48 years old, Jim is the CEO and Chairman of Search Core, Inc. (OTCQX: SRER). Mr. Pakulis had been an advisor to Synergistic Resources, LLC since January 2010 to present. Since June 1995 Mr. Pakulis has also been an owner and/or consultant in start-up companies in various industries including internet, finance, real estate and insurance. From 1990 to 1995, Mr. Pakulis oversaw all mergers and acquisitions in the western United States for CliniCorp, Inc., a publicly traded entity that had specialized in healthcare clinic management and operations. From 1987 to 1990, Mr. Pakulis was involved in the healthcare industry overseeing day-to-day operations for several privately held multi-disciplinary clinics in the Los Angeles area. Mr. Pakulis received his BA in English from The Ohio State University in 1987.

56 years old, Munjit has been a director and our Chief Financial Officer since October 20, 2006. Additionally, Mr. Johal serves as the Controller of High Tower Capital, Inc., where he has served since January 2007. Prior to that, Mr. Johal was the Chief Financial Officer of Secured Diversified Investment, Ltd from 2002 to January 2009 and Davi Skin, Inc. from March 2007 to May 2010. Since 1990, Mr. Johal has served as a financial officer of various companies including Pacific Heritage Bank as Executive Vice President. From 1981 to 1987 Mr. Johal was a Senior Analytical Manager for Office of Thrift Supervision, Department of the Treasury (formerly Federal Home Loan Bank Board, the 11th District). Mr. Johal oversaw a staff of seventeen people and was responsible for, among other things, monitoring banking activities and enforcement actions for lending institutions and holding companies valued at $500 million or less. Mr. Johal’s skill set at researching, reviewing, analyzing, managing and overseeing entities from a financial prospective has provided SearchCore (formerly General Cannabis, Inc.) with valuable direction and guidance as it relates to our reporting procedures. Mr. Johal’s extensive financial expertise has also played a material role in providing management and the Board of Directors of SearchCore with sound financial counsel as it relates to analyzing potential acquisition targets. In addition, Mr. Johal’s regulatory experience and other prior experience with public companies and banks as a compliance officer, in addition to being a CFO, is beneficial to the company with respect to internal controls, disclosures, and complying with necessary regulatory requirements. In total, Mr. Johal has over 28 years of broad experience in banking, accounting, finance, and management in the private and public sector. Mr. Johal earned his MBA from the University of San Francisco in 1980. He received his BS degree in History from the University of California, Los A

34 years old, Doug is the President and Chief Strategy Officer of Search Core, Inc. (OTCQX: SRER). From 2008 to 2010, Mr. Francis has been the CEO of Synergistic Resources, LLC, an entity specializing in the management of physician owned healthcare facilities throughout California. In November, 2009 Mr. Francis also became COO of WeedMaps Media, a leading cannabis vertical and web 2.0 site. From January 2001 to October 2007, Mr. Francis served in a senior management position at two financing related firms in Southern California. Mr. Francis received his BS in Business from Chapman University in 2001.

26 years old, Justin has served as the Chief Web Officer of Search Core, Inc. since November 2010. Mr. Hartfield is also the co-founder and CEO of WeedMaps Media, a subsidiary of Search Core, Inc. Mr. Hartfield serves on multiple boards, including the National Cannabis Industry Association and The Prometheus Institute, a nonprofit focusing on increasing civic engagement through technology. Mr. Hartfield is one of the foremost authorities on search engine optimization strategies and has held numerous positions in the internet technology field. Mr. Hartfield received his BS from the University California at Irvine in Information and Computer Sciences and is currently enrolled in the Paul Merage MBA program also at the University of California at Irvine.

29 years old, Keith has served as the CTO of Search Core, Inc. since November 2010, the parent company of WeedMaps Media; and the Prometheus Institute, a nonprofit that minimizes government by fusing technology with social crowd-sourcing. Mr. Hoerling is one of the premier developers in this country, has been recruited by Fortune 100 technology companies Internationally and consulted with top Internet firms in California such as Internet Brands. Mr. Hoerling received his BS in Information Technology from Chapman University in 2003 and he routinely confers with the brightest minds on Web today.