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IPO Report: Rocket Fuel (FUEL)

By  +Follow September 19, 2013 2:09PM
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FUEL is a technology company that has developed an Artificial Intelligence and Big Data-driven predictive modeling and automated decision-making platform.  The compound increase in top line revenue is one of the best we've seen.

FUEL is one of nine IPOs are scheduled for this week, 12 for next week. The full IPO calendar can be found at IPOpremium

FUEL is based in Redwood City, CA, and scheduled a $102 million IPO with a market capitalization of $829 million at a price range mid-point of $25.5, for Friday, September 20, 2013.

The S-1 was filed September 9, 2013.  Manager; Joint Managers: Credit Suisse; Citigroup.  Co-Managers: Needham; Oppenheimer; Piper Jaffray; BMO Capital; LUMA

Summary

 

2010 yr

2011 yr

2012 yr

June 6 mos '12

June 6 mos '13

Revenue % chg vs prior period

173%

138%

 

133%

Valuation

Valuation Ratios

Mrkt

Price /

Price /

Price /

Price /

% offered

annualizing june 6 mos

Cap (MM)

Sls

Erngs

BkVlue

TanBV

in IPO

Rocket Fuel

$829

4.5

-46.0

6.5

6.5

12%

             

Accumulated deficit of -$35 million.

4.5 times annualized sales is low for a company with FUEL's top line revenue growth.

Glossary

Conclusion
Buy FUEL on the IPO.

Business
FUEL is a technology company that has developed an Artificial Intelligence and Big Data-driven predictive modeling and automated decision-making platform.

There are tens of billions of daily trades across all digital advertising exchanges, thousands of times more than the number of daily trades executed by NASDAQ and the NYSE combined.

FUEL's Artificial Intelligence, or AI, system autonomously purchases ad spots, or impressions, one at a time, on these exchanges to create portfolios of impressions designed to optimize the goals of advertisers, such as increased sales, heightened brand awareness and decreased cost per customer acquisition

Competition
FUEL competes with large, well-established companies such as Google, Facebook and Yahoo!, digital advertising networks, companies that offer demand-side platforms that allow advertisers to purchase inventory directly and manage their own customer data, divisions of certain advertising agencies, including agency trading desks, that place digital advertising on behalf of the agencies' clients, and other companies, many of which claim to use advanced technologies to optimize advertising campaigns.

Intellectual property
As of June 30, 2013, FUEL had filed five non-provisional patent applications in the United States and three Patent Cooperation Treaty applications..

Use of Proceeds
FUEL expects to net $90 million from its IPO. Proceeds are allocated to working capital and general corporate purposes.

DISCLOSURE: The views and opinions expressed in this article are those of the authors, and do not represent the views of equities.com. Readers should not consider statements made by the author as formal recommendations and should consult their financial advisor before making any investment decisions.


