna: #Digital ads will "represent 39% of US ad spending." Mentions: $FUEL, $YUME, $RUBI, $MM [http://t.co/n6LoljIBcw] http:…
Jack Castle
18 Aug 14 20:12:58
@nopaindomain Yes they want internal buying because they're afraid brands will go direct with $FUEL. I'm more worried about the media agency
Financial News
18 Aug 14 19:21:22
$FUEL: Rocket Fuel Inc Earnings Call scheduled for 5:00 pm ET today http://t.co/tNUjyAvtWv http://t.co/ulQTY7J8xb
The Bigger Picture
18 Aug 14 18:43:02
@Kevster02Jack and LEADERSHIP is either incompetent or criminal $FUEL..
The Bigger Picture
18 Aug 14 18:41:18
@Kevster02Jack and 70% growth is over at $FUEL.... Good luck... Will buy this pos again below 10
The Bigger Picture
18 Aug 14 18:40:12
@Kevster02Jack and @rocketfuelinc $FUEL did screw holders with how they managed this offering. Look at 1 year history since ipo... Facts
The Bigger Picture
18 Aug 14 18:38:18
@Kevster02Jack $FUEL happy to talk in a yr..might buy again below 10. Read their last earnings... It's subtle but agencies going internal
OTPicks.com
18 Aug 14 16:35:24
http://t.co/QzFp1WC0ss Emylers: $FUEL Up to date company activities and other: Emylers http://t.co/3nhnqKPRao http://t.co/QzFp1WC0ss
OTPicks.com
18 Aug 14 16:35:20
http://t.co/QkCFZ8q0T8 Emylers: $FUEL Up to date company activities and other: Emylers http://t.co/nGoaNUUiaD http://t.co/QkCFZ8q0T8
Jack Castle
18 Aug 14 15:46:46
@nopaindomain Keep trying to drive $FUEL to zero. Let's talk in a year when it continues its 70% YOY revenue growth. Mkt leader in big mkt.
AZIANI
18 Aug 14 15:36:32
RT @ARKwebx0: Publicly-traded online ad firms like $FUEL, $MM et al, taking a beating; despite rising revenues, stocks are tumbling http://…
Ray Bordogna
18 Aug 14 15:30:13
#Digital ads will "represent 39% of US ad spending." Mentions: $FUEL, $YUME, $RUBI, $MM [http://t.co/n6LoljIBcw] http://t.co/rxaudbTuOl
Stock News Updates
18 Aug 14 15:21:16
$FUEL: Rocket Fuel Tanks On Advertising Inventory Quality Concerns http://t.co/4W5Su8lHPa http://t.co/c4J2zwUFq3
Abhishek Mogre
18 Aug 14 15:18:04
Added a small position in $FUEL. Market seems to have overreacted after the recent results.
ARK Web x.0
18 Aug 14 14:30:34
Publicly-traded online ad firms like $FUEL, $MM et al, taking a beating; despite rising revenues, stocks are tumbling http://t.co/M0VCYvN6Hr
Dave Kellogg
18 Aug 14 12:31:33
CMO Today: Hazards of Ad Tech Stocks WSJ http://t.co/cZkrH6h4Sn $FUEL
InsiderTradingWire
18 Aug 14 11:15:07
$FUEL | Rocket Fuel Inc. is down 36% since we reported $1,203,443 of insider selling on 06/03/2014. Did you ... - http://t.co/A2VV6YLYfk
siavash amini
18 Aug 14 10:46:30
in today market $FUEL could go easy to $30's early next year grate company grate products
Market Zoo
18 Aug 14 10:28:14
Now Profitable, AppNexus Scores $1.2 Billion Valuation For New York Ad Tech Scene $fuel http://t.co/qDbonYQh3c via @forbes
Business News
18 Aug 14 10:21:19
$FUEL: Rocket Fuel downgraded by Needham http://t.co/TjrlpdpBYX http://t.co/rKZLpvR1ux
chartguy89
18 Aug 14 09:56:08
TLT Stock Chart $TLT $AEM $MOBI $FUEL http://t.co/3UX1jAWIOX http://t.co/3etnf67xXl
Extreme Stocks
18 Aug 14 09:42:39
Emylers: $FUEL Up to date company activities and other http://t.co/K2OTUWGzNl
Investors Hangout
18 Aug 14 09:38:20
Emylers: $FUEL Up to date company activities and other http://t.co/zJCpklLGv8
				
				
By  +Follow September 19, 2013 2:09PM
Share:

Comments

 

blog comments powered by Disqus

About us

Equities.com is the most advanced interactive online social ecosystem for the financial industry, serving as a resource center and next-generation communication platform that connects self-directed investors with public issuers, market experts, and professional service providers and vendors. Registered members can leverage our exclusive proprietary research tools such as the Small-Cap Stars, which outperformed 90% of all small-cap mutual funds, and robust do-it-yourself E.V.A. research reports. The Equities.com Issuer Dashboard is the ideal tool to communicate and manage investor awareness campaigns to the investment community, as well as to access valuable resources to help your company grow.

Market Data powered by QuoteMedia.
Copyright © QuoteMedia. Data delayed 15 minutes unless otherwise indicated. Terms of Use.