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IPO Report: Rocket Fuel (FUEL)

By  +Follow September 19, 2013 2:09PM
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FUEL is a technology company that has developed an Artificial Intelligence and Big Data-driven predictive modeling and automated decision-making platform.  The compound increase in top line revenue is one of the best we've seen.

FUEL is one of nine IPOs are scheduled for this week, 12 for next week. The full IPO calendar can be found at IPOpremium

FUEL is based in Redwood City, CA, and scheduled a $102 million IPO with a market capitalization of $829 million at a price range mid-point of $25.5, for Friday, September 20, 2013.

The S-1 was filed September 9, 2013.  Manager; Joint Managers: Credit Suisse; Citigroup.  Co-Managers: Needham; Oppenheimer; Piper Jaffray; BMO Capital; LUMA

Summary

 

2010 yr

2011 yr

2012 yr

June 6 mos '12

June 6 mos '13

Revenue % chg vs prior period

173%

138%

 

133%

Valuation

Valuation Ratios

Mrkt

Price /

Price /

Price /

Price /

% offered

annualizing june 6 mos

Cap (MM)

Sls

Erngs

BkVlue

TanBV

in IPO

Rocket Fuel

$829

4.5

-46.0

6.5

6.5

12%

             

Accumulated deficit of -$35 million.

4.5 times annualized sales is low for a company with FUEL's top line revenue growth.

Glossary

Conclusion
Buy FUEL on the IPO.

Business
FUEL is a technology company that has developed an Artificial Intelligence and Big Data-driven predictive modeling and automated decision-making platform.

There are tens of billions of daily trades across all digital advertising exchanges, thousands of times more than the number of daily trades executed by NASDAQ and the NYSE combined.

FUEL's Artificial Intelligence, or AI, system autonomously purchases ad spots, or impressions, one at a time, on these exchanges to create portfolios of impressions designed to optimize the goals of advertisers, such as increased sales, heightened brand awareness and decreased cost per customer acquisition

Competition
FUEL competes with large, well-established companies such as Google, Facebook and Yahoo!, digital advertising networks, companies that offer demand-side platforms that allow advertisers to purchase inventory directly and manage their own customer data, divisions of certain advertising agencies, including agency trading desks, that place digital advertising on behalf of the agencies' clients, and other companies, many of which claim to use advanced technologies to optimize advertising campaigns.

Intellectual property
As of June 30, 2013, FUEL had filed five non-provisional patent applications in the United States and three Patent Cooperation Treaty applications..

Use of Proceeds
FUEL expects to net $90 million from its IPO. Proceeds are allocated to working capital and general corporate purposes.

Results for fuel
1 TRADER
16 Apr 14 07:02:11
100% cash, volume is low so light scalping for rest of day. Had minor losses in $FUEL and $VRNS, total -$4.5k
1 TRADER
16 Apr 14 06:37:06
Sold $FUEL and remaining $SPLK and $VRNS.
Large Void Bot
16 Apr 14 06:33:09
Daily Reversals: $PRGO, $FUEL, $CSOD
A Gap Trader
16 Apr 14 06:15:12
GAP UP - $FUEL, $VJET http://t.co/XpPxxk4aUz #daytrading #gaptrading #tradingroom #stockmarket #gapup
Papaoffour
15 Apr 14 16:39:02
Commented on: "Don't Let The Cat Out Of The Bag!" http://t.co/rUxgYvfSeZ $ADTM $FUEL
Becky Hiu
15 Apr 14 13:17:31
$FUEL hammertime. http://t.co/Oj7uXN6110
1 TRADER
15 Apr 14 12:29:32
$FUEL $VRNS near breakeven on core positions
1 TRADER
15 Apr 14 12:15:51
+2.15 on $FUEL , tweeted entry, holding core
1 TRADER
15 Apr 14 10:02:36
Retail sales just reported at better than expected. $FUEL will only gain revenue with its machine learning sw. #undervalued
1 TRADER
15 Apr 14 09:47:10
3 core positions p+ $SPLK $TWTR , 5 n- $FEYE $FUEL $VRNS $GILD $BIS.
Becky Hiu
15 Apr 14 09:41:24
"@BeckyHiu: $FUEL going back to IPO price ...lol" <-- sorry. Saw a 39 print and thought it was..anyone know what it was?
Becky Hiu
15 Apr 14 09:39:46
$FUEL going back to IPO price ...lol
1 TRADER
15 Apr 14 09:34:57
$FUEL 34.35 avg added
Stock Signaling
15 Apr 14 06:31:14
Upgraded Stocks Active in Pre-Market: $YHOO $SFLY $VRNS $BOFI $ZNGA $ZUMZ $ALKS $FB $CTCT $NXPI $JRJC $FEYE $FUEL $AGIO $INTC #analytics
Thomas Silvestri
14 Apr 14 14:32:09
RT @Briefingcom: $FUEL: BMO Capital Markets ups to Outperform
Mark Holder
14 Apr 14 12:14:37
$FUEL $MM $SHLD $SODA $ZNGA .... what overvaluation? All stocks to buy on the cheap
Michael Diamondz
14 Apr 14 10:52:03
positions in order of $: cash $atk $prgo $jnj $qqq $ebay $sbux $csx $tlmr $fb $fuel $kol
1 TRADER
14 Apr 14 07:37:37
Long $SPLK $FEYE $FUEL $TWTR $VRNS GILD short $BIS
Stock Signaling
14 Apr 14 06:31:09
Upgraded Stocks Active in Pre-Market: $YHOO $SFLY $VRNS $BOFI $ZNGA $ZUMZ $ALKS $FB $CTCT $NXPI $JRJC $FEYE $FUEL $AGIO $INTC #markets #spy
Papaoffour
14 Apr 14 06:19:26
Commented on: "Don't Let The Cat Out Of The Bag!" http://t.co/rUxgYvfSeZ $ADTM $FUEL
Colin Macleod
13 Apr 14 15:09:49
Major companies like $JCP $GE $S $HRB $PFE & $FUEL breaking down last week gonna be some nice scalps on Monday http://t.co/Cv79NGmgYq
				
				
By  +Follow September 19, 2013 2:09PM
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