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Results for fuel
The Bigger Picture
18 Sep 14 11:34:47
I mean, for heaven's sake, @rocketfuel blocked me from following because the truth hit a little too close to home LOL $FUEL
The Bigger Picture
18 Sep 14 11:33:35
$FUEL not a buy unless they come out and guide significantly up. They won't. CFO leaving was a positive. Short this trash and buy $VDSI
mike tarantino
18 Sep 14 10:46:22
Other than class action suits everyday is there any thoughts on $fuel?no volume , goes down almost everyday, only goes up on buyout rumors.
Stock Rocket
18 Sep 14 09:38:00
$NETE Gained 551.93% In The Past 6 Weeks! Major News: http://t.co/h5N34SPJ6o $WLBPZ $DXCM $FUEL
4-traders.com
18 Sep 14 09:05:02
Rocket Fuel : More Publishers Now Offering Audience Extension to Advertisers, Says Rocket Fuel Audience Acc... http://t.co/ITxVkEU6yy $FUEL
NFactor
18 Sep 14 08:45:55
$FUEL buyside 15.16 6072 X low seller 15.10 -6261detas waiting for push down move to buy may not occur. tgt 14.59 area
VisualStock Resource
18 Sep 14 06:14:15
$FUEL - Law Offices of Marc S. Henzel Announces Securities Class Action Periods http://t.co/uSun87TKvf
NASDAQ
18 Sep 14 06:14:05
$FUEL - Law Offices of Marc S. Henzel Announces Securities Class Action Periods http://t.co/IbB97J73Jb
Stock Rocket
18 Sep 14 01:17:40
$NETE Gained 551.93% In The Past 6 Weeks! Major News: http://t.co/PU7GW934W5 $WLBPZ $DXCM $FUEL
Stock Rocket
17 Sep 14 21:10:09
$NETE Gained 551.93% In The Past 6 Weeks! Major News: http://t.co/PU7GW934W5 $WLBPZ $DXCM $FUEL
Stock Rocket
17 Sep 14 14:20:04
$NETE Gained 551.93% In The Past 6 Weeks! Major News: http://t.co/h5N34SPJ6o $WLBPZ $DXCM $FUEL
Scott Smith
17 Sep 14 13:28:56
$STUDY Just as important as the ones you get are the ones that you (choose to) miss. Suggested a sell (break even) yesterday on $NUGT $FUEL
mike tarantino
17 Sep 14 11:49:02
I guess if your a share holder of rocket fuel. $fuel the only strategy is prayer. They say will God all things are possible .
Wunna Hlaing
17 Sep 14 10:20:36
@richeeb any thoughts on $FUEL? Also, I hope all is well with you!
Stock Signaling
17 Sep 14 09:31:03
Visual Stock Comparison Tool: http://t.co/Vtx6dLy0Nw : $X $DATA $CLF $ECOM $ANV $JDSU $FUEL $SPWH $ULTA $ACAD $COH $CNVR $NFLX $GOGO $AUXL
AGORACOM - George
17 Sep 14 08:39:32
Goal was to pay off summer vacation by mid-September. + 8,500 almost got me there. If not for $YHOO $LOCO $FUEL stop raids, would been $16k
strader55
17 Sep 14 08:09:11
The Profit Taker: Hey JB. Do you think $FUEL is - The Profit Taker http://t.co/hUqZTm5Zfj
Perfor Mance
17 Sep 14 07:57:44
Option Millionaires: The Profit Taker: Hey JB. Do you think $FUEL is http://t.co/1gDsVYF49X
Stock Signaling
17 Sep 14 07:01:12
Top Stocks (By Trading Liquidity): $DATA $SODA $YELP $SALE $ISR $CTSH $HDS $LULU $WB $ZU $IDTI $MHR $FUEL $MAR $JDSU http://t.co/Vtx6dLy0Nw
TrendTrader4u
17 Sep 14 06:28:07
watching $BTU, $JNUG, $NUGT, $FUEL, $GTAT, only half day trading today, kids getting shots.
VisualStock Resource
17 Sep 14 06:06:06
$FUEL - Rocket Fuel Shareholder Alert: Zeldes Haeggquist & Eck, LLP Investigates Securities Law Violations http://t.co/j3gl866Yk8
VisualStock Resource
17 Sep 14 06:04:07
$FUEL - Shareholder Alert: Bronstein, Gewirtz & Grossman, LLC Encourages Investors Who Have Losses In Excess Of http://t.co/7TmQKlTOPc
Ticker Report
17 Sep 14 00:19:52
Rocket Fuel Short Interest Up 22.7% in August $FUEL http://t.co/BU40Wkd7tz
US Banking News
17 Sep 14 00:03:53
Rocket Fuel Short Interest Up 22.7% in August $FUEL http://t.co/UXOGI1OKqY
chartguy89
16 Sep 14 22:14:37
FUEL 15.89 Stock Charts $FUEL Rocket Fuel Inc. (NASDAQ) Last Updated: 09/17/2014 00:14:41 FUEL Stock Chart - 1 http://t.co/JhWhxPvKhF
Eli Pritsker
16 Sep 14 20:37:10
RT @Greatstockpix: Video of my chart setups I'll be watching tomorrow: $NETE $ECYT $LOCO $FUEL $TKMR http://t.co/EiJGvguk4T
