(private)
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N2 Holdings, Inc. Profile
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N2 Holdings, Inc. ("N2" or "the Company") is a closely held media and technology company providing advertising and network solutions to individuals, businesses, and governments. The Company conducts business via two wholly owned subsidiaries: (1) N2 Media, Inc., a provider of outdoor advertising solutions; and (2) N2 Data, Inc., which offers energy-efficient data center services for N2 Media and other small- and medium-sized businesses. N2's lead initiative is its Nmad product suite, a GPS-locatable, transponder-reactive, interactive, mobile, digital multimedia display airing time-sensitive dynamic content, including high-definition graphics, animation, full-motion video, and audio, on networks of display screens. These Dynamic Display Billboards (DDBBs) are capable of FM broadcast as well as star dialing, whereby consumers can respond to promotions on Nmad screens and receive discounts on their cell phones. Nmad is designed to reach consumers when they are out of their homes. As people spend increasingly more time away from home and technology continues to improve, the outdoor advertising medium is becoming a critical communication platform. Outdoor advertising, where billboards are the leading format, totaled roughly $7 billion in revenues in 2008. N2's Nmad suite is designed to allow advertisers to sub-segment their target markets, whether by geographic location, demographics, time of day, or other characteristics, thereby running more efficient ad campaigns focused on the desired audience. N2 has conducted over 10,000 miles of beta tests with its truck-mounted Nmad system, which showed over 60,000 ads and demonstrated the effectiveness of this advertising medium. In collaboration with Maverick Media, the parent company of multiple radio stations in Northern California, N2 found that Nmad had a positive impact on stations' ratings during drive time and midday hours. Since April 2009, the Company has also partnered with sales offices of the Century 21 Real Estate LLC realtor alliance, the J. Keverson Winery, and local nonprofit organizations in a public service capacity, as well as participated in the 115th Annual Santa Rosa Rose Parade, the Sonoma-Marin Fair, and at NASCAR and other race events sponsored by California's Infineon and Petaluma Speedways. Pending the receipt of funding, N2 anticipates launching commercial Nmad units in the first quarter 2010.
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