Stock Signaling
16 Sep 14 18:01:13
Movers and Shakers: $AEO $AMD $ANV $ANR $WB $ZU $IDTI $VNET $FUEL $MHR $HDS $CTSH $ARIA $WEN $WLT http://t.co/Vtx6dLy0Nw #swingtrading #dow
Colin Macleod
16 Sep 14 17:36:39
Day Trading Chart Setups for September 17th http://t.co/yJtUE4yd7K $MACK $FEYE $DSKY $CAMT $RADA $NETE $ECYT $LOCO $FUEL $TKMR $TRUE
Great Stockpix
16 Sep 14 16:49:49
Video of my chart setups I'll be watching tomorrow: $NETE $ECYT $LOCO $FUEL $TKMR http://t.co/EiJGvguk4T
Stock Signaling
16 Sep 14 16:31:17
Top Stocks (By Trading Liquidity): $SODA $YELP $SALE $ISR $LULU $CTSH $HDS $ZU $WB $VNET $IDTI $MHR $FUEL $MAR $JDSU http://t.co/Vtx6dLy0Nw
Stockaholics
16 Sep 14 13:17:29
$BRNW Ran Up 145% So Far Today! Huge News: http://t.co/agBJ7Ngnzq $WLBPZ $DXCM $FUEL
Hedgehog Trader
16 Sep 14 13:05:59
RT @AGORACOM: @HedgehogTrader I live by stops ... but $YHOO $FUEL and $LOCO all had one day stop raids that took me out of great positions.…
Perfor Mance
16 Sep 14 08:39:05
Option Millionaires: The Profit Taker: I took some $FUEL 17.5 calls here. http://t.co/YIbZtIakw8
mike tarantino
16 Sep 14 08:21:14
@OMillionaires a catalyst is needed for shorts to cover. But there have been a lot of $fuel buyout rumors .
AGORACOM - George
16 Sep 14 08:03:03
@HedgehogTrader I live by stops ... but $YHOO $FUEL and $LOCO all had one day stop raids that took me out of great positions. $10k lost opps
Anthony
16 Sep 14 07:58:01
RT @OMillionaires: Watching $FUEL for a squeeze here, shorts added another 1 mil shares last 2 weeks of aug(25% more) - buyout candidate -…
Anthony
16 Sep 14 07:57:54
RT @OMillionaires: $FUEL trades less than 2x’s revenue, consolidation in a hot sector - short squeeze potential here ~
Perfor Mance
16 Sep 14 07:51:37
Option Millionaires: jimmybob: $FUEL trades less than 2x’s revenue, consolidation in http://t.co/cE9ihDvHim
Perfor Mance
16 Sep 14 07:35:01
Option Millionaires: jimmybob: Watching $FUEL for a squeeze here, shorts added http://t.co/QZyUBtLjqR
Option Millionaires
16 Sep 14 07:33:08
$FUEL trades less than 2x’s revenue, consolidation in a hot sector - short squeeze potential here ~
Option Millionaires
16 Sep 14 07:21:26
Watching $FUEL for a squeeze here, shorts added another 1 mil shares last 2 weeks of aug(25% more) - buyout candidate - $17.50 first stop
Stock Signaling
16 Sep 14 07:01:15
Top Stocks (By Trading Liquidity): $SODA $YELP $SALE $ISR $LULU $CTSH $HDS $ZU $WB $VNET $IDTI $MHR $FUEL $MAR $JDSU http://t.co/Vtx6dLy0Nw
Chart Freak
16 Sep 14 05:55:53
New report -www.chartfreak.com $IWM $SPX $RUT $QQQ $PRAN $MOBI $CMGE $FUEL &more What does this mkt pullback mean? http://t.co/wmrf6iwjgp
WKRB News
16 Sep 14 03:34:32
Evercore Partners Boosts Rocket Fuel Price Target to $17.00 $FUEL http://t.co/pXiubb7Q5E
Stockaholics
15 Sep 14 21:39:16
Our SECRET Alert on $INOH Closed Up 60% For Platinum Members Today! Major News: https://t.co/HzD6J3YtmW $WLBPZ $DXCM $FUEL
Stock Signaling
15 Sep 14 18:01:23
Movers and Shakers: $AMD $ANV $ANR $FUEL $MHR $HDS $CTSH $WB $ZU $IDTI $VNET $ACAD $RDNT $ATOS $USAT http://t.co/Vtx6dLy0Nw #nyse #analyst
Stock Signaling
15 Sep 14 16:31:18
Top Stocks (By Trading Liquidity): $YELP $SALE $ISR $VNET $IDTI $MHR $FUEL $MAR $JDSU $LULU $CTSH $HDS $ZU $WB $ACAD http://t.co/Vtx6dLy0Nw
Ivan L
15 Sep 14 15:31:04
Stopped out of $FUEL for a -1.5% loss only to watch it bounce back.
Scott Smith
15 Sep 14 14:54:11
Setups I liked today that we'll be watching tomorrow. $VNET $FUEL (long) $YELP $BITA $TWTR $GPRO (short) More setups http://t.co/QTkZ1wJbui
VisualStock Resource
15 Sep 14 12:57:03
$FUEL - Rocket Fuel Shareholder Alert: Former SEC Attorney Willie Briscoe & Powers Taylor Investigate Possible http://t.co/9pG4cg8v6p
				
				
By  +Follow September 19, 2013 2:09PM